近日，京东七鲜"繁花计划"在"中国芍药之乡"山东菏泽落地全国首个"京东七鲜芍药直采合作加工中 心"，通过"产地直采+加工分拣+冷链运输+即时履约"的完整供应链体系，为消费者带来"又好又快又便 宜"的鲜花购物体验。 同步，京东七鲜在菏泽也启动"芍药花开"产地直播季活动，创新性地将直播间搬到田间地头，让消费者 直观感受菏泽芍药的种植环境和品质，并通过"产业基地+供应链+即时零售"的创新模式，让更多消费者 可以购买到"中国芍药之乡"的芍药花。 依托"京东七鲜芍药直采加工中心"，京东七鲜为消费者带来包括山东重瓣芍药、重瓣芍药巴茨拉、重瓣 芍药落日珊瑚、重瓣芍药红色魅力、重瓣芍药奶油碗、重瓣芍药杨妃出浴等多个品种选择，并成为今年 鲜花市场的"顶流"。 另外，在价格方面，京东七鲜充分发挥产地直采优势，通过规模效应压缩中间环节成本，延续"击穿 价"策略，目前京东七鲜在售的产地直采的山东重瓣芍药随机色10支仅需25.9元、重瓣芍药巴茨拉5支 39.9元。 值得一提的是，京东七鲜"繁花计划"针对鲜花即时零售的独特需求，上线了"不开花包赔"服务，消费者 购买明确标注"不开花包赔"的芍药鲜花商品,若在按照养护说明养护条件下,花苞在 ...

Core Viewpoint - The mainland fresh food e-commerce platform Dingdong Maicai is making a significant entry into the Hong Kong market through a strategic partnership with DFI Retail Group, aiming for a first-year sales target of HKD 100 million [1][3]. Group 1: Strategic Partnership and Product Offering - Dingdong Maicai will supply seasonal fresh vegetables directly from mainland bases to nearly 280 Wellcome supermarket stores in Hong Kong, as well as online platforms like Wellcome's website and foodpanda [1]. - The initial product offering includes six types of vegetables: romaine lettuce, oilseed lettuce, choy sum, baby bok choy, water spinach, and spring vegetables, all sourced from Dingdong Maicai's direct supply bases [1][3]. - The vegetables are pre-cooled within two hours of harvest and transported in temperature-controlled refrigerated trucks, with a secondary manual sorting process before reaching the stores [1]. Group 2: Market Response and Future Plans - Market feedback indicates that the six vegetable varieties have sold over 100,000 kilograms within a month, with positive remarks on the quality of the choy sum from a store manager [3]. - Future plans include introducing additional vegetables such as bitter melon, okra, and Dutch peas by 2025, along with popular mainland vegetables and regional specialties [3]. - Unique vegetables like Yunnan wild mushrooms and Shandong cucumber will also be introduced to the Hong Kong market for the first time [3]. Group 3: Supply Chain and Technology Integration - The partnership leverages DFI's extensive network of nearly 280 Wellcome stores in Hong Kong and Dingdong Maicai's supply chain advantages to ensure efficient distribution of fresh products from farm to table [3]. - Both companies plan to build a digital cross-border supply chain, utilizing an AI prediction system to dynamically adjust supermarket inventory based on factors like weather and holidays, thereby controlling stockouts effectively [3]. - To ensure quality control, a traceability system will be implemented, allowing consumers to scan a code to view planting records, testing reports, and transportation paths for the supplied vegetables [3]. Group 4: International Expansion - This collaboration marks an important step in Dingdong Maicai's international expansion, with plans to introduce its own brands "Cai Changqing" and "Liangxin Craftsman" to the Hong Kong market by the end of 2024 through a partnership with Lee Kum Kee [4].

