促消费
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深度专题 | 提振消费的“关键”?
赵伟宏观探索· 2025-05-07 01:02
Core Viewpoint - The article emphasizes the increasing importance of consumption promotion policies in the context of economic challenges, highlighting the need for structural adjustments and support for both goods and service consumption [2][3][6]. Group 1: Historical Review of Consumption Promotion Policies - China's consumption promotion policies can be categorized into direct fiscal subsidies (e.g., rural subsidies, trade-in subsidies, consumption vouchers) and indirect support policies (e.g., tax reductions on vehicle purchases) [2][9]. - The first round of rural subsidies (2009-2012) had significant effects, supported by central and local fiscal subsidies, with a total investment of 76.5 billion yuan leading to sales of 659.76 billion yuan [20][23]. - Local governments have primarily used consumption vouchers since 2020, targeting various sectors like tourism and dining to stimulate local economies [16][18]. Group 2: Factors Restricting Consumption - Short-term constraints on consumption recovery include slow income recovery and supply-side limitations, with property and transfer income only recovering to about 75% of pre-pandemic levels [4][39]. - The housing market's downturn has significantly impacted household balance sheets, with housing loans constituting 53.8% of total loans, leading to reduced consumer confidence [47][49]. - Long-term challenges include an aging population and a mismatch between traditional supply and new consumption demands, which may hinder consumption growth [52][53]. Group 3: Expectations for Consumption Promotion - Future policies should focus on enhancing service consumption while maintaining strong growth in goods consumption, with an emphasis on structural optimization [6][63]. - The government is expected to implement measures to increase residents' income and reduce their financial burdens, such as lowering mortgage rates and providing rental subsidies [6][75]. - Stabilizing the real estate and stock markets is crucial for restoring household net income and boosting consumer confidence, as housing constitutes a significant portion of household assets [7][86].
“五一”假期宁夏消费市场“热力值”拉满
Zhong Guo Xin Wen Wang· 2025-05-06 15:46
此外,"五一"期间,宁夏商务厅24小时监测宁夏9家重点监测批发市场和21家重点监测零售企业,确保 全区生活必需品货丰价稳。监测数据显示,宁夏生活必需品供应充足,总体平稳,充分满足市场需求。 (完) (文章来源:中国新闻网) 同时,"以旧换新"为消费市场再添活力,宁夏举办24场以旧换新主题活动,覆盖汽车、家电、家装等大 宗消费,如"爱尚宁夏"2025年焕新消费季活动暨"五一"国际车展等活动,为消费者打造"一站式"购物场 景。汽车与家电消费"以旧换新"效应显著,宁夏重点监测的116家零售企业累计实现汽车类零售额1.4亿 元,家用电器类零售额5544.9万元,换季需求与节日营销共振,累计实现服装类零售额3447.2万元。 宁夏各重点商业综合体围绕"音乐、潮玩、亲子"等元素打造差异化场景吸引消费者纷纷打卡。宁夏重点 监测的11家商业综合体累计实现销售总额1.5亿元,其中商品零售额1.2亿元。 值得一提的是,银川首届美食餐饮推荐活动,宁夏商务部门通过线上线下全方面宣传,搭建食味银川美 食展,以特色菜品与实惠组合吸引游客和本地客群,叠加音乐节带来的客流红利,推动传统餐饮整体增 长。宁夏重点监测的59家餐饮企业累计实现营业 ...
鄂尔多斯市准格尔旗市民畅享假期狂欢购
Nei Meng Gu Ri Bao· 2025-05-06 14:29
Group 1 - During the "May Day" holiday, Ordos City implemented various consumer promotion activities in the Jungar Banner, allowing citizens to enjoy substantial benefits from government policies and engage in holiday shopping [1] - The "May Day" consumer car exhibition in Jungar Banner featured over 20 merchants and more than 40 brands, showcasing hundreds of popular models, including new energy vehicles, fuel vehicles, and smart connected cars, attracting local and surrounding city residents [3][5] - The "Hui Ju Jungar" car purchase subsidy program runs from April 1 to May 31, with no household registration restrictions, allowing consumers to stack subsidies from the national, Ordos City, Jungar Banner, and manufacturers, stimulating car purchasing enthusiasm [3][6] Group 2 - The car sales volume reached over 415 units, with a total sales amount of 60 million, and the subsidy amounts ranged from 3,000 to 6,000, applicable to both new energy and fuel vehicles [6] - In the home appliance market, the "Warm City Shopping, Government and Enterprise Dual Subsidy" initiative attracted many consumers during the "May Day" holiday, with staff explaining the trade-in subsidy standards and methods to ensure policy benefits reach consumers [6][8] - The maximum subsidy for high-end and smart products reached 45%, driven by the dual subsidy policy, leading to increased consumer interest in purchasing smart home appliances [8]
上海小长假消费成绩单出炉:五天进账近600亿元,入境消费增长超两倍丨五一促消费观察
Hua Xia Shi Bao· 2025-05-06 08:39
