长期主义
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《心动小镇》「受难记」
雷峰网· 2026-02-10 03:33
" 从弃之可惜的「拖油瓶」,到炙手可热的「股价担当」,真的只 有一封解散信的距离。 " 作者丨胡家铭 编辑丨董子博 "还差几个小时,《心动小镇》的解散内部信,就会发到各个项目组人员手上",一想到当时的情景,前心 动员工曼波还是会至今记得那种窒息感。 那是2023年中,心动网络的至暗时刻。股价从云端的113港元跌落至7.4港元/股,市值蒸发逾90%。 但在最后关头,一群由心动元老组成的"白骑士团"拦住了黄一孟。在那场漫长且激烈的博弈后,解散信被 撤回了。 生存的筹码是昂贵的。 黄一孟虽然收回了屠刀,却也开出了近乎苛刻的留存条件:《心动小镇》的项目组 可以保留,但人数从近100锐减到50人以下,且宣发资源近乎清零。一切只为研发,一切只为上线。如 此"铁血"不为其他,只为项目和公司的生存。 直到2026年,《心动小镇》终于在海外数十个国家登顶,新增用户超过1000万,公司股价也离前高不算 太远。《心动小镇》,算是彻底找回了场子。 项目海外多国登顶之后,外界看到的或许是"长期主义的胜利"。那些曾经力劝黄一孟留下项目的"白骑 士"们,或许也会心一笑,又回想起力劝黄一孟"刀下留人"的那个下午。 01 面对接连失利的新游和 ...
钟情23年,段永平有多爱茅台?
Sou Hu Cai Jing· 2026-02-10 02:37
出品丨搜狐财经 作者丨饶婷 编辑丨李文贤 如果你有一个亿,你会怎么投资? 段永平对茅台的钟情,最早可以追溯到2003年。 那时非典疫情冲击,白酒行业进入寒冬,茅台股价跌到20块附近,他完成了首次建仓。 2013年,白酒行业又遭遇塑化剂风波和限制"三公消费"的双重打击,茅台股价从2000元暴跌至800元, 段永平再次加仓数十亿元。 就在今年1月,当白酒板块跌得一片惨淡,连茅台都被调侃为"老登股"时,段永平逆向出手,以大约 1330元每股的价格,一口气买了7.72万股贵州茅台,总共砸下去1.03亿! 看起来只是普通调仓,但随后几天,贵州茅台上演强势反弹行情,连续四日大涨。 目前,贵州茅台股价已经冲回了1500元高地。 粗略一算,短短几天,这笔投资就赚了超过1400万!完美诠释了巴菲特那句经典名言:"别人贪婪我恐 惧,别人恐惧我贪婪。" 这不是段永平第一次"逆着来",是他过去二十多年始终如一的"简单"哲学。 是去一线城市买豪宅,还是all in当下最火的热门赛道? 最近,"中国巴菲特"段永平,用一次教科书式的操作给出了他的答案。 为什么他敢在市场一片看衰的时候,一次又一次地重仓茅台? 用他自己的话说,他看中的是茅台 ...
合众远景明确发展方向:以长期主义应对市场不确定性
Sou Hu Cai Jing· 2026-02-09 14:53
如果把时间线拉长,你会发现一个很有意思、也很残酷的现象: 真正能够穿越周期、留在牌桌上的企业,几乎都不是跑得最快的那一批。 它们很少在风口最盛时高调亮相,也很少在情绪最热时频繁发声。 相反,它们往往在最热闹的时候显得克制,在最焦虑的时候显得耐心。 因为它们清楚—— 速度解决的是一时的问题,结构决定的是一段周期的命运。 合众远景,从成立之初,就非常清楚自己不想成为什么样的公司。 不做依赖情绪驱动的公司,不做靠短期刺激博关注的公司, 更不做把复杂系统简单化、把长期风险短期化的公司。 在今天这个信息被无限放大的时代,"快"几乎被默认成了一种正确。 产品要快,规模要快,增长要快,回应舆论也要快。 但真正站在企业经营视角去看,会发现一个被忽略的事实: 快,往往意味着结构尚未成熟、系统尚未稳定、风险尚未被充分消化。 当一家公司在基础尚未打牢之前,就被速度推着向前, 它看似跑得很快,实则是在不断透支未来。 合众远景选择了另一种方式。 不是因为我们不知道快的诱惑,而是我们清楚慢的价值。 我们选择把节奏放慢,把基础做厚。 在过去相当长的一段时间里, 合众远景将大量资源,持续投入到外界不容易立刻看到的地方: ——系统架构的稳定性 ...
