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中拉关系中的瑞幸:一杯咖啡背后的经济与文化流动
Zhong Guo Xin Wen Wang· 2025-05-09 06:19
Core Insights - The China-Latin America Forum has become a significant platform for enhancing political trust, development strategy alignment, and cultural exchange over the past decade [1] - Luckin Coffee plays a crucial role in deepening coffee industry cooperation between China and Brazil, acting as a bridge for economic and cultural exchanges [2] Group 1: Trade and Economic Cooperation - Luckin Coffee signed a memorandum of cooperation with Brazil's Export and Investment Promotion Agency to purchase 240,000 tons of coffee beans worth 10 billion RMB from 2025 to 2029 [2] - In 2023, China imported coffee from Brazil worth 220 million USD, a year-on-year increase of 158.4%, with an import volume of 60,000 tons, up 192.2% [3] - Luckin Coffee's procurement from Brazil is expected to account for 60% of Brazil's coffee exports to China in 2024, indicating a significant market share [3] Group 2: Cultural Exchange and Sustainability - The establishment of the Luckin Brazil Coffee Museum and the launch of the Brazil Coffee Culture Festival signify deepening cultural exchanges between China and Brazil [4] - Luckin Coffee has set up a Brazilian office and a high-quality coffee plantation base to enhance quality control and provide professional training to local coffee farmers [4] - The company's initiatives reflect its commitment to sustainable development and the promotion of Brazilian coffee culture in China [4]
高海拔气候成就独特风味 精品化转型助力产业发展 “借助中国大市场,布隆迪咖啡产业的未来充满希望”(国际视点)
Ren Min Ri Bao· 2025-05-08 21:51
"去年中国允许符合相关要求的布隆迪咖啡豆进口后,布隆迪咖啡的价格从每公斤2—3美元上涨至现在6 —6.5美元,价格高起来了,咖啡农的收益增加了,种植的积极性更高了。"恩达伊克基介绍,中国自 2009年起累计向布隆迪派遣了6批农业专家组,农业援助领域正在向咖啡产业延展,"咖啡农需要更多技 术支持,以提高咖啡品质和附加值,我们将把更多更好的咖啡产品送到中国。" 站在鲁哈加里村的咖啡园里,恩达伊泽耶说:"这片肥沃的土地孕育了希望,我的名字在基隆迪语中正 是'希望'的意思。借助中国大市场,布隆迪咖啡产业的未来充满希望。" 布隆迪国家合作经济发展署署长兼国家咖啡董事局董事长恩达伊克基对记者表示,近年来,为加快发展 咖啡产业、增加农户收入,布隆迪政府采取了一系列举措,包括推进私有化改革、加强基础设施建设、 推广先进种植技术等。政府重视投资加工设施,改善存储和运输条件,提高咖啡附加值;加强与国际组 织合作,培训农民优化种植与加工技术;支持全国咖啡农协会联盟和合作社发展,增强小农议价能力; 推动国际认证,努力拓展精品咖啡市场。 布隆迪政府成立了国家咖啡董事局、咖啡行业监管局、布隆迪咖啡行业协会、全国咖啡农协会联盟等相 关机构 ...
咖啡经济:“一粒豆子”释放新消费机遇
Zheng Quan Shi Bao· 2025-05-08 18:11
Core Insights - The coffee industry in China has transformed from an imported product to a significant domestic market, with a scale reaching 265.4 billion yuan in 2023 [1] - New local coffee brands like Luckin, Kudi, and Manner are disrupting the market, challenging established players like Starbucks and Nestlé, and creating a new coffee ecosystem [1][2] - Coffee has become a cultural symbol for the younger generation, particularly Generation Z, who view it as a social currency and a means to establish emotional connections [2] Industry Development - The coffee industry has evolved into a comprehensive value chain in China, encompassing cultivation, packaging, transportation, and branding, making it a key player in the global coffee supply chain [1] - The coffee market is now a trillion-dollar industry globally, with over 70 countries involved in its supply chain, providing numerous job opportunities and boosting local economies, such as in Yunnan [2] - The rise of new coffee brands has stimulated consumer activity through innovative marketing strategies, including IP collaborations and cross-industry partnerships [2] Market Challenges - The coffee cultivation process is vulnerable to environmental factors, which can lead to fluctuations in production and impact biodiversity [3] - Intense price competition may compromise the quality of coffee products, leading to a market where high-quality coffee struggles to find a place [3] - China's coffee market is transitioning from a follower to a leader, reshaping the global coffee consumption landscape through innovation and new production capabilities [3]
转型“减肥水”,月销1个亿,咖啡新风口是“功能性升级”?