Group 1 - Shanghai's consumer market showed significant growth during the recent holiday period, with total consumption reaching 59.46 billion yuan, a year-on-year increase of 13.1% [2] - Offline consumption accounted for 33.15 billion yuan, growing by 13.2%, while online consumption was 26.31 billion yuan, increasing by 12.9% [2] - The total foot traffic in monitored shopping districts reached 29.93 million, up 12.8% year-on-year, with inbound consumption hitting 455 million yuan, a remarkable growth of 211.6% [2][7] Group 2 - The "Five-Five" shopping festival in Shanghai, now in its sixth year, features a two-month duration with diverse promotional activities, including a boutique promotion festival and 15 major IP events [3] - Key shopping districts are offering discounts and incentives, such as cash vouchers for various categories including clothing, cosmetics, and automobiles, to stimulate consumer spending [3] Group 3 - Over 3,600 brands participated in discount promotions across 94 shopping malls in nine major shopping districts during the holiday [4] - The Nanjing East Road shopping district, known for its extensive coverage, included major malls like New World City and Raffles City, focusing on beauty, fashion, and daily necessities [4] Group 4 - The Huaihai Middle Road shopping district also saw significant participation, with over 700 brands offering promotions, focusing on trendy products and jewelry [5] - The Yuyuan shopping district, a hub for gold consumption, is promoting gold jewelry discounts, with activities running until the end of June [6] Group 5 - The recent policy changes regarding tax refunds for departing tourists have led to a substantial increase in tax refund sales, with a year-on-year growth of 120% during the holiday period [8] - The home appliance and consumer electronics sectors also experienced a boost, achieving sales of 1.15 billion yuan, a 32.4% increase compared to the previous five days [8] Group 6 - The restaurant sector thrived during the holiday, with dining consumption reaching 79.90 million yuan, and a notable 37.1% increase in dining by tourists from other regions [8] - New consumer trends, particularly in the anime and gaming sectors, attracted significant foot traffic and sales, with events like the "Shanghai Dimension Tour Festival" drawing over 131,000 visitors [9]
丽尚国潮一季度营收环比增长18% 积极推进数智化管理
Zheng Quan Shi Bao Wang· 2025-05-06 06:55
Group 1 - The core viewpoint of the articles highlights the strong performance and strategic initiatives of Lishang Guochao, particularly in the context of China's consumption promotion efforts in 2024 [1][2][3] - In Q1 2025, Lishang Guochao reported total revenue of 177 million yuan, a quarter-on-quarter increase of 18.42%, and a net profit of 58.84 million yuan, reflecting a significant quarter-on-quarter growth of 268.48% [1] - The company has achieved high occupancy rates in its professional markets, with the Hangzhou market at approximately 96.5% and the Nanjing market at about 95.6%, indicating strong demand and effective management [1] Group 2 - Lishang Guochao's Hangzhou market was recognized as the "Most Influential Professional Leading Market" at the 2024 China Service Consumption Innovation Conference, reinforcing its position in the apparel distribution sector [2] - The company is embracing digital transformation through platforms like "Lichao Purchase" and "Lida Tong," enhancing merchant capabilities and logistics transparency, which are crucial for navigating competitive market conditions [2] - Recent government policies, including the "Purchase in China" initiative and the "Special Action Plan to Boost Consumption," are aimed at stimulating domestic consumption, which aligns with Lishang Guochao's strategic focus [2][3]
江苏海安市政协:在“海量优惠 安享消费”中凸显“政能量”
Sou Hu Cai Jing· 2025-05-05 00:34
喜润城 200 44 N ttp 【江苏消息】近日,海安市的各街道、区镇正借助"5.1"开展各类节庆促消费活动,"魅力海安 大美上 湖"健身跑、游船泛舟,博物馆非遗体验、文旅活动"魅力值"破圈,车展、房展、电竞联赛等30项假日 消费主题活动火热进行中。 2 互达C场 南通海安 地点:海安万达广场 时间:2025,5.1 4 2017 16 a 22,824 图书 ER: ARRE Read of the st 7 188 日:日:日:22:2 REMAIL CHAN 期 THE BOOK NAEN | 0231 | 117 安康送看: LAND 山 早期汽车 NONEW - ATT A 748 I MALL ential e en CTDLI 11 23 221 ry ii f 添不要吸 d M :11 lis Frida (4 d 士 11 Da FILLOW 1 Int 全国门店1000+ 284 合姐姐 le B n 81,17440 19 开业- 开业大 PP T 22122 I a 2 互达自场 |南通海安 177 and and on the 0000 cknowse 20000000 and a ...
