以下文章来源于数字力场 ，作者佘宗明 数字力场 . 抵抗熵增，打捞有趣。用长在你痒点上的文字，去写这个时代。 ---------------------------------- 把近期的两个热点一锅烩后，我脑海中不自觉地蹦出了这画风混搭的情节。 两起热点事件，一个是罗永浩手撕西贝，另一个是刘强东直播炒菜。 罗永浩吐槽西贝「全是预制菜还贵」，刘强东说京东外卖希望能让用户「花 25 元就能吃到米其林三星级厨师的外卖」，隐约呼应上了。 问题来了： 这份呼应，会转化为「西贝已塌，东贝当立」的闭环吗？ 很多网友将「 Why not 」打在了公屏上：在网上搜「刘强东 + 东贝」，会发现煞有介事地呼吁刘强东成立「东贝」的不乏其人——许多网帖跟留言 都说，西贝炒不了的菜，让「东贝」来。 这跟网友跑到雷军微博评论区许愿「求雷总生产卫生巾」剧情相似，都反映了「青天情结」的根深蒂固。 作者 ： 佘宗明 来源：数字力场 刘强东的当务之急是成立「东贝」，将「七鲜小厨」的现炒模式搬过来，挂出「顾客宠我千百遍，我把顾客当奶茶」的标语，再请罗永浩 和罗振宇组成的「罗与罗」组合当顾问？ 但我说刘强东当务之急是成立「东贝」，只是「打趣」部分网 ...

Core Viewpoint - The article discusses the challenges faced by Jiumaojiu (09922.HK) and its brand Taier Suancaiyu amid the intensifying competition in the prepared food market, highlighting a significant decline in performance and market value over recent years [1][4][8]. Financial Performance - Jiumaojiu's market value has decreased by over 520 billion HKD (approximately 480 billion RMB), a 94% drop from its peak of nearly 550 billion HKD in early 2021 to just 30 billion HKD by September 2025 [5][8]. - For the first half of 2025, Jiumaojiu reported a revenue of 2.753 billion RMB, a year-on-year decline of 10.1%, and a net profit of 61 million RMB, down 16.05% [7]. - Taier Suancaiyu's revenue for the first half of 2025 was 1.949 billion RMB, a 13.3% decrease, with the number of stores reducing from 612 to 547, marking the first significant closure of stores since 2019 [9][10]. Brand Performance - The three main brands under Jiumaojiu, including Taier Suancaiyu, Song Hotpot, and Jiumaojiu (Northwest Cuisine), have all experienced declines in performance [9]. - Taier Suancaiyu's table turnover rate has dropped from 4.9 times per day in 2019 to 2.2 times per day, with the average customer spending decreasing from 80 RMB to 73 RMB [13]. Market Trends - The article notes a broader trend in the Chinese restaurant industry, with many companies facing similar challenges, including a significant increase in restaurant closures, reaching a closure rate of 61.2% in 2024 [20]. - Despite the challenges, some segments, such as tea beverage brands, have shown strong growth, indicating a shift in consumer preferences [19]. Strategic Adjustments - In response to declining performance, Taier Suancaiyu has initiated a comprehensive overhaul, introducing a new store model focused on fresh ingredients and enhancing customer experience [17]. - The company has also begun selling prepared Taier Suancaiyu dishes through channels like Sam's Club, with sales from this segment increasing by 140% year-on-year [17].

