Group 1 - The core viewpoint of the articles highlights the strong market performance of Shubao International, with its stock price increasing significantly since its listing, reflecting growing investor confidence in consumer companies [1][2] - Shubao International, as part of the Jinjiang enterprise group, benefits from the "going global + maternal and infant" concept, aligning with the current preference for high-growth emerging consumer stocks in the Hong Kong market [2][3] - The company has experienced a notable shift in its business structure, with revenue growth slowing down, particularly in its ODM (Original Design Manufacturer) segment, which saw only a 1.1% increase in 2024 [3][4] Group 2 - In 2024, Shubao International reported a revenue of approximately 753 million yuan, a year-on-year increase of 15.01%, but this growth rate is significantly lower than the previous years [3][4] - The company's revenue from its ODM business accounted for 60.1% of total revenue, while the brand product business saw a substantial increase of 44.6%, driven mainly by a doubling of sales in female hygiene products [3][4] - The decline in revenue from the Russian market, which dropped by 31.9% year-on-year in early 2024, has contributed to the overall slowdown in revenue growth [6][8] Group 3 - The shift in focus from the "infant" market to the "female" market is a response to the saturation of the infant care market, which has been negatively impacted by declining birth rates in China and Russia [8][9] - The global female hygiene products market is projected to reach approximately $89.29 billion by 2033, with a compound annual growth rate of about 7.8% from 2024 to 2033, indicating a significant growth opportunity for Shubao International [9][10] - Despite the potential in the female hygiene market, Shubao International faces challenges due to low barriers to entry and intense competition from both domestic and international brands [10]

□本报记者王雪青 "消费投资正在经历变革。"中金基金权益部基金经理高大亮在接受中国证券报记者专访时表示，随着潮 玩IP、宠物经济等"情绪消费"崛起，硬折扣、量贩零食等新销售模式改变了渠道生态，消费投资的底层 逻辑正在经历深刻重构。 今年以来，新消费赛道崛起，港股市场中的泡泡玛特、老铺黄金、蜜雪集团等表现亮眼；A股市场中的 食品零售、宠物经济、美妆个护等具有新消费特征的公司持续受到资金追捧。 "港股市场消费股的强势上涨打开了A股市场新消费标的的估值空间。"在高大亮看来，消费板块的投资 逻辑已从传统的"白马为王"转向"新消费突围"。当下，情绪价值与渠道效率成为把握板块结构性投资机 会的关键。未来，消费企业对新渠道、新品类、新需求的前瞻布局，或成为基金经理捕捉超额收益的关 键因素。 回顾近年消费市场的主要变化，高大亮表示："最大的变化是服务型消费占比逐步提高。以新产品、新 业态、新技术、新服务为代表的四大类型新消费迅速崛起。" 四大类新消费究竟是什么？据介绍，新产品有盲盒、潮玩等；新业态有硬折扣超市、城市奥莱、会员店 等；新技术指的是技术进步带来全新消费产品，典型如人工智能(AI)浪潮下的自动驾驶、智能穿戴、机 器 ...

