责任编辑：郝欣煜 消息面上，国家发展改革委、市场监管总局、国家网信办3部门起草《互联网平台价格行为规则（征求 意见稿），上周六（23日）公开征求社会意见。《意见稿》围绕大数据定价、价格补贴及价格诚信等方 面，依法规范平台经营者、平台内经营者价格行为。该行为规则公开征求意见时间为一个月，并根据实 际情况留出必要的适应调整期。央视旗下社交媒体账号"玉渊谭天"发文指，文件没叫停补贴，只要求平 台公示补贴促销活动规则、不得虚假宣传及夸大补贴金额的相关表述。 8月25日消息，港股三大互联网平台股齐升。其中，阿里巴巴盘中一度涨6.78%报126港元，创5月15日 以来新高，现涨5.34%；京东集团涨4.2%，美团涨2.79%。 ...

《行为规则》明确指出，平台经营者、平台内经营者依法行使自主定价权，合理制定价格。平台内经营 者在不同平台提供商品或者服务的，依法自主定价。平台经营者不得违反电子商务法第三十五条规定， 采取限制流量、屏蔽店铺、下架商品或者服务等措施，对平台内经营者的价格行为进行不合理限制或者 附加不合理条件。 对平台内经营者不合理的价格限制包括：强制或者变相强制平台内经营者降价或者以让利、返现等方式 进行促销；强制或者变相强制平台内经营者在该平台销售商品或者提供服务不得高于在其他平台的价 格；强制或者变相强制平台内经营者开通自动跟价、自动降价或者类似系统等。 业内人士表示，《行为规则》将"经营者自主定价"置于首要位置，鼓励平台经营者、平台内经营者创新 技术和商业模式，提升产品和服务质量，惠及广大消费者，并合法获得利润，为平台经济创新发展打开 空间。针对部分平台经营者通过限制流量等技术手段干预平台内经营者交易价格的问题，《行为规则》 提出了禁止性规定。 北京商报综合报道 8月23日，国家发展改革委、市场监管总局、国家网信办联合起草的《互联网平台价格行为规则（征求 意见稿）》（以下简称《行为规则》）对外公开征求意见，征求意见时间为 ...

Core Viewpoint - The medical beauty industry in China faces a significant trust crisis, with a high number of illegal practitioners and a growing demand for personalized aesthetic treatments. Companies like Meituan are stepping in to bridge the trust gap between consumers and medical institutions through initiatives like the "North Star Medical Beauty List" [3][4][5]. Group 1: Industry Challenges - The number of illegal practitioners in China's medical beauty industry is nine times that of compliant practitioners, and the number of black clinics is six times that of regular clinics [3]. - There is a growing consumer demand for medical beauty services, particularly among younger demographics aged 20-34, who are increasingly seeking personalized aesthetic solutions [3][4]. Group 2: Meituan's Initiatives - Meituan aims to be a "third party" to resolve trust issues between users and institutions by launching the "North Star Medical Beauty List," which evaluates medical institutions and doctors based on strict criteria [4][7]. - The evaluation process for the North Star List includes input from ten leading industry professors, over 927 assessment points, and more than 364 million real user reviews [7][15]. Group 3: Consumer Behavior - Consumers are increasingly willing to invest rationally in beauty treatments, with a significant portion of demand focused on maintenance and anti-aging projects, showing a year-on-year growth rate exceeding 30% for non-invasive treatments [9][10]. - Safety concerns regarding the quality of drugs, compliance of institutions, and qualifications of doctors remain the primary worries for consumers in the medical beauty sector [10][12]. Group 4: Data-Driven Solutions - Meituan has developed a dual-track evaluation system that combines medical professionalism and user reputation to enhance consumer decision-making efficiency and service experience [13][15]. - The platform has introduced a "Rest Assured Beauty" service that collaborates with regulatory bodies to ensure the traceability of medical products, aiming to standardize non-standardized services in the medical beauty industry [23][38]. Group 5: Market Expansion - The North Star List reflects the ongoing expansion and prosperity of the offline medical beauty ecosystem, with more institutions in lower-tier cities gaining visibility and brand recognition [40][41]. - The list has also included institutions from Hong Kong, indicating a merging of the medical beauty markets between Hong Kong and mainland China [41]. Group 6: Future Directions - Meituan plans to introduce AI-driven tools to support marketing, consulting, and operations for medical institutions, aiming to embed itself deeper into the industry's value chain [44][45]. - The company is committed to building credibility and enhancing its product capabilities while innovating supply chain models to support the transformation of medical beauty institutions [45].

