21世纪经济报道记者朱艺艺报道 从国产香氛品牌闻献的"Q香绳结包挂"，到新锐个护品牌摇滚动物园联名茉莉奶白的挂链护手霜，越来越多美妆产品开始"跳 出"化妆包，争先在"包"上出道。 这些挂件式美妆产品，已从最初的香水香氛，逐渐渗透至唇膏、护手霜、防晒霜等多个品类，一方面实现美妆产品即时取用、 随时补护的场景自由，另一方面展现出年轻消费群体希望"被看见又不张扬"的个性表达。 在这股"包挂"热潮下，许多美妆品牌试图打开新的市场空间，寻求业绩增量，但目前来看，市场体量还未成气候。 美妆上"包" Z世代对于"颜值即正义"的消费心理，推动挂件式美妆产品悄然走红。 一个挂在"痛包"上的护手霜、一个引发朋友圈话题的戒指唇膏……护手霜、唇膏、防晒霜、粉饼等美妆产品，正通过挂链、环 扣、编绳等多种形态，与包具、衣服等日常物品搭配，成为年轻人新的社交货币。 根据用户说研究中心数据，2025年1月1日-12月31日，以"挂饰/挂绳/链条与护肤/彩妆/香水相关包装设计组合"为关键词的"挂饰 美妆"声量在近一年内增长迅速，声量破21.8万，同比增长高达41.8%。 这一数据印证了挂件美妆潮流的强劲势头，在这股"包挂"热潮下，不少品牌纷纷 ...

Core Insights - L'Oréal has launched a €100 million (approximately 811 million RMB) sustainable innovation accelerator project called "L'AcceleratOR," aimed at supporting startups focused on bio-based and biomanufacturing solutions [2][7][10] - The first cohort includes 13 companies selected from nearly 1,000 applications across 101 countries, focusing on sustainable packaging, natural raw materials, and data intelligence [4][6][14] Group 1: Selected Companies - The 13 selected companies include six focused on next-generation packaging and materials, such as Kelpi (UK) which uses seaweed for recyclable, low-carbon packaging, and Bioworks (Japan) which produces bio-plastics from sugarcane [4][5] - Three companies are dedicated to natural raw materials, including Biosynthis (France) which produces renewable and biodegradable raw materials [11] - One company, Neutreeno (UK), offers a digital system to help businesses calculate and reduce emissions in their supply chains [6] Group 2: Project Goals and Market Impact - The project aims to achieve L'Oréal's "L'Oréal for the Future" goal of sourcing at least 90% of bio-based materials for formulations and packaging by 2030, with 50% of all packaging materials coming from recycled or bio-based sources [7][19] - If successful, these innovations could be applied across L'Oréal's 37 global brands in over 150 countries, creating a system effect where one innovation can serve multiple market segments [14][16] Group 3: Broader Investment Strategy - L'Oréal's investment strategy extends beyond the L'AcceleratOR project, with over ten investments in sustainable innovation in the past three years, covering various regions and technologies [10][12] - The company is actively seeking partnerships and investments in China, indicating a growing interest in the bio-based materials sector within the Chinese market [18][23]

韩妆增长引擎正在结构性转移 如果说第一波K-Beauty的全球扩张，依赖的是爱茉莉太平洋、LG生活健康等集团型企业的资本能力、渠道铺设与文化输出，那么正在发生的第二波浪 潮，增长的重心已经发生了根本性转移。 文｜未来迹FBeauty 北美正迎来第二波K-Beauty浪潮。 "去年在迈阿密参加一次大型美妆B2B活动时，八百余家展商中，韩国品牌的数量目测大概有两百多家。"一位在美国从事跨境零售业务的行业人士在接受 《FBeauty未来迹》采访时回忆到，"业界的朋友都在感慨说K-Beauty来势汹汹，实在是太惊人了。" "在美国真正做得很成功的K-Beauty品牌，绝对不是偶然跑出来的。"她指出，"它不是单个品牌在博业绩，而是一个产业在集体出海。" 高盛最新报告指出，韩国美妆的增长引擎如今变为由大量中小品牌组成的"长尾生态"，它们依托成熟的韩国ODM体系、数字原生的营销路径以及"可负担 的优质"定价策略，正在北美市场实现系统性突破。 然而就在2026年初，韩国总统李在明访华期间，将美妆等消费品贸易列为双边合作的潜在新增长点。在中韩经贸关系持续调整的背景下，这一表态被视为 为韩国消费产业、尤其是美妆行业打开新窗口的积 ...