Core Viewpoint - The ongoing "pre-made dish war" in the restaurant industry has intensified, with the company 九毛九 (09922.HK) facing significant challenges, including declining stock prices and poor financial performance, leading to a strategic shift towards pre-made dishes and international expansion [1][10]. Company Performance - 九毛九's stock price has dropped significantly from a peak of 37.8 HKD per share in early 2021 to 2.18 HKD per share by September 2025, resulting in a market capitalization decline from nearly 550 billion HKD to 30 billion HKD, a loss of over 520 billion HKD (approximately 480 billion RMB) or 94% [2][3]. - The company's revenue and net profit both decreased in the first half of 2025, with revenue at 2.753 billion RMB, down 10.1% year-on-year, and net profit at 61 million RMB, down 16.05% [3][5]. Brand Performance - The core brand 太二酸菜鱼 experienced a revenue decline of 13.3% in the first half of 2025, generating 1.949 billion RMB, with the number of stores reducing from 612 to 547, marking the first significant closure of stores since its listing in 2019 [5][6]. - The other two main brands, 怂火锅 and 九毛九 (西北菜), also reported poor performance, with revenues of 417 million RMB (down 3.5%) and 226 million RMB (down 22.6%) respectively [5]. Market Challenges - The restaurant industry is facing a brutal price war, with many companies reporting disappointing financial results. The overall market is experiencing a significant increase in closures, with 4.09 million restaurants closed in 2024, a closure rate of 61.2% [11][12]. - Despite the challenges, some companies in the beverage sector have shown strong performance, indicating a potential shift in consumer preferences and market dynamics [11]. Strategic Shifts - In response to declining performance, 九毛九 is implementing a comprehensive overhaul of the 太二酸菜鱼 brand, introducing a new "fresh live model" and expanding its international presence, with new stores opened in countries like Singapore, Malaysia, and Canada [9][10]. - The company has also begun selling pre-made 太二酸菜鱼 products through channels like Sam's Club, with revenue from product sales increasing by 140% year-on-year in the first half of 2025 [9].

Core Viewpoint - The ongoing "pre-made dish war" in the restaurant industry has intensified, with companies like Jiumaojiu (09922.HK) facing significant challenges, including declining stock prices and poor financial performance [2][5][19]. Company Performance - Jiumaojiu's stock price has dropped significantly from a peak of 37.8 HKD per share in early 2021 to 2.18 HKD per share by September 2025, resulting in a market capitalization decline from nearly 55 billion HKD to 3 billion HKD, a loss of over 94% [5][8]. - The company reported a revenue decline of 10.1% year-on-year to 2.753 billion CNY and a net profit decrease of 16.05% to 61 million CNY in the first half of 2025 [7]. - The three main brands under Jiumaojiu, including Taier, Song Hotpot, and Jiumaojiu (Northwest Cuisine), have all experienced revenue declines, with Taier's revenue dropping 13.3% to 1.949 billion CNY in the first half of 2025 [9][10]. Market Trends - The restaurant industry is facing a brutal price war, with many companies reporting poor financial results. For instance, Xiaobai Xiaobai's revenue fell by 18.9% to 1.942 billion CNY in the first half of 2025 [19]. - The overall restaurant market is undergoing a significant shakeout, with a closure rate of 61.2% in 2024, indicating a challenging environment for many players [21]. Brand Challenges - Taier, once a popular brand, is now facing criticism regarding its product quality and service speed, leading to a decline in customer interest [12][14]. - The brand's store count has decreased from 612 to 547 within six months, marking the first significant closure since its inception [9][16]. Strategic Adjustments - In response to its challenges, Taier has initiated a comprehensive overhaul, introducing a new store model focused on fresh ingredients and improved customer experience [17]. - The company has also expanded its pre-made dish offerings, with sales from this segment increasing by 140% year-on-year to 132 million CNY in the first half of 2025 [17].

Group 1 - The outdoor brand Arc'teryx and artist Cai Guoqiang faced backlash for an art fireworks display in the Himalayas, raising concerns about ecological impact despite claims of using biodegradable materials and taking measures to protect local wildlife [2][3] - Arc'teryx issued an apology and committed to cooperating with third-party assessments regarding the ecological effects of the event, promising to take corrective actions based on the evaluations [3] Group 2 - Luo Yonghao discussed the concept of pre-prepared meals, emphasizing the importance of consumer awareness and the need for clear definitions within the industry [5] - A classification system for pre-prepared meals was outlined, ranging from ready-to-eat dishes to those requiring significant cooking steps, indicating a structured approach to understanding meal preparation levels [6] Group 3 - Xibei denied allegations regarding a conversation about returning pre-prepared products, asserting that the claims were unfounded and that no such employee existed [8] Group 4 - Sam's Club responded to consumer concerns about frozen broccoli with a two-year shelf life, explaining that the freezing process preserves nutritional value and prevents spoilage [8] Group 5 - A conflict escalated between Huiyuan and its controlling shareholder, with allegations of unauthorized payments exceeding normal contract amounts, amounting to over 600 million yuan [11] Group 6 - Apple faced complaints regarding the iPhone Air's camera fogging issue shortly after its release, raising concerns about quality control for a high-end product priced at 7999 yuan [11] Group 7 - Elon Musk's AI startup xAI was reported to be seeking $10 billion in funding, with a valuation of $200 billion, although Musk later refuted these claims [14] Group 8 - The market share of Honor in China has rebounded, ranking fifth in the market, with only a 1% gap from the second, third, and fourth competitors, driven by new product strategies [17] - Lenovo reported that AI PCs now account for over 30% of its total PC shipments, indicating a growing demand for AI-integrated devices [18] Group 9 - JD.com announced plans to open its first mall in Hong Kong by 2026, expanding its retail footprint in key urban areas [18] Group 10 - The number of Chinese tourists traveling during the National Day holiday surged by 130% year-on-year, with significant interest in both domestic and international destinations [25] Group 11 - The market share of domestic flexible OLED smartphone screens exceeded 60%, with significant growth in shipments from Chinese manufacturers [26] Group 12 - The film "731" achieved a total box office of over 900 million yuan shortly after its global premiere [28]

