Core Insights - The core initiative is the launch of the "Ice and Snow Welcome New Year, Benefit Purchase in Chengbei" series of consumption promotion activities, with a total investment exceeding 1 million yuan, aimed at stimulating the local consumption market and supporting the expansion of domestic demand strategy [1][3] Group 1: Offline Consumption Promotion - A key component of the activities is the introduction of physical consumption vouchers in the core area of the Ice and Snow event and key business districts, offering discounts such as "40 yuan off for purchases over 100 yuan" and "20 yuan off for purchases over 50 yuan" [1] - The promotion period is from December 31, 2025, to January 3, 2026, encouraging citizens and tourists to redeem vouchers at designated merchants in the North River Qing Tang City Health and Wellness Resort [1] - The initiative aims to transform "ice and snow sightseeing" into "ice and snow consumption," enhancing the integration and value of various sectors such as ice and snow tourism, folk culture, specialty food, and health and leisure [1] Group 2: Online Consumption Enhancement - Starting January 1, 2026, Chengbei District collaborates with China UnionPay's "Cloud Flash Payment" platform to launch the "New Year Happy Purchase, Enjoy in Chengbei" online consumption promotion, covering multiple sectors including hotels, supermarkets, dining, and electronics [2] - The online promotion offers tiered discounts, such as 50 yuan off hotel stays over 200 yuan, 120 yuan off supermarket purchases over 500 yuan, and 200 yuan off dining bills, with a maximum discount of 200 yuan per transaction [2] - The initiative aims to create a convenient and efficient online one-stop shopping platform for New Year goods, stimulating digital consumption potential and enhancing the regional consumption market [2] Group 3: Collaboration and Policy Implementation - Chengbei District partners with PetroChina to launch the "Winter Tour Chengbei, Oil Gift Appointment" special activity, providing fuel discount vouchers and member discounts to stimulate self-driving travel and related consumption during the New Year [2] - The distribution of consumption vouchers employs innovative methods such as flash distribution in major business districts, targeted distribution in universities, and on-site distribution at the Ice and Snow event, aiming for broad coverage and maximization of policy benefits [2][3] - The series of consumption promotion activities is a practical implementation of the central and provincial policies aimed at expanding domestic demand and boosting consumer confidence [3]

假期，贵阳围绕"爽心爱乐之城""爽眼绚烂光影"主题，系列文旅融合活动人气十足。"爽爽贵阳·爱乐之 城"2026路边音乐会跨年嘉年华在贵阳国际会展中心北广场举行，演出持续超10小时；"盛世华章·甲秀 南明"跨年盛典吸引27万人参与…… 此外，贵阳结合"爽身赛动筑城""爽游多彩黔行"主题，推动体育与旅游深度融合。黔灵山公园作为全国 新年登高活动贵州主会场，假期累计接待游客超10万人次；花溪湖公园举办贵阳贵安第55届全民健身登 高迎新跑，吸引5000名市民参与。 转自：贵州日报 （贵阳日报融媒体记者 董容语） 本报讯 记者从市文化和旅游局获悉，元旦假期，全市累计接待过夜游客41.5万人次。 （《元旦假期全市累计接待过夜游客41.5万人次》由贵阳日报为您提供，转载请注明来源，未经书面授 权许可，不得转载或镜像。） 元旦假期，全市重点监测47家A级旅游景区接待游客75.37万人次，接待游客数排名靠前的景区为黔灵山 公园景区、花溪湿地公园（孔学堂）景区、天河潭景区、时光贵州旅游区、青岩古镇景区、多彩贵州城 旅游综合体、甲秀楼景区、泉湖公园景区、河滨公园景区等。 客源方面，主要省外客源地为四川省、湖南省、广西壮族自治区、重 ...

