Group 1 - The report highlights the significant improvement in demand and the rebound in valuation for the white goods sector, with a notable increase in air conditioning sales driven by the "trade-in" policy [6][19][34] - In 2024, the cumulative domestic sales volume of household air conditioners reached 104.45 million units, a year-on-year increase of 5%, with Q4 showing a remarkable 24% growth compared to Q3 [19][20] - The report emphasizes the strong performance of the kitchen appliance sector, which was included in the subsidy list for the first time in 2024, leading to high retail growth [34][35] Group 2 - The white goods sector is characterized by low valuation, high dividends, and stable growth, making it an attractive investment opportunity [2][9] - The report identifies three main investment themes: the stability of the white goods sector, the growth potential of new consumer categories like clean appliances, and the second growth curve for upstream core component manufacturers [9][10] - The report notes that the export demand remains robust, particularly in emerging markets such as Southeast Asia, South America, and Africa, which are expected to significantly boost appliance sales [2][9] Group 3 - The report indicates that the overall valuation of the white goods sector is at a near-bottom level, providing a high cost-performance ratio for investors [8][39] - Institutional holdings in the sector are strong, with public funds maintaining a high allocation to white goods stocks, reflecting continued optimism in the sector's performance [43][44] - The report forecasts a favorable outlook for 2025, driven by domestic policy support and strong demand from emerging markets [50]

Macro Overview - The Federal Reserve paused interest rate cuts in June, maintaining the federal funds rate at 4.25%-4.50% while continuing quantitative tightening, which aligns with market expectations [2][3] - Economic forecasts indicate a downward adjustment in growth expectations for 2025 and 2026, with unemployment rates slightly increased, reflecting concerns over "stagflation" [3][4] - The dollar index is expected to decline further in 2025 due to tariffs, economic slowdown, and strengthening of alternative assets, stabilizing below 100 for the year [7] Home Appliances Industry - The home appliance sector is expected to benefit from long-term stability, with white goods focusing on performance consistency and increasing dividend rates, while black goods present opportunities due to enhanced global competitiveness [9][12] - The industry has seen a significant increase in the SW home appliance index, with respective gains of 3.8%, 25.4%, and 1.93% for 2023, 2024, and 2025 YTD [9][10] - The outlook for the home appliance market is cautious due to potential demand exhaustion and intensified competition, particularly in the air conditioning segment [10][11] Chemical Industry - The chemical industry is currently facing significant supply and demand pressures, with low profitability in the petrochemical sector, and a need for structural opportunities as the market stabilizes [15][16] - Brent crude oil prices are projected to range between $60-$70 per barrel in the second half of 2025, which may alleviate some cost pressures for the industry [15] - Key investment themes include domestic demand stimulation, supply-side constraints, and the domestic substitution of new materials [15][16] New Energy Sector - The new energy sector is experiencing structural differentiation, with a focus on new technologies and non-US exports, particularly in the wind and solar energy segments [18][19] - The demand for energy storage is expected to shift from policy-driven to market-driven profitability, with significant growth potential in domestic and overseas markets [20][21] - The wind energy sector is anticipated to see a recovery in profitability, driven by increased installations and demand from emerging markets [19][20] Investment Strategies - The report emphasizes the importance of long-term investment strategies, particularly in state-owned enterprises, technology, and consumer sectors, which are expected to yield stable excess returns [24][25] - The development of public funds is expected to favor long-term and passive investment strategies, with a focus on ETFs and sector-specific funds [25][26] - The report highlights the potential for significant returns through quantitative stock selection strategies based on fundamental factors [24][26]

Market Overview - The three major indices opened mixed, with the Shanghai Composite Index down by 0.10%, the Shenzhen Component Index down by 0.13%, and the ChiNext Index unchanged [1][2] - Sectors such as rail transit equipment, photovoltaic, and gaming showed strong gains, while digital currency, oil and gas, and precious metals sectors experienced declines [1] Sector Analysis - According to Everbright Securities, the market is undergoing an overall adjustment, influenced by geopolitical tensions in the Middle East, which have led to a decline in the Asia-Pacific stock markets. However, the oil and gas sector saw gains despite the overall market downturn [3] - The report from CICC indicates that the global IP (Intellectual Property) and its derivative products industry is expected to enter a new growth cycle, with the global IP toy market projected to reach 525.1 billion yuan by 2024, growing at a CAGR of 8% from 2024 to 2029. The Chinese IP toy market is expected to reach 75.6 billion yuan by 2024, with a CAGR of 17.2% during the same period [4] - Galaxy Securities emphasizes that investment in the white goods sector should focus on the stability of company performance, while the black goods sector presents opportunities due to improved global competitiveness. The clean appliance sector is expected to benefit from industry consolidation, and AI and robotics technologies are anticipated to introduce attractive new smart products [5] Economic Outlook - Tianfeng Securities notes that the Federal Reserve's decision to maintain interest rates in June aligns with market expectations, but the likelihood of a rate cut in September remains low. The Fed is expected to adopt a cautious approach due to uncertainties surrounding government policies and inflation risks [6]