Core Insights - The controversy surrounding pre-made dishes has highlighted the operational challenges faced by the company, particularly in relation to its brand image of using fresh ingredients and live fish [1][5][7] - The company has experienced a significant decline in store numbers and revenue, indicating a broader trend of underperformance within the industry [3][4][8] Group 1: Company Performance - Six out of 23 stores in Hangzhou have closed, marking the first contraction in store numbers since the company went public [3] - The parent company reported a revenue of 27.53 billion yuan for the first half of 2025, a 10.1% decline year-on-year, with the flagship brand generating 19.46 billion yuan, down 13.25% [7][8] - The average table turnover rate has decreased from 2.7 to 2.2, indicating reduced customer throughput and potential revenue loss [9][10] Group 2: Operational Challenges - The reliance on a central kitchen and pre-made ingredients has led to a trust crisis among consumers, as evidenced by complaints regarding food safety and quality [6][7] - The company's previous model of high turnover and high customer spending is becoming unsustainable due to rising operational costs and changing consumer preferences [16][22] Group 3: Market Dynamics - The competitive landscape for the company's core product, sauerkraut fish, has intensified, with over 2,000 new stores opening in the past year, leading to a decline in consumer interest [22] - The shift in consumer behavior towards value and quality has rendered the previous business model less effective, necessitating a reevaluation of store formats and pricing strategies [23][24] Group 4: Strategic Responses - The company has initiated a transformation plan, including the introduction of new store formats and menu diversification, but the effectiveness of these changes remains uncertain [20][21] - Comparisons with other successful brands indicate that a shift away from reliance on high-priced, large-format stores towards more community-oriented and cost-effective models may be necessary for survival [23][24]

Core Viewpoint - The debate surrounding pre-packaged frozen vegetables, particularly the two-year shelf life of frozen broccoli, has gained significant attention, with various stakeholders discussing its implications for nutrition and consumer choice [1][2]. Group 1: Product Discussion - The two-year shelf life frozen broccoli has become a focal point of controversy, with similar products available in the market, such as those sold by Sam's Club [1]. - Consumers have expressed mixed opinions on the value of purchasing frozen broccoli, especially considering the membership fees associated with buying from certain retailers [1]. Group 2: Nutritional Insights - Industry analysts indicate that the processing technology for long-shelf-life pre-packaged vegetables is well-established, and these products do not require preservatives [2]. - However, it is noted that the freezing process may lead to some loss of nutritional content during processing, storage, and transportation [2]. - Experts recommend that while fresh fruits and vegetables are preferable when available, commercially frozen options can be a viable alternative for long-term storage [2].

