Group 1 - The report emphasizes the importance of grasping the layout rhythm of new consumption sectors while paying attention to structural opportunities in traditional light industry, as the valuation of traditional light industry is at historical lows [2][8] - The new consumption sector is expected to lead the market in H1 2025, with a focus on new tobacco and trendy toys, while traditional light industry should be gradually increased in H2 2025 [2][12] - The report suggests that the new tobacco market is set for expansion due to the increasing global penetration rate and the easing impact of illegal products on the market [2][29] Group 2 - The paper highlights the structural opportunities in the paper and packaging sector, recommending a focus on companies with stable positions and high dividends, as well as those benefiting from industry consolidation [2][6] - The two-wheeler sector is expected to see improved market conditions due to new national standards and policies promoting trade-in programs, making it a favorable investment area [2][6] - The domestic home goods sector is projected to benefit from trade-in policies and resilient demand in the second-hand housing market, with a focus on companies with strong retail capabilities [2][6] Group 3 - The report indicates that the export sector is facing mixed risks and opportunities, with a recommendation to focus on companies with unique advantages or those showing marginal improvements [2][6] - The analysis of the new consumption sector identifies key areas such as light consumer goods, AI glasses, and pet food, with a focus on companies that can innovate and differentiate their products [2][12] - The report provides a detailed comparison of various segments within the new consumption sector, highlighting their market penetration rates and competitive dynamics [14][20]

Investment Rating - The report suggests a focus on companies with high earnings growth certainty and relatively high dividend support in the domestic furniture sector, as well as certain export companies with strong growth logic or overseas production capacity advantages [4][9]. Core Insights - The furniture retail sales in China saw a year-on-year increase of 25.6% in May, with a cumulative increase of 21.4% from January to May. However, the overall order situation has weakened since June, indicating a potential fatigue in demand stimulation from national subsidies [4][9]. - In the new tobacco sector, the glo hilo product launched in Japan is expected to accelerate revenue growth in the second half of 2025, supported by strong marketing resources from BAT [4][12]. - The paper packaging sector is experiencing price stability, with a focus on growth-oriented packaging companies. The report highlights the need to monitor the performance of major paper types and the overall supply pressure in the market [4][15]. - The light consumer goods and pet sectors are seeing increased online competition, with a focus on companies that demonstrate clear growth narratives and operational capabilities [4][16]. - The two-wheeler market is expected to see a rebound in the second half of the year, driven by new national standards and product launches, despite a temporary slowdown due to subsidy fund exhaustion [4][19]. Summary by Sections Furniture Sector - Domestic retail sales of furniture increased by 25.6% in May, with a cumulative increase of 21.4% from January to May. However, the order situation has weakened since June, indicating potential fatigue in demand stimulation [4][9]. - Recommended companies include Sofía, Gujia Home, Mousse, and others, focusing on those with high earnings growth certainty and dividend support [4][9]. New Tobacco - The glo hilo product launched in Japan is expected to accelerate revenue growth in the second half of 2025, with strong marketing support from BAT [4][12]. - Recommended companies include Smoore International, which is expected to benefit from the expansion of the overseas compliant market [4][12]. Paper and Packaging - The paper sector is experiencing price stability, with major paper types showing no significant improvement in orders. The report emphasizes the importance of monitoring growth-oriented packaging companies [4][15]. - Recommended companies include Yutong Technology and others, focusing on those with stable operations and growth potential [4][15]. Light Consumer Goods & Pets - The light consumer goods sector is seeing increased online competition, with a focus on companies that demonstrate clear growth narratives and operational capabilities [4][16]. - Recommended companies include Guibao Pet and others, focusing on those with resilient consumer demand and growth potential [4][16]. Two-Wheeler Market - The two-wheeler market is expected to see a rebound in the second half of the year, driven by new national standards and product launches, despite a temporary slowdown due to subsidy fund exhaustion [4][19]. - Recommended companies include Yadi Holdings and others, focusing on those with strong product capabilities and market expansion potential [4][19].

