据iBrandi品创不完全统计，2025年11月，共有14个新消费相关项目披露完成融资，金额约为9亿人民 币。其中，「兰LAN」、「雷鸟创新」两个项目未披露具体融资金额。 其中，「瑞云冷链」、「迈胜」与「极壳科技Hypershell」三起项目融资金额为亿元级别。 具体到投融资品类来看，食品饮料共披露完成7起融资，智能科技相关3起，新零售、服饰、美妆、宠物 各1起。 食品领域披露完成5起，除了「仙饼嫂」和「厚西士」为餐饮连锁品牌外，「迈胜」为蒙牛集团旗下专 业运动营养品牌，「瑞云冷链」和「家吉鲜」则为后端供应链企业。 瑞云冷链成立于2020年，是国家五星级冷链物流企业，致力于通过网络化和数字化提升冷链产业效率， 为客户提供全场景、数字化、端到端的冷链集成服务。 对于此次融资，瑞云冷链创始人兼CEO郑瑞祥表示，作为行业首批出海企业，瑞云冷链已在东南亚、中 国港澳地区建立跨境冷链网络，打造第二增长曲线。同时，公司正加速AI技术与业务场景深度融合。 家吉鲜成立于2019年10月22日，同样是一家专注于AI生鲜供应链服务的创新企业。公司以"全链条品质 管控"为核心，构建了从产地直采到终端配送的一体化服务体系。通过引入人 ...

在当下，全球美妆行业正经历一场深刻变局，一方面，国际巨头凭借百年品牌积淀、雄厚的研发资本和 全球渠道网络，依然占据高端市场主导地位；另一方面，以中国品牌为代表的新兴力量，正凭借对本土 消费者的深度洞察、快速的市场反应和日益坚实的科技内核，强势崛起，不断重塑竞争格局。 根据中国香料香精化妆品工业协会的数据，我国美妆产业市场规模已经连续两年超过万亿，国货占比也 超过55%，2024年也有22个中国品牌跻身市场TOP50。中国化妆品产业正迎来黄金时代，并处于新时代 的新发展阶段：从规模优势到量质齐升的优势，从"制妆大国"迈向"制妆强国"的跨越，核心动力已从营 销流量转向科技创新与产业根基的比拼。 在此背景下，正值"十五五"规划的全新启动之际，中国美妆行业肩负着"十五五"期间成为制妆强国的使 命。如何把握机遇，更进一步？山东福瑞达（600223）生物股份（600201）有限公司董事长、总经理高 春明的答案颇具代表性："国家正在推动产业从'高速增长'向'高质量发展'的转型，对坚持研发驱动的企 业而言，这是最肥沃的土壤。"福瑞达生物深耕产业四十余年，其发展路径与战略选择，恰恰为国货美 妆如何锚定新质生产力、筑牢强国根基， ...

公开资料显示，名媛名妆是由董爱民、葛荷琴夫妇2001年创立于浙江台州，在发展过程中发现了浙江消费者对国际一线知名美妆品牌的需求以及高端美妆店 供给不足的问题，开始向高端连锁美妆店转型，并致力于成为"中国版丝芙兰"。 名媛名妆曾有过一段较快的发展经历，高峰时期在浙江各大高端购物中心拥有超过30家直营店，销售额也已突破亿元大关。 天眼查还显示，今年下半年以来，名媛名妆新增了四条被执行信息，被执行金额合计超过2000万元。 | 序号 | 案号 | 被执行人 | 执行标的(元) ۾ | | | --- | --- | --- | --- | --- | | 1 | (2025)浙0304执10015号 | 台州名媛名妆化妆品有限公司 | 64,900.00 | 温州 | | ଧ | (2025)浙1002执6770号 | 台州名媛名妆化妆品有限公司 | 632,817.00 | 台州 | | 3 | (2025)浙1002执6383号 | 台州名媛名妆化妆品有限公司 | 6,586,561.00 | 台州市 | | ব | (2025)浙1002执5066号 | 台州名媛名妆化妆品有限公司 | 15,821,994. ...

图为：曲丽萍博士在南亚东南亚国际知识产权创新合作研讨会上发言 12月7日，"南亚东南亚国际知识产权创新合作研讨会"在"腾冲科学家论坛"期间召开。 云南贝泰妮生物科技集团股份有限公司（以下简称"贝泰妮"）资深研发总监曲丽萍博士受邀发表主题演讲，向国内外专家分享了"云南特色植物资源的创新 开发与产业化实践"成果，展现了中国本土企业依托生物多样性优势，推动植物原料创新的坚实路径。 17款植物新原料备案，夯实中国特色成分新原料版图 "云南作为'植物王国'，拥有全国63%的高等植物资源，近19000种具备生物活性潜力的植物，为美妆、食品及药品开发提供了得天独厚的天然原料基础。"曲 丽萍介绍，贝泰妮深耕云南植物资源，从《云南天然药物图鉴》等典籍及科研院所成果中筛选2000余种特色植物，聚焦舒缓抗炎、屏障修复等功效方向，构 建起系统的植物原料研发体系。 截至目前，贝泰妮已成功备案17款植物新原料，其中3款入选国际化妆品原料目录，彰显了中国原料创新的国际认可度。在成果转化方面，7款新原料已应用 于薇诺娜、瑷科缦等旗下品牌产品，覆盖舒敏、保湿、抗衰等核心功效领域。以核心原料青刺果为例，研发团队实现从青刺果油到黄酮、多糖的深度开 ...