Core Viewpoint - Dingtalk Grocery has formed a strategic partnership with DFI Retail Group to create a digital cross-border supply chain system, aiming for a sales target of 100 million HKD in the first year of collaboration [1][4]. Group 1: Partnership Details - The partnership will leverage DFI's network of nearly 280 Wellcome supermarkets in Hong Kong to provide a variety of quality products to consumers [1][4]. - The first batch of six selected vegetables from Dingtalk Grocery was launched on April 9, with total sales exceeding 100,000 kilograms within a month [4][6]. - The vegetables include varieties such as romaine lettuce, oilseed lettuce, and bok choy, sourced from Dingtalk Grocery's direct supply bases in mainland China [4][6]. Group 2: Supply Chain and Technology - Dingtalk Grocery and DFI plan to implement an "one vegetable, one code" traceability system, allowing consumers to access planting records and inspection reports via QR codes [4][5]. - An AI prediction system will be developed to optimize inventory management across DFI's supermarkets, adjusting supply based on factors like weather and holidays [5][6]. Group 3: Future Expansion Plans - The partnership aims to introduce additional products, including popular and regional specialty vegetables, with a target of over 150 SKUs by the end of the year [6][7]. - There are plans to extend this collaboration model to DFI's supermarkets in Macau and Cambodia, reaching more consumers [6][7]. Group 4: Company Performance - Dingtalk Grocery reported a revenue of 23.07 billion CNY in 2024, a year-on-year increase of 15.5%, and achieved a net profit of 300 million CNY, marking a turnaround from a loss in the previous year [8]. - The company emphasizes the importance of supply chain investments, with a direct sourcing ratio for fresh products stabilizing around 85% [8].

Core Insights - The core strategy of Dingdong Maicai is to build a comprehensive supply chain from farm to table, enhancing its brand visibility and supply chain strength through its own brand "Heizhuanshijia" [1][2] - Dingdong Maicai's shift from merely selling pork to raising pigs represents a significant strategic upgrade, addressing quality concerns and cost control in the black pig market [2][3] Group 1: Market Challenges - The black pig market in China faces structural contradictions between consumer upgrades and industrial imbalances, leading to trust issues and bottlenecks in the industry [4] - Consumers are increasingly concerned about food safety, with frequent food safety issues causing doubts about the quality of black pork, despite its higher price compared to white pork [4][7] - The lack of effective quality identification methods and the misuse of "local pig" labels have contributed to a trust crisis in the black pig industry [4] Group 2: Strategic Moves by Dingdong Maicai - Dingdong Maicai's strategy involves deep collaboration with Gaojin Foods to explore an order-based breeding model, planning to invest in 30,000 specialty black pigs over the next year [10] - The company aims to create a traceable system to ensure the quality and safety of black pigs, addressing consumer trust issues [10][19] - By focusing on consumer data to customize pig specifications and developing high-value products, Dingdong Maicai seeks to maximize the economic value of black pigs [10][15] Group 3: Supply Chain Innovations - Dingdong Maicai's approach includes a transparent supply chain where consumers can trace the entire lifecycle of the pigs, enhancing trust and quality assurance [17][19] - The company has established a "pig chip" barrier through molecular breeding technology, improving lean meat rates and creating detailed product solutions [19] - The integration of cold chain logistics ensures that pork remains fresh and safe, with a commitment to daily sales and no overnight meat [14][20] Group 4: Market Positioning and Consumer Engagement - Dingdong Maicai's "Heizhuanshijia" brand has achieved significant sales, with over 200,000 users and a high rate of repeat customers, indicating strong market acceptance [12] - The company is expanding its offline presence with dedicated stores, allowing consumers to see the quality of the meat firsthand, thus bridging the gap between online and offline experiences [21] - By collaborating with well-known restaurant chains, Dingdong Maicai is positioning itself as a quality supplier in the food service industry, enhancing its market influence [20]

