Core Insights - The pet consumption market is evolving, with a noticeable increase in demand for pet-friendly services and products, particularly during promotional events like 618 [1][2] - Instant retail is gaining traction among pet owners, driven by significant discounts and partnerships with pet hospitals, enhancing consumer trust [4][5] - Traditional e-commerce platforms are experiencing a normalization of promotional activities, with many pet owners continuing to stock up on essential items during sales events [6][7] Group 1: Market Trends - The pet market is recognized as a rapidly growing sector, often referred to as a "blue ocean" for investment opportunities [1] - There is a shift towards personalized pet products, including toys, clothing, and travel services, indicating a broader market potential [2] - Major hotel brands are launching pet-friendly packages, reflecting the increasing importance of catering to pet owners [8] Group 2: Consumer Behavior - Pet owners are increasingly utilizing instant retail platforms due to attractive discounts, with platforms like Meituan offering substantial coupons [4][5] - Many pet owners are habitual stockpilers, purchasing large quantities of pet supplies during promotional periods, with average spending around 1500 yuan [7] - Despite the increase in promotional activities, some sellers report a decline in sales, indicating a saturation of marketing efforts [6][8] Group 3: Brand Performance - Several pet brands have achieved significant sales milestones during the 618 event, with brands like Xianlang and Lanshi surpassing 100 million yuan in sales [9] - The marketing efforts of brands are crucial for their growth, with many investing heavily in advertising to enhance brand recognition [10][11] - The reliance on OEM production among many domestic brands raises questions about product differentiation and consumer trust [11]

新消费市场的背景与现状 新消费市场的兴起得益于多方面因素的共同推动。从经济层面来看，我国经济的稳定增长使得居民人均可支配收入持续上升，消费能力不断增强，为新消 费市场的蓬勃发展奠定了坚实的经济基础。在技术进步方面，互联网技术的迅猛发展，尤其是移动互联网的广泛普及，以及大数据、人工智能等前沿技术 在商业领域的广泛应用，赋予了商家精准营销和个性化服务能力，加速了新消费市场的变革与升级。政策支持也为新消费市场的发展保驾护航，国务院办 公厅发布意见，计划 3 至 5 年构建促进新型消费发展的体制机制和政策体系，国家发展改革委和财政部也联合发布措施，统筹大量资金释放消费潜力。在 这样的背景下，新消费市场呈现出繁荣的现状，2024 年社会消费品零售总额达到 487895 亿元，比上年增长 3.5%，其中网上零售额表现亮眼，全国网上零 售额 155225 亿元，比上年增长 7.2%，实物商品网上零售额占社会消费品零售总额的比重为 26.8%。新消费模式具有明显特点，消费升级趋势下消费者对品 质、品牌、服务等方面要求提高，线上线下融合形成全渠道零售模式，数据驱动实现精准营销和个性化推荐，共享经济模式也逐渐渗透到零售行业。 新 ...

中国宠物驱虫药行业调研简报 | 2025/03 www.leadleo.com 报告标签：宠物驱虫药行业、兽药政策、产品创新 报告提供的任何内容（包括但不限于数据、文字、图表、图像等）均系头豹研究院独有的高度机密性文件（在报告中另行标明出处者除外）。未经头豹 研究院事先书面许可，任何人不得以任何方式擅自复制、再造、传播、出版、引用、改编、汇编本报告内容，若有违反上述约定的行为发生，头豹研究 院保留采取法律措施、追究相关人员责任的权利。头豹研究院开展的所有商业活动均使用"头豹研究院"或"头豹"的商号、商标，头豹研究院无任何前述名 称之外的其他分支机构，也未授权或聘用其他任何第三方代表头豹研究院开展商业活动。 1 宠物数量的不断增长是推动宠物驱虫药市场发展的主要驱动力。2024 年中国城镇宠物犬数 量为5,258万只，宠物猫数量为7,153万只，宠物驱虫药市场需求随之扩大。同时，宠物驱 虫药因其给药途径简单、效果显著，成为宠物药品中最热销的品类，市场渗透率较高且仍 在提升中。随着人们对宠物的情感投入增加，宠物驱虫药市场将迎来更多增长机会。 ◼ 技术创新与产品升级是推动宠物驱虫药行业发展的核心动力，企业将通过研发新 ...

