Core Viewpoint - Jiangxi Qiyunshan Food Co., Ltd. is preparing for an IPO on the Hong Kong Stock Exchange, heavily relying on its flagship product, South Jujube Cake, which contributes significantly to its revenue, raising concerns about its long-term sustainability in the capital market [1][2]. Company Overview - Qiyunshan Food specializes in South Jujube products and is headquartered in Chongyi County, Jiangxi, recognized as the "Hometown of South Jujube" [2]. - The company holds a 32.4% market share in China's South Jujube food market, ranking first in the industry [2]. Revenue Contribution - In 2024, South Jujube Cake generated 294 million yuan, accounting for 86.7% of total revenue, while other products contributed only 13 million yuan, representing a mere 3.8% [1][2]. - The revenue contribution from South Jujube Cake has been consistently high, with figures of 88.7%, 84.7%, and 86.7% from 2022 to 2024 [2]. Product Strategy - The company has strategically reduced production capacity for other products, focusing on increasing the output of South Jujube Cake and South Jujube Granules to meet rising market demand [2]. - Production capacity for South Jujube Cake is set to increase to 9,224 tons in 2024, while capacity for other products will drop from 1,100 tons to 677 tons [2]. Research and Development - Despite the focus on a single product, R&D investment has decreased from 4.7% in 2022 to 3.5% in 2024, raising concerns about innovation [4]. Marketing and Sales Channels - Qiyunshan Food's revenue from offline channels was 189 million, 211 million, and 303 million yuan from 2022 to 2024, making up 86.9%, 85.6%, and 89.3% of total revenue [5]. - The company has a high dependency on five major offline distributors, with sales to these clients accounting for 26.4%, 29.9%, and 38.7% of total sales from 2022 to 2024 [5]. Online Sales Performance - Online direct sales revenue was only 35.5 million yuan, slightly over 10%, and has declined from 12.7% in 2022 to 10% in 2024 [5]. - The company plans to enhance its online marketing efforts, including e-commerce infrastructure development and various online promotional strategies [8]. Industry Context - The Chinese fruit snack market is projected to grow from 99.5 billion yuan in 2024 to 151 billion yuan by 2029, with a compound annual growth rate of 8.7% [7]. - The market is highly fragmented, with the top ten companies holding only 10.4% of the market share [7].

Core Insights - The article highlights the rapid growth and transformation of the spicy snack industry, particularly focusing on the development of "spicy strips" in Pingjiang County, Hunan Province, which has become a significant player in the market [1][5] Industry Overview - In 2024, Pingjiang County has approximately 120 spicy strip enterprises, generating an annual output value exceeding 20 billion yuan, accounting for one-third of the national spicy strip market [1] - The spicy strip industry has created employment for over 100,000 people in the region, establishing Pingjiang as the "Hometown of Spicy Strips" in China [1] Historical Context - The origin of spicy strips can be traced back to the local production of spicy bean products, with a significant shift occurring after the 1998 floods, which led to the innovation of spicy strips using wheat flour instead of soybeans [1][2] Industry Challenges and Responses - The industry faced challenges related to food safety and the perception of spicy strips as "junk food," prompting local producers to advocate for the establishment of hygiene standards and the development of national standards for spicy strips [2] - Efforts included shutting down low-end workshops and upgrading 176 food enterprises to enhance quality and safety, transitioning the industry towards standardization and health [2][3] Technological Advancements - Automation and smart technology have been integrated into production processes, ensuring cleanliness and hygiene, with companies investing nearly 3% of their revenue in research and development for product improvement [3] Market Expansion and Innovation - The spicy strip market is diversifying with innovative products such as spicy strip dumplings, mooncakes, and even spicy strip sushi, expanding its appeal beyond traditional snacks [3][4] - The first spicy strip museum opened in Changsha, showcasing the history and production of spicy strips, enhancing consumer awareness and appreciation of the industry [3] Future Outlook - According to Frost & Sullivan, the market size of the spicy strip industry is projected to reach 61.51 billion yuan in 2024, with expectations to grow to 73.38 billion yuan by 2029, indicating a robust growth trajectory [5]

