中国咖啡行业可持续发展再获权威认可！5月26日，瑞幸咖啡举行LEED BD+C铂金级认证挂牌仪式，国际权威绿色建筑认证LEED（Leadership in Energy and Environmental Design，能源与环境设计先锋）向瑞幸咖啡（江苏）烘焙基地颁发认证。这是继4月份北京中关村·在握旗舰店挂牌LEED v4 ID+C铂金级认证之后，瑞幸咖啡获得的又一项国际绿 色认证殊荣，进一步彰显瑞幸作为中国咖啡行业领军品牌在绿色低碳发展方面的持续进步，取得世界领先水平。 据悉，瑞幸咖啡（江苏）烘焙基地于2024年4月20日落成投产，是国内已投产产能最大的单体咖啡烘焙基地。作为瑞幸咖啡践行可持续发展战略的重要项目，该基地依照国内外权 威绿色建筑认证标准打造，将绿色低碳贯彻于整个生产环节。 此文内容为企业供稿，仅供参考。 随着绿色建筑技术的进步，瑞幸咖啡紧跟时代要求，积极探索在门店、工厂等生产运营各环节的节能减排，持续打造绿色低碳发展标杆。除了已获得认证的瑞幸咖啡（江苏）烘 焙基地，瑞幸咖啡青岛创新生产中心亦将按照LEED BD+C铂金级标准打造。在门店端，瑞幸咖啡目前拥有1家LEED铂金级认证门店和3家L ...

Core Insights - The article discusses the emergence of the "hotel + coffee" model, particularly through the launch of the 尚客优悦 2.0 brand by 尚美数智酒店集团, which aims to capture the growing coffee market among younger travelers and the downward market trend [1][6]. Group 1: Product Concept and Design - 尚客优悦 2.0 integrates a coffee shop experience within the hotel environment, transforming traditional hotel lobbies into immersive coffee spaces that serve as social hubs [2][4]. - The design includes a multifunctional space that combines hotel, café, rest area, and business meeting zones, addressing the low utilization of traditional hotel public areas [4][19]. - The brand offers a 24-hour coffee service, enhancing guest experience and operational efficiency through smart technology [4][5]. Group 2: Market Trends and Consumer Behavior - The coffee market is shifting from elite consumption to mass appeal, with younger consumers bringing urban lifestyles back to smaller towns, thus expanding the coffee market into lower-tier cities [6][9]. - Data indicates that 67.5% of consumers drink coffee for energy, while 35.8% do so for social reasons, highlighting the growing necessity for coffee in various social contexts [8][9]. - The trend of integrating coffee services into hotels is not new, but it is gaining traction as hotels seek to diversify revenue streams and enhance guest experiences [9][10]. Group 3: Competitive Landscape - Major hotel chains are increasingly entering the coffee market, with various strategies such as partnerships with coffee brands, incorporating coffee into their brand identity, or launching proprietary coffee brands [9][10]. - The cost structure of coffee production indicates that leveraging existing hotel infrastructure can significantly reduce operational costs, making the "hotel + coffee" model financially attractive [13]. - The competition for the downward market is intensifying, with both coffee and hotel industries recognizing the potential in lower-tier cities [10][20]. Group 4: Future Directions - The evolution of hotels into "third spaces" reflects changing consumer preferences, particularly among Gen Z, who seek personalized and social experiences beyond traditional accommodations [14][15]. - The success of the "hotel + coffee" model will depend on the ability to create immersive experiences that resonate with younger consumers, rather than merely selling coffee [20][21].

