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看懂这些关键领域,在2026年捡回「上行」信心
36氪· 2025-12-20 10:27
Core Insights - The article discusses the impact of AI on the workplace by 2025, highlighting both opportunities and challenges for job seekers and employers [5][6]. Group 1: AI and Job Market Dynamics - AI is expected to revolutionize job roles, but it also poses risks of job displacement, particularly for those in roles that can be automated [5]. - The emergence of "super individuals" in the workforce may lead to reduced job opportunities for others, as increased productivity from these individuals can displace multiple workers [5]. Group 2: Employer Branding and Recruitment Trends - There is a lack of investment in employer branding among companies, as many prioritize product performance over employee satisfaction [6]. - Companies are increasingly seeking "versatile talents" by expanding job descriptions, which may undermine the value of teamwork and specialized roles [6]. Group 3: Industry-Specific Insights - The advanced manufacturing sector is experiencing a surge in investment, particularly in robotics and 3D printing, with significant growth in talent demand [9]. - The chip manufacturing industry is accelerating its domestic production capabilities, with a reported 90% yield rate for new processes, indicating a strong push towards self-sufficiency [9]. Group 4: Employment Trends and Challenges - The article notes a structural talent shortage in various sectors, including robotics and chip manufacturing, with a reported talent gap exceeding 300,000 in the semiconductor industry [9]. - The article emphasizes the need for companies to adapt to changing market demands and invest in employee development to remain competitive [6][9].
茶饮品牌,开始集体卷“传家宝”了
东京烘焙职业人· 2025-12-20 08:33
以下文章来源于餐饮O2O ,作者专注餐饮业创新的 餐饮O2O . 餐饮O2O是中国专注餐饮产业链新媒体,每天分享餐饮产业上下游新鲜资讯+干货案例,以媒体为入 口,为餐饮业提供咨询培训、投融资、供应链、开店选址、创业加盟等行业深度服务。 最近走进奶茶店,菜单好像有点 " 似曾相识 " ?前两年还在比拼谁家水果更小众、名字更猎奇,油柑、 黄皮轮番上阵。 但不知道从什么时候开始,那些熟悉的 " 老味道 " 悄悄杀回来了 —— 黑糖珍珠、霸气杨梅、烧仙草 …… 竟然又成了点单热门。 如果你也感觉到了,那你已经触摸到了 2025 年茶饮行业最明显的一次 " 集体转身 " 。当狂奔式的创新 渐渐疲软,头部品牌们不约而同地做了一件看起来有点 " 复古 " 的事: 而我们作为消费者,为什么又会心甘情愿地为这份"熟悉的新鲜感"买单? 01 2025年, 茶饮品牌卷不动新奇特, 开始卷 " 老味道 " 近年来,几乎所有餐饮品牌在新品竞争上,卷的都是颠覆和猎奇。小众水果如油柑、黄皮等轮番登场。 然而,进入 2025 年,随着品类红利消退,狂飙突进式的创新难以持续规模化,头部品牌不约而同地放慢 了追逐下一个 " 超级单品 " 的脚步 ...
霸王茶姬归云南熟普系列全国上线,黑松露牛肉碎入茶引热议
Xin Lang Cai Jing· 2025-12-20 02:40
#霸王茶姬上新了# 12月19日,霸王茶姬"归云南"熟普系列全国上线,迅速成为社交平台热议话题。有 人好奇"黑松露和风干牛肉碎入茶"的搭配,也有人称赞新品兼具咸绵甘醇,四重风味令人惊喜。新品上 市仅一天,就有不少网友纷纷晒单分享,新品热度持续攀升。据悉,此次"归云南"熟普系列产品茶底以 来自云南冰岛与勐海的两种熟普拼配,此外还跨界搭配黑松露、风干牛肉碎、干酪云顶等高品质食材, 打造「熟普好茶」一茶多喝,巧妙平衡甜润与醇厚,带来多重风味。网友普遍认为此次新品打破了传统 熟普的饮用方式,为冬日茶饮带来全新选择,"之前没想到奶茶里还能加黑松露和风干牛肉碎,但莫名 觉得很好喝",也有不少网友表示对新品的高度认可:"明明没加可可,却喝出黑巧质感,能感受到品牌 的用心,对品牌后续上新更加充满期待。" ...