近日，零食品牌"好想来"江苏一门店店员在顾客面前下跪一事引发舆论关注。7月7日，"好想来"客服专员回应南都记者称，"顾客因在收银台被插队说了店 员几句，店员情绪有些崩溃，门店已对店员进行批评教育，公司正在跟进此事。"南都记者注意到，此前"好想来"曾因被曝出门店店员辱骂顾客"读死书"而 备受争议。 相关视频画面。 4月7日，有广东网友发帖投诉，在"好想来"广财荣创店消费时遇到门店员工骂学生"读死书""装X"。随后"好想来"官方发布致歉声明称，公司已对涉事店员 进行严肃处理，全店店员重新培训再考核机制，并对此次涉事员工进行本月绩效全部扣除处罚及通报批评，公司将加强员工服务意识培训和建立健全顾客反 馈机制。 （文章来源：南方都市报） 此前曝光于网络的视频画面显示，一名女店员在顾客面前双膝跪地，另一名店员在其身旁劝说。该视频迅速引发舆论关注。南都记者查询获悉，涉事门店 为"好想来"连云港海州区新海云谷店。 针对此事，7月7日，好想来官方客服专员回应南都记者称，"公司已关注到此事，涉事门店已对该店员进行了批评教育，我们查看了整体的视频，正在跟进 此事。" 至于具体事发原因，该客服专员向南都记者透露，"当时收银台出现其他 ...

Core Insights - The report indicates a stabilization in food and beverage demand, with signs of recovery becoming increasingly clear [1] - The core conclusion emphasizes a transition between old and new market dynamics, prioritizing market share [4] Industry Review - The food and beverage industry faced pressure in Q2 due to seasonal consumption declines and policy impacts, with significant differentiation among segments. Notably, the liquor and beer sectors were most affected, while beverages and snacks continued to show good growth [6] - Alcoholic beverages, particularly high-end liquor, are undergoing adjustments due to policy changes, while lower-alcohol options are experiencing growth. The report suggests monitoring long-term trading opportunities in the liquor sector [6][12] - The beverage sector remains robust, with double-digit growth expected in categories like electrolyte water and coconut water. The report highlights the upcoming IPO of a coconut water brand, projecting an 80% revenue growth for 2024 [6] - The snack industry is transitioning from channel expansion to category-driven growth, with strong momentum expected to continue into 2026 [6] - The restaurant supply chain is experiencing weak demand, but signs of stabilization are emerging, particularly in basic condiments and frozen prepared foods [6] Investment Recommendations - The report recommends focusing on sectors sensitive to policy changes, such as liquor, beer, and dairy products, with specific stock picks including Guizhou Moutai and Yanjing Beer [6] - It suggests selecting strong individual stocks with clear market share gains or strong earnings certainty, such as Dongpeng Beverage and Haitian Flavoring [6] - High dividend yields are highlighted as a significant safety net in the current weak market environment, with Chongqing Beer being a notable example [6] Liquor Sector Analysis - The liquor index has underperformed the broader market, with a 12% decline year-to-date, primarily due to weakening consumer demand and increased competition [12] - The report notes that the performance of individual liquor stocks has diverged, with some brands gaining market share while others struggle [13] - Guizhou Moutai's price has seen a significant decline, with a year-on-year drop exceeding 20%, impacting overall sector valuations [12][19] Profitability Forecasts - The report anticipates that many companies will struggle to meet their growth targets in 2025, with a general downward revision of revenue growth expectations [44] - It highlights that the external environment remains uncertain, putting pressure on demand, and companies are focusing on inventory reduction and sales promotion [45]