在冲刺IPO的关键时期，国货美妆品牌自然堂却传出核心高管变动的消息。 据"美妆商业评论圆周率"报道，长期执掌电商业务的负责人吴梦与原市场部总经理谭彦已相继离职。尽管公司官方尚未就此事发布正式公告，但两位女将 在公司冲刺IPO的关键时期离去，无疑引发了市场对其战略方向与内部调整的密切关注。 据了解，吴梦是陪伴自然堂线上业务崛起的关键人物，在集团任职超过十年，曾先后担任电子商务事业部总经理、营销副总裁、零售总裁等要职。在其主 导下，自然堂电商业务从无到有，至2017年已跻身全网美妆销售额前列，线上渠道一度贡献公司约30%的收入。 而谭彦则是一位兼具传统品牌管理与互联网营销经验的资深人士，她不仅拥有宝洁市场部的扎实功底，还曾担任天猫母婴市场部负责人，被视为连接经典 营销与数字新潮的桥梁。 值得注意的是，两位高管的核心履历均深度聚焦于线上渠道的开拓与运营。这与自然堂在招股书中阐述的募资用途形成了微妙对照——公司计划将资金用 于升级线下零售网点、推广线下自营旗舰店等。 《节点美妆》认为，在线上增长显现疲态、竞争格局生变的当下，自然堂两位"线上女将"的离开，似乎不只是一种人事更迭，更或是自然堂为战略重心向 线下倾斜而进行 ...

Financial Data and Key Metrics Changes - The company reported net sales of $1.47 billion, an increase of 9% year-over-year, with adjusted gross margin expansion of 170 basis points and earnings growth of 45% [6][27][32] - Adjusted operating income for the third quarter was break-even, better than the guidance of an adjusted operating loss of $35 million to $55 million [33][34] - Adjusted net loss per share was $0.27, significantly better than the guidance of $0.55 to $0.75 [34] Business Line Data and Key Metrics Changes - The intimates business returned to growth, up mid-single digits, gaining over 1% share in the U.S. intimates market [5][14] - PINK achieved low double-digit sales growth, marking a significant recovery [17][30] - The beauty business grew low single digits, building on last year's mid-teens increase [20][30] Market Data and Key Metrics Changes - International retail sales grew over 30% during the quarter, driven by exceptional performance in China, particularly in the digital channel [6][31] - The company gained market share in the U.S. intimates market despite an overall market decline [25][62] Company Strategy and Development Direction - The company is focused on four strategic pillars: supercharging bra authority, recommitting to PINK, fueling growth in beauty, and evolving brand projection and go-to-market strategy [4][12][19] - The Path to Potential strategy aims to create a powerful multiplier effect, unlocking greater value across the ecosystem [4][26] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the ability to execute the strategy and deliver a strong holiday season, despite being cautious about potential consumer pullback post-holiday [25][45] - The company raised its full-year outlook for net sales to a range of $6.45 billion to $6.48 billion, reflecting strong momentum [35][36] Other Important Information - The Victoria's Secret fashion show significantly boosted brand engagement, resulting in nearly 9 million new social followers and 51 billion total media impressions [9][10] - The company is investing in talent to scale its beauty business and enhance its innovation pipeline [20][21] Q&A Session Summary Question: How is the company maintaining momentum post-fashion show? - Management noted strong traffic and engagement, particularly in stores, and emphasized the importance of the Path to Potential initiatives [46][47] Question: Can you elaborate on strategies to reduce promotions? - The company is pulling back on promotions while utilizing gifts with purchase (GWPs) to maintain customer value, contributing positively to gross margin [49] Question: What is the profile of new customers being acquired? - New customer acquisition is focused on the 18-24 age group, with a noted increase in higher average order values [51][52] Question: What is the outlook for operating margins? - Management believes a low double-digit operating margin is achievable over the next couple of years, supported by growth and disciplined expense management [53] Question: What is the cadence of monthly comps in Q3? - Strong performance was noted throughout Q3, with significant amplification in October due to the fashion show, sustaining momentum into November [60][61]