喜茶大量关店背后:新茶饮收支失衡待解
Core Insights - Heytea, once a benchmark for high-end tea drinks, is undergoing unprecedented strategic contraction, with a net decrease of 680 stores year-on-year, bringing the total to 3,930 by October 2025 [1] - The company has shifted from explosive growth in franchise stores in 2023 to announcing a halt on new franchise recruitment in 2025, emphasizing a return to product essence rather than scale [1] - The strategic shift reflects a broader industry challenge for mid-to-high-end brands in balancing brand integrity, rapid expansion, and profitability [1] Franchise Model Challenges - Heytea's franchise model, initiated in November 2022, aimed to expand into lower-tier cities but has revealed core contradictions, particularly in maintaining quality standards while pursuing efficiency and profitability [2][3] - Franchisees face high material costs, with Heytea's supply prices approximately 40% above market rates, leading to profitability issues as average sales volumes decline [3] - The company's strict operational management and quality control measures have increased costs for franchisees, complicating the sustainability of the franchise model [2][3] Market Position and Competition - Heytea's high-end brand positioning conflicts with its strategy to penetrate lower-tier markets, leading to intensified competition with other brands in the same price range [4] - The company has attempted to lower prices to compete, but this has resulted in reduced profit margins without a corresponding decrease in operational costs [5] - The overall market for new tea drinks is slowing, with growth rates dropping to 15%-20%, prompting a shift from aggressive expansion to refined operations [6] Strategic Refocus - In February 2025, Heytea announced a pause on new franchise applications, citing the need to address issues stemming from previous blind expansion and price wars that led to market saturation [6] - The company is now focusing on product innovation and enhancing customer experience, with plans to open larger stores that reflect its brand identity [6] - Heytea has also expanded its overseas presence, with over 100 international locations, although it faces challenges in supply chain management and local market adaptation [7][8]
霸王茶姬奇谭
YOUNG财经 漾财经· 2025-12-19 10:10
资料图。 霸王茶姬奇谭 谢露茜 12 月 15 日对霸王茶姬来说是个好日子,这是距 8 个月前霸王茶姬美股上市后的第二桩喜事 —— 霸王茶姬创始人张俊杰与天合光能股份有限公司联席董事长高海纯,在常州举办婚宴。 在 2025 年 10 月 28 日发布的《胡润百富榜》中,新郎张俊杰以 135 亿元财富首次上榜,成为 榜单最年轻的新人;新娘则是光伏行业领军人物高纪凡的女儿。一边是新消费,一边是新能 源,在外界看来这场婚姻像新贵和老钱的强强联姻。 01. 枭雄 从坊间流出的信息拼凑,可以看出,张俊杰的人生是典型的草莽逆袭的故事,霸道总裁迎娶白 富美,从奶茶店打工仔变身资本宠儿。 连他的投资人都说: " 如果不是跟他相识于微末,见了面肯定会觉得他不是枭雄就是骗子 " 。 这种感觉可能从他的身世传闻可以看到端倪。关于他的身世、背景、人设,短视频里充满了各 种各样版本,不论哪个都过于传奇,典型的草根成功,带着令人同情的悲惨气息,像短视频平 台上拍摄的爽文短剧。 碎片的元素大致是这些:张俊杰 10 岁父母离世成为孤儿、独自流浪了 7 年、睡过昆明桥洞、翻 垃圾桶吃剩饭、没上过学、 18 岁学识字,然后为自己改名、上户口;甚 ...
木薯突然爆火,古茗、沪上阿姨、煲珠公都在“抢上新”!