来源|凤凰网财经《公司研究院》 近日，一段"零食店店员向顾客下跪"的短视频在社交平台热传，引发网友激烈讨论。7月6日，有网 友爆料称，江苏连云港一家"好想来"门店内，因收银员被指"允许其他顾客插队"，导致顾客"不依 不饶"。一名女性店员当众跪地向涉事顾客道歉，画面中店员情绪激动，场面令人揪心。 据了解，事发后工作人员到场处置，正在调查具体情况。凤凰网财经《公司研究院》致电好想来官 方客服，对方称："没有收到最新通知，具体以我司官方通告为准。 " t是在家没地位受气 出来暗谁都 只会联负同层 9 1110 1111 了 双列 3.5万 000 607 P 01 插队争议引爆尊严危机 ？ 曾经，零食行业凭借9.9元的"穷鬼套餐"横扫市场，以极致低价、丰富的产品种类收割消费者。然 而，江苏连云港"好想来"门店的一则 "店员下跪"视频 ，却将这一商业神话背后的隐忧撕开了一道 口子。 回顾该事件，据相关媒体报道，7月5日晚，连云港海州区"好想来"新海云谷店内，一名收银员因优 先为手持大量啤酒的顾客结账，被临时离开取雪糕的顾客指责"插队"。争执中，店员突然下跪道 歉，而顾客站立接受跪拜的画面被拍下，随即引爆网络。尽管事后 ...

[Table_Reportdate] 2025年07月07日 [证券分析师 Table_Authors] 姚星辰 S0630523010001 yxc@longone.com.cn 证券分析师 吴康辉 S0630525060001 wkh@longone.com.cn -20% -10% 0% 10% 20% 30% 2024-07 2024-09 2024-11 2025-01 2025-03 2025-05 2025-07 食品饮料(申万) 沪深300 [相关研究 table_product] [Table_NewTitle 重视新品类和新渠道下的α机会 ] ——食品饮料行业周报（2025/6/30-2025/7/6） 超配 [table_main] 投资要点： ➢ 风险提示：宏观经济增长不及预期；竞争加剧的影响；食品安全的影响。 行 业 研 究 食 品 饮 料 证券研究报告 HTTP://WWW.LONGONE.COM.CN 请务必仔细阅读正文后的所有说明和声明 行 业 周 报 [table_invest] 1.政策纠偏情绪修复，聚焦供需改善 方 向 — — 食 品 饮 料 行 业 周 报 （2025/ ...

Investment Rating - The investment rating for the industry is "Outperform the Market" [5][6]. Core Views - The report highlights that the liquor sector, particularly Moutai, is stabilizing in price, and attention should be paid to the second-quarter performance of the sector [3][12]. - The food and beverage sector saw a slight increase of 0.74% this week, underperforming the Shanghai Composite Index by 0.67 percentage points [2][22]. - The report emphasizes the importance of consumer demand and market health, with companies focusing on destocking and promoting sales in the short term while nurturing consumer engagement and internationalization in the long term [14][21]. Summary by Sections Liquor Sector - Moutai's stock buyback reached 3.3821 million shares, accounting for 0.27% of total shares, with a total expenditure of 5.202 billion yuan [3][12]. - The liquor index increased by 1.2%, indicating a potential valuation recovery driven by incremental policies [14]. - Recommended stocks include Moutai, Shanxi Fenjiu, and Wuliangye, which have demonstrated resilience through multiple cycles [14][21]. Consumer Goods - The report notes that the recent warm weather is favorable for beer consumption, with expectations for slight sales growth among major beer brands [15]. - The snack sector is experiencing a trend of differentiation, with recommendations for companies that are innovating in products and channels [16][17]. - The report suggests focusing on leading companies in the seasoning industry, such as Yihai International and Haitian Flavoring, as they show resilience [18]. Frozen Foods - The frozen food sector is stable, with companies actively developing new products despite the off-season [19]. - Anji Food's recent IPO on the Hong Kong Stock Exchange raised 2.302 billion HKD, which will be used to enhance sales networks and optimize supply chains [19]. Dairy Products - The dairy sector is expected to see a gradual recovery in demand, with supply pressures easing and potential policy catalysts on the horizon [20]. - The report recommends focusing on leading dairy companies that are well-positioned for upward elasticity in 2025 [20]. Beverages - The beverage industry is entering a peak season, with expectations for continued growth in segments like sugar-free tea and energy drinks [21]. - The report recommends East Peak Beverage, which is accelerating its national and platform expansion [21].