转自：北京日报客户端 这个元旦假期的首钢园分外热闹，为市民游客呈现了一场集光影艺术、潮流市集、冰雪运动、音乐狂 欢、科技互动于一体的全景式新年嘉年华活动。记者1月3日获悉，元旦假期三天首钢园入园客流近20万 人次。 六工汇购物中心上新"陶然集"市集 元旦假期首日，一场CBA联赛的焦点之战在首钢冰球馆打响，不少铁杆球迷来到现场，球馆化身蓝色 海洋，全场球迷挥舞围巾、高声呐喊。"开心逛吃后再去看球赛，迎新年的仪式感满满！"家住朝阳区的 球迷悦悦和家人下午就来到首钢园，在六工汇购物中心逛了"陶然集"陶艺文创市集后，又来到户外的沉 淀池广场观看乐队表演，傍晚拿着票根用餐享九折优惠价，饱餐一顿后悠闲地去球馆观赛。 本赛季北京北汽男篮在首钢园主场比赛推出"票根经济"活动，球迷凭比赛电子纪念票根即可在首钢园70 多家商户享受全业态专属优惠。赛场之外，冬奥地标首钢滑雪大跳台举办"顽酷冰雪季"活动。雪地小火 车、雪山岩降、儿童挖宝区等十余项全龄冰雪项目，让大小朋友共同体验到冰雪运动的乐趣。 夜幕降临，首钢园披上流光溢彩的"盛装"，钢铁高炉被五彩斑斓的灯光装点，营造出梦幻般的工业风霓 虹夜色。 三高炉南广场市集迎来如织的客流 三 ...

Core Viewpoint - The article highlights the rise of "instant economy" in Guangdong, driven by emotional experiences and unique moments that enhance consumer spending during events like New Year celebrations [2][10]. Group 1: Economic Impact of Instant Experiences - Guangdong's tourism data shows a significant increase in visitor numbers and revenue during the New Year holiday, with 17.875 million tourists and a revenue of 9.98 billion yuan, reflecting a year-on-year growth of 34.8% and 39.8% respectively [1]. - The search volume for "Guangzhou New Year" increased by 152% since mid-December 2025, indicating heightened consumer interest in festive activities [6]. - The hotel and restaurant sectors experienced a surge in bookings, with a 117% increase in tourism reservations for the New Year period [4]. Group 2: Consumer Behavior and Preferences - Consumers are increasingly willing to pay for experiences that offer emotional value, uniqueness, and social sharing opportunities, driving a shift towards high-quality, experiential consumption [2][10]. - Young consumers, particularly those born after 2000, represent a significant portion of the tourist demographic, with 30% at Zhuhai Changlong Ocean Kingdom and 40% at Guangzhou Changlong Happy World [6]. Group 3: Innovative Offerings and Experiences - Hotels are adapting to the "emotional value" era by offering unique experiences, such as 24-hour stay packages and immersive activities, to enhance guest satisfaction and extend their stay [9][7]. - Various regions in Guangdong are innovating their tourism offerings with unique events and activities, such as the "New Year series" at local attractions, which are designed to attract visitors and enhance their experience [14]. Group 4: Policy and Structural Support - The provincial government is supporting the growth of the instant economy through initiatives like the "Yue Enjoy Warm Winter, Happy Travel Guangdong" campaign, which promotes a comprehensive tourism experience [15]. - The "14th Five-Year Plan" for Guangdong emphasizes the importance of tapping into domestic demand and enhancing service consumption, aligning with the trends observed in the instant economy [15].

