1.【雷军回应小米千万技术大奖】雷军发文表示： 小米每年开年第一件大事：颁发千万技术大奖，奖 励给优秀的工程师和工程团队。2020年至今，已经颁奖6次，已经奖励了7500万元。 今年的千万技 术大奖，一共154个项目参与角逐，竞争非常激烈。底层核心技术获奖的非常多，包括芯片、手机、 汽车、AI、材料等等。最后，玄戒O1团队拿下最高奖项！祝贺芯片团队！ 过去5年，承诺研发投入 1000亿，实际大约1050亿。未来五年，我们计划2000亿研发投入。2000亿，不是一个小数目，但 一定要下大力气，把钱花在刀刃上，持续攻克芯片、OS、AI等底层核心技术，真正构建起小米"人车 家全生态"的护城河。我相信，随着研发一步一步推进，我们的研发成果、技术实力会逐步彰显。 这 次大会，我强调了三点： 一、技术为本，是小米永不更改的铁律； 二，工程师思维，是小米极为重 要的价值观； 三、我们要为优秀的工程师人才搭建最顶尖、最优质的平台，持续提升工程师的获得 感、幸福感。（北京商报） 2.【台积电3nm制程供不应求：调高报价 暂停新案启动】台积电先进制程维持高产能利用率，其中 3nm制程持续供不应求。芯片业内人士透露，台积电今年除调 ...

针对网络上有人说小米汽车是"绿化带战神"的问题，小米汽车回应称，将"事故频发"、"绿化带战神"等标签和小米汽车相关联，是非常明显的带节奏和混 淆视听的恶意行为，很大程度上源于有人刻意收集相关视频，经恶意剪辑后，主动打上标签并在各平台传播。 小米汽车还表示，许多车主因此受到不明账号的人身攻击。为此，小米汽车社区已经联合法务部门，协助车主维权，并对网络上蓄意带节奏的水军和团伙 采取法律手段，坚决维护车主权益，绝不姑息。小米汽车还回应了"小米超强钢"小字标注"材料项目名称"、"200km/h瞬间刹停"、"7000法务"、"不让农民 卖小米"、"丢轮保车"等诸多质疑，此前小米集团创始人、董事长兼CEO雷军在跨年拆车直播中也曾进行过回应。 1月8日深夜，小米汽车发布了《小米汽车答网友问（第204集）》，集中回应了外界诸多疑问。 资讯所属栏目还有更多独家策划、专家专栏，免费查阅>> ...

导语 "全球品牌大事记"，是品牌联盟发展研究中心的常规研究项目。从2022年3月起，品牌联盟对当月发生的全球品牌大事进行观察、梳理和总结并于下月初公 布。 "全球品牌大事记"，旨在帮助人们了解全球品牌发展动态，借鉴国际品牌发展经验，提升品牌国际影响力，推进具有全球竞争力的世界一流企业诞生。 2025年12月全球十大品牌事件汇总 01. 亚马逊30分钟闪电配送 即时零售品牌心智重塑 02. TikTok豪掷377亿美元 打响拉美数字基建卡位战 03. 谷歌发布Gemini3引擎 开启智能体搜索新纪元 04. 马斯克商业帝国破万亿 三大未来产业协同显现 05. 苹果押注折叠屏革命 打破品牌低增长瓶颈 06. NASA重返月球受挫 SpaceX成登月唯一寄托 07. 奔驰深陷排放门泥潭 德系品牌遭信任危机 08. Meta全球战略轴线逆转 元宇宙让位人工智能 09. LG画框电视跨界艺术 拓展高端家居品类版图 10. 比亚迪销量首超特斯拉 登顶全球电车销量榜首 01 亚马逊30分钟闪电配送 即时零售品牌心智重塑 【事件性质：物流品牌】 开启智能体搜索新纪元 亚马逊12月1日在美国西雅图、费城试点推出AmazonNo ...