港股市场的热火，吸引了美妆赛道的企业掀起上市潮。除了已上市的毛戈平（01318.HK）、上美股份（02145.HK）和林清轩（02657.HK）等企业外，自然 堂、珀莱雅（603605.SH）、蔓迪国际等也纷纷吹向香港上市的号角。 近日，靠低价在身体乳、身体磨砂膏等领域闯出一片天地的山东花物堂化妆品股份有限公司（下称"花物堂"）也向港交所递交了招股书，计划登陆港交所主 板。 说起"花物堂"或许会陌生，但提及"半亩花田"则是许多消费者耳熟能详的品牌。作为花物堂主打平价天然护肤的品牌，"半亩花田"凭借20元左右的质价比迅 速走红，成功切入年轻消费群体市场。 20元洗护品的狂舞 作为"半亩花田"的运营主体，花物堂成立于2018年，深耕"以花悦肤"的品牌理念，从玫瑰花水等天然花植成分切入，逐步构建起覆盖身体、发部和面部洗护 的全品类矩阵。 根据弗若斯特沙利文数据，以2024年零售额计，公司已成为身体乳、身体磨砂膏、洁面慕斯三大品类的国货第一品牌，其中身体磨砂膏在全市场位列第二， 身体乳跻身全市场第八，在国货阵营中占据重要地位。 从单一大单品到全品类布局，花物堂走出了一条差异化增长路径。2015年推出的身体磨砂膏截至2 ...

Core Viewpoint - The Brazilian regulatory authority has approved L'Oréal's acquisition of Kering's beauty business, marking a significant strategic partnership in the luxury beauty and health sectors [1] Group 1: Transaction Details - The Brazilian Economic Protection Administrative Council (Cade) has granted unconditional approval for the transaction [1] - The agreement includes the sale of the Creed brand and licensing of beauty and fragrance products from Kering's iconic fashion houses [1] - The total value of the agreement is €4 billion, with the transaction expected to be completed in the first half of 2026 [1]

每日金句 创始人要有极致的成本意识，才能一直贯穿到整个组织，让每个员工去严谨对 待成本管理。 创始人要从源头生产供应的每一个环节，从业务端整个流程来 梳理到底哪些地方是可以降本的。降本本质是战略引领的，是为了能够更好地 把资源集中到未来要拓展和成长的主线业务，看似是节流，实际是为了更好地 投入到开源。 万晓 | 启承资本合伙人 成长期消费投资人 这里认真推荐你： 黑马·欧洲游学 7天6晚， 我们将带您 回到品牌的"第一现场"， 从 巴黎到米兰 ，直击 LV、欧莱雅、Prada 等顶流品牌的诞生地与核心工厂。我们还将潜入IFM学院解密奢侈品管理逻辑，在蓝带学院领 悟生活方式定义权，更能探访Loro Piana面料实验室，解锁产业链密码。 30席限量抢位， 带你用欧洲思维重构品牌壁垒，从"卖产品"到"卖梦想"，用文化重新定义品 牌定价权！ 欧洲品牌"长青"的三大内核:稀缺性叙事、产 业链自控、生活方式定义 终址 M 。 上 文末扫码，即可报名 活动详情如下 ↓↓↓ 回到品牌 朝圣品牌 7.51 用 文化 重 2 17 17 1 2026 03-29 -04.04 马 新 商 业 全 球 探 索 计 划 当中国制造 ...

Core Insights - L'Oréal has officially established a regional distribution hub in the Nansha Comprehensive Bonded Zone, enhancing its supply chain capabilities in South China and the Asia-Pacific region [1] - The Global Premium Distribution Center aims to optimize cross-border trade and resource allocation, contributing to a collaborative industrial development model [1] - The center leverages advanced technologies such as AI, big data, and blockchain to provide efficient and secure supply chain solutions [1] Group 1 - The entry of L'Oréal strengthens the industrial ecosystem of the Global Premium Distribution Center, increasing the visibility and influence of the Nansha area in the global consumer supply chain [1] - The center has attracted other major international companies like Nestlé and Shein, creating a diverse cluster of consumer goods that enhances collaboration and operational efficiency [2] - The shared resources among companies, including smart warehousing and logistics, significantly reduce operational costs while improving overall supply chain efficiency [2] Group 2 - The Nansha area is focused on creating a policy-friendly environment and a collaborative industrial community, as evidenced by the ongoing attraction of benchmark enterprises like L'Oréal [3] - Future plans include enhancing platform functionalities and collaborative mechanisms to support deeper integration among businesses [3]