深圳人又被“拿捏”了?首店又爆火,这个巨头的“深度打法”懂人心
Nan Fang Du Shi Bao· 2026-02-09 14:16
Core Insights - The opening of the first "Mashi" community store in Shenzhen, a collaboration between Walmart and Xiaohongshu, has attracted significant consumer interest, especially during the Spring Festival shopping season, showcasing Walmart's innovative approach to community retailing [1][2][3] Group 1: Store Concept and Offerings - The Mashi community store, covering 500 square meters, offers nearly 2,000 carefully selected products that cater to daily meal needs, emphasizing convenience and quality for local residents [2][4] - The store features a variety of products for different meal occasions, including freshly baked goods for breakfast, ready-to-eat meals for lunch, fresh produce for dinner, trendy snacks for afternoon tea, and frozen foods for late-night cravings [2][4] Group 2: Collaboration and Product Innovation - The collaboration with Xiaohongshu has resulted in nearly 20 co-branded products that have become popular among consumers, highlighting Walmart's ability to tap into current trends and consumer preferences [3][5] - The products emphasize quality and affordability, with a focus on simple ingredients and fresh sourcing, aligning with consumer demands for health and convenience [5][7] Group 3: Strategic Approach and Long-term Vision - Walmart's strategy focuses on deepening community engagement rather than merely expanding store numbers, aiming to provide a more personalized shopping experience [4][6] - The company plans to upgrade over 100 large stores nationwide by 2025, enhancing customer experience through improved facilities and stringent quality control [4][5] - This approach reflects a commitment to long-term value creation, prioritizing customer needs and building brand trust over short-term gains [6][7] Group 4: Industry Implications - The success of the Mashi community store serves as a case study for the retail industry, illustrating the importance of understanding consumer needs and creating genuine value [8][9] - Walmart's focus on depth and quality in retailing is positioned as a model for other retailers, emphasizing that true competition lies in the ability to connect with consumers on a deeper level [6][9]
揽胜、卫士高端市场销量领先,捷豹路虎坚守长期价值构筑差异化竞争壁垒
Jin Rong Jie· 2026-02-09 08:16
Core Insights - The Chinese automotive market in 2025 is highly competitive, with significant price wars affecting both dealers and existing customers, while some companies, like Jaguar Land Rover, focus on long-term value through quality products and services [1][3]. Group 1: Market Positioning - Jaguar Land Rover is concentrating its resources on the high-end market, achieving a 38% market share in the luxury SUV segment priced above 1.5 million yuan, and has maintained its position as the sales champion for three consecutive years [3]. - The company has introduced several new high-end models, including the Defender OCTA and the new Range Rover Sport, while also planning to launch a new brand and model in 2026 [5]. Group 2: Product and Service Excellence - In 2025, Jaguar Land Rover won six core luxury brand awards from J.D. Power, validating its performance in product quality, sales experience, after-sales service, and product appeal [7]. - The company emphasizes a "long-termism" strategy, focusing on maintaining quality and customer experience rather than engaging in price wars [7]. Group 3: Strategic Partnerships and Local Integration - Jaguar Land Rover is a significant player in UK-China trade, accounting for approximately 22% of the UK's total exports to China, and has established a complete local manufacturing and R&D system in China [11]. - The company has formed a long-term partnership with Chinese automaker Chery, further embedding itself in the Chinese market [11]. Group 4: Competitive Achievements - Jaguar Land Rover has recently achieved success in global motorsport events, including winning the T2 production group at the Dakar Rally and securing victories in the Formula E championship [12][14]. - The company has also been active in social responsibility, investing over 100 million yuan in youth programs in China, benefiting over 700,000 young people [16]. Group 5: Future Outlook - Jaguar Land Rover is committed to enhancing its high-end positioning and focusing on product and service refinement, local market integration, and technological advancements to navigate the uncertainties of the luxury car market in China [18].
