五月的江城，夜色如画。5月1日晚，伴随着璀璨的灯光秀点亮夜空，《夜上黄鹤楼》"五一"国潮夜宴在黄鹤楼公园开启。霓裳巡游、 赛博国乐、烟火集市、鹅池戏韵、川剧变脸等精彩活动轮番上演，为游客带来一场穿越古今的文化盛宴。据统计，当日入园游客中近九成 为慕名而来的外地游客，千年名楼正以崭新的姿态吸引着全国各地的目光。 衣袂飘飘的汉服巡游队伍成为当晚最亮丽的风景线。巡游者们身着精美汉服，在楼阁间款款而行，宛如从古画中走出。不少游客情不 自禁地加入巡游队伍，孩子们追逐着飘逸的裙摆，欢笑声回荡在古老的楼宇之间。"这种沉浸式体验太美妙了，仿佛穿越回了盛唐。"来自 杭州的周女士一边整理着刚买的汉服发饰，一边兴奋地说。 在西广场，一场别开生面的国乐演出正在上演。乐队成员们戴着炫酷的京剧脸谱，将摇滚、电子等现代元素融入传统民乐，熟悉的旋 律经过全新演绎，引发全场大合唱。龟鹤池畔的烟火市集人头攒动，汉服配饰、传统手作、特色小吃等摊位前围满了游客。非遗传承人现 场展示的剪纸、面塑等技艺吸引众多游客参与体验。"既能逛吃又能长见识，这样的市集太有意思了！"正在挑选文创产品的重庆游客张先 生说道。 据悉，本次活动将持续至5月5日，其间还将推 ...

转自：新华财经 自2022年起，熊猫铂币配饰设计大赛已经连续举办三届。今年，熊猫铂币配饰设计大赛全新升级，作为中国金币杯 系列大赛之一，中国金币杯·2025熊猫铂币配饰设计大赛以更高规格、更高标准再次向广大设计师们发出大赛邀约， 创意无界，等你来赛！ 本次大赛是由中国金币集团有限公司主办，中国黄金报社、世界铂金投资协会承办，上海金币投资有限公司协办， 中国民族民间工艺美术家协会文化创意设计专业委员会、中国珠宝玉石首饰行业协会、清华大学美术学院视觉传达 系为指导单位。权威的大赛组织阵容将确保本次比赛的权威性、公正性和专业性。 传承经典 拥抱未来 此前连续举行的三届熊猫铂币配饰设计大赛，通过结合时尚潮流设计热点，持续推动国潮文化，鼓励年轻设计师设 计出符合当下时尚审美的配饰作品，不断打开年轻消费市场，为熊猫币赋予新的市场活力和生机。往届大赛吸引了 数千名珠宝院校、黄金珠宝企业与独立设计工作室的设计师踊跃参与，共收录了数千份具有丰富创意的设计作品， 其中包括往届特等奖作品《忆往昔》《智算生财》等获奖作品已经进行了商业化生产，与消费者见面。 熊猫币作为发行超过40年的贵金属纪念币，蕴含独特的文化和纪念意义，一直是收藏 ...

Core Viewpoint - The upcoming "May Day" holiday will see various theme parks across the country, particularly the Fantawild parks, launching a series of vibrant and culturally themed events to attract visitors and enhance their holiday experience [1][18]. Group 1: Cultural and Thematic Events - Fantawild parks will host a variety of themed events including the "National Style Trend Festival," "International Clown Festival," "Anime Carnival," and "Dunhuang Dream Night," offering a rich cultural feast and entertainment for visitors [1][2]. - The Ningbo and Taiyuan Fantawild parks will feature a "Dunhuang" themed night event with over 200 cultural performers showcasing traditional dances and performances, creating a magical journey through history [2][4]. - The Changsha Fantawild will present the "Tang Dynasty Fireworks Festival," featuring a grand wedding ceremony and a stunning fireworks show, recreating the splendor of the Tang Dynasty [4]. Group 2: Entertainment and Performances - Various parks will present unique drone fireworks shows, with the Jingzhou Fantawild debuting eight new fireworks products, and the Jiayuguan Fantawild showcasing light and shadow shows to celebrate its tenth anniversary [6][12]. - The Wuhu Fantawild will host a "Dimension Festival" and "National Trend Gala," featuring popular influencers and performances from various characters, providing a multi-faceted entertainment experience [8]. - The Shenyang Fantawild will gather nearly a hundred international clown artists for a comedy festival, promising a world-class entertainment experience [10]. Group 3: Family and Interactive Activities - The Jining and Tianjin Fantawild parks will create family-friendly environments with themed activities such as wellness markets and music gatherings, catering to visitors of all ages [14][16]. - The Xuzhou Fantawild will focus on family-oriented events, featuring interactive performances led by beloved characters, ensuring a magical experience for children and parents alike [16]. - The Xiamen Fantawild will introduce diverse themed areas, including a hot air balloon district and a giant beast fantasy forest, inviting families to explore and enjoy various interactive activities [16]. Group 4: Promotions and Extended Hours - During the holiday, many Fantawild parks will implement extended operating hours, allowing visitors to enjoy day and night festivities [18]. - Special promotions such as "May Day Early Bird Tickets" will be available, providing value for families and friends planning to visit the parks [18].

