(彪马财报) 本土市场中，彪马践行"在中国，惠中国，为中国体育加速"承诺，支持中国体育事业。其深耕跑步社 群，上海卢湾体育场的PR5000彪速赛累计吸引数千名全球跑步爱好者参与；7月，VELOCITY4夏日限 时快闪活动登陆上海西岸梦中心。此外，品牌邀请HYROX亚洲最好成绩保持者洪范锡赴北京开展 HYROX大师课。 渠道拓展方面，5月，中国独有的SNEAKER BOX第四家门店落地广州天环广场，融合岭南元素；6月， 升级后的FIELD OF PLAY概念店亮相重庆金沙天街。 专业运动领域，7月1日，彪马发布常跑套装新品Velocity NITRO4跑鞋，搭载全掌NITROFOAM超轻氮 气科技中底，较前代减重14克；6月，PUMA All-Pro NITRO2 篮球鞋发布，集成PUMA HOOPS最新技 术。同时，彪马发布新赛季英超联赛官方比赛用球，升级后的Ultra6足球鞋以空气动力学设计优化绿茵 表现。 据PUMA彪马2025财年第二季度及上半年财报显示，经货币调整后本季度全球营收19.42亿欧元，直营 业务同比增长9.2%，鞋类业务同比增长5.1%。二季度，彪马中国继续强化品牌建设、产品突破和战略 布 ...

Core Insights - The article discusses the resurgence of international sports brands' interest in collaborating with K-pop artists, particularly female groups, to enhance their market presence in Asia, especially China [1][6][25] - Nike's recent signing of aespa member KARINA marks a strategic move to re-engage with the Korean wave and leverage the popularity of K-pop in the Asian market [1][7][25] - Other brands like alo, Puma, and Adidas are also actively signing K-pop artists to boost their brand visibility and sales in the competitive Asian sportswear market [5][6][9] Brand Collaborations - Nike has signed aespa member KARINA, following previous collaborations with other top K-pop artists, indicating a shift back to engaging with Korean talent [1][3][7] - Alo's flagship store opening in Korea featured appearances by K-pop stars, showcasing the brand's commitment to embracing the Korean wave [3][7] - Puma has announced a partnership with BLACKPINK's Rosé as a global ambassador, while Adidas has signed I-DLE member Song Yuqi to promote its Originals line [5][9] Market Strategy - The article highlights that international sports brands are not only focusing on athletic performance but are also betting on fashion trends to capture market share in Asia [6][22][25] - The opening of flagship stores in Korea by brands like alo and Vuori is seen as a strategic move to tap into the Asian market's potential [9][10] - The competition among sports brands has intensified, with a growing number of niche brands entering the market, prompting established brands like Nike and Adidas to adapt their strategies [13][22] Cultural Influence - The influence of K-pop on fashion and lifestyle is significant, with brands leveraging this trend to enhance their appeal among younger consumers [17][20][21] - The article notes that collaborations with K-pop artists serve as a powerful marketing tool, helping brands to connect with the cultural zeitgeist and drive sales [19][25] - The trend of integrating fashion with sportswear is becoming increasingly important, as brands seek to align themselves with contemporary cultural movements [22][23]

「如果要试衣服，建议抓紧时间，再晚点，更衣室可能就要排队了。」周末中午，氪体在一个瑜伽品牌店里挑选产品时，店员提醒道，「因为商场里只有 我们一家卖瑜伽服，生意很好的。」 上面的一幕并非出现在某个核心商圈的lululemon，而是在广州一个亲民的商场，名为JU ACTIVE的店里。从最初开在运动品牌聚集的二楼，如今搬到租 金更贵的一楼，店员所言不虚。 JU ACTIVE门店 官方信息显示，截止至6月12日，去年才创立的JU ACTIVE门店数已达49家。无独有偶，去年入华的韩国瑜伽品牌XEXYMIX，6、7月份在9个城市开业10 家门店，在国内共有24家门店。 理论上，这一赛道蓬勃发展的势头应该出现在2020年左右，当时，休闲运动风刮得正旺，许多品牌连获融资。但事实是，除了断档第一的lululemon，国 内在线下实体迟迟看不见第二个成规模的瑜伽品牌。 反而是近一两年，休闲运动风退潮，瑜伽品牌却悄然加速线下布局，尤其在二三线城市和一线城市的非核心商圈，价格只有lululemon一半甚至三分之一 的品牌，开始抢夺「商场里第一个瑜伽品牌」的角色。 看似遇冷的瑜伽赛道，正暗流汹涌。 01 不再迷信DTC，瑜伽品牌找到 ...