Group 1 - The total retail sales of consumer goods in 2025 reached 50.1 trillion yuan, with a growth rate of 3.7%. The contribution rate of final consumption expenditure to economic growth was 52%, highlighting its role as a main engine for economic development [1] - The retail sales of durable goods showed a positive trend, with the sales from trade-in programs reaching 2.61 trillion yuan, benefiting 366 million people. The retail volume of passenger cars reached 23.74 million units, growing by 3.8%, with a penetration rate of 53.9% for new energy vehicles [1] - Retail sales of home appliances exceeded 1.17 trillion yuan, growing by 11%, while retail sales of communication equipment, cultural and office supplies, and furniture grew by 20.9%, 17.3%, and 14.6% respectively [1] Group 2 - The retail sales of daily consumer goods grew steadily, with retail sales of grain and oil food increasing by 9.3%. Health-conscious consumption became mainstream, with organic and green agricultural products gaining popularity [2] - Retail sales of sports and entertainment products grew by 15.7%, driven by high demand for ice and snow sports, hiking, and cycling equipment. Sales of smart glasses, smartwatches, and smart bands increased by over 40% [2] - The retail sales of cosmetics grew by 5.1%, influenced by Eastern aesthetics, while gold and silver jewelry sales increased by 12.8%, reflecting consumer preference for products that blend traditional cultural elements with modern design [2] Group 3 - The release of new products in the smart connected vehicle and smartphone sectors stimulated consumer activity. Domestic brands gained popularity, with collaborations between traditional brands and new consumption brands creating innovative products and experiences [2] - The "IP + consumption" trend thrived, with sales of movie merchandise during the summer season doubling year-on-year, leading to a surge in consumer interest [2]

Core Viewpoint - The era of GEO has arrived, with the GenAI wave gradually reshaping information distribution logic, leading to a transformation in search paradigms, user decision-making logic, and brand focus, which may drive a new round of market restructuring [1][6] Group 1: Industry Trends - The transition to GEO is expected to alter the competitive landscape for consumer goods, as generative AI reshapes information distribution logic and SEO evolves into GEO [2] - Regulatory tightening and tax compliance are driving industry concentration, benefiting leading brands [2][3] - The emergence of new regulatory policies for e-commerce in 2025 will enhance oversight on tax payments and operational transparency, favoring compliant leading brands [3] Group 2: Market Dynamics - Offline channels are receiving policy support, which may benefit brands with a high offline presence as online growth slows and regulatory scrutiny increases [4] - Short-term opportunities may arise for third-party operators as GEO creates new marketing business opportunities, particularly for those with strong data analysis and operational capabilities [4][5] - Brands with clear efficacy claims and strong research backing are likely to benefit from AI model recommendations [5] Group 3: Investment Strategy - The focus is on brands that possess strong product and content capabilities, which are expected to directly benefit from changes in traffic dynamics on platforms like Douyin [6][7] - Continuous attention is given to the impact of GEO on traffic sources and recommendation logic within the beauty industry, emphasizing brands with significant market presence and robust research support [7]

2026年开年，美妆品牌的明星代言战率先打响，SANSI三式×Angelababy、巴黎欧莱雅×李冰冰、Fenty Beauty×宋雨琦等重磅合作密集释出，试图借流量效 应撬动市场声量。 但请明星代言是把双刃剑。不久前，美宝莲纽约Maybelline(下文简称"美宝莲")在预热与顶流青少年偶像团体时代少年团合作时，因代言头衔设置引发粉 丝强烈不满与抵制。即便品牌后续妥协调整了头衔文案，却依旧没能满足部分粉丝对"全球代言人"身份的诉求，最终陷入持续争议的舆论漩涡。 因粉丝不满头衔，美宝莲仅售礼盒1000+？ 就在昨日(1月20日)，美宝莲于微博、小红书等官方社交平台正式官宣，时代少年团出任品牌代言人及全球合作伙伴。这一"品牌代言人+全球合作伙伴"的 双头衔配置，亦是美宝莲在代言人合作模式上的首次全新尝试。 官宣消息一经释出，迅速引爆社交舆论。截至发稿，相关官宣博文累计转发量突破13.7万，点赞数逼近40万大关，话题热度持续走高。 值得关注的是，聚美丽在评论区留意到，部分粉丝对此次官宣的头衔表述提出质疑。粉丝明确表示，品牌需将头衔精准界定为"全球品牌代言人兼合作伙 伴"，并呼吁品牌方尽快修正表述、明确身份。同时还 ...