Core Viewpoint - China Jewelry, a subsidiary of Poly Group, showcased its innovative jewelry designs at the Consumer Expo, emphasizing the integration of traditional culture and modern aesthetics to promote Chinese aesthetics globally [2][3]. Group 1: Event Overview - The event featured a product launch titled "Ancient Charm and New Life, Tide of China," attended by notable figures from various sectors [2]. - China Jewelry is a state-owned enterprise under the supervision of the State-owned Assets Supervision and Administration Commission [2]. Group 2: Cultural and Aesthetic Integration - The theme of the event focused on how jewelry can collaborate with cultural IP to reshape modern expressions of Chinese aesthetics [2]. - The exhibition design was inspired by traditional Chinese garden aesthetics, creating an immersive experience that reflects the brand's unique interpretation of "Chinese aesthetics" [3]. Group 3: Featured Product Lines - The "Dazu Gold" series, created in collaboration with the world heritage site Dazu Rock Carvings, combines traditional elements with contemporary themes appealing to younger audiences [4]. - The "Only This Green" series, supported by the China Oriental Performing Arts Group, merges Song Dynasty aesthetics with modern craftsmanship, showcasing the elegance of Chinese culture [4]. Group 4: Award-Winning Designs - The "Art Language Prosperity" series won a gold award at the third "Tian Gong" Jewelry Design Competition, highlighting the successful fusion of ancient gold techniques with modern design [5]. - The "Good Fortune" series was selected as a high-end luxury gift in the "Global Good Gifts" evaluation, showcasing the charm of Chinese aesthetic jewelry to the world [5].

Group 1 - The rise of national潮文化, including traditional Chinese clothing and cultural products, is gaining popularity among younger demographics [1] - China Construction Bank is actively supporting national潮 brands by providing financial assistance to enhance their cultural significance [1] - Shanxi Guanyu Culture Media Co., Ltd. has developed a comprehensive industry chain with over 1,000 IPs and 300 categories, becoming a representative animation enterprise in Shanxi [1] Group 2 - Xucun Town in Haining, Zhejiang Province, is a major production base for traditional Chinese fabric, with over 100 companies producing Ma Mian skirts and a daily output exceeding 30,000 meters [2] - The local fabric company has experienced a 5% year-on-year increase in order volume, attributed to the popularity of the "Xucun Ma Mian skirt" [2] - In Dongying, Shandong, a local artisan, Cui Guihua, has received financial support from China Construction Bank to increase the production of traditional tiger head shoes, which are recognized as a cultural heritage [3] Group 3 - The financial support provided to Cui Guihua includes an 800,000 yuan "personal operating mortgage quick loan" to enhance production capabilities [3] - The tiger head shoes have gained visibility through online platforms, significantly increasing inquiries and sales [3] - China Construction Bank plans to further assist in promoting the sales of tiger head shoes through platform activities [3]

重庆欢乐谷的机器狗舞狮表演吸引众多游客观看。欢乐谷集团供图 3月22日至5月18日，欢乐谷集团旗下11个中国本土主题公园，在深圳、北京、成都、上海等10个城市陆 续举办2025国潮文化节，打造传统文化年轻化表达的娱乐新空间。 中外游客在深圳锦绣中华民俗村观看花式飞饼表演。 从古风汉服到千禧潮装、从盛唐霓裳舞到赛博飞天秀、从北国青花瓷到南都青绿画……11个主题公园用 中国式浪漫开启国潮文化大联欢。清明节假期，这些主题公园共接待游客近50万人次，同比增长13%， 文化赋能与体验创新激发了主题公园潜能。 上海欢乐谷游人如织，国潮文化节深受游客欢迎。 北京欢乐谷以青花瓷为元素，推出《绮梦青花大巡游》《潮·China》等非遗演艺，通过在千年瓷韵中融 入潮流视听语言，实现传统文化与现代艺术的跨界融合，为游客带去独特的感官盛宴。 上海欢乐谷首创大型国潮剧本游《梦·千年玄幻潮》，在这里，游客不再只是观众，而是摇身一变成为 故事的主角，开启一段充满未知的圆梦冒险之旅。《天宫落花》无人机演出以天空为幕，再现中国神话 遗产的璀璨与壮观，以科技秀点亮夜上海。 成都欢乐谷以全天候国风演艺吸引游客，《一梦敦煌》的舞者用优美的舞姿，带游客 ...

Core Insights - The rise of traditional Chinese culture, represented by the success of "Nezha 2," is creating new commercial opportunities in the cultural industry [1][2][10] - The collaboration between card game companies and popular IPs like "Nezha 2" is forming a unique "mythical universe" that enhances the cultural narrative [1][4] Group 1: Box Office and Market Performance - "Nezha 2" achieved a record-breaking box office of 14.965 billion yuan, making it the highest-grossing animated film globally [2][10] - The derivative products, particularly the card game collaboration, have become highly sought after, leading to a phenomenon of scarcity in the market [2][4] Group 2: Cultural Innovation and Storytelling - The success of the derivative products is attributed to their cultural stories and emotional value, which resonate with consumers [4][7] - The card game company has effectively integrated traditional cultural elements with modern entertainment, appealing to younger audiences [5][7] Group 3: International Market Potential - The success of "Nezha 2" and its derivatives in international markets, including Japan and Southeast Asia, indicates the global potential of Chinese cultural IPs [8][10] - The estimated revenue from "Nezha" series IP derivatives could reach between 10 billion to 15 billion yuan, with the total commercial value projected at 30 billion to 35 billion yuan [10]