7月22日，京东正式启动"菜品合伙人"招募计划，投入10亿现金，面向全国餐饮品牌与个体厨师为1000道招牌菜招募合伙人。在全新的供应链模式下，合伙 人仅需提供菜品配方并参与研发，由合营品质餐饮制作平台"七鲜小厨"承担现炒制作及严格品控，以外卖、自提两种形式销售。 京东外卖的供应链模式，和传统商业模式有着显著区别。在传统模式下，平台只是信息服务的提供者，缺乏对食物制作这一外卖关键环节的掌控，一旦监管 缺位，幽灵外卖、黑外卖等乱象便会趁机作祟；后来，也有平台开始尝试提供场地，将外卖商家整合在一起，但这种类似"二房东"的聚合模式，仍没有真正 地让平台"置身事内"。 新的供应链模式，正在颠覆传统外卖行业。 此前的6月17日，京东集团董事局主席刘强东在北京的一场分享会上对观察者网等媒体透露，"外卖市场很大，再过一个月之后，京东外卖很快就会出现一个 跟美团完全不同的商业模式"。在这场分享会上，刘强东表示，期待这种商业模式能够真正彻底解决食品安全问题，能让消费者买到高性价比且安全的食 物。 有人一度猜测，京东或将以其擅长的"自营"供应链模式杀入市场。 由是来看，京东的"菜品合伙人"招募计划，正在颠覆传统的外卖模式：平台型企 ...

针对近期"外卖大战"，7月23日，有媒体报道称，上海市市场监管部门同步约谈饿了么等平台。相关平 台已执行三项整改，包括全面下线"零元购"类促销活动；大幅收缩免单营销范围；成立专项工作组加强 活动监测、价格管控及骑手权益保障，并强化社会监督与信息透明度建设。当天下午，记者从上海市场 监管局获悉，市场监管部门只是向有关平台同步了解具体情况。新修订的《反不正当竞争法》将于10月 15日正式实施。为确保新法有效实施，上海市市场监管局已组织开展针对相关平台企业的法律宣贯工 作，要求其积极自查自纠，防范不正当竞争行为，营造公平有序的营商环境。(智通财经) ...

Core Viewpoint - The competition among major food delivery platforms, including Meituan, JD.com, and Taobao, has intensified with significant subsidy initiatives, leading to a "crazy Saturday" promotion that has raised concerns among restaurant operators about sustainability and profitability [1][7]. Group 1: Subsidy Wars and Market Reactions - Taobao Flash Sale launched a subsidy plan of 500 billion yuan, prompting Meituan to issue large delivery red envelopes and JD.com to introduce discounted products [1]. - The intense competition has led to a surge in orders, causing operational challenges for delivery platforms, including system outages due to high demand [1]. - Restaurant operators have expressed fatigue from the ongoing subsidy wars, indicating that the profits do not significantly increase despite higher order volumes [8][10]. Group 2: Strategic Shifts to Self-Operated Kitchens - JD.com has opened its self-operated kitchen "Qixian Xiaochu," utilizing a machine cooking model and plans to establish over 10,000 locations nationwide within three years [2][6]. - Meituan has introduced the "Raccoon Canteen" shared kitchen model, with plans to open 1,200 locations across the country in three years, focusing on providing a comprehensive service for restaurant partners [4][6]. - Both companies aim to enhance operational efficiency and food quality, moving beyond mere order volume competition to a more sustainable business model [6][15]. Group 3: Industry Challenges and Future Outlook - The shift towards centralized kitchens raises questions about the sustainability of such business models, as previous attempts in the industry have failed [14][15]. - The competition for market share between platforms and traditional restaurants may lead to significant operational challenges, including balancing supply chain management and maintaining quality [14][15]. - The long-term viability of these new models remains uncertain, as they require substantial investment and may face resistance from existing restaurant operators [15].

Core Viewpoint - The article discusses the intense competition in the food delivery market among major internet giants, highlighting the unprecedented scale of subsidies being deployed, which could reach nearly 1 trillion yuan, significantly surpassing previous subsidy wars in the industry [3][4]. Group 1: Industry Competition - The current subsidy war involves major players like Alibaba, Meituan, and JD.com, with total investments nearing 1 trillion yuan, marking a historic high in internet subsidies [3][4]. - The last comparable competition occurred in 2014 between Didi and Kuaidi, which involved around 2 billion yuan in subsidies over four months, illustrating the dramatic increase in financial stakes in the current market [3][4]. - Meituan's profit margins are low, with a net profit margin of only 3.3%, indicating that the food delivery market is not highly profitable despite its large scale [4][6]. Group 2: Strategic Insights - Meituan's leadership expresses a reluctance to engage in the subsidy war but feels compelled to do so due to competitive pressures, indicating a strategic defensive posture [6][7]. - The focus on international markets, particularly in the Middle East, is highlighted as a potential area for growth, with higher average order values and commission rates compared to the domestic market [6][7]. - The article suggests that Meituan's operational experience and strategic advantages may allow it to defend its market position with fewer resources compared to its competitors [6][7]. Group 3: Alibaba's Strategy - Alibaba aims to increase its monthly active users (MAU) on the Taobao app to 1 billion, leveraging food delivery services to enhance user engagement [8][9]. - The company plans to intensify its subsidy efforts until September, with daily expenditures potentially reaching 300 million yuan, to capture a larger market share [8][9]. - The integration of Ele.me into Alibaba's e-commerce ecosystem is seen as a strategic move to enhance its competitive position in the food delivery market [10]. Group 4: Market Dynamics - The article notes that the current subsidy strategies may lead to a long-term change in consumer behavior, with users becoming accustomed to lower prices and potentially reducing their order frequency once subsidies end [10]. - The financial burden of subsidies is shared between platforms and merchants, raising concerns about the sustainability of such pricing strategies in the long run [10]. - The high turnover rate of new restaurants entering the market highlights the challenges faced by small business owners in the food service industry, emphasizing the risks associated with entrepreneurship in this sector [10].