Core Viewpoint - Longda Food (002726.SZ) reported a decline in revenue and net profit for the first half of 2025, indicating challenges in the pre-prepared food segment and overall market conditions [1][2]. Financial Performance - The company achieved a revenue of 4.975 billion yuan, a decrease of 1.38% year-on-year [2]. - Net profit attributable to shareholders was 35.169 million yuan, down 39.52% compared to the previous year [2]. - The net profit after deducting non-recurring gains and losses was 32.280 million yuan, reflecting a 42.15% decline [2]. - The net cash flow from operating activities was 113.388 million yuan, a significant drop of 48.81% [2]. - Basic earnings per share were 0.03 yuan, down 40% year-on-year, while diluted earnings per share were 0.05 yuan, a decrease of 28.57% [2]. - The weighted average return on equity was 2.61%, down from 4.34% in the previous year [2]. - Total assets at the end of the reporting period were 5.792 billion yuan, a decrease of 1.49% from the previous year [2]. - Net assets attributable to shareholders increased by 2.34% to 1.538 billion yuan [2]. Business Segment Analysis - Revenue from pre-prepared foods was 783 million yuan, a decline of 19.5% year-on-year [3]. - The overall food industry revenue was 866 million yuan, down 19.91% [3]. - The company stated that the decline in revenue was due to a strategic focus on optimizing product structure and reducing low-margin businesses [3][4]. - The overall gross margin for the pre-prepared food segment improved by 1.24% compared to the previous year [4]. - The company is focusing on high-margin products and has developed new products for both B-end and C-end customers, including customized offerings and seasonal products [4].

Group 1 - The article discusses the recent activities and controversies surrounding prominent industry figures such as Lei Jun, Luo Yonghao, and Li Bin, highlighting their impact on the market and consumer sentiment [1][2][6] - Luo Yonghao's public dispute with Xibei over the quality of pre-made dishes has sparked discussions about food safety and consumer rights, leading to significant media attention [8][9] - Lei Jun's strategy with Xiaomi involves leveraging user feedback through community engagement, which has proven effective in managing public relations crises [8][9] Group 2 - Li Bin's NIO has adopted a competitive pricing strategy for new products, aiming to boost sales and market presence, which is seen as a shift towards more pragmatic business practices [19][20] - The article notes that NIO's recent product launches and pricing adjustments are expected to drive significant sales growth, with a target of 50,000 units per month by Q4 [19][20] - The ongoing restructuring at Wahaha, led by Zong Fuli, indicates a strategic shift towards new business models, with the closure of several factories and the establishment of new production lines [22][23] Group 3 - Liu Qiangdong's launch of the "Seven Fresh Kitchen" is viewed as a strategic move to enhance customer engagement and establish a foothold in the competitive food delivery market [11][13] - The article suggests that Liu's approach mirrors JD's logistics strategy, aiming to create a comprehensive local lifestyle platform that could challenge existing players like Meituan [11][13] - The contrasting narratives of Tesla's operations in China and the U.S. highlight the company's dual focus on vehicle sales and ambitious AI projects, raising questions about its long-term strategy [15][16][17]

Core Viewpoint - The article discusses the challenges faced by the popular restaurant chain "Tai Er" in light of recent controversies surrounding pre-prepared dishes, particularly in the context of the broader dining industry and consumer perceptions [3][10]. Group 1: Company Overview - Tai Er has become a prominent player in the Chinese dining market, particularly known for its signature dish, sauerkraut fish, which has gained popularity due to its unique flavor profile and marketing strategies [19][21]. - The brand has experienced significant growth, with a projected compound annual growth rate of 33.7% in the sauerkraut fish market from 2018 to 2024, potentially reaching a market size of over 800 billion yuan by 2025 [20]. Group 2: Recent Challenges - Tai Er has faced scrutiny regarding its use of pre-prepared ingredients, with consumers questioning the authenticity of its "freshly made" claims, especially after reports of rapid service times [5][10][11]. - The company has seen a decline in performance, with a reported revenue drop of 13.3% year-on-year, and a reduction of 65 stores over the past year, indicating a significant operational challenge [26][27]. Group 3: Strategic Responses - In response to the controversies, Tai Er has initiated a transformation strategy, including the introduction of "fresh active" stores and expanding its menu to include other protein options like fresh chicken and beef, aiming to diversify its offerings and reduce reliance on sauerkraut fish [27][29]. - The brand is also adapting its dining model by allowing larger groups and introducing takeaway services, which marks a shift from its previous operational restrictions [27][30]. Group 4: Market Perception - The pre-prepared dish controversy has created a significant challenge for Tai Er, as consumer trust is critical in the restaurant industry, and any association with pre-prepared food can lead to negative perceptions [10][17]. - The article emphasizes the importance of establishing a clear distinction between pre-prepared and freshly made dishes, as consumer expectations evolve and competition increases in the dining sector [17][31].