Summary of Conference Call Records Industry or Company Involved - The discussion primarily revolves around the Chinese financial market, including sectors such as technology, finance, shipping, new consumption, and the robotics industry. Core Points and Arguments 1. **Market Reaction to US-China Geneva Talks**: The results exceeded expectations, but the market exhibited a "sell news" trend, indicating profit-taking behavior after positive news, leading to significant external influence on short-term market sentiment [1][2] 2. **Financial Sector Performance**: The financial sector saw a significant volume increase, interpreted as a reallocation by public funds. However, this did not substantially enhance market risk appetite or profit-making effects [3] 3. **Market Structure**: The market displayed a "barbell" structure with strong performance in micro-cap and large-cap stocks, while the technology sector, particularly the Sci-Tech 50 index, underperformed due to new public fund regulations and disappointing earnings from major tech companies [4] 4. **Market Sentiment and Profitability**: Despite a rebound in market sentiment, the actual profit-making experience for investors was average, with rapid rotation among various sectors indicating a lack of a clear market leader [5] 5. **Emerging Investment Directions**: Key areas of interest include export order acquisition, new consumption trends (e.g., pet economy), and biopharmaceuticals, particularly related to ergotamine [6][10] 6. **Robotics Industry Dynamics**: The robotics sector is experiencing various catalysts, but it is not expected to see a broad-based rally. Focus is on lightweight materials and upcoming events like the robotics combat competition [8] 7. **Automotive Industry Policy Changes**: New regulations mandating the installation of emergency braking systems in light vehicles were introduced, positively impacting related sectors [9] 8. **Reorganization Policy Highlights**: The new reorganization policy increases regulatory tolerance for financial changes and introduces mechanisms to encourage private equity participation in mergers and acquisitions, which is expected to enhance the success rate of such activities [15][17] 9. **Short-term and Long-term Market Impact**: In the short term, the new policy may benefit companies with pending merger plans, while in the long term, it is expected to accelerate the pace of asset securitization and integration in strategic sectors like semiconductors and rare earths [18] Other Important but Possibly Overlooked Content 1. **Market Volume Trends**: The average daily trading volume decreased by 870 billion, indicating a contraction in market activity [2] 2. **Sector-Specific Performance**: The North Stock 50 index saw a rise of over 3%, while the technology sector faced significant declines due to regulatory impacts and underwhelming capital expenditures from major firms [4] 3. **Investor Sentiment**: The market sentiment index rebounded by over 4.6%, but the actual experience of profit-making remained limited, suggesting a cautious approach among investors [5] 4. **Potential in Rare Earths and Strategic Metals**: Recent government actions against rare earth smuggling have led to price volatility, benefiting compliant listed companies in this sector [7] 5. **Focus on Emerging Technologies**: There is a growing interest in sectors like solid-state batteries and controlled nuclear fusion, which, despite unclear market leadership, are deemed worthy of early attention [14]

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The report emphasizes that the value of liquor allocation is stronger, and consumer goods are embracing new consumption trends. The food and beverage index increased by 0.5% from May 12 to May 16, ranking 15th among 28 sub-industries, underperforming the CSI 300 by approximately 0.6 percentage points. Sub-industries such as health products (+8.5%), baked goods (+2.4%), and dairy products (+1.5%) performed relatively well [3][10][12] - The report indicates that liquor companies are experiencing slow revenue growth, which is already anticipated by the market. This is due to demand remaining at a low level and companies reducing channel burdens. The report suggests that liquor is currently at a bottom range, with signs of marginal recovery in business demand and a pragmatic approach from liquor companies to reduce supply growth to alleviate channel pressure. Future performance growth is expected to rise gradually [3][10][11] - New consumption trends are emerging due to changes in business models and consumer perceptions, focusing on consumer demand and reconstructing consumption scenarios and experiences. This is reflected in new channels within the food and beverage industry, where traditional retail channels face challenges such as traffic loss and declining profit margins [11] Summary by Sections Market Performance - The food and beverage index increased by 0.5%, ranking 15th out of 28, and underperformed the CSI 300 by about 0.6 percentage points. Leading sub-industries included health products (+8.5%), baked goods (+2.4%), and dairy products (+1.5%) [10][12] - Individual stocks such as Xianle Health, Youyou Foods, and Xiwang Foods showed significant gains, while Bai Run Foods, Ganyuan Foods, and ST Jia Jia experienced declines [12][18] Upstream Data - Some upstream raw material prices have decreased. For instance, the price of whole milk powder increased by 30.6% year-on-year, while the price of fresh milk decreased by 10.0% year-on-year [18][21] - The price of pork increased by 1.8% year-on-year, while the price of live pigs decreased by 3.8% year-on-year [24][25] Liquor Industry News - Moutai's sales through major e-commerce channels grew by over 30% in the first four months of the year. The company is also implementing new policies to boost sales for events and weddings [44] Recommendations - Recommended stocks include Shanxi Fenjiu, Guizhou Moutai, and Ximai Foods. Shanxi Fenjiu faces short-term demand pressure but has high mid-term growth certainty. Guizhou Moutai is focusing on sustainable development and increasing dividend rates. Ximai Foods is expected to improve profitability due to better raw material costs [4][51]