Core Viewpoint - The home appliance sector is expected to underperform the CSI 300 index in the first half of 2025 due to tariff increases, fluctuations in the trade-in policy, and high base expectations for the second half of the year [1][2]. Group 1: Home Appliance Sector Overview - As of June 13, 2025, the home appliance sector has seen a year-to-date decline of 3.16%, underperforming the CSI 300 index by 1.37 percentage points [2]. - Key stocks showing positive performance include motorcycle and black appliance companies, such as Taotao Industry, Chunfeng Power, Ninebot, TCL Electronics, and others [2]. Group 2: White Appliance Sector - Demand differentiation between peak and off-peak seasons has increased, with a rapid recovery in Q2 2025 [3]. - China's dominance in global white appliance production remains intact, with short-term external shocks unlikely to alter long-term export growth trends [3]. - Adjustments in local subsidy policies aim to address previous imbalances and funding issues, with limited impact on annual sales expected [3]. - Emerging markets are showing stable economic growth, providing continuous incremental market opportunities for white appliance exports [3]. Group 3: Black Appliance Sector - Domestic and international demand remains robust, with significant structural upgrades towards large-size and MiniLED products [4]. - National subsidies are expected to continue driving domestic demand growth, with rapid increases in MiniLED penetration [4]. - Companies like Hisense and TCL are enhancing their overseas production capabilities, leading to expected growth in shipments and increased market share in the high-end segment [4]. Group 4: Cleaning Appliance Sector - The cleaning appliance category, particularly robotic vacuum cleaners, is benefiting significantly from national subsidies, with high growth expected in 2025 [5]. - The overseas market remains in a favorable cycle, with leading companies expanding their market share [5]. - The shift in consumer perception from optional to essential for cleaning appliances indicates substantial long-term growth potential in the domestic market [5]. Group 5: Investment Opportunities - Investment opportunities in 2025 are primarily focused on the stability of the white appliance industry and the profit improvement potential in black appliances and robotic vacuum cleaners [6].

Investment Rating - The industry investment rating is "Positive" and maintained [9] Core Viewpoints - The home appliance industry is witnessing a strategic upgrade with the creation of executive "IP" by leading companies like Haier and Midea, enhancing direct interaction with consumers through social media platforms [2][4][26] - This approach allows for a restructured market research process in product design, providing consumers with a greater sense of participation and improving brand recognition through the personal charisma of executives [2][4][26] Summary by Sections Executive "IP" Development - Haier and Midea are actively developing executive "IP" to enhance brand influence, with executives engaging on social media platforms to connect with consumers [4][16] - The strategy aims to create a more relatable corporate image, allowing consumers to better understand the company's culture and values [4][26] Capturing Consumer Demand - In the current market, home appliance companies face higher demands for product innovation and consumer engagement, with social media providing a platform for direct communication [5][27] - The example of Haier's three-tub washing machine illustrates how consumer feedback can lead to rapid product development, achieving over 88,000 pre-orders within a week of launch [5][30] Brand Image and Trust - The creation of executive "IP" enhances brand image and fosters emotional connections with consumers, breaking down barriers between executives and the public [6][38] - Executives' personal engagement on social media can significantly boost brand recognition and consumer trust, as seen with Haier's CEO gaining popularity through relatable content [6][38] Investment Recommendations - In light of potential uncertainties, the report suggests focusing on companies with lower exposure to U.S. tariffs and strong domestic sales supported by government subsidies, such as Gree Electric, Hisense Home Appliances, and Midea Group [7][41] - Companies with significant domestic production capacity and compliance with trade agreements are also highlighted as strong investment opportunities [7][41]