Investment Rating - The report suggests a positive outlook for the home furnishing sector, new tobacco, and light consumer goods, while indicating a cautious stance on the paper packaging industry due to weak demand and unclear tariff trends [4][6][16][19]. Core Insights - The home furnishing sector shows signs of recovery with a 29.5% year-on-year increase in retail sales in March, driven by consumption subsidies. However, Q1 earnings for many companies are expected to face pressure [6][13]. - The new tobacco sector is poised for growth as regulatory actions against illegal e-cigarettes in the U.S. may expand the compliant market, with companies like Smoore International showing strong confidence through significant share purchases [19]. - The paper packaging industry is currently experiencing weak pricing trends due to seasonal demand and uncertain tariff impacts, with recommendations to focus on companies with lower exposure to U.S. tariffs [16]. Summary by Sections Home Furnishing Sector - Domestic retail sales of furniture increased by 29.5% year-on-year in March, and 18.1% for the first three months of the year, reflecting the impact of consumption subsidies [6][13]. - Companies like Sophia and Gujia Home are highlighted for their strategic positioning and potential for earnings recovery, with Sophia's PE ratio at 12x indicating significant valuation upside [13]. - The report emphasizes the importance of focusing on domestic leaders with high dividend support and attractive valuations in the home furnishing sector [6][13]. New Tobacco Sector - The U.S. is increasing regulatory scrutiny on illegal e-cigarettes, which may benefit compliant brands and the overall market expansion [19]. - Smoore International is recommended due to its competitive positioning and growth potential in the heated tobacco product (HNB) segment, supported by its collaboration with British American Tobacco [19]. Paper Packaging Sector - The report notes a weak pricing environment for paper products, with prices for various types of paper remaining stable or declining slightly as of April 18 [16]. - The packaging sector is expected to benefit from new consumer electronics subsidies, with companies like Yutong Technology positioned favorably due to their limited exposure to U.S. tariffs [16]. Light Consumer Goods - The pet food sector shows strong growth, with a 23% increase in GMV for Q1, while baby diaper sales also saw a significant rise [17]. - The report highlights the potential for brands like Bubble Mart and Guibao Pet to capitalize on the growing domestic market and consumer trends [17]. Two-Wheel Vehicles - The sector is experiencing a positive trend driven by the "old-for-new" policy, with Q1 production up 25% year-on-year to 11 million units [18]. - The report suggests focusing on leading companies with integrated supply chains and strong product performance as the market continues to recover [18].

Investment Rating - The report provides a positive investment outlook for various sectors, particularly recommending companies in the home furnishing, new tobacco, light consumer goods, and paper packaging industries [5][23][24][26]. Core Insights - The home furnishing sector is expected to stabilize with the introduction of consumer subsidies, leading to improved order intake for many companies [5][19]. - New tobacco products, particularly from Smoore International, are anticipated to benefit from market expansion despite tariff challenges [23]. - The paper packaging industry is facing high pulp inventory levels, which may slow down profit recovery, but consolidation efforts are expected to improve competition [24]. - The light consumer goods sector, especially in pet products, is likely to see accelerated domestic brand growth due to increased tariffs on imports [26]. Summary by Sections Home Furnishing Sector - Domestic sales are improving as consumer subsidies are rolled out, with expectations for further stimulus policies [5][19]. - Companies like Gujia Home and Sophia are highlighted for their strong market positions and growth potential [5][19]. - Export challenges due to increased tariffs are noted, but companies with strong domestic sales channels are expected to perform well [5][19]. New Tobacco - Smoore International is positioned to adapt to tariff impacts due to its production capabilities in Indonesia [23]. - The electronic cigarette market is expected to maintain consumer demand despite potential price increases from tariffs [23]. - The overall market for compliant brands is projected to expand, providing growth opportunities [23]. Paper Packaging - High pulp inventory levels are suppressing price increases, with a slow recovery in profitability expected [24][25]. - The acquisition of Zhongliang Packaging by Aorijin is expected to enhance competitive dynamics in the industry [24]. - The introduction of new consumer electronics subsidies is anticipated to benefit leading packaging companies [24]. Light Consumer Goods - The pet food market is expected to see a shift towards domestic brands as tariffs on imports increase [26]. - Companies like Guibao Pet are positioned to capture market share due to their competitive pricing and product quality [26]. - The AI glasses segment is highlighted for its growth potential, with recommendations to focus on key supply chain players [26].