Core Viewpoint - The article highlights the significant role of Agricultural Bank of China (ABC) Baoshan Branch in supporting the coffee industry in Baoshan, Yunnan, through innovative financial products and services, thereby enhancing the local coffee production and quality. Financial Support for Coffee Industry - ABC Baoshan Branch has introduced the "Baoshan Coffee Loan," providing 30 million yuan in credit to local coffee enterprises, addressing their financing challenges without requiring collateral [1][2] - The bank has cumulatively issued 48.5 million yuan in "Baoshan Coffee Loans" to support local coffee businesses [1] Innovative Financial Products - The bank has developed a full industrial chain financial service model tailored to the coffee industry, focusing on the financial needs of farmers, individual owners, and enterprises [2] - ABC Baoshan Branch provided a coffee processing company with a total of 15 million yuan in credit, including 10 million yuan in pure credit loans and an additional 5 million yuan through intellectual property pledges [2][3] Agricultural Financing Initiatives - The "Huinong e-loan" program has been instrumental for coffee farmers, with loans of 300,000 yuan and 470,000 yuan granted to local farmers for equipment purchases and production improvements [5] - The bank has disbursed over 79 million yuan in loans to small and micro enterprises and farmers in the coffee sector, contributing to rural revitalization [5] Cultural and Marketing Integration - ABC Baoshan Branch has integrated culture with finance to enhance the recognition and reputation of Baoshan's small coffee beans, participating in promotional activities and events to support the coffee industry [6] - The bank's efforts have led to the consensus that "China's coffee looks to Yunnan, and Yunnan's specialty is in Baoshan," showcasing the successful fusion of financial support and cultural promotion [6] Future Outlook - The bank plans to continue deepening the integration of finance with the coffee industry to further enhance the visibility and reputation of Baoshan's specialty coffee [7]

85后"木雕师、"90后"茶农、"00后"研究生……他们在创新尝试中推动文化产业发展 这群海南年轻人"玩转"文博会 "90后"茶农擦亮海南红茶品牌 海南日报全媒体记者 刘晓惠 文化、产业、青年，这三个名词叠加会产生哪些化学反应？在第二十一届中国（深圳）国际文化产 业博览交易会海南馆，一群青年用独特的视角和大胆的实践，给出了令人惊喜的答案。 黄花梨与漫画： "85后"木雕师刻出"表情包"文玩 层峦叠嶂间，苏东坡峨冠博带，眉峰微蹙，一旁的童子在煮茶，质地梆硬的木头也能刻画出袅袅青 烟……这是一尊金丝楠木的雕刻作品，题为《苏东坡》。它的创作者是"85后"的"南海工匠"、海南骏誉 黄花梨艺术馆主理人刘骏骏。 作为一名青年木艺工作者，他的创作台上，除了刻刀还有平板电脑——时常在屏幕里翻阅漫画分 镜。"传统雕刻讲究'三分人工七分天趣'，但年轻人更爱'表情包式'的共鸣。"刘骏骏说，他把漫画元素 融入海南黄花梨雕刻作品，谈话间，他拿起一只黄花梨蟾蜍介绍，"这就是黄花梨+漫画的艺术成果。" 海南日报全媒体记者捧起这只"蟾蜍"细看，它的表情很像年轻人在社交平台使用的表情包。这 组"趣味人生"系列的九只黄花梨金蟾神态各异，有的瞪眼 ...

Group 1 - The Ministry of Human Resources and Social Security announced the addition of 17 new occupations and 42 new job types, including roles such as elderly service specialists and cross-border e-commerce operation managers [1] - The new job types reflect the evolving labor market and the need for diverse skill sets in emerging industries [1] - The introduction of roles like travel photography customizers and coffee processing workers indicates a shift towards more specialized and integrated job functions [1][13] Group 2 - The travel photography customizer role combines various skills including route planning, emotional communication, and content creation, distinguishing it from traditional photography [2][6] - There is a growing demand for travel photography customization services, with multiple studios emerging in regions like Xinjiang, indicating a new economic model in tourism [10][12] - The coffee processing worker role emphasizes quality control and innovation in the coffee industry, responding to the increasing demand for standardized and high-quality products [15][19] Group 3 - The drone surveying technician profession is gaining popularity due to the rapid development of the low-altitude economy, showcasing the application of drone technology in various sectors [26] - Drone surveying offers significant advantages in efficiency and precision, transforming traditional surveying methods and expanding its use in fields like archaeology and urban planning [30][34] - Training programs for drone surveying technicians are essential to develop a skilled workforce capable of meeting the industry's growing demands [34][36]