Core Viewpoint - Deep Konka A announced the termination of the plan to acquire 78% of Hongjing Microelectronics due to failure to reach agreement on key terms with the transaction parties [1][6]. Group 1: Acquisition Details - The acquisition plan was initially announced on December 30, with the intention to purchase shares from Liu Wei and 17 other parties at a price of 3.64 yuan per share [5]. - Hongjing Microelectronics specializes in audio and video chip design, having developed over 70 domestic chips for various applications including commercial displays and medical devices [5]. - The acquisition was expected to enhance Deep Konka A's capabilities in high-end display terminals and improve its semiconductor business integration [5]. Group 2: Financial Performance - Deep Konka A's stock price has seen a decline of nearly 11% year-to-date, closing at 4.93 yuan per share on June 10 [1][10]. - The company reported a significant drop in revenue for 2024, with total revenue of 11.11 billion yuan, a decrease of 37.73% compared to the previous year [8]. - The semiconductor and storage chip business accounted for only 1.53% of total revenue, down 94.99% year-on-year [8]. - The company has faced continuous losses, with net profits of -1.47 billion yuan in 2022, -2.16 billion yuan in 2023, and -3.30 billion yuan in 2024 [8][10]. Group 3: Market Conditions and Strategic Changes - The company cited intensified market competition and ongoing supply chain disruptions as factors contributing to its financial struggles [10]. - In April, it was announced that the controlling shareholder would change from Overseas Chinese Town Group to a subsidiary of China Resources, indicating a shift in strategic direction [10].

行 业 及 产 业 家用电器 行 业 研 究 / 行 业 点 评 证券分析师 刘正 A0230518100001 liuzheng@swsresearch.com 刘嘉玲 A0230522120003 liujl@swsresearch.com 联系人 刘嘉玲 (8621)23297818× liujl@swsresearch.com 2025 年 06 月 02 日 6 月白电排产同比延续上涨，618 首周预售来临 看好 ——《2025/5/26-2025/5/30》家电周报 本期投资提示： ⚫ 数据观察：4 月白电内销均有增长，外销表现分化 A、空调出货端：内销小有增长，外销略微下降。根据产业在线数据，2025 年 4 月空 调行业产量 2242.0 万台，同比上升 1.9%；总销量 2257.90 万台，同比上升 2.00%， 其中内销 1275.80 万台，同比上升 3.70%，出口 982.10 万台，同比下降 0.20%。分 品牌出货端：空调总销量美的位列第一。分品牌出货端：空调总销量美的位列第一。根 据产业在线披露，2025 年 4 月空调总销量市占率美的以 28.80%的市占率位列第一， 格力 ...

Investment Rating - The report maintains a "Recommendation" rating for the home appliance industry [4] Core Viewpoints - The proportion of actively managed equity funds holding home appliance stocks decreased in Q1 2025, primarily due to a temporary policy gap and consumer concerns leading to preemptive consumption [7][15] - The "old-for-new" policy is expected to expand, alleviating market concerns and boosting domestic demand for home appliances [7][15] - Leading home appliance companies are expanding into emerging markets, which is anticipated to steadily increase export revenues [7][15] - The report highlights the high dividend yield and stable operations of leading companies, indicating strong investment value in home appliance stocks [7][15] Summary by Sections Section 1: Fund Holdings in Home Appliances - The proportion of actively managed equity funds holding home appliance stocks was 5.51% in Q1 2025, down by 0.09 percentage points from the previous quarter [15] - The home appliance sector was over-allocated by 2.99%, a decrease of 0.16 percentage points [15] Section 2: Sector Allocation Changes - Funds increased their allocation to the two-wheeler and black appliance sectors, with increases of 0.39 percentage points and 0.04 percentage points, respectively [20] - Conversely, the white appliance and small appliance sectors saw reductions in allocation, with decreases of 0.53 percentage points and 0.01 percentage points [20] Section 3: Key Stocks in Focus - Funds increased their holdings in Ninebot, Yadea, Chunfeng Power, and Hisense Visual, with increases of 0.26 percentage points, 0.04 percentage points, 0.04 percentage points, and 0.05 percentage points, respectively [67][70] - The report suggests that the "old-for-new" policy will continue to stimulate demand and improve product structure in the two-wheeler sector [70] - In the white appliance sector, the report notes a decline in fund holdings for Midea Group, Gree Electric, and Haier Smart Home, with decreases of 0.30 percentage points, 0.20 percentage points, and 0.04 percentage points, respectively [68][69]