Group 1 - Dingdong Maicai's black pork brand "Heizuan Shijia" plans to invest in 30,000 specialty black pigs within a year and expand its exclusive store layout from 5 to 15-20 stores this year [1] - The company has partnered with Gaojin Food to explore a black pig order breeding model, focusing on upstream breeding chain integration [1][3] - The black pigs are a hybrid of Wujin black pigs and Chuanxiang black pigs, with an intramuscular fat content of 4.28%, which is over three times that of ordinary white pigs, enhancing flavor and texture [1] Group 2 - Dingdong Maicai's full-chain quality control system includes ecological breeding environments in Sichuan and Yunnan, ensuring natural disease prevention and scientific feeding [3] - The company has opened two fresh food convenience stores in Shanghai, adopting a "small but exquisite" model with a plan to expand to 15-20 stores this year [3] - The brand has established partnerships with well-known restaurant chains for customized meat products [3] Group 3 - The trend of technology companies entering agriculture is notable, with figures like Bill Gates and Jeff Bezos showing interest in farming [3] - Notable examples include NetEase's founder Ding Lei, who established a pig farm in 2009, and Alibaba's Ma Yun, who has invested in seafood farming [4][5] - Other tech companies like Tencent, JD, and Pinduoduo are also investing in agriculture, with Pinduoduo planning to invest 100 billion over three years to support agricultural products [5]

Core Insights - The article discusses how Dingdong Maicai leverages AI technology to optimize its fresh food retail supply chain, addressing challenges such as product perishability and complex logistics [1][3][5]. Group 1: Supply Chain Challenges - Fresh food retail faces significant challenges including high perishability and the need for precise water control [1]. - The supply chain from suppliers to consumers is long and complex, necessitating efficient coordination [1][3]. - The front warehouse model, while flexible and close to consumers, requires high management standards due to shallow inventory [1][4]. Group 2: Operational Efficiency - Dingdong Maicai has implemented a full-chain cold chain system to ensure product freshness, achieving a fresh product turnover of just two days, which is industry-leading [4]. - The end-to-end loss rate for fresh products is maintained at 1.5%, showcasing the effectiveness of their supply chain optimization efforts [4]. - The company operates over 1,000 warehouses, each with around 4,000 products, resulting in a complex inventory management system that necessitates advanced algorithms for efficiency [4][5]. Group 3: Digital Transformation and AI Integration - Dingdong Maicai is transforming its supply chain into a digitalized system, focusing on full-chain digitization and data-driven algorithms to manage daily operations [5][7]. - The company employs a comprehensive digital indicator system to monitor inventory and sales, allowing for real-time adjustments and promotions [7]. - AI applications are being developed in three main areas: consumer interaction, supply chain management, and internal operations [8][9]. Group 4: Consumer Engagement and Recommendations - The company is enhancing user interaction through conversational AI, particularly targeting elderly users for easier access to services [9][10]. - Dingdong Maicai is shifting its recommendation system from behavior-based to a hybrid model that incorporates knowledge elements to improve user engagement [10][14]. - An AI assistant has been developed to provide comprehensive shopping support, including product information and cooking assistance, enhancing the overall user experience [14][15].

在云南彝良小草坝，海拔近2000米的山野里，一群黑猪正慢慢长大。 它们喝的是天麻竹根水，吃的是山果、野草和五谷杂粮，日复一日地撒欢、觅食、晒太阳。 小草坝盛产天麻，不光滋养了人，也养出了这里的黑猪界明星。 "方圆三公里内无人烟，乌蒙山形成天然防护栏，负氧离子浓度高得像天然氧吧，养出来的猪品质怎么 会差。"杨永军说道，他是高金食品养殖运营总监，2005年从四川农业大学毕业后，20年只做一件事： 养猪。 如果把平原里白猪的养殖节奏比作"高强度996"，那么小草坝的黑猪，走的是"佛系慢养"路线。 作者 | 孟雪 统筹 | 文芳 视觉 | 顾芗 这里没有催生的饲料，没有赶工的时钟，只有充足的时间和自然的养育。 在城市高速运转的另一头，这群黑猪，以另一种节奏，续写着关于生长和品质的答案。 这是一头猪的故事，也是关于市场变化、供应链进化，和味觉记忆的一种回响。 一头猪的慢生活 云南彝良小草坝，地处川滇交界，群山环绕，雾霭迷蒙，是鲜有人至的世外桃源。 不像平原养殖的白猪，赶着100来天就出栏，来自小草坝的黑猪则是要足足300天，才能修炼成"肉质鲜 美，油花如雪"的肉类精品。 作为叮咚买菜的重要合作伙伴，高金食品花了十多年时 ...