Group 1: Consumption Strategy and Investment Recommendations - The report recommends focusing on high-growth new consumption sectors, dividend defensive stocks, and traditional companies transitioning to new consumption [3][13] - High-growth new consumption opportunities include new tobacco products, beauty care, trendy toys, pet products, and tea beverages [3][13] - Dividend defensive stocks are prioritized due to unclear policy signals and ongoing domestic demand impacts, with a focus on white goods [3][13] Group 2: Macroeconomic and Midstream Consumption Tracking - In April, the domestic CPI remained stable with a slight decrease of 0.1% year-on-year, while core CPI increased by 0.5% [4][14] - April's export growth reached 8.1% year-on-year, marking the highest since 2022, although it showed signs of slowing due to a decrease in home appliance exports [4][16] Group 3: Home Appliances - In April, the overall retail sales of home appliances increased by 21.8% online and 18.6% offline, with the national subsidy for 11 major categories growing by 18.2% [7][28] - Specific categories showed varied performance: air conditioners up 34.8%, refrigerators up 1.0%, and washing machines up 10.8% online [7][28][29] Group 4: Light Industry Manufacturing - The new tobacco sector is experiencing upward momentum, with clear growth trends in the HNB industry and potential market share gains for companies like Smoore International [7][30] - The trendy toy market remains robust, with GMV growth of 109% in April year-on-year, driven by new company entries and innovative operational strategies [7][30] Group 5: Textile and Apparel - The easing of US tariffs is expected to boost export and domestic demand, with a focus on new consumption and brands with unique advantages [7][33][37] - The textile manufacturing sector is seeing a recovery in client confidence following tariff reductions, which may lead to increased orders and improved domestic factory utilization [7][37] Group 6: Social Services - The tea beverage sector is benefiting from improved same-store sales and competitive dynamics in the takeaway market, with expectations for further growth [7][35] - Hotel performance showed strong leisure demand during the May holiday, although business travel remains weak [7][35] Group 7: Retail and E-commerce - The competitive landscape in the takeaway market is evolving, with regulatory pressures on major platforms like Meituan and JD, although the overall competition remains intense [7][36] - Meituan's initiatives in instant retail and national subsidies are expected to impact JD's core categories significantly [7][38]

这是新消费智库第 2 6 3 6 期文章 新消费导读 1. 永璞上新冰薄荷黑巧咖啡液 2. 安踏上线滑板鞋 3. 半天妖推出两款特色新品 4. Bape 携手林俊杰推出限定系列 5. Al lbirds 官宣董洁为品牌大使 6. 彩棠 x 茉莉奶白推联名系列 7. 小马智行 公司正计划赴港上市 8. WinnCafe 稳因咖啡获数千万元融资 9. 铜师傅冲刺港交所 10. 手滑科技完成数千万元 A 轮融资 11. 日本麦当劳 xChi i kawa 推出 8 款限定玩具 12. 伊索薇绿香水全新上市 13. 毛戈平美妆 x 故宫文创推出第六季新品香水 . . . . . . 一周新品 1. 永璞上新冰薄荷黑巧咖啡液 图片来源：腾讯公共图库 近日， 永璞官宣上新冰薄荷黑巧风味意式咖啡液。这款冰薄荷黑巧风味意式咖啡液选用的是 100% 阿拉比卡咖啡豆，添加了≥ 0.25% 的薄 荷提取液。每条咖啡液新品的能量为 19k J ， 0 糖 0 脂，其中咖啡因含量≥ 200mg/ kg 。 （ FBIF 食品饮料创新） 2.延中饮料上新咸青桔风味盐汽水 延中饮料官宣上新咸青桔风味盐汽水。据品牌介绍，新品通过独特的工艺调 ...