研究报告 Research Report 21 Jul 2025 特步国际 XTEP INTERNATIONAL (1368 HK) 2Q25 营运表现点评：集团流水符合预期，索康尼与迈乐延续高增态势 2Q25 operational Updates Review: Retail sales in line with expectations, Saucony and Merrell Maintain Strong Growth [Table_yemei1] 观点聚焦 Investment Focus [Table_Info] 维持优于大市 Maintain OUTPERFORM 评级 优于大市 OUTPERFORM 现价 HK$5.47 目标价 HK$6.10 HTI ESG 2.1-1.8-3.5 E-S-G: 0-5, (Please refer to the Appendix for ESG comments) 市值 HK$15.22bn / US$1.94bn 日交易额 (3 个月均值) US$9.24mn 发行股票数目 2,782mn 自由流通股 (%) 52% 1 年股价最高最低值 HK$6.9 ...

研究报告 Research Report 20 Jul 2025 中国 & 香港 & 美国可选消费 China (A-share) & Hong Kong & US Discretionary 可选消费 W29 周度趋势解析：高预期高估值新消费概念股承压，风格切换 至低估值低预期消费股 [Table_yemei1] 观点聚焦 Investment Focus | [Table_Info] | | | | | --- | --- | --- | --- | | 股票名称 | 评级 | 股票名称 | 评级 | | 耐克 | Outperform 永辉超市 | | Outperform | | 美的集团 | Outperform 苏泊尔 | | Outperform | | 京东集团 | Outperform 石头科技 | | Outperform | | 格力电器 | Outperform 科沃斯 | | Outperform | | 安踏体育 | Outperform 李宁 | | Outperform | | 海尔智家 | Outperform 安克创新 | | Outperform | | 露露柠檬 | N ...

行 华福证券 纺织服饰 2025 年 07 月 20 日 业 研 究 纺织服饰 运动品牌发布 25Q2 经营流水，保持稳健增长— —25W29 周观点 投资要点： 运动品牌发布 25Q2 经营流水，保持稳健增长 行 业 定 期 报 告 安踏体育：安踏品牌/FILA/其他品牌 25Q2 零售额分别取得同比 低单位数/中单位数/50-55%增长，环比 Q1 略有放缓，其他品牌仍然 保持亮眼的增长。李宁：25Q2 李宁（不包含李宁 YOUNG）全平台 销售取得低单位数增长。特步国际：25Q2 公司主品牌取得低单位数 同比增长，平均折扣在 7-75 折；索康尼品牌取得超过 20%同比增长。 361 度：25Q2 主品牌同比取得约 10%正增长，童装同比增长约 10%， 电商方面同比增速为约 20%，增长有所放缓。 行情数据 本周家电板块涨跌幅+1.5%，其中白电/黑电/小家电/厨电板块涨 跌幅分别+1.1%/-0.6%/+2.2%/+3.2%。原材料价格方面，LME 铜、LME 铝环比上周分别-1.46%、-1.04%。 本周纺织服装板块涨跌幅+0.24%，其中纺织制造涨跌幅+2.43%， 服装家纺涨跌幅+0.29% ...

核心观点 运动龙头 25Q2 流水稳健，期待经营继续改善。2025Q2，运动服饰行业龙头公司在需求波动的背景下展现出良好的经 营韧性流水保持稳健，展现出较强的经营韧性，在耐克营收增速下滑背景下实现市场份额的提升。安踏体育多品牌 矩阵优势持续发挥，主品牌以及 FILA 流水稳健增长，迪桑特、可隆与 MAIA 等新品牌增长显著；李宁渠道与产品持 续调整，Q2 流水（不包含李宁 YOUNG）同比录得低单位数增长；特步主品牌 Q2 录得低单位数增长，索康尼录得 20% 以上增长，新品牌维持较高增速；361 度 Q2 主品牌/童装/电商同比录得约 10%/10%/20%增长，线上线下同步发力， 超品店效率显著提升。各公司通过多品牌运营、新业态拓展及赛事营销驱动增长，产品端大力发展专业运动板块， 如安踏 PG7、马赫；李宁飞电、越影；特步 160X；361 度飞飚等系列持续迭代，跑鞋流水增速高于其他品类，同时依 靠电商渠道拉动流水增长并减轻库存压力。库销比整体维持在 4-5 个月的健康水平且折扣可控。各大公司维持全年 指引，期待产品、渠道持续调整叠加 24H2 基数下降情况下 25H2 经营数据环比进一步改善。 若羽臣 ...