晨报 成材 成材：需求偏低迷 钢价冲高回落 整理 投资咨询业务资格： 负责人：赵 毅 从业资格号：F3059924 投资咨询号：Z0002978 电话：010-62688526 成 材：武秋婷 从业资格号：F3078638 投资咨询号：Z0018248 电话：010-62688555 逻辑：上周（5 月 5 日-5 月 11 日），10 个重点城市新建商品房成交 （签约）面积总计 145.48 万平方米，环比增长 13.2%，同比下降 17.7%。 奥维云网线上市场监测数据显示，4 月白电各品类中，冰箱、冰柜、洗衣 机、独立式干衣机和空调线上零售额规模同比分别为+1.0%、-0.8%、 +10.8%、+45.0%和+34.8%。5 月 13 日，76 家独立电弧炉建筑钢材钢厂平 均成本为 3334 元/吨，日环比增加 8 元/吨，平均利润为-87 元/吨，谷电 利润为 18 元/吨，日环比增加 12 元/吨。5 月 13 日，唐山迁安普方坯资 源出厂含税下调 20，报 2950。 证监许可【2011】1452 号 成材昨日冲高回落。5 月 12 日，中美"日内瓦经贸联合声明"的发 布在宏观层面上形成利好，大宗 ...

Group 1: Mechanical Industry - The mechanical industry is expected to see a recovery in prosperity from 2024 to Q1 2025, with revenue and profit growth in semiconductor equipment, engineering machinery, and robotics [1][2] - In 2024, the mechanical industry is projected to achieve a revenue of 2.3 trillion yuan, a year-on-year increase of 4.9%, and a net profit of 123.24 billion yuan, a year-on-year decrease of 11.1% [1] - By Q1 2025, the total revenue is expected to reach 522.08 billion yuan, with a year-on-year increase of 8.8%, and a net profit of 38.33 billion yuan, a year-on-year increase of 20.1% [1] Group 2: Robotics and Semiconductor Equipment - The humanoid robot sector is anticipated to see significant profit growth, particularly in force sensors, bearings, and tendon drive components [2][3] - The transition from "multi-sensor fusion" to "body intelligence" in humanoid robots will create new demands for hardware and software technologies [3] - The semiconductor equipment sector is benefiting from domestic substitution and capital expenditure, with significant room for improvement in self-sufficiency due to geopolitical influences [3][4] Group 3: Engineering Machinery - The engineering machinery sector is expected to maintain high prosperity levels, driven by domestic demand and supportive fiscal policies [4] - Domestic sales of excavators are projected to continue increasing, despite some trade friction risks in exports [4] Group 4: Game Industry - The gaming industry is experiencing a recovery, with revenue growth starting from Q2 2024 and a significant increase in profits by Q1 2025 [6][8] - In 2024, the total revenue for the gaming industry reached 93.434 billion yuan, a year-on-year increase of 7.4%, while net profit decreased by 50% due to a drop in profit margins [7] - By Q1 2025, the gaming industry revenue is expected to reach 26.719 billion yuan, a year-on-year increase of 21.6%, with net profit reaching 3.482 billion yuan, reflecting a strong recovery [8] Group 5: Lithium Battery Industry - The lithium battery sector is seeing significant profit concentration among leading battery manufacturers, with overall revenue in 2024 reaching 1.755 trillion yuan, a year-on-year increase of 4.9% [11][12] - By Q1 2025, the lithium battery sector is projected to achieve a revenue of 414.084 billion yuan, a year-on-year increase of 22.75%, with net profit reaching 28.717 billion yuan, a year-on-year increase of 51.11% [13] Group 6: Home Appliance Industry - The home appliance sector is expected to show strong performance, with overall revenue and net profit in 2024 increasing by 6% and 9%, respectively [15] - By Q1 2025, revenue and net profit are projected to increase by 14% and 22%, respectively, driven by domestic demand and export opportunities [15][16] Group 7: Pharmaceutical Industry - The pharmaceutical sector is experiencing a divergence in performance, with innovative drugs driving growth in the pharmaceutical segment [19][20] - In 2024, the overall revenue for the pharmaceutical sector is expected to decline by 1.5%, while net profit is projected to decrease by 12.5% [20][21] Group 8: Real Estate Industry - The real estate sector is witnessing a decline in profitability, with gross margins reaching a historical low of 13.8% in 2024 [25][26] - The sector is expected to stabilize in 2025, with improvements in gross margins as land acquisition costs decrease [25][27] Group 9: Coal Industry - The coal sector is facing significant pressure, with prices expected to reach a turning point in May 2025 [32][34] - The average selling price of self-produced coal is projected to decline by 10.9% in Q1 2025 compared to 2024, impacting overall profitability [33] Group 10: ETF Holdings - Institutional investors have significantly increased their holdings in ETFs, with a 38.8% year-on-year growth, reaching 1.54 trillion yuan by the end of 2024 [36][37] - The proportion of state-owned funds in ETF holdings has also increased, indicating a shift in investment strategies [36][37]