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The report emphasizes that the value of liquor allocation is stronger, and consumer goods are embracing new consumption trends. The food and beverage index increased by 0.5% from May 12 to May 16, ranking 15th among 28 sub-industries, underperforming the CSI 300 by approximately 0.6 percentage points. Sub-industries such as health products (+8.5%), baked goods (+2.4%), and dairy products (+1.5%) performed relatively well [3][10][12] - The report indicates that liquor companies are experiencing low revenue growth, which is already anticipated by the market. This is due to demand remaining at a low level and companies reducing channel burdens. The report suggests that liquor is currently at a bottom range, with signs of marginal recovery in business demand and a pragmatic approach from liquor companies to reduce supply growth to alleviate channel pressure. Future performance growth is expected to rise gradually [10][11] - New consumption trends are emerging, driven by changes in business models and consumer perceptions. This is reflected in the food and beverage industry through new channels. Traditional offline retail channels are facing challenges, leading to opportunities for upstream brand suppliers. Retailers are adopting differentiated product selections and focusing on quality, which benefits suppliers with strong brand and product capabilities [11][12] Summary by Sections Market Performance - The food and beverage index increased by 0.5%, ranking 15th out of 28, and underperformed the CSI 300 by about 0.6 percentage points. Health products, baked goods, and dairy products showed leading performance [10][12] - Individual stocks such as Xianle Health, Youyou Foods, and Xiwang Foods saw significant gains, while Bai Run Foods, Ganyuan Foods, and ST Jia Jia experienced declines [12][18] Upstream Data - Some upstream raw material prices have decreased. For instance, the price of whole milk powder increased by 30.6% year-on-year, while the price of fresh milk decreased by 10.0% year-on-year [18][21] - The price of pork increased by 1.8% year-on-year, while the price of live pigs decreased by 3.8% year-on-year [24][25] Liquor Industry News - Moutai's sales through major e-commerce channels grew by over 30% in the first four months of the year. The company is also implementing new policies to boost sales during banquets [44] Recommendations - Recommended stocks include Shanxi Fenjiu, Guizhou Moutai, and Ximai Foods. Shanxi Fenjiu is expected to have high growth certainty in the medium term, while Guizhou Moutai is focusing on sustainable development and increasing dividend rates. Ximai Foods is anticipated to improve profitability due to better raw material costs [4][51]

2025 年 05 月 18 日 市场哑铃型交易，北证新消费强势、 科技主题活跃 ——北交所策略周报（20250512-20250518） 本周策略观点： 本周市场行情： 北交所新股： 新三板动态： ⚫ 本周新挂牌 7 家，摘牌 3 家，周新增计划融资 1.70 亿元，完成融资 0.07 亿元。 风险提示： ⚫ 个股业绩季度波动过大风险，宏观经济下行的风险。 本研究报告仅通过邮件提供给 中庚基金 使用。1 证 券 研 究 报 告 证券分析师 刘靖 A0230512070005 liujing@swsresearch.com 王雨晴 A0230522010003 wangyq@swsresearch.com 研究支持 请务必仔细阅读正文之后的各项信息披露与声明 新 三 板 研 究 专 题 郑菁华 A0230123060001 zhengjh@swsresearch.com 汪秉涵 A0230123090006 wangbh@swsresearch.com 吕靖华 A0230124070002 lvjh@swsresearch.com 联系人 汪秉涵 (8621)23297818× wangbh@swsresea ...