Core Viewpoint - The introduction of the "Internet Platform Pricing Behavior Rules (Draft for Comments)" aims to promote healthy development in the platform economy by establishing clear pricing regulations and enhancing transparency in pricing practices [1][2][10] Group 1: Background and Objectives - The rapid development of the platform economy in China has positively impacted the real economy and consumer needs, necessitating clearer regulations on pricing behavior [2] - The rules are designed to balance development and regulatory compliance, ensuring a stable regulatory environment while promoting fair competition and protecting the rights of both operators and consumers [2][10] Group 2: Key Regulations - The rules focus on standardizing pricing behavior, including aspects like big data pricing, price subsidies, and pricing integrity, to foster a fair competitive market environment [3] - Transparency is emphasized, requiring platform operators to adhere to clear pricing standards and publicly disclose any changes in fees [3][6] - Collaboration among government departments, industry associations, and platform operators is encouraged to create a cooperative governance model [3] Group 3: Pricing Autonomy and Standards - The rules affirm the right of platform operators and internal operators to set their own prices, while also regulating the fees charged by platform operators to internal operators [4] - Operators are required to publicly disclose any changes to pricing structures and seek input from internal operators before implementing new fees [4] - Restrictions on platform operators are established to prevent unreasonable limitations on the pricing autonomy of internal operators [4][10] Group 4: Pricing Display and Competition - Clear pricing display requirements mandate that operators must transparently indicate prices and any additional fees associated with products or services [5][6] - The rules outline specific requirements for promotional pricing, ensuring that discounts and subsidies are accurately represented [6] - Regulations against unfair pricing practices, such as predatory pricing and price collusion, are detailed to maintain market order [7][8] Group 5: Consumer Protection and Market Impact - The rules aim to address common consumer grievances related to pricing practices, such as misleading discounts and hidden fees, thereby enhancing consumer trust [9] - By establishing clear pricing regulations, the rules are expected to create a more favorable environment for merchants operating on platforms, promoting healthy market competition [10]

Core Viewpoint - The rapid development of the platform economy in China has played a positive role in empowering the real economy, developing new productive forces, and meeting people's needs, necessitating clearer regulations on pricing behavior in this sector [1] Group 1: Guiding Principles for Pricing Behavior - The draft "Internet Platform Pricing Behavior Rules" aims to guide operators in setting prices independently and legally, while regulating platform operators' charging behaviors [1] - It emphasizes the protection of platform operators' rights to set prices autonomously, prohibiting unreasonable restrictions on pricing behavior such as limiting traffic or delisting products [1] Group 2: Price Marking Requirements - The rules specify clear requirements for price marking, mandating that platform operators and internal operators adhere to pricing norms when selling goods or providing services [2] - Operators are required to publicly disclose pricing promotions, subsidies, differential pricing, dynamic pricing, and bidding ranking rules to allow for social oversight [2] Group 3: Price Competition Behavior - The rules provide specific standards and regulatory requirements to maintain price competition order and clarify price integrity requirements [3] - They aim to guide operators towards orderly and fair competition in pricing practices [3] Group 4: Collaborative Governance Mechanism - The rules advocate for enhanced collaboration among government departments to form a regulatory synergy [4] - They encourage industry associations to strengthen self-discipline and guide platform operators in standardizing pricing behavior [4] - The draft also promotes the establishment of internal compliance management systems within platform operators to foster a healthy platform ecosystem [4]