雅安三一八自驾大本营里越野车、房车集结 逛灯光集市品特色美食
Si Chuan Ri Bao· 2025-05-04 02:03
Group 1 - The "self-driving base" in Ya'an has attracted 12,000 visitors and over 2,400 vehicles during the May Day holiday, indicating a strong interest in domestic tourism and self-driving trips [1] - The "Spring Initiation and Prosperous Life" consumption promotion event in Ya'an runs from April to June 2025, featuring various activities to enhance consumer engagement [1] - The event includes a combination of discounts, cultural performances, and local product sales, creating an immersive consumer experience [1] Group 2 - Eight themed activities focused on cultural tourism and food e-commerce are being held in Rain District and Ming District, with additional promotional activities in various counties [2] - Specific county activities include summer tourism promotions, cherry e-commerce live streaming, and the distribution of consumer vouchers to stimulate local spending [2] - The diverse range of promotional events across different counties highlights a coordinated effort to boost local economies through consumer engagement [2]
多银行出手!多维度激活消费
券商中国· 2025-05-03 10:41
在经济形势复杂多变的当下,消费作为拉动经济增长的"三驾马车"之一,重要性日益凸显。 今年政府工作报告明确将"大力提振消费、提高投资效益,全方位扩大国内需求"置于突出位置,彰显了国家对 促消费工作的高度重视。 在此背景下,银行作为金融体系的核心力量,积极响应国家政策号召,迅速行动起来,在这个"五五购物节"到 来之际,通过一系列创新举措,从消费信贷支持、支付优惠活动、场景生态建设等多个维度精准发力,为消费 市场注入源源不断的金融活水,助力消费市场持续升温。 场景赋能,拓展消费新空间 除了支付优惠活动这一直接刺激消费的手段,银行还通过场景赋能的方式,进一步拓展消费市场的新空间,为 消费市场注入更持久的动力。 紧跟热点,打造多元支付优惠活动 支付环节是消费过程中的关键一环,商业银行敏锐洞察市场动态,与商家紧密携手,推出形式多样的支付优惠 活动,让消费者切实享受到实惠,有力推动了消费增长。 随着第六届上海"五五购物节"的到来,交通银行上海市分行以"数币节"为核心,构建起"场景渗透、消费激 励、生态共建"三位一体的体系,在南京路、淮海路、豫园等核心商圈,消费者使用交行数字人民币钱包消费 满30元即可享受最高16元立减优惠 ...
“清溪有好品・五一麒妙夜” 盛大启幕!政企联动谱新篇,消费升级正当时
Sou Hu Cai Jing· 2025-05-03 05:00
Core Viewpoint - The "2025 Qingxi Consumption Carnival" successfully launched, showcasing a blend of industry exhibition, cultural experience, and technological interaction, aimed at stimulating local consumption and enhancing the economic vitality of Qingxi Town [1][7]. Group 1: Event Overview - The carnival features over 70 unique exhibition booths displaying "Qingxi Good Products," combining traditional cultural performances like the non-heritage Qilin dance with modern technological experiences [9][11]. - The event runs from April 30 to May 3, 2025, and is designed to inject diverse vitality into the Greater Bay Area's consumption market through a mix of "intelligent manufacturing, culture, and digital" elements [9][10]. Group 2: Economic Impact - In 2024, Qingxi Town's initiatives, including the "National Commerce Consumption Festival," generated over 100 million yuan in consumption, with total retail sales of social consumer goods reaching 7.6 billion yuan [5]. - The current event aims to leverage the town's strong manufacturing base and vibrant commerce to create a sustainable consumption mechanism, transitioning the "Qilin Wonderful Night" from a short-term event to a long-term brand [3][5]. Group 3: Technological Integration - The carnival includes a low-altitude economy section where citizens can experience shared drone photography, highlighting the appeal of the emerging low-altitude economy [10]. - A youth live-streaming competition was launched, allowing participants to showcase local products in real-time, enhancing digital consumer engagement [11]. Group 4: Cultural Engagement - The cultural experience area features interactive activities, such as mini Qilin head-making and local culinary competitions, which transform traditional culture into engaging consumer experiences [14][16]. - Performances by local bands and traditional music create a vibrant atmosphere, attracting younger audiences and fostering a sense of community pride in local products [16].
特色“补贴”贴出消费新动能 “万亿级”市场潜力持续释放
Sou Hu Cai Jing· 2025-05-01 17:27
贵州省启动电动自行车以旧换新补贴,对于报废旧车换购新车的消费者,最高可减1000元。 商务部最新数据显示,今年以来,以旧换新政策拉动汽车、家电、手机等数码产品以及家装厨卫、电动 自行车销售超7200亿元。全国各地也在持续发力,抓住这个"万亿级"的大市场,五一假期期间,纷纷推 出特色补贴,持续释放居民消费潜力。 在河南郑州,随着五一假期的到来,各大家电企业纷纷扎进社区,让家电新品来到消费者"家门口"集中 展示,工作人员现场讲解、代办,"直补立减""拖旧送新"等活动大大提升了社区居民以旧换新的体验。 在这场家电国补进社区活动中,家电企业不仅提供收购旧家电服务,还开展了免费上门检测、清洗旧家 电服务。 湖南省将无醛板材、湘绣、湘瓷等湖南特色产品列入家装厨卫补贴清单,加力扩围推动消费品以旧换 新。在资兴市兴宁镇,村民张建雄最近刚刚搬进了新房。趁着五一假期,他在当地的家装店定做了一套 无醛板材柜子。除了商品补贴外,他还获得了政府发放的装修补贴5805元。 为充分发挥以旧换新带动作用,这个假期,全国各地纷纷开展行动,"花式补贴"促消费。 福建省推出"五一消费季"千场促消费活动,组织步行街、商圈、电商平台联动,开展国货潮品 ...