3 6 Ke· 2025-05-08 09:00
如果屏幕前的你正在Foodaily公众号每日发布时间的早八点喝着咖啡看这篇推文,那您的理由或许是"提神""打工人续命"。 随着咖啡行业的快速发展和受众进化,也有很多人表示喝咖啡是因为"享受风味"。 但,咖啡最受欢迎的人设,或许是"减肥水"。 你为什么喝咖啡? 蝉魔方数据显示,2024年第3季度,"速溶咖啡/咖啡豆/粉"品类(下文以"咖啡品类"指代)在抖音电商平台销售额超12亿元,同比增长超过66.84%;其中, 从销量来看,市场规模最大的成分卖点是0脂、0蔗糖、生酮,低脂、蛋白质能量、益生菌、白芸豆等卖点销量也排名靠前,均和体重管理相关。 赛道热,也有不少品牌靠"咖啡+体重管理"的组合拳销量猛冲,有的品牌成立一年就登上了抖音类目TOP2,大卖1个亿;有的品牌甚至曾在2024年4月单月 销售额破亿…… 咖啡凭什么能挤进体重管理赛道?谁在靠打造咖啡的"减肥水"人设赚钱? 1 "体重管理神器",咖啡为什么要走"减肥水"人设? "每天早餐搭配一杯黑咖啡,这还是跟我的模特闺蜜学的。" "就这杯咖啡,减脂人的救星!有了它每天都更通畅了,甜食碳水脑袋还想身材管理的姐妹也不用担心啦~" "早上来一杯,能抗饿还能避免暴饮暴食。 ...
云南普洱多维度创新 助咖啡全产业链提升“咖位”
Zhong Guo Xin Wen Wang· 2025-05-08 08:23
Core Viewpoint - Puer City, known as the "Coffee Capital of China," is leveraging its unique natural conditions and rich coffee culture to enhance the entire coffee industry chain, contributing to rural revitalization [1][3]. Group 1: Industry Overview - Puer City has a coffee plantation area of 680,000 acres, with 250,000 coffee farmers and over 250 coffee shops, making it the largest coffee production area in China [3]. - The city is focusing on multiple aspects of the coffee industry, including cultivation, processing, and consumption, to improve the quality and efficiency of Puer coffee [3]. Group 2: Cultivation and Processing Innovations - Puer is promoting ecological coffee garden construction to enhance coffee quality, utilizing intercropping with trees to provide shade and pest control [3]. - The introduction of automated processing lines in local coffee companies is increasing production efficiency and product quality [3]. Group 3: Consumer Experience and Product Diversification - Puer is integrating coffee with tourism by establishing over 20 boutique coffee estates and creating coffee-themed parks and streets to enhance immersive experiences [3]. - The city is innovating in the coffee product line by developing unique coffee derivatives, such as yarn made from coffee grounds, which has gained market popularity [4][6]. Group 4: Future Projections and Branding Efforts - For the 2024-2025 coffee season, Puer's coffee bean production is projected to reach 85,000 tons, with a premium bean rate of 36.3% [6]. - Recent initiatives include global project solicitations and logo design competitions to enhance the brand image of Puer coffee [6].
ING:中美会谈提振油市情绪 长期需求前景仍取决于关税突破
Zhi Tong Cai Jing· 2025-05-08 05:51
此外,由于OPEC+超预期增产,供应端显得愈发宽松,尤其是到今年下半年,预计原油供应过剩将会 扩大。显然,这一预期面临的风险在于OPEC+再次改变其政策,需要看到那些长期超额生产的成员国 开始遵守配额目标。据报道,哈萨克斯坦正在考虑应对措施以达到配额目标。ING预计,OPEC+在第三 季度将继续执行积极增产政策,与5、6月宣布的增产计划一致。 美国石油协会公布的数据较为乐观。上周,美国原油库存减少了449万桶,而WTI原油交割枢纽库欣的 库存减少了85.4万桶。成品油方面,汽油库存下降了197万桶,馏分油库存增加了224万桶。 荷兰国际集团(ING)发布研报指出,美国与中国经贸高层将在本周末举行会谈的消息推动了油价的反 弹。ING表示,谈判将是贸易紧张局势可能缓和的一个迹象,然而,尽管谈判将有助于改善原油市场的 情绪,但真正提振需求前景还需在降低关税方面取得实质性进展。 在其他大宗商品方面,欧洲基准荷兰TTF天然气期货价格在5月6月上涨了5.51%,为3月中旬以来的最大 单日涨幅。这一涨幅受欧盟计划在2027年底前逐步停止从俄罗斯进口天然气的举措的推动。欧盟的相关 举措包括到2027年底逐步取消长期天然气合同 ...