除了"买买买"，餐饮消费同样火热。赶在元旦前新开业的餐厅迎来客流高峰，从中午开始排队，一直持 续到深夜。商场方面统计显示，假期前两天，商场客流同比增长近两成，销售额同比增长约5%。 假日期间，上海文旅市场持续升温。位于黄浦江畔的东方滨江大酒店，因毗邻东方明珠、浦东美术馆等 城市地标，成为海内外游客的热门选择。酒店推出的"客房+浦东美术馆门票"联动套餐持续热销。数据 显示，元旦期间酒店平均出租率超过九成，外籍游客占比接近七成，其中韩国游客占35%，欧洲游客占 25%。 在酒店旁的浦东美术馆，排队入场的队伍中既有拉着行李箱的外地游客，也有亲子家庭和结伴而行的市 民。多场新展览的推出，进一步带动了假期文化消费热度。 上海旅游大数据显示，元旦假期全市共接待游客超过682万人次，实现全要素旅游消费总额122.71亿 元，宾馆旅馆平均客房出租率为70%。从商圈消费到文旅融合，上海以丰富多元的消费场景，持续释放 城市活力。 最新统计数据显示，元旦假期期间，上海日均消费金额达到122亿元，同比增长2.5%。全市35个重点监 测商圈日均客流639.9万人次，同比增长5.4%。短短三天假期里，首发首秀、潮流快闪、网红餐厅集中 亮 ...

Group 1 - The "Yue Che Nan Xia" policy, effective from December 23, 2025, allows eligible mainland vehicles to enter Hong Kong's urban areas, with nearly 2,000 applications submitted and around 400 appointments completed as of now [1][3] - The policy is expected to be popular during the holiday season, with more applications being approved, allowing participants to plan their trips to Hong Kong based on travel needs [1] - The "Yue Che Nan Xia" and "Gang Che Bei Shang" policies are reciprocal cross-border traffic measures that enhance connectivity between the two regions, benefiting various local industries such as hotels, retail, dining, and exhibitions [3] Group 2 - The Hong Kong-Zhuhai-Macao Bridge's "transit parking lot" has seen over 1,000 vehicle reservations within a month of its opening last November, indicating strong usage [3] - High-speed rail services have been continuously optimized, connecting Hong Kong to 96 mainland stations, with a record single-day passenger volume of over 137,000 last Saturday [3] - The Hong Kong government is actively promoting the Northern Link and the Hong Kong-Shenzhen Western Railway projects to fully integrate Hong Kong's railway network with Shenzhen, utilizing mainland construction capabilities to control costs and shorten project timelines [5]

2026年元旦假期首日，全国旅游市场迎来"开门红"，据有关平台数据显示：1月1日，热门目的地机票量 同比增长26%，热门地区酒店入住量同比增长1.2倍；人们坐飞机飞往了国内外698个城市，入住了国内 逾200个城市……一幅热气腾腾、生机勃勃的假日经济画卷在神州大地铺展，映照出超大规模市场的内 需潜力，折射出人民群众对美好生活的热切向往，为新年经济社会高质量发展注入温暖而强劲的开局动 能。 假日消费是观察经济活力的晴雨表。今年元旦假期，人们出行意愿集中释放，市场热度显著超越往年。 从哈尔滨冰雪大世界接待量同比增长超4倍、京哈高铁车票"秒光"，到三亚、海口机票预订量分别同比 增长51%和19%，一场生动的"南北双向奔赴"展现着国内市场的广阔纵深。数据背后，是交通等基础设 施的完善支撑，是旅游产品供给的优化提升，更是国民消费信心持续增强、对未来预期向好的直接体 现。其中以90后、00后为主的年轻消费群体表现突出，其注重品质、热衷体验的"悦己型消费"，推动旅 游产品均价提升17%，独栋民宿预订量激增1.4倍，彰显了消费升级的强劲动力，为文旅产业提质扩容 注入了新动力。假日消费的火热开局，不仅烧旺了市场烟火气，更燃起了 ...