一罐为中国用户量身打造专属香气的面霜，一支从中国流行餐饮口味提炼出的"味觉"体验唇釉，一瓶基于本土洞察走向全球的抗皱精华，正从上海的欧莱雅 中国研发中心起步，推动着全球美妆巨头的业绩曲线。 当推开欧莱雅中国研发和创新中心的感官实验室大门，熟悉的香气立刻让来访者沉浸——采用经典茉莉作为主调，叠加丰富香气层次，以柑橘调的花蜜香气 收尾。"这是特别为中国消费者调配的香气。"手持今年8月刚刚升级的巴黎欧莱雅胶原小蜜罐面霜，欧莱雅中国研发和创新中心总监白林透露，团队对香气 的精心设计，系为使消费者体验到最完美的嗅觉旅程。 "在唇部产品的香味上，我们也会选用美食作为灵感，让消费者在使用的过程中有更加愉悦的体验。"白林拿起一支名为"锁吻棒"的美宝莲唇釉回顾道。品牌 去年与海底捞联名推出的川渝限定花椒麻感产品以"微微辣"、"重辣"和"变态辣"命名，不仅为新色号传递出接地气的"花名"，也唤起了填充地域情感的风味 意象。而从"雪顶莓莓饮"到"玫瑰乳酪"，美宝莲今年新推的一众带有奶茶、烘焙香气的新系列，凭借对茶饮烘焙赛道热度的捕捉，也再次风靡社交平台。 上述源自中国实验室的"风味创新"，连同由中国研发团队主导的修丽可多肽精华液P- ...

Core Insights - Ulta Beauty's stock increased by over 6% in after-hours trading following the release of strong financial results, indicating robust demand in the beauty industry [1] Financial Performance - The stock price rose to $566 from the previous closing price, reflecting positive market sentiment and investor confidence in the company's performance [1]

美妆行业 周度市场观察 行业环境 头部品牌动态 投资运营 产品技术 营销活动 2025/11.10-11.16 第 47 周 涨价 VS 降价，美妆零售业的冰火两重天； 2025抗老黑科技：从耐受到重建，再到"长寿护肤"； 彩妆柜台，正在悄悄决定商场的朋友圈。 行业环境： 1. 涨价 VS 降价，美妆零售业的冰火两重天 关键词：美妆行业,定价策略,涨价策略,降价策略,消费者信心 01 行业趋势 Industry Trends 本周看点： 概要：美妆行业因关税问题面临成本压力，品牌采取不同定价策略应对市场变化。部分品牌如 Elf Beauty选择透明化提价，强调供应链优化和全球扩张；而消费者在高端渠道内更关注性价比， 香水品类则偏好高端产品。另一部分品牌如BeautyStat通过降价提升销量，但高端品牌需谨慎 以免损害形象。同时，品牌收缩产品线并加强与电商平台合作，如亚马逊和TikTok Shop，以 触达价格敏感消费者。DTC品牌转向个性化促销，依托CRM系统精准营销。产品创新成为关键， 通过规格调整、功能升级和多元化包装提升竞争力，避免过度促销稀释品牌价值。 原文链接：https://www.c2cc.cn ...

Core Insights - The global beauty industry is transitioning from a "big and comprehensive" era characterized by aggressive acquisitions to a "precise and focused" era that emphasizes core competencies and deepens competitive advantages [1][2] Group 1: Industry Trends - Major beauty companies are increasingly engaging in "subtraction" by divesting brands that do not fit their core strategies or have underperformed, such as Estée Lauder's evaluation of selling Dr.Jart+ and Unilever's sale of Kate Somerville [6][7] - The traditional growth model of rapid acquisitions and global expansion is becoming ineffective as companies face challenges in adapting regional brands to a global framework, leading to a focus on divesting non-core and high-risk businesses [10][13] Group 2: Strategic Shifts - Companies are now prioritizing depth over breadth, moving from a focus on scale to optimizing their structural capabilities in response to changing market dynamics [13][16] - The rise of online channels and the diversification of aesthetic standards have made the previous models of global brand replication less viable, prompting companies to rethink their strategies [16][17] Group 3: Future Opportunities - Beauty giants are investing in high-barrier sectors such as high-efficacy skincare and medical aesthetics, as seen with L'Oréal's acquisition of Medik8, to align with consumer demand for scientifically-backed products [17][20] - The luxury beauty segment is becoming a competitive battleground, with significant acquisitions like Kering's sale of its beauty business to L'Oréal, indicating a shift towards integrating luxury with beauty [20][23] Group 4: New Growth Models - Companies are focusing on building capabilities rather than merely acquiring brands, emphasizing the importance of adaptable and innovative operational models that can thrive in diverse markets [26][27] - The emphasis is on creating a portfolio of capabilities that can operate across cultures and categories, rather than relying solely on a single successful product [26][27] Group 5: Implications for Chinese Brands - The experiences of global giants provide a framework for Chinese brands to develop localized strategies that resonate with diverse cultural markets, moving away from a one-size-fits-all approach [28][31] - Chinese brands are encouraged to establish a clear brand core, develop cultural translation capabilities, and create agile supply chains to effectively compete in the global market [31][34][37]