以下文章来源于山农下山 ，作者山农 山农下山 . 山农和他的朋友们，记录这个时代的新商业和新商人。 6月，我跟着一张小红书避雷帖晒出的信息，找到一家宠物食品公司的地址：河北邢台南和的北郑庄 村。 正是麦子成熟的季节，微风中麦浪起伏，树影摇曳，我开车穿越村道时，恍惚间有种老电影里法国乡 村的味道。然后，突然间，浓烈的宠物粮食味道袭来。如果此刻我车里有狗，大概会冲出去兴奋跳 舞。 到了。 眼前是几家挨在一起的宠物食品公司，其中就包括那家被挂出来避雷的企业。但从外面看不出什么异 常，门口的工人正在忙着装货，白色包装袋的宠物食品被码得整整齐齐。他们生意还不错，我进村时 数过：大概5分钟的时间，从村里开出来了3辆货车。 当然，这是村里几家宠物食品公司共同的业绩。一些厂子把储存区放在墙外，搭起高高的架子，加了 防雨防晒的罩子。还有一处面积几百平米的仓库，直接立在麦地里。远远看去，有点艺术品的气质， 还怪好看的。 但对于我这辆穿行在村庄的北京牌汽车，进出工厂的人明显在侧目打量。 本文来自微信公众号： 山农下山 ，作者：山农，头图来自：作者拍摄 一、名声 什么时候开始，河北货就等于劣质货了？ 我把这个问题同时抛给了两位河北邢 ...

Core Insights - The pet funeral service industry in China is rapidly growing due to increasing pet ownership and changing attitudes towards pet care, with over 1.2 billion pets expected by 2024 and millions of pets dying each year [1][6] - The market size of the pet funeral industry reached 1.825 billion yuan in 2023, projected to grow to 5 billion yuan by 2025 and exceed 10 billion yuan by 2030 [6] Industry Overview - The pet funeral service includes a range of post-mortem services such as body disposal, burial, cremation, and memorialization [4] - As of June 2025, there are over 8,000 registered companies in China offering pet funeral services, with most established in the last three years [4] Regulatory Environment - Recent updates to laws and regulations, such as the revised Animal Epidemic Prevention Law in 2021, mandate proper disposal of deceased pets, contributing to the industry's growth [5] - Local regulations in cities like Shanghai require pet owners to send deceased pets to designated disposal facilities rather than burying them [5] Market Challenges - The industry faces issues such as unlicensed operations, false advertising, and chaotic pricing structures [2][7] - Reports of misleading practices include "backseat cremation" and mixing multiple pets during cremation, leading to consumer distrust [8][9] Recommendations for Improvement - Experts suggest enhancing regulations and standards for pet funeral services, clarifying responsibilities for pet owners and veterinary institutions regarding proper disposal [13] - There is a call for improved public awareness and a collaborative regulatory framework involving multiple government departments to ensure compliance and protect consumer rights [14]

| 排序 | 公司简称 | 被私募调研次 数 | 5月涨跌幅(%) | | 季度持有 持有流通股数 机构持有流通股 | | 所属方向/板块 | | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | 的机构数 | (万股) | 市值(万元 | | | 1 | 菜绅通灵 | 5 | 67.81 | 6 | 6303.03 | 41284.82 | 饰品 | | 2 | 曼卡龙 | 3 | 45.48 | 9 | 11026.41 | 131986.07 | 谷子经济、饰品 | | 3 | 潮宏基 | 3 | 45.30 | 29 | 44106.18 | 358583.23 | 盲盒经济、饰品 | | ব | | 7 | 44.16 | 3 | 514.83 | 12175.85 | 宠物经济 | | 5 | | 1 | 34.78 | 3 | 5826.66 | 83146.44 | 为泡泡玛特提供 产品设计服务 | | | 烦请扫码 | 1 | 30.36 | 3 | 25492.89 | 354606.15 | 饮料乳品 | | | | 15 ...

Core Insights - The chairman of Jiajia Pet Group, Cui Jia, shared insights on the pet industry's globalization strategy, emphasizing that "Global South markets are akin to the Chinese market" and highlighting the need for a dual approach of "passion + system" to tap into emerging markets [2][4] Group 1: Market Dynamics - Despite challenges such as geopolitical conflicts and economic fluctuations, the "Global South" shows strong growth potential, with the International Monetary Fund (IMF) projecting that by 2024, economies in the "Global South" will account for over 40% of the global economy, continuing to lead in growth rates [2] - As a key member of the "Global South," China is contributing to the development of emerging markets through mechanisms like BRICS cooperation [2] Group 2: Company Strategy - Jiajia Pet Group emphasizes that internationalization must be built on local capabilities, and the rise of the "Global South" presents significant opportunities for the pet industry due to similar consumption upgrade paths as seen in the Chinese market [4] - The company has developed unique advantages over more than a decade through three core capabilities: transparent supply chain, talent cultivation, and product innovation [4] Group 3: Operational Initiatives - The company is constructing a new factory in Xuzhou, covering 200 acres with an investment exceeding 1.3 billion yuan, aimed at establishing a world-class benchmark factory for pet food with top-tier intelligent production lines [5] - Jiajia Pet has initiated a unique "100 CEO Cultivation Program" to build an international team based on self-drive, reflection, learning ability, and love for pets, referred to as the "three abilities and one love" standard [5] - The company has created a complete brand matrix with core brands like Blue's, Crazy Dog, and Zhaoyue, focusing on technological innovation and scientific feeding, collaborating with domestic and international research experts to develop differentiated products [5] Group 4: Industry Perspective - The essence of the pet industry is to convey love and companionship, which is a universal language [5] - Unlike mature markets, the "Global South market" places greater emphasis on product practicality and cost-effectiveness, which aligns with the strengths of Chinese enterprises [5] - Jiajia Pet Group aims to become a leading Chinese pet food enterprise by empowering the industry through "scientific research technology + forward-looking concepts," promoting the internationalization of Chinese pet brands, and fulfilling its mission of "creating a harmonious life for humans and pets" [5]