消费参考丨咖啡低至1.99元:外卖大战,肥了库迪
Group 1 - Kudi Coffee is experiencing rapid growth in orders due to a new round of subsidies from delivery platforms, with sales on Ele.me increasing nearly tenfold and surpassing 40 million orders on JD.com [1] - The price of Kudi Coffee products has dropped significantly, with prices as low as 1.99 yuan for certain drinks on Ele.me, benefiting from the already low base price of 9.9 yuan [1] - Kudi Coffee has over 10,000 stores nationwide, making it easier for promotional activities to be implemented widely [1] Group 2 - Kudi has announced an extension of its store subsidy policy until December 31, 2028, and introduced new subsidies for high rent and low cup volume stores, with potential single-cup subsidies exceeding the current maximum of 14 yuan [2] - The company has been profitable since May 2024, indicating strong financial health [3] Group 3 - The ongoing delivery battle is leading to a redistribution of the restaurant market, suggesting significant changes in the competitive landscape [4]
咖啡市场补贴大战升级 库迪咖啡再出重拳
Xin Hua Cai Jing· 2025-05-07 16:41
新华财经北京5月7日电库迪咖啡7日在联营商会议上宣布,将现行门店补贴政策延长至2028年12月31 日,并新增推出"高房租、低杯量"门店专项补贴。 据悉,此次新增补贴政策将为5月6日至6月30日新开门店提供额外支持。在现行门店补贴政策的基础 上,新开门店将享受高房租补贴(单杯最高可补贴至4元)和下沉市场门店培养补贴(单杯最高可补贴2 元)。补贴范围涵盖地级以上城市的远郊区县及其下辖乡镇门店。在新政策和新增补贴下,新开门店将 突破现有最高单杯14元的补贴上限。 今年初,瑞幸发布针对加盟商的最新扶持政策,下调包含咖啡豆、椰浆、牛奶等在内的86款货物的供货 价,其中咖啡豆降价幅度达到16.8%。此外,对低收入门店实施阶梯式补贴,当门店月毛利低于4万元 时,将通过补贴确保单杯利润达到5元。 目前,库迪咖啡已通过联营模式达成万店规模,并于2024年5月以来实现持续盈利。市场分析认为,库 迪咖啡在此时调整补贴政策,一方面整体经营向好,在联营商补贴上具备充足资金空间;另一方面,外 卖平台订单放量增长,其联营模式获得充分验证。饿了么平台显示,在"淘宝闪购"全量上线24小时内, 库迪咖啡销量快速上升至平台咖啡类目第一,较日常订 ...
库迪咖啡官宣:大力推出专项补贴,现行补贴延长至2028年底
Xin Lang Ke Ji· 2025-05-07 03:38
5月7日,库迪咖啡在最新召开的联营商会议上宣布将现行门店补贴政策延长至2028年12月31日,同时新 增推出"高房租、低杯量"门店专项补贴。 根据新政策,库迪咖啡决定给予自即日起(5月6日)至6月30日前新开门店两项新增补贴,在现行门店 补贴政策的基础上,新增享受高房租补贴(单杯最高可补贴至4元)和下沉市场门店培养补贴(单杯最 高可补贴2元),补贴范围涵盖地级以上城市的远郊区县及其下辖乡镇门店。 外卖补贴方面,据饿了么平台显示,在"淘宝闪购"全量上线24小时内,库迪咖啡销量快速上升至平台咖 啡类目第一,较日常订单增长近10倍;京东外卖数据则显示,库迪咖啡外卖销量已突破4000万单。 目前,库迪咖啡已通过联营模式达成万店规模,并于2024年5月以来实现持续盈利。市场分析认为,库 迪咖啡在此时调整补贴政策,一方面整体经营向好,在联营商补贴上具备充足资金空间;另一方面,外 卖平台订单放量增长,库迪咖啡联营模式的优势获得充分验证。通过B端的联营商补贴和C端9.9元价格 策略,库迪咖啡有望重塑咖啡行业的增长逻辑,加速拓展咖啡消费的市场空间。(张奥) 责任编辑:杨赐 2025年以来,库迪咖啡宣布与《哪吒2》达成联名合作, ...
傲基前高管创业智能咖啡壶,海外营收1.5亿|Insight 全球
3 6 Ke· 2025-05-07 01:33
Core Insights - Cocinare, a hand-drip coffee equipment brand founded by Mocha, is tapping into a niche market with significant growth potential despite its small size [1][2][3] - The brand's innovative approach focuses on enhancing the precision and user-friendliness of coffee brewing, allowing both novices and professionals to achieve high-quality results [4][10][12] Market Overview - The global market for hand-drip coffee equipment is relatively small, with an estimated annual shipment of around 1.2 million units [1] - In China, the price of hand-drip coffee can reach up to thousands of yuan, significantly higher than traditional espresso options [2] Product Development - Cocinare's hand-drip kettle features advanced technology that allows for precise control of water flow and temperature, enhancing the brewing process [5][8] - The company has also developed a coffee scale that integrates smart technology to measure water-to-coffee ratios and flow rates, making it easier for users to replicate their desired coffee flavors [11][12] Competitive Landscape - The hand-drip coffee equipment market has limited competition, providing Cocinare with an opportunity to establish itself as a leading brand [6][15] - Cocinare's products are positioned at a premium price point, with its most popular model priced at 1698 yuan, compared to competitors like FLOW, which average around 1200 yuan [3] Business Strategy - The company aims to standardize the coffee brewing process through its products, allowing users to achieve consistent results [12] - Cocinare is leveraging its presence in coffee competitions and partnerships with specialty coffee shops to build brand recognition and trust among consumers [13][14] Future Challenges - While Cocinare has successfully captured a segment of the market, sustaining growth and achieving sales of blockbuster products in more mature overseas markets will pose significant challenges [15]