东京烘焙职业人· 2025-12-19 08:34
以下文章来源于咖门 ,作者子淇 咖门 . 聚焦茶饮、咖啡行业,关注饮品新风潮 饮品圈有了新顶流!短短半个月,木薯从糖水铺一路火到奶茶店 。 麦记牛奶公司的 " 木薯大满贯 "销量占比30%,古茗的 "桃胶木薯炖奶 " 卖断货,沪上阿姨、 卡旺卡、煲珠公、礼厚茶肆 纷纷推出木薯新品。 平台上木薯 相关 话题浏览量突破 2 亿 。这款 " 小众食材 " , 怎么突然就火了? 古茗、沪上阿姨、煲珠公都在上 木薯 成饮品圈的新顶流 木薯火得猝不及防。 从糖水铺到奶茶店,原本 的 小众食材摇身一变成各大品牌争 先 上新 的主角。 麦记牛奶公司的 "木薯大满贯"成 品牌爆品 ,销售占比达到 30% 。 不少网友 表示 "排队专喝木薯"。 古茗在全国 1.2万+门店 上线 "桃胶木薯炖奶" 后,更是 把木薯的热度 推到 高 点。 郑州一 店员 表示: "木薯小料 经常 卖断货,问的人特别多。 " 更多茶饮品牌火速跟 进 : 礼厚茶肆 上架 "烧木薯·八年陈白茶"奶茶, 卡旺卡 上新"木薯大满贯"和"黄金木薯纯牛乳" 。 12月11日 , 煲珠公 在 全国 推出 "麻木薯薯" 和 "木薯牛奶" 。 同日 茶 理宜世 推出水牛 ...
2025年职场红利盘点:在这些赛道里,捡回“上行”信心(全文版)
3 6 Ke· 2025-12-19 06:47
Group 1 - The article discusses the impact of AI on the workplace, highlighting both the potential benefits and the challenges faced by employees as AI technologies evolve [2][3] - It notes that many companies are still hesitant to invest in employer branding, focusing instead on product performance and financial results, which diminishes the importance of employee relations [3] - The trend of seeking "versatile talents" in job descriptions is increasing, while the concept of "one-person companies" emerges as a response to workforce reductions, raising questions about the value of teamwork [3] Group 2 - The article reflects on the struggles of an AI startup team, emphasizing the challenges of navigating the AI landscape and the impact of rising price sensitivity among consumers [3][4] - It mentions the organization of various events, including AI talent salons and recruitment fairs, aimed at fostering community and industry engagement [4] - The publication aims to maintain high content standards and neutrality while exploring monetization strategies through paid content, indicating a shift in the media landscape [4] Group 3 - The article presents a list of the top 50 employers in the workplace bonus category, showcasing companies that have excelled in employer branding and employee engagement [8][15] - It highlights the importance of adapting to changing market demands and the emergence of new job roles in sectors like IP management and overseas market promotion due to the globalization of brands [11] - The narrative emphasizes the need for companies to innovate and adapt to the evolving economic landscape, particularly in the context of AI and automation [11]
股价持续调整,港股“新消费三姐妹”怎么了?“流量”和“故事”降温,如何从“网红”变“长红”?