（来源：荔枝新闻） 转自：荔枝新闻 南京市文旅局数据显示：2026年1月1日（元旦假期第一天），南京迎来第一场瑞雪，市民游客以中短线 旅游为主，出游意愿旺盛。全市景区景点、乡村旅游、国家级夜间文旅消费集聚区等监测点接待游客量 196．1万人次，按可比口径较2025年同期上升19．4％。其中，外地游客占比58．4％，省外客源地排名 前十的地区分别是安徽、上海、河南、广东、浙江、山东、北京、江西、河北、湖北。 跨年夜当天，全市文旅消费金额9．1亿元，同比增长32％。其中，异地文旅消费金额5．3亿元，同比增 长39．5％。全市夜间文旅消费金额3亿元，同比增长31％。熙南里街区商户总营业额突破105万元，同 比增长12．5％。园博园营收1150万元，同比增长144．4％。全市星级饭店和部分品牌酒店平均入住率 89．2％，23个等级旅游民宿平均入住率72．7％（12家入住率100％）。汤山地区全域酒店、民宿入住 率99．8％。 跨年夜当晚，南京在景区、剧院、街区等地组织了28项重点文旅活动。在室内举办的9场活动以剧场剧 院演出为主，在户外举办的19场活动以传统非遗、音乐会和烟花秀、无人机表演等形式为主。其中，零 点前后 ...

Core Insights - The Kai Tak Sports Park is transforming into a hub for various high-profile events, showcasing Hong Kong's capacity as a "City of Events" [2][3] - The park has hosted over 90 international and local events, attracting more than 7 million visitors, and is positioned as a leader in global ticket sales [2][3] - The economic impact of these events is significant, with local businesses experiencing increased foot traffic and revenue due to the influx of tourists [3][4] Group 1: Event Management and Infrastructure - The Kai Tak Sports Park utilizes advanced technology for event management, including a unique turf transfer system that allows for quick venue transformations [1] - The park is set to host a variety of events throughout 2025, including international sports competitions and cultural performances, enhancing its role as a premier venue [2] - The venue's operational success is attributed to its strategic planning and ability to cater to diverse event requirements [1][2] Group 2: Economic Impact - Major events have led to a surge in tourism, with over 1.7 million visitors during the National Games, marking a 19% increase year-on-year [4] - Local businesses, such as restaurants and hotels, report significant revenue boosts, with some establishments seeing over 20% of their income directly linked to event-related tourism [3] - The Hong Kong government is promoting a "tourism everywhere" strategy to further integrate events with local tourism, enhancing the overall visitor experience [3][4] Group 3: Technological Integration in Tourism - The introduction of smart tourism applications, such as the "City Memory" app, enhances visitor engagement by providing interactive experiences related to the sports park's history [5] - The future of Hong Kong's events is expected to leverage technology to deepen the integration of events and tourism, encouraging longer stays and more immersive experiences [5] - The government's tourism development blueprint emphasizes the importance of technology in promoting Hong Kong as a vibrant destination for events and cultural experiences [5]

扬子晚报网1月2日讯(记者王夕悦)2026年元旦假期第二天，南京文旅市场持续火力全开！据南京智慧旅游大数据监测平台显示，1月2日，全市景区景点、 文博场馆、乡村旅游、国家级夜间文旅消费集聚区等监测点接待游客量207.7万人次，按可比口径较去年同期上升26.4%。其中，外地游客占比68%，省外 客源地排名前十的地区分别是安徽、上海、浙江、河南、山东、广东、江西、北京、湖北、河北。 假期前两天，全市累计接待游客量403.8万人次，日均较去年同期上升22.9%。其中，玄武湖景区推出全新沉浸式体验、黄册库护卫巡游等活动，叠加冬日 赏梅亮点，两天累计接待游客量21.8万人次，日均较去年同期上升62.7%；红山森林动物园南门新区显著拉动游客量增长，两天累计接待游客量13.4万人 次，日均人数为去年同期2.9倍；高淳老街历史文化景区聚焦非遗主题开展系列迎新活动，两天累计接待游客量3.2万人次，日均较去年同期上升57.1%。 文旅消费同步实现强劲增长。元旦当天，银联商务渠道的南京全市文旅消费金额12.4亿元，同比增长33.1%。其中，异地文旅消费金额7.4亿元，同比增长 46%，显示出外地游客强劲的消费带动能力。 景区景点和 ...