Core Viewpoint - The article discusses the rise of "Henan bosses," particularly focusing on the management styles of two prominent figures, Cui Peijun and Yu Donglai, who emphasize generosity and employee welfare as key components of their business strategies [3][5][9]. Group 1: Management Styles - Cui Peijun, chairman of Henan Mining Crane Company, is known for his unconventional approach of distributing cash rewards to employees during company events, exemplifying a hands-on and generous management style [3][15]. - Yu Donglai, the owner of Pang Donglai, promotes a philosophy of sharing profits with employees, suggesting that over 50% of profits should be distributed monthly to enhance employee motivation [5][22]. - Both bosses prioritize tangible rewards over abstract promises, focusing on immediate benefits for employees rather than future stock options or vague incentives [11][12][14]. Group 2: Employee Welfare - Employees at Pang Donglai enjoy extensive benefits, including 150 to 180 days of leave per year, with specific days allocated for emotional well-being [20]. - The average salaries at Pang Donglai are significantly higher than industry standards, reflecting the company's commitment to employee welfare [21]. - Cui Peijun also engages in various acts of kindness, such as providing free travel for employees' parents and spontaneous cash bonuses [19][16]. Group 3: Business Philosophy - The article highlights a shift in consumer preferences towards value and practicality, aligning with the straightforward business philosophies of Henan entrepreneurs [45][47]. - Henan's businesses, such as Mixue Ice City and White Elephant Instant Noodles, thrive on a model that emphasizes cost-effectiveness and direct engagement with consumers [29][50]. - The cautious and practical approach of Henan bosses, who often avoid high-risk capital ventures, has allowed them to maintain stable cash flows and build resilient businesses [34][68]. Group 4: Market Position - The emergence of Henan-based companies in the market is attributed to their ability to adapt to changing consumer demands for affordability and quality [44][46]. - The article notes that despite lacking the scale of coastal economic regions, Henan's robust food supply chain supports its businesses in maintaining competitive pricing [48][52]. - The success of these companies in the current market environment suggests a potential shift in the business landscape, favoring those with solid fundamentals over those relying on speculative growth [69].

Core Viewpoint - The article highlights a positive economic outlook for 2025, with a focus on the recovery of the new consumption sector driven by diverse consumer demands and supportive policies [3][7][10]. Industry Overview - In Q1 2025, China's GDP reached 31.9 trillion yuan, growing by 5.4% year-on-year, surpassing market expectations [7]. - Final consumption expenditure contributed 51.85% to GDP growth, indicating a rebound in consumer spending [7][9]. - The retail sales of consumer goods totaled 12.4671 trillion yuan in Q1, marking a 4.6% increase year-on-year [8]. Recent Industry Policies - Various policies have been implemented to stimulate consumption, including the "Consumption Promotion Special Action Plan" and measures to enhance service consumption [17][18]. - The government emphasizes increasing income for low- and middle-income groups and developing service consumption to boost economic growth [9][10]. Investment Dynamics - From January to April 2025, there were 128 financing cases in the new consumption sector, totaling 6.89 billion yuan, a decrease of 31.5% and 24.4% year-on-year, respectively [28]. - The food and beverage sector remains a hot spot for investment, with 42 financing cases reported in Q1 2025 [28][32]. - The silver economy and pet economy are gaining traction, with significant investments in areas such as elderly care and pet products [29][32]. Sector Trends - The new consumption landscape is characterized by a shift towards quality and health-oriented products, with personalized and customized offerings gaining popularity [10]. - The "Guzi Economy," centered around the secondary market of anime and gaming culture, is rapidly developing, driven by a growing user base and increasing disposable income among Gen Z consumers [48][49]. Key Financing Events - Notable financing events include Yuanqi Mart's nearly 100 million yuan C round financing and the IPO of Gu Ming Holdings on the Hong Kong Stock Exchange [20][22]. - The first quarter of 2025 saw significant IPO activities, including the successful listings of brands like Mi Xue Ice City and Ba Wang Tea Ji [24][26]. Active Investment Institutions - A total of 135 investment institutions were active in the new consumption sector in the first four months of 2025, with a focus on food and beverage, silver economy, and personal care sectors [43][44].