Core Viewpoint - The National Development and Reform Commission, the State Administration for Market Regulation, and the National Internet Information Office have jointly drafted the "Internet Platform Pricing Behavior Rules (Draft for Comments)" to promote the healthy development of the platform economy [1] Summary by Relevant Sections Pricing Behavior Rules - The rules focus on four main areas: guiding operators to set prices independently according to the law, clarifying price labeling requirements, regulating price competition behavior, and establishing a collaborative governance mechanism [1] Regulatory Approach - The rules aim to protect operators' rights to set prices independently while balancing development promotion and regulatory norms, combining proactive guidance and real-time supervision to create a transparent and predictable pricing regulatory mechanism [1] Legal Framework - The rules provide clear behavioral guidelines for operators based on existing laws such as the Price Law, Anti-Unfair Competition Law, E-commerce Law, and Consumer Rights Protection Law, encouraging operators to self-regulate their pricing behavior [1] Public Consultation - The public consultation period for the draft is set for one month [1]

Core Viewpoint - The introduction of the "Internet Platform Pricing Behavior Rules (Draft for Comments)" aims to promote the healthy development of the platform economy by establishing clear pricing regulations and enhancing transparency in pricing practices [1][2][10]. Group 1: Background and Purpose - The rapid development of the platform economy in China has positively impacted the real economy and consumer needs, necessitating clearer regulations on pricing behavior to protect consumer interests [2]. - Existing laws provide general guidelines, but specific regulations for the platform economy are needed to create a transparent and predictable pricing supervision mechanism [2][3]. Group 2: Key Objectives of the Rules - The rules focus on three main objectives: regulating pricing behavior, promoting transparency, and enhancing collaboration among stakeholders [3]. - The rules aim to create a fair competitive environment by clearly defining acceptable pricing practices and encouraging lawful operations by platform operators [3][4]. Group 3: Pricing Behavior Regulations - The rules emphasize the importance of autonomous pricing rights for platform operators and their internal operators, requiring clear communication of pricing changes and standards [4]. - Platform operators must not impose unreasonable restrictions on the pricing behavior of internal operators, ensuring fair competition [4][8]. Group 4: Pricing Transparency Requirements - The rules mandate clear price marking for goods and services, including detailed information on pricing methods and promotional activities [5][6]. - Operators are required to transparently communicate subsidy rules and ensure that promotional pricing is not misleading [6][7]. Group 5: Competition Behavior Regulations - The rules define unacceptable pricing practices such as predatory pricing, price discrimination, and price collusion, aiming to maintain a fair competitive landscape [7][8]. - Operators are prohibited from using deceptive practices in pricing and must avoid manipulating market prices through false information [8][9]. Group 6: Expected Outcomes - The implementation of these rules is expected to enhance consumer confidence in online shopping by ensuring transparent pricing and protecting consumer rights [9][10]. - The rules are designed to foster a healthier market environment for businesses operating on platforms, promoting orderly competition and innovation [9][10].