行业研究丨深度报告丨农产品 [Table_Title] 宠物医院深度报告：连锁织网，量质跃迁 %% %% %% %% research.95579.com 1 丨证券研究报告丨 报告要点 [Table_Summary] 宠物经济利好下，作为养宠刚需的宠物医院乘势而起。目前市场相对分散，头部企业已率先布 局连锁化，但往往陷入高成本和低效率共同挤压利润空间的困境，对此我们认为破局之道应为： 1）提高人员和管理的可标准化和可复制程度，以实现连锁化的规模效应；2）构建专业一体化 的诊疗体系，核心是分级诊疗和专科建设，从而实现医疗资源的优化配置和利润率的提升。头 部宠物医院抢先进行连锁化升级和专业化转型，有望在提升市场份额的同时实现盈利水平的跃 升，我们看好瑞派宠物医院未来持续提升连锁化率并强化盈利能力。 分析师及联系人 [Table_Author] 陈佳 顾熀乾 SAC：S0490513080003 SAC：S0490519060003 SFC：BQT624 请阅读最后评级说明和重要声明 2 / 29 %% %% %% %% research.95579.com 2 [Table_Title2] 宠物医院深度报告：连 ...

Group 1 - The pet economy is experiencing significant growth, with the market size reaching 300.2 billion yuan in 2024, a year-on-year increase of 7.5% [1][3] - By 2028, the market size of China's pet economy is expected to reach 1.15 trillion yuan, indicating a strong upward trend [1][3] - The Wind pet economy index has shown a cumulative increase of 35.39% year-to-date as of June 11 [1] Group 2 - The pet economy's growth is driven by urbanization, digitalization, changing family structures, emotional needs, and technological advancements [1][3] - The industry is expanding from basic services like food and medical care to a comprehensive service ecosystem covering the entire lifecycle of pets [3][4] - The concept of "pet-friendly" spaces is becoming popular in major cities, enhancing customer traffic in pet-friendly cafes and other venues [3] Group 3 - New retail brands in the pet food sector, such as "Pet Fresh," are emerging, with significant funding rounds like a recent $25 million angel round [3] - Major brands, including Adidas, are entering the pet market, targeting younger consumers with pet apparel [3] - A-share listed companies are also investing in the pet sector, with companies like Three Squirrels establishing pet food subsidiaries [3][4] Group 4 - The pet food segment remains the foundation of the pet industry, with online channels dominating the market [4] - The integration of the pet economy with technology, cultural tourism, and biotechnology is driving innovation in the sector [4] - Companies with strong product development, brand building, and resource integration capabilities are likely to thrive amid industry changes [4]

日前，由北京大学国家发展研究院、北京大学数字金融研究中心、中山大学商学院联合发布，阿里巴巴 淘天集团提供技术支持的"中国线上消费品牌指数"（CBI）及"全球品牌中国线上500强榜 单"（CBI500）揭晓。专注宠物用品的嬉皮狗凭借线上消费影响力、用户口碑与创新实力，荣登500强 榜单，彰显其在数字化时代下的品牌价值与行业地位。 据了解，"中国线上消费品牌指数"是基于用户规模、消费频次、复购率、品牌黏性等多维度数据构建的 科学评估体系，覆盖国内外品牌在电商平台的表现，是衡量企业线上竞争力的重要风向标。"全球品牌 中国线上500强榜单"（CBI500）是完全基于消费者实际购买行为的品牌榜单。指数与榜单基于销售、 价格、搜索、好评等维度对品牌质量进行综合性评分。除了知名度、美誉度、忠实度外，北大团队在同 类研究中首次引入"新锐度"指标，重点考察每个品牌的销售增长速度、年轻消费者增速，及其在产品创 新上的表现，作为评价品牌综合实力的关键要素。 此前，嬉皮狗已多次获得行业认可：天猫宠物猫狗用品品类最具影响力品牌、PFA AWARDS亚宠年度 实力用品品牌、京东宠物用品品质严选品牌等多项荣誉。此次登榜"全球品牌中国线上5 ...