Core Viewpoint - The recent external competition among food delivery platforms has led to a temporary halt in aggressive promotional activities, impacting consumer behavior and sales in the tea beverage sector [1][2][3] Group 1: Impact of Platform Subsidies - Many tea beverage stores have experienced an increase in order volume due to platform subsidies, but this increase is heavily reliant on the availability of these subsidies [2][3] - The demand for iced beverages like coffee and tea has surged during the summer, making them the most popular category among consumers [2][3] - The reduction or removal of subsidies has resulted in a noticeable decline in order volume, indicating that consumer interest is largely driven by promotional offers [2][3] Group 2: Nature of Subsidies - The so-called "platform subsidies" are not solely funded by the platforms; merchants also contribute to these discounts, complicating the overall financial picture for consumers [3][4] - Merchants are compelled to participate in subsidy programs to maintain order volume, as consumers tend to choose cheaper alternatives when discounts are not available [3][4] - The overall profitability for stores has decreased due to the reliance on subsidies, which has also affected customer retention rates [4] Group 3: Delivery Personnel Perspective - Delivery personnel report that while order volumes may increase during promotional periods, their income remains relatively stable and is primarily dependent on their delivery speed [4] - The income per delivery has not significantly changed, with average earnings around 6-7 yuan per order, regardless of the promotional activities [4]

Core Viewpoint - The article discusses the decline and rebirth of major companies, drawing parallels to Nietzsche's "Twilight of the Idols," and emphasizes the importance of understanding the lifecycle of businesses [1]. Group 1: Company Analysis - The report analyzes 12 notable companies, focusing on their peaks and challenges, including Pinduoduo and Lululemon, which are rethinking their user base despite differing pricing strategies [2]. - Starbucks and Yonghui are examined for their slow business pace amidst fast-changing market conditions [2]. - Haidilao and Meituan are assessed on how they are adapting in a time when dining costs are rising [2]. - Mixue Ice City is highlighted for its performance in lower-tier markets during challenging times [2]. - Intel's competitive position against TSMC and NVIDIA is questioned regarding its future viability [2]. - Toyota's late entry into the electric vehicle market raises concerns about its competitiveness [2]. - Alphabet's advancements in AI are scrutinized for their impact on the company's intelligence and market position [2]. - The report questions whether Hongkong Land can regain its former glory and if Disney can continue to leverage its intellectual property [2]. Group 2: Report Features - The report is noted for its depth, providing insights from financial data to market trends, and strategic directions to corporate mindsets, making it a valuable resource for industry professionals [4]. - It is designed to save time, allowing readers to grasp essential data points efficiently, compared to traditional methods like reading annual reports [5]. - The report serves practical purposes, helping users understand future industry trends and evaluate the reliability of a company's strategy [6].

Core Viewpoint - The ongoing competition among major food delivery platforms like Meituan, Taobao, and JD has led to aggressive promotional activities, including significant discounts and "zero-cost" offers, which have raised concerns about market regulation and sustainability in the food service industry [1][8]. Group 1: Market Dynamics - The food delivery platforms are engaged in a fierce promotional battle, with offers such as "free milk tea" and substantial discount coupons driving consumer interest and sales [1]. - The promotional activities have resulted in record-high daily orders, with figures reaching 80 million, 120 million, and 150 million for various platforms [8]. - Delivery personnel have benefited from this competition, with reports of hourly wages exceeding 100 yuan and potential monthly earnings surpassing 10,000 yuan, with some even reaching 20,000 to 30,000 yuan [8]. Group 2: Regulatory Response - The State Administration for Market Regulation has intervened, requiring platforms like Ele.me, Meituan, and JD to adhere to laws such as the E-commerce Law and the Anti-Unfair Competition Law, and to regulate their promotional behaviors [8][9]. - A special task force has been established to monitor promotional activities, control pricing, and ensure the rights of delivery personnel are protected [3]. Group 3: Industry Concerns - While the promotional activities have increased brand visibility, many restaurant operators express frustration, stating their businesses are heavily reliant on these platforms, which control their market fate [8]. - Experts warn that the subsidy-driven competition may lead to long-term issues, including food safety risks and the potential for subpar businesses to thrive at the expense of quality operators [10].