Core Viewpoint - The introduction of the "Internet Platform Pricing Behavior Rules (Draft for Comments)" aims to promote healthy development in the platform economy by establishing clear pricing regulations and enhancing transparency in pricing practices [1][2][10]. Group 1: Background and Objectives - The rapid development of the platform economy in China has positively impacted the real economy and consumer needs, necessitating clearer regulations on pricing behavior to protect consumer interests [2]. - The overall approach of the "Behavior Rules" emphasizes a balance between promoting development and regulatory compliance, aiming to create a transparent and predictable pricing supervision mechanism [2][3]. Group 2: Key Regulations - The rules focus on standardizing pricing behavior, including aspects like big data pricing, price subsidies, and pricing integrity, to foster a fair competitive market environment [3][4]. - There is a strong emphasis on transparency, requiring platform operators to adhere to clear pricing standards and publicly disclose any changes in fees [3][5]. - The rules encourage collaboration among government departments, industry associations, and platform operators to create a cooperative governance framework [3]. Group 3: Pricing Autonomy and Competition - The rules affirm the right of platform operators and internal operators to set their own prices, while also regulating the fees charged by platform operators to internal operators [4][7]. - Specific requirements are set for price marking, ensuring that all prices and fees are clearly displayed and that promotional rules are transparent [6][8]. - The rules aim to prevent unfair pricing practices such as predatory pricing, price discrimination, and misleading pricing tactics, thereby maintaining order in price competition [7][8]. Group 4: Consumer Protection - The "Behavior Rules" address common consumer grievances related to pricing practices, such as "big data pricing" and misleading promotions, by mandating clear and honest communication of pricing information [9]. - The implementation of these rules is expected to enhance consumer confidence in online shopping by ensuring that pricing practices are fair and transparent [9][10].

Core Viewpoint - The platform economy is increasingly significant in China's economic landscape, providing new opportunities for domestic demand and employment while also requiring regulatory measures to ensure fair pricing practices and protect consumer rights [1][2]. Group 1: Importance of Regulating Platform Pricing Behavior - Regulating pricing behavior is crucial for the high-quality development of the platform economy, transitioning from "scale expansion" to "quality improvement" [1]. - The pricing behavior of internet platforms is characterized by "bilateral market" features and "technology empowerment," necessitating a regulatory framework to protect both operators and consumers [1][2]. Group 2: Overview of the Pricing Behavior Rules - The "Behavior Rules" consist of 30 articles focusing on aspects such as operator pricing autonomy, price marking, competitive pricing behavior, consumer price rights protection, and supervision mechanisms [2]. - The rules prioritize the autonomy of platform operators in pricing, encouraging innovation and quality improvement while prohibiting practices that manipulate transaction prices through technical means [2]. Group 3: Consumer Rights Protection and Transparency - The rules establish clear pricing display requirements to address information asymmetry, including mandates for transparent pricing mechanisms and disclosure of differential pricing practices [3]. - Consumer rights are reinforced by requiring platforms to clearly present options for automatic payments and renewals, along with easy cancellation methods [3]. Group 4: Implementation and Collaboration - The implementation of the "Behavior Rules" will require collaboration among various stakeholders, including government, platform operators, and industry associations, to ensure effective governance [5][6]. - A multi-faceted approach is recommended for the rules' enforcement, including institutional innovation, technological support, and credit building to create a comprehensive governance ecosystem [6].

价格不仅是平台经济领域各类经营者开展市场竞争的重要手段，也是消费者参与平台经济活动的重 要决策依据。近年来，平台经济快速发展，但平台经济领域也出现了干预自主定价权、价格标示不规 范、无序价格竞争、侵犯消费者价格权益等问题，直接损害消费者和经营者的合法权益。在此背景下， 国家发展改革委、市场监管总局、国家网信办联合发布《互联网平台价格行为规则（征求意见稿）》 （下文简称《规则》），对平台经营者和平台内经营者在销售商品或者提供服务过程中与价格相关的经 营行为予以规范，将为互联网平台价格行为划定更为清晰的法律边界，进一步增强对消费者价格权益的 保护，促进协同治理互联网平台价格行为，推动平台经济规范健康持续发展。 一、规范秩序，明确平台经营者和平台内经营者价格行为合规底线 制定互联网平台价格行为规则，有利于维护市场价格秩序，有效督促引导平台经营者和平台内经营 者在与价格相关的经营活动中依法合规经营。 《规则》重点强调平台经营者应当尊重平台内经营者的定价自主权。《中华人民共和国电子商务 法》第三十五条禁止电子商务平台经营者利用服务协议、交易规则以及技术等手段，对平台内经营者在 平台内的交易价格进行不合理限制或者附加不合 ...