Zheng Quan Shi Bao· 2025-12-19 04:55
Core Viewpoint - The Hong Kong stock market's new consumption sector, represented by the "new consumption trio" of Pop Mart, Lao Pu Gold, and Mixue Group, has experienced significant price corrections due to previous overvaluations and market scrutiny of their business models [1][2][3] Group 1: Market Performance and Valuation - The "new consumption trio" saw stock price declines of 43%, 39%, and 35% from their peak values as of December 18 [1] - High valuations were noted, with Lao Pu Gold's dynamic P/E ratio exceeding 142 times and Pop Mart reaching 113 times, compared to Disney and LVMH's P/E ratios of 20-40 times and 20 times, respectively [2] - The market's correction is attributed to a reassessment of valuation bubbles and skepticism regarding the sustainability of their business models [2][3] Group 2: Consumer Behavior and Economic Environment - Increased global economic uncertainty has led to a decline in consumer confidence and spending power, particularly affecting non-essential goods [3] - Consumers are becoming more cautious, prioritizing cost-effectiveness, which poses challenges for brands like Pop Mart and Lao Pu Gold that target trend-driven and mid-to-high-end markets [3] - The competitive landscape for Mixue Group in the tea beverage market is intensifying, with risks of market share dilution due to easily replicable business models [3] Group 3: Growth Strategies and Future Outlook - Despite stock price declines, the fundamentals of the "new consumption trio" remain strong, with Mixue Group reporting a revenue growth of 39.3% and a net profit increase of 44.1% in the first half of the year [4] - The companies are focusing on creating a "second growth curve" through international expansion, supply chain innovation, and brand value enhancement [4][5] - Mixue Group's coffee brand, Lucky Coffee, has surpassed 10,000 global stores, indicating rapid market penetration for affordable coffee in China [4][5] Group 4: Brand and Cultural Strategy - The "new consumption trio" is urged to transition from a focus on products to building brand culture and emotional connections with consumers [7][8] - Companies are encouraged to innovate continuously across product development, marketing, and service models to maintain competitiveness [8] - Strong supply chain management is essential for enhancing operational efficiency and product quality, which will bolster resilience against market fluctuations [8]
深度丨股价持续调整,港股“新消费三姐妹”怎么了?“流量”和“故事”降温,如何从“网红”变“长红”?
证券时报· 2025-12-19 04:53
以 " 新消费三姐妹 " 泡泡玛特、老铺黄金、蜜雪集团为例,截至 12 月 18 日收盘,三只个股较今年股价最 高点分别下跌 43% 、 39% 、 35% 。受访专家表示,以 " 新消费三姐妹 " 为代表的新消费板块回调,本质 上是对前期过高估值的修正,市场正对新消费商业模式可持续性进行深度审视。 今年下半年以来,港股新消费板块 经历深度调整。 而复杂的宏观环境也让年轻消费者行为趋于谨慎,更看重性价比,市场对情绪消费和流量驱动的可持续性存 疑。 知名商业顾问,亚太社会创新研究院院长霍虹屹在接受证券时报记者采访时表示,全球经济不确定性增加,消 费者信心和消费能力受到一定程度抑制。在非必需品消费领域,消费者更加谨慎,这对主打潮流消费的泡泡玛 特和定位中高端的老铺黄金影响较大。蜜雪集团所处的茶饮市场竞争白热化,其商业模式易于被模仿复制,市 场份额面临稀释风险。 "同时,资本市场整体风险偏好下降。对于新消费这类前期估值较高且业绩增长存在不确定性的行业板块,资 金开始流出,转向更为稳健、抗风险能力强的传统行业或新兴战略产业。"霍虹屹表示。 "新消费三姐妹"正围绕本土IP出海、强化全球供应链管理、加快产品创新等方式,擘 ...
你嫌弃的外卖袋,成了非洲最流行的时尚单品
3 6 Ke· 2025-12-19 02:06
Group 1 - The article highlights the growing presence of Chinese brands and products in Africa, particularly through the use of recognizable takeaway bags that have become popular among local residents [3][6][10] - Brands like "霸王茶姬" and "曼玲粥店" have not yet established physical stores in Africa, but their takeaway bags are already familiar to the local population, indicating a strong brand recognition [3][6] - The demand for reusable bags in Africa has surged due to strict regulations against single-use plastic bags, with 34 African countries implementing punitive measures against plastic bag usage by 2019 [19][21] Group 2 - The Chinese non-woven fabric industry has seen significant growth, with a production capacity of 8.56 million tons in 2024, accounting for 60% of global capacity [36] - The cost of Chinese non-woven fabric is notably lower than that of similar products from other countries, with an export price of $2.92 per kilogram compared to higher prices from Taiwan, Turkey, and Germany [36] - China's robust petrochemical industry, which has developed through strategic investments and technological advancements, supports the production of non-woven fabrics, making them both affordable and high-quality [42][50]