Group 1: Company Performance - In Q2 2025, the Li Ning brand (excluding Li Ning YOUNG) recorded low single-digit revenue growth year-on-year, with offline channels experiencing low single-digit revenue decline, while e-commerce channels saw medium single-digit growth [1] - The company net reduced 18 stores in the first half of the year, with a net decrease of 19 retail stores and an increase of 1 wholesale store [1] - Overall, the company's Q2 performance remained relatively stable despite external environmental disturbances [1] Group 2: Strategic Partnerships - The company became a partner of the Chinese Olympic Committee, enhancing its product matrix and brand image through participation in international events, including the 2028 Los Angeles Olympics and the 2026 Milan-Cortina Winter Olympics [1] - The company has begun upgrading its offline store displays to include Olympic-themed elements and launched the "Glory Series" inspired by championship honors [1] Group 3: Sports Resource Development - Chinese player Yang Hanshen was selected 16th overall in the 2025 NBA Draft by the Portland Trail Blazers, becoming the third Chinese player to be a first-round pick [2] - Yang's success and performance in the NBA Summer League are expected to boost the sales of basketball-related products associated with the company [2] - The long-term impact of Yang's influence is anticipated to improve the popularity of basketball in China, thereby enhancing overall sales of basketball products [2] Group 4: Profit Forecast and Rating - The company focuses on a "single brand, multiple categories, and multiple channels" development strategy, continuously investing in R&D to enhance core technologies in footwear and apparel [3] - The projected net profits for the company from 2025 to 2027 are estimated at 2.645 billion, 2.846 billion, and 3.104 billion yuan respectively [3] - The company maintains a "buy" rating due to its strong brand position, product development capabilities, and marketing strength in the sports apparel sector [3]

Core Insights - The article highlights the transformation of shopping malls into hubs for sports and fitness activities, reflecting a shift in consumer behavior towards a more active lifestyle [1][4][11] - The integration of sports brands and facilities within malls is becoming a key trend in commercial real estate, as malls seek to differentiate themselves in a competitive market [2][5][20] Consumer Demand - There is a significant increase in outdoor sports participation, with a reported over 100% month-on-month growth in outdoor user activity in the first ten months of 2023 [11] - The younger generation, particularly Gen Z, is increasingly prioritizing health and fitness, with 84.3% of them incorporating health into their regular spending [11][12] - Families are seeking comprehensive solutions for sports activities, leading to the demand for facilities that cater to both parents and children [12] Commercial Value - Sports-oriented malls are not just attracting foot traffic but are also optimizing their revenue models through high space efficiency and extended customer dwell time [13][17] - The introduction of niche sports brands and activities is providing malls with a unique identity, enhancing their competitive edge [18][20] Brand and Mall Collaboration - The relationship between malls and sports brands is evolving from a traditional landlord-tenant dynamic to a collaborative model focused on creating a community around sports lifestyles [20][21] - Malls are adopting a curatorial approach to space design, transforming them into participatory environments that foster community engagement [21][28] Future Trends - The ultimate goal for sports-themed malls is to become urban lifestyle service platforms, integrating various community resources to promote active living [28] - The rise of sports-themed malls is indicative of broader social consumption upgrades, as they transition from mere shopping venues to vibrant community spaces [28]

Core Viewpoint - The collaboration between iFlytek and Xtep represents a unique partnership aimed at enhancing the AI developer community while promoting sports, particularly through the 2025 iFlytek AI Developer Competition, which offers various incentives for participants [2][10]. Group 1: Competition Overview - The 2025 iFlytek AI Developer Competition focuses on "deepening the application of large models," featuring various categories such as algorithm competitions, application competitions, and university competitions [11][12][13]. - The algorithm competition emphasizes cutting-edge topics in six technical fields, providing participants with real industry data to tackle technical challenges [11]. - The application competition aims to connect technology with industry needs, covering real-world scenarios in sectors like industrial manufacturing, healthcare, and education [12]. Group 2: Participant Benefits - Participants will receive a customized "developer training supply package" to enhance both coding skills and physical endurance [19]. - The competition includes a robust support system with expert advisory teams, high-value rewards, and a platform for showcasing talents to global investors and media [22]. - The event encourages international collaboration, allowing participants from over 17 countries to form teams, thus broadening the competitive landscape [16]. Group 3: Historical Context and Brand Synergy - iFlytek's AI Developer Competition has evolved over seven years, attracting over 145,000 participating teams, making it a significant platform for innovation [4]. - Xtep has been a pioneer in the marathon sector since 2007, focusing on product innovation and performance enhancement, which aligns with the developer community's pursuit of excellence [7][8]. - The partnership symbolizes a convergence of two fields—technology and sports—both driven by a commitment to pushing boundaries and achieving peak performance [8].