Core Viewpoint - The ongoing price war in the food delivery industry is unsustainable and detrimental to all parties involved, including consumers, merchants, and platforms [4][90][102]. Group 1: Industry Dynamics - The State Administration for Market Regulation has urged major food delivery platforms to engage in rational competition, indicating that the current aggressive pricing strategies are harmful to the industry [5][6]. - Meituan's CEO expressed concerns that the majority of orders in the current price war are "bubble" orders that do not contribute to actual revenue or profit [10][11]. - The influx of nearly 800 billion in subsidies from various platforms has created a competitive atmosphere where companies feel pressured to participate in irrational pricing wars [13][14]. Group 2: Impact on Merchants - Many small and medium-sized businesses are suffering due to the price war, as consumer demand is being redirected towards larger brands benefiting from subsidies [30][34]. - Merchants are finding it increasingly difficult to compete, with some resorting to self-subsidizing to attract customers, which further erodes their profit margins [41][42]. - The rising costs of raw materials, exacerbated by increased order volumes, are putting additional financial strain on merchants [45][46]. Group 3: Consumer Behavior - Consumers may initially benefit from lower prices, but the long-term implications include potential declines in food quality and service as merchants cut costs to survive [100][101]. - The perception of low prices due to subsidies may lead consumers to believe that such prices are sustainable, which is misleading and could result in higher prices once subsidies are removed [98][99]. Group 4: Calls for Change - Industry leaders and restaurant associations are calling for an end to the irrational competition, emphasizing the need for platforms to allow merchants to set their own prices [68][71]. - The consensus among industry stakeholders is that the current model is unsustainable and that a return to rational pricing is necessary for the health of the industry [89][105].

Core Viewpoint - The intense competition in the food delivery industry is being called to a halt due to irrational pricing strategies that harm the overall market and businesses involved [1][2][3][4]. Group 1: Industry Competition - The State Administration for Market Regulation has warned major food delivery platforms to engage in rational competition [2]. - The CEO of Meituan expressed that the ongoing price war is meaningless and detrimental to the industry, stating that most orders are "bubbles" [5][6]. - A significant influx of nearly 800 billion in subsidies from various platforms has created a festive atmosphere around low prices, leading to unsustainable competition [9][10]. Group 2: Impact on Small Businesses - The price war has severely affected the operational structure of many small businesses, with some reporting a drastic drop in customer traffic as consumers flock to subsidized delivery options [22][24]. - Small businesses are caught in a dilemma where they either participate in subsidy wars, which erodes their profit margins, or risk losing visibility and sales [32][33]. - Many small businesses are now forced to subsidize their own prices to remain competitive, which is not a sustainable solution [34][35]. Group 3: Consumer Behavior - Consumer demand for food is limited, and the influx of subsidies has shifted orders towards larger brands, leaving smaller businesses struggling [28][29]. - The perception of low prices due to subsidies may lead consumers to believe that normal prices are too high, further harming small businesses when subsidies end [87][90]. - The competition has created a scenario where consumers may enjoy short-term benefits, but the long-term implications could lead to reduced quality and fewer choices [89][90]. Group 4: Calls for Change - Various restaurant associations across multiple provinces have called for an end to irrational competition, highlighting the survival crisis faced by businesses due to excessive subsidies [58][59]. - Industry leaders have voiced concerns about the negative impact of the price war on profitability and the overall health of the restaurant sector [56][57]. - The need for rational pricing strategies and a focus on sustainable growth has been emphasized, as the current approach is deemed harmful to all parties involved [94][95].

Core Viewpoint - The Shanghai market regulatory authorities have taken action against platforms like Ele.me, requiring them to implement significant rectifications in response to the ongoing "takeout war" and related promotional practices [2][5]. Group 1: Regulatory Actions - Shanghai's market regulatory department has conducted talks with Ele.me and other platforms, mandating three key rectifications: the complete removal of "zero-yuan purchase" promotions, a significant reduction in the scope of free meal marketing, and the establishment of a special task force to enhance activity monitoring, price control, and rider rights protection [1][2]. - The National Market Supervision Administration previously held discussions with major platforms including Ele.me, Meituan, and JD.com, urging them to comply with legal regulations and promote fair competition [2][4]. Group 2: Industry Response - In light of the intensified competition, major platforms have launched various promotional campaigns, including significant discounts and "zero-yuan" offers, which have led to record-high order volumes [5][6]. - Meituan reported a daily order volume exceeding 1.5 billion as of July 12, a notable increase from 1.2 billion the previous week, while Taobao Flash Sale announced a new high of 80 million daily orders [5]. Group 3: Future Strategies - Following the regulatory actions, major platforms are pivoting to new strategies. Meituan has initiated a "Ten Thousand Brands" plan to support 10,000 well-known restaurant brands, while JD.com has launched a "Dish Partner" recruitment plan with a cash investment of 1 billion yuan [7]. - JD.com has emphasized its focus on reducing industry commissions, ensuring rider benefits, and promoting quality takeout, distancing itself from the recent aggressive subsidy practices [6][7].