《急不来》TVC荣获长城奖,信银理财以“稳”叙事赢得行业高度认可
Jin Rong Jie Zi Xun· 2026-02-09 08:16
Core Insights - The Long Wall Award, a prestigious recognition in China's advertising industry, has awarded the promotional video "Not Urgent" by Xinyin Wealth Management, celebrating its fifth anniversary, highlighting the brand's creative execution and emotional resonance [1][2] - The award signifies Xinyin Wealth Management's commitment to its core value of "stability," which has gained widespread recognition in the industry and among the public [1][2] Group 1: Award Recognition - The promotional video "Not Urgent" stood out among numerous entries due to its unique narrative perspective and effective communication, showcasing the brand's comprehensive strength in creativity, storytelling, production, and brand value transmission [1] - The Long Wall Award emphasizes creativity and market effectiveness, selecting the most representative and influential advertising cases each year [1] Group 2: Brand Philosophy and Communication - The video departs from typical financial advertising by focusing on everyday life scenes, using detailed cinematography and genuine emotional expression to convey the wisdom of "not rushing, but progressing steadily" [1] - Since its release, the video has garnered over 100 million views online and received extensive coverage from mainstream media, effectively merging the brand's image of "stability, trustworthiness, and warmth" with a calm mindset [1] Group 3: Company Overview - Xinyin Wealth Management, established in 2020 with a registered capital of 5 billion yuan, aims to provide professional and stable wealth management services to the public and qualified investors [2][3] - The company has developed a comprehensive product system covering various lines, including monetary, fixed income, mixed, and equity products, earning continuous trust from investors due to its clear risk-return characteristics and reasonable tiered structure [2]
中英重启“黄金时代”,捷豹路虎的坚守与突破
汽车商业评论· 2026-02-08 23:06
Core Viewpoint - The article highlights the strengthening of UK-China relations through the recent visit of UK Prime Minister Keir Starmer, emphasizing the role of Jaguar Land Rover (JLR) as a key player in the automotive industry and its commitment to the Chinese market [5][6][8]. Group 1: UK-China Relations and JLR's Role - Prime Minister Starmer's visit marks the first official visit by a UK Prime Minister to China in eight years, indicating a renewed focus on bilateral relations [5][6]. - JLR's CEO expressed confidence in the benefits of deepening UK-China economic cooperation, highlighting JLR's significance as the largest automotive manufacturer in the UK and its role in the luxury car and electrification transition [8][9]. Group 2: JLR's Development in China - JLR entered the Chinese market in 2010, establishing a local presence and forming a joint venture with Chery in 2012, investing 10.9 billion yuan to create a localized production system [9][12]. - The establishment of JLR's first manufacturing plant outside the UK in Jiangsu in 2014 marked a significant step in its localization strategy, producing five domestic models [9][11]. Group 3: Market Performance and Strategy - JLR has adapted to the booming luxury car market in China, with over 25% of its global sales coming from the Chinese market and a production capacity of around 600,000 vehicles at its Jiangsu plant [11][12]. - The brand's "rebranding" strategy has clarified the positioning of its four major brands, enhancing their uniqueness and value [11][12]. Group 4: Commitment to Innovation and Sustainability - In 2024, JLR plans to optimize its joint venture model, allowing Chery to use the "Freelander" brand for new electric vehicles, reflecting a strategic choice to embrace industry changes [12][20]. - JLR has maintained its market leadership in the luxury SUV segment, achieving a 38% market share in the ultra-luxury segment above 1.5 million yuan [16][20]. Group 5: Social Responsibility and Community Engagement - Since 2014, JLR has invested over 100 million yuan in the Jaguar Land Rover China Youth Dream Fund, benefiting over 700,000 young people, demonstrating its commitment to social responsibility [14][21]. Group 6: Future Outlook and Market Positioning - JLR aims to deepen its engagement with high-net-worth consumers, focusing on user experience and brand value, with plans for exclusive spaces and events to enhance customer interaction [28][30]. - The company is committed to maintaining its luxury essence while adapting to market changes, ensuring a sustainable and innovative approach to its operations in China [30].