现在，很多人都认同， AI是工业革命级别的技术变革。 但是， AI让我们的生活发生什么显而易见的改变了吗？ 答案是毋庸置疑的，而且混沌君认为，这个变化非常大，它正在重构新消费，尤其是娱乐行业。 这周的混沌课程，正好可以作为佐证。 消费行业正在发生变化 ： 从传统货架到体验经济，从单向传播到用户共创，从功能满足到 情绪价值 ，消费行业的 基因 正在被重 构 。 邱肃川 老师是 复旦大学 的研究员，也是混沌的创新领教，对 AI、新消费、元宇宙、二次元有很深的研 究。 他在课程中的三个论断让混沌君如梦初醒 ：一切消费行业皆是服务行业，一切消费行业皆是媒体行业， 一切消费行业皆是娱乐行业。 这三个论断 在课程里是有语境的，混沌君单独摘出来你可能会觉得这三个结论过于绝对，下面我会就这 三个观点 做一 些解读 和延申 ，读完相信你会认可，新消费的三大巨变正在发生。 这是一个不容 忽略的行业真相：一切消费行业皆是服务行业，一切消费行业皆是媒体行业，一切消费行 业皆是娱乐行业。 所有 不甘落后的 消费品牌 ， 都在成为服务提供者、内容生产商和娱乐运营商，三位一体。 想看原版和更多内容，可以扫描下 面的 海报 二维码， 观看 ...

Core Insights - The restaurant industry has become a new battleground for various industry giants, including energy companies, internet firms, and luxury brands, all seeking to capture a share of this growing market [1] Group 1: Reasons for Interest in the Restaurant Sector - High-frequency consumption makes dining a necessity, providing a crucial touchpoint for brands to reach consumers [3] - Dining experiences enhance brand culture, increasing user loyalty [3] - The integration of data and scenarios allows for optimization of supply chains and user operations [4] - The restaurant sector offers higher profit margins compared to traditional retail, with some business models achieving gross margins of 60%-70% [5] Group 2: Motivations Behind Cross-Industry Entry - The restaurant industry has significant market potential, closely tied to daily life, with continuous growth driven by consumption upgrades and diverse consumption scenarios [7] - Many industry giants pursue not only profit but also traffic and brand extension through restaurant ventures, as seen with ByteDance's investments in coffee brands to engage younger consumers [8] - Companies leverage existing resources to support their restaurant initiatives, such as PetroChina and Sinopec utilizing their extensive gas station networks to launch coffee brands [10] Group 3: Successes and Challenges in Cross-Industry Practices - Successful examples include Country Garden's robot restaurant, which combines technology and agriculture for operational efficiency and a unique dining experience [12] - Haidilao's "Pomegranate Plan" introduces multiple sub-brands to cater to various consumer needs, reinforcing its market position [13] - Challenges are evident in cases like Wahaha's tea shops, which struggled due to brand misalignment with market demands and insufficient operational expertise [15] - Both Wahaha and Wanglaoji faced setbacks in the tea beverage market, negatively impacting their main brand reputations [16] Group 4: Future of Cross-Industry Dining - Opportunities for innovation and integration abound, with advancements in technology enabling more precise market targeting and personalized service experiences [18] - The restaurant sector faces intense competition and operational challenges, including supply chain management and food safety, as industry giants enter the market [19] - The trend of industry giants entering the restaurant space reflects a broader market evolution, emphasizing the need for resource utilization, market understanding, and continuous innovation [22]