以下文章来源于Vista氢商业 ，作者肘子 Vista氢商业 . 关心都市白领的消费生活 提供易懂有趣的品牌报道 年轻人难以抛弃"自制健康餐" 毕竟是"好好生活"的证明 文 ｜ 肘子 编辑 ｜ 橘总 来源｜ vista氢商业（id：qingshangye666） 封面来源 ｜ Pexels 虽然这汤和哈佛的联系可能不比我和哈佛的联系近，但如果你问如今还有什么减肥食谱能让看腻了"七天瘦10斤"口号的网友热情追随， 哈佛蔬菜汤一定榜 上有名。 图源：小红书@李轻松熊 "可以不上哈佛，不能不喝哈佛蔬菜汤"。 一碗汤靠着莫名其妙的口号成了互联网现象级食谱。 这碗汤最初在互联网走红靠的是极致的便利。 纵使见惯了"微波炉做一桌饭"、"10分钟搞定晚餐"的糊弄饭食谱，你也会对这碗汤 仅有三步的制作流程 深感敬佩： 把切好的南瓜、包菜、胡萝卜、洋葱一起丢进锅里，加水加食用油，开火煮20分钟，撒盐和黑胡椒，出锅。美食博主们甚至很难为它单独拍一个教程Vlog。 我离世界顶级名校最近的一回，是在盒马的冷鲜区买到一包9块9的 哈佛蔬菜汤 净菜包。 外卖里见不到两片蔬菜的都市牛马们，就靠这碗0技术含量的蔬菜汤达标了营养家们推崇的 "每 ...

4月19日，2025"春游齐鲁"服务消费季、第42届潍坊国际风筝会暨2025潍坊风筝嘉年华在潍坊世界风筝 公园拉开帷幕，来自51个国家和地区的2000余只风筝在蓝天白云间"争奇斗艳"。 作为世界风筝之都，潍坊今年将传统技艺与商业智慧完美融合。在风筝放飞现场，本着"万物皆可飞"的 创意，各种IP风筝争奇斗艳，"脑洞大开"地展示创意：18名放飞员协作操控的75米港珠澳大桥风筝横贯 天际，中欧班列主题风筝以百米身长演绎穿云破雾的壮美。各大消费品牌也在风筝节PK起品牌创意， 美团外卖小哥人偶与快递盒组成"上天派送队"；盼盼食品直接将企业董事长头顶平底锅的形象制成巨 型"背锅侠"风筝，被网友调侃："建议给风筝加个自动烹饪功能，实现空中煎蛋"。此外，盒马鲜生 携"躺平生蚝""不想上班大黄鱼""蟹蟹大螃蟹"风筝组成打工人天团，被网友戏称"会飞的打工人嘴替"， 相关话题目前已有470余万阅读量。 据悉，截至2025年，山东已拥有16家盒马门店，足迹遍布济南、青岛、东营、潍坊，未来还将向临沂、 烟台等城市延伸。4月19日，烟台大悦城与盒马鲜生正式签约，宣布其烟威地区首店将于2025年暑期开 业，门店面积超4000平方米。此外， ...

Core Insights - Meituan's Xiaoxiang Supermarket is exploring a new offline store model, initially benchmarking against Hema's community store brand "Hema NB" and potentially moving towards a larger store model similar to "Hema Fresh" [1][4] Group 1: Business Strategy - The company has recently restarted its offline business and is actively recruiting store managers with experience in national retail management and community retail operations [1][2] - The recruitment for project engineers indicates a focus on site selection and construction, with initial store openings planned in major cities like Beijing, Hangzhou, Guangzhou, and Shenzhen [2][4] Group 2: Market Positioning - Xiaoxiang Supermarket's two benchmark models, Hema NB and Hema Fresh, serve different market segments: Hema NB focuses on community needs with smaller, cheaper stores, while Hema Fresh targets family consumption with larger, high-quality offerings [4] - The company previously attempted offline operations with Xiaoxiang Fresh, which faced challenges leading to store closures due to lower-than-expected returns [4]