苹果利润神话的本质与国产手机的突围
Xin Lang Cai Jing· 2026-02-08 16:26
Core Insights - Apple's success transcends commercial and technological boundaries, capturing and shaping the ultimate imagination of technology products as extensions of identity, taste, and lifestyle [1] - Apple captures over 80% of the industry's profits with less than 20% of sales, demonstrating its ability to set rules rather than just compete [1] - The profit model of Apple has evolved from traditional revenue-cost-profit formulas to a new formula based on user value and ecosystem leverage, emphasizing long-term user relationships [1] Group 1: Profit Model and Market Position - Apple's profit model allows it to maintain high overall profit margins despite fluctuations in iPhone sales and hardware gross margins [1] - In contrast, Chinese smartphone companies like Xiaomi, OPPO, and vivo are projected to have net profit margins below 10% by 2025, less than one-third of Apple's [1][2] - The disparity in profitability is attributed to differences in business models and industry positioning rather than technology or product quality [2] Group 2: Challenges and Opportunities for Chinese Companies - Chinese smartphone companies face challenges in establishing differentiated advantages amid hardware homogenization and brand recognition limitations [2] - The shift towards AI and interconnected devices presents an opportunity for Chinese companies to redefine competition and create unique ecosystems [2] - Companies like Huawei, Xiaomi, and OPPO are attempting to build open intelligent ecosystems that differ from Apple's, potentially generating greater industry value and social impact [2] Group 3: Long-term Strategy and Future Outlook - The essence of Apple's profit myth lies in the "war of definition," where it sets standards for high-end experiences and indispensable technology [2][3] - Chinese smartphone companies must adopt a long-term perspective, recognizing that building competitive advantages in areas like chip development and ecosystem construction requires significant time and investment [3] - The mobile industry is entering a phase of competition focused on profits, ecosystems, and future definitions, with the outcomes likely to shape the global technology landscape [3]
静水之下,vivo的平常心与进取心
Guan Cha Zhe Wang· 2026-02-08 00:56
Core Insights - The smartphone industry is transitioning from "incremental competition" to "deep cultivation of existing markets" due to various factors, including AI advancements and fluctuations in key component prices [1] - Vivo's CEO, Shen Wei, emphasizes a dual approach of "calmness" and "proactiveness" to address industry anxieties, focusing on user orientation and innovation as core strategies for sustainable growth [1][3] Group 1 - The Chinese smartphone market in 2025 is characterized by intense competition among leading brands and challenges brought by AI applications, leading to two common strategies: engaging in "parameter wars" or chasing short-term trends [3] - Vivo's strategy of "calmness" reflects a rare strategic stability, focusing on long-term goals rather than being distracted by immediate opportunities, as articulated by Shen Wei's philosophy of "choosing not to act" to maintain focus on core business [3][4] - Vivo's commitment to "user orientation" is seen as a fundamental principle, emphasizing the importance of delivering quality products and experiences, which aligns with the long-term strategies of world-class companies [4] Group 2 - Vivo translates its strategic calmness into sustained investments in four key areas: design, imaging, system, and performance, adopting a "technical compounding" investment approach rather than seeking short-term breakthroughs [6] - The "flying geese" model of industry collaboration is crucial for Vivo, as it partners with key players like MediaTek and BOE to ensure technological differentiation and resilience, aligning with national strategies for strengthening industrial capabilities [8]
跻身全球第四,一家中国手机企业穿越周期的方法论
Guan Cha Zhe Wang· 2026-02-08 00:52
文 观察者网 吕栋 时间来到2026年,手机行业于多重变量交织中前行。AI大模型以更高效的算法架构加速科技产品进 化,内存等关键元器件价格波动则成为行业增长转型的"催化剂",进一步加速了智能手机行业从"增量 争夺"转向"存量深耕"。 在这个充满不确定性的变局时刻,几乎所有企业都在追问:如何才能实现可持续增长?如何构建穿越周 期的核心竞争力? "世界越喧哗,内心越要平静。"vivo创始人、总裁兼首席执行官沈炜近日在2025年年会致辞中,以"平 常心"与"进取心"为关键词,为普遍性的行业焦虑,提供了一个兼具哲学思辨与实践理性的解题思路。 其核心可归结为:以"平常心"埋头种因,拒绝焦虑,深耕用户导向;以"进取心"向上生长,聚焦创新, 将理念转化为扎实的组织能力。 这是一家企业长达30年的经营智慧,也是中国科技产业在从"规模扩张"转向"质量引领"的关键转折点 上,一种值得借鉴的成长范式。 择其不为,在不确定性中向下扎根 刚刚过去的2025年,中国手机市场呈现出一幅充满张力的图景:头部品牌竞争胶着,大模型端侧落地带 来应用挑战……为缓解集体性焦虑,市场上有两种策略比较常见:要么卷入"参数战"与"价格战"的零和 内耗,要 ...