□ 本报记者范昕怡 记者梳理张浦镇与云南咖啡的这场"双向奔赴"发现，仅用一个多月的时间，云南咖啡联合交易创新中心 就从揭牌到落地。而追根溯源，起于今年3月6日—8日张浦镇前往云南省昆明市、普洱市的一次考察。 其间，昆山市考察团前往昆明国际花卉拍卖交易中心、国家市场监管总局技术创新中心(咖啡质量基础 与产业服务)和普洱咖啡种植园等地，并专程与昆明市西山区政府座谈交流，了解西山咖啡产业发展情 况、特色优势及未来规划，探索两地咖啡产业链、创新链融合协作路径。 5月16日，在如火如荼进行的2025昆山国际咖啡产业展览会开外17公里处，建成启用不久的昆山德园会 客厅同样热火朝天。 "吉祥的日子我们走到一起，共同把幸福歌儿唱起来，吉祥的幸福生活滋润着我……"四位来自云南省普 洱市的拉祜族咖农，身着民族服饰，在《快乐拉祜》弹唱表演声里，见证了云南咖啡联合交易创新中心 昆山展示中心的启用。这场跨越2000公里的"牵手"，不仅让云南咖啡香飘长三角，更开启了咖啡产业东 西部区域协作的新篇章。 云南是中国咖啡种植面积最大、产量最高的产区，凭借全国98%的咖啡豆产量和五年出口量翻七倍的增 长势能，已成为全球咖啡产业新极点。虽然昆山不 ...

Core Insights - The "5th China Western International Investment and Trade Fair" (West Expo) has commenced in Chongqing, attracting global attention as a significant international economic and trade event [1] - Kenuo Coffee has emerged as a popular attraction at the West Expo, showcasing its growth and the evolving coffee consumption trends in Chongqing [3][5] Company Development - Kenuo Coffee, an independent brand under Yum China, debuted at the West Expo in 2024 and returned in 2025, indicating its growing popularity and market potential [5] - The number of coffee shops in Chongqing has surged from 80 in 2015 to 3,265 in 2024, positioning the city among the top ten in the country for coffee shop density [5] - Kenuo Coffee has successfully expanded its presence in Chongqing, opening multiple stores with the support of local business authorities [5][6] Market Trends - Kenuo Coffee has demonstrated a keen ability to identify consumer preferences, launching popular products such as matcha and fruit coffee, which have contributed to its market leadership [8] - The brand is rapidly expanding, with a goal of opening one store per day, reflecting its ambition to penetrate both urban and rural markets [8] - Kenuo Coffee aims to continue its growth in Chongqing by offering diverse and high-quality coffee products, thereby supporting the local coffee economy [8]

Core Viewpoint - The article discusses the competitive landscape of the coffee market in China, highlighting Starbucks' resilience and strategies to adapt to market challenges, including price wars and changing consumer preferences [1][2]. Group 1: Starbucks' Performance - In Q2 2025, Starbucks reported a 5% year-on-year increase in revenue to $739.7 million, with a consistent double-digit operating profit margin [1]. - The number of Starbucks stores in China reached 7,758, marking a 9% year-on-year growth and contributing to about one-third of global new store openings [1][3]. - This marks the first positive growth in performance for Starbucks in China after four consecutive quarters of same-store sales decline [1][3]. Group 2: Market Strategies - Starbucks is focusing on localizing its offerings by expanding into lower-tier cities, having opened 790 stores in the 2024 fiscal year, a record high [3]. - The company is enhancing its online delivery capabilities through partnerships with platforms like Meituan and JD, while also engaging in price competition on platforms like Ele.me [3]. - Starbucks has introduced a "sugar-free revolution" with its new product line "True Taste Sugar-Free," allowing customers to customize sweetness levels, reflecting a shift towards health-conscious offerings [4][5]. Group 3: Competitive Landscape - The coffee market in China is characterized by aggressive pricing strategies, with competitors like Luckin Coffee and Kudi offering significantly lower prices, challenging Starbucks' traditional pricing model [1][9]. - Luckin Coffee has optimized its supply chain, reducing inventory turnover days to 18, which is half the industry average, and achieving a self-operated store profit margin of 17.1% [10]. - The rise of local brands and the shift in consumer preferences towards value and taste have intensified competition, leading to a decline in Starbucks' market share [8][11]. Group 4: Future Opportunities - The Chinese coffee market is projected to exceed 220 billion yuan by 2025, indicating significant growth potential for Starbucks [12]. - Starbucks can enhance its supply chain efficiency and focus on quality-price balance to regain lost customers [15]. - Strengthening its membership program and leveraging its "third space" concept can help Starbucks create unique consumer experiences and foster brand loyalty [15][16].