● 2025年以来，消费复苏缓慢，传统食品饮料需求承压，细分板块呈现结构性机会。建议优先关注成长性较强的零食，以及处于 向上修复阶段的啤酒和乳制品。 ● 啤酒：需求边际改善，成本下行释放利润弹性。2024年终端消费较弱，啤酒龙头推进渠道库存去化，库存水平处于历史低位， 板块估值回落至5年低分位。2025年1-5月社零餐饮收入同比有所改善，在旺季低基数和消费政策刺激下，啤酒销售数据修复确 定性较高，有望催化估值抬升。另外成本仍处于下行周期，叠加产品结构持续优化，利润弹性可期。建议关注生鲜高端化优势突 出，盈利改善稳健的青岛啤酒和成长势能强劲的燕京啤酒。 ● 零食：品类与渠道共振，高成长延续。零食板块呈现高景气度和高成长性，强品类与新渠道持续催化。从产品来看，消费者需求 升级趋势明显，健康功能性零食备受关注，以魔芋为代表的产品快速出圈，兼具健康属性和味觉体验，实现高增。从渠道来看， 零食量贩跑马圈地后，两大龙头占据主要市场份额。此外，会员商超渠道崛起，选品引领行业潮流，成为各大零食企业新的发力 点。建议关注盐津铺子、劲仔食品。 ● 乳制品：供需格局逐步改善，静待周期拐点到来。生鲜乳价格持续创年内新低，奶牛养殖亏损 ...

校对 赵琳 对于此次事件，"好想来"方面表示，公司已与当事消费者进行沟通，公司一直致力于为顾客提供优质的 门店消费体验。目前好想来已启动员工培训支持，坚定维护员工尊严和权益，也将以更完善健康的服务 流程服务好广大消费者。 编辑 李严 新京报讯（记者王子扬）7月7日，针对网传某门店内店员给顾客下跪一事，量贩零食品牌"好想来"方面 回应新京报记者称，此次系门店员工与消费者之间因为沟通误解所引发的行为。事发后，已对当事门店 员工进行心理安抚和疏导，公司也将持续提供帮助支持和辅导，培训引导门店员工以更适当的方式与顾 客沟通。 据了解，7月6日，一段"好想来"品牌零食店内店员给顾客下跪的视频引起关注。经核实，事发7月5日 晚，地点位于江苏连云港海州区"好想来"新海云谷店。据报道，门店负责人介绍，上述事件发生后，他 从店员处了解到，当时收银员正常给涉事顾客结账，中途顾客想多加一根雪糕，便去拿雪糕。收银员看 到后面的人拿了一打啤酒，就提出先给拿啤酒的顾客结账。当时顾客情绪有些激动，之后出现了该事 件。目前，顾客已向店员道歉，双方和解。店员工作正常，店里已安抚店员情绪。此前新京报报道，连 云港相关部门获悉事发后，工作人员到场 ...

食品饮料 2025 年 07 月 06 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -24% -12% 0% 12% 24% 36% 2024-07 2024-11 2025-03 食品饮料 沪深300 相关研究报告 《白酒持续探底，新消费标的值得重 视—行业周报》-2025.6.29 《"禁酒令"纠偏催化反弹，重视板 块底部机会—行业周报》-2025.6.22 《5 月社零增速稳步上行，内需动力进 一步修复—行业点评报告》-2025.6.17 白酒承压待布局，魔芋赛道涌生机 ——行业周报 张宇光（分析师） 张思敏（联系人） zhangyuguang@kysec.cn 证书编号：S0790520030003 zhangsimin@kysec.cn 证书编号：S0790123070080 核心观点：白酒探底迎配置，关注魔芋扩容机会 6 月 30 日-7 月 4 日，食品饮料指数涨幅为 0.6%，一级子行业排名第 19，跑输沪 深 300 约 0.9pct，子行业中肉制品（+1.2%）、白酒（+1.2%）、烘焙食品（+0.9%） 表现相对领先。前期白酒批价走弱，一方面是受到电商 618 补贴影响，另一 ...