Core Viewpoint - BYD aims to overcome current growth pressures in the automotive industry by launching new hybrid models with extended electric range, focusing on a "value war" rather than an unrestrained price war [1] Group 1: Product Launch and Features - The 2026 models of the Qin family, including the Qin L DM-i and Qin PLUS DM-i, were launched with prices ranging from 89,800 to 122,800 yuan, featuring a new 210 km electric range version [2][3] - The new models have upgraded their electric range to 210 km, with a combined range of 2,110 km when fully fueled and charged, and a low fuel consumption of 2.79 liters per 100 km [4][5] - The Qin L DM-i offers six exterior color options and includes a luxurious integrated electronic gear shift, enhancing user experience [4][6] Group 2: Market Performance and Strategy - BYD's total sales reached 4.6024 million units in 2025, maintaining its position as the global leader in electric vehicle sales, with the Qin family contributing over 660,000 units [3] - Domestic sales in 2025 saw a decline to 3.5528 million units from 3.8528 million units in the previous year, indicating a negative growth trend [3] - The chairman of BYD acknowledged that the company’s technological edge has diminished compared to previous years, attributing this to the cyclical nature of product and technology development [3] Group 3: Technological Advancements - The new Qin models utilize the fifth-generation DM technology, featuring a large-capacity battery that enhances energy density and extends electric range through AI energy management systems [3][5] - The high-end models are equipped with advanced comfort and safety features, including a smart damping control system and a heads-up display to improve driving safety [5][6]

Core Insights - The luxury electric vehicle (EV) market in China has shown significant structural growth, particularly in the 300,000-400,000 RMB SUV segment, which grew by 41.85% year-on-year, outperforming the overall market [1][3] - The shift in luxury car definitions is moving from "scarcity" and "status symbol" to "technological accessibility" and "practical value," with safety and technology becoming the new luxury standards [3][10] Market Performance - In the first 11 months of this year, the 300,000-400,000 RMB SUV segment sold 489,151 units, representing a 41.8% increase, while the 200,000-300,000 RMB segment saw a 23.6% growth with 2,327,278 units sold [2] - The overall NEV market experienced a 4.2% growth, with total sales reaching 11,472,046 units [2] Competitive Landscape - Traditional luxury brands are facing intense competition from domestic brands, leading to aggressive pricing strategies [3] - The market is witnessing a transformation where luxury brands are repositioning themselves to focus on technology and local value creation, with a shift towards becoming global R&D hubs [3][10] Consumer Trends - The consumer base for luxury brands is becoming younger and more individualized, with a focus on technology and practicality rather than brand prestige [6][9] - The core users of the Audi E5 Sportback are aged 25-40, representing a shift from traditional luxury buyers to a more creative and independent demographic [6][9] Product Strategy - The Audi E5 Sportback has successfully integrated traditional luxury elements with modern consumer needs, featuring design elements that appeal to younger buyers and addressing their concerns about electric vehicle performance [7][10] - The product's design emphasizes aesthetics, practicality, and technology, which are key factors in attracting the younger demographic [7][9] Brand Evolution - Audi's strategy includes leveraging its historical strengths while adapting to the electric vehicle market, demonstrating that traditional luxury brands can evolve without losing their core identity [10][12] - The upcoming Audi E7X is part of a broader strategy to expand into the luxury electric SUV market, showcasing the brand's commitment to innovation and local market needs [12]

Core Insights - The article emphasizes the significant role of China's extensive and efficient high-speed rail network in the proliferation of electric vehicles (EVs), suggesting that high-speed rail and EVs complement each other rather than compete [1][2]. Group 1: High-Speed Rail Impact - High-speed rail has been shown to significantly increase the market share and sales of electric vehicles in cities where it has been introduced, with data indicating that high-speed rail accessibility accounts for approximately one-third of the total increase in EV sales during the study period [2]. - The expansion of the high-speed rail network is expected to reach around 60,000 kilometers by 2030, further enhancing its role in supporting electric vehicle adoption [1]. Group 2: Consumer Behavior and Perception - Consumers express that the availability of high-speed rail for long-distance travel alleviates concerns about the range of electric vehicles, making them more willing to use EVs for daily short-distance commutes [2]. - The convenience of high-speed rail enhances the overall practicality of electric vehicles, as it allows consumers to rely on EVs for short trips while utilizing high-speed rail for longer journeys [2]. Group 3: Broader Ecosystem Factors - While the high-speed rail network is a crucial factor, other elements such as local industrial policies, charging infrastructure development, and economic conditions also play vital roles in building consumer confidence in electric vehicles [3]. - The synergy between the high-speed rail network and other infrastructure and policies is likely a key reason for the sustained push towards electric vehicle adoption [3].

以雷诺为例，将在2026年初推出全新纯电Twingo。新车借鉴了20世纪90年代经典款Twingo的部分元素，售价将低于2万欧元。据报道，为实现更 低的定价，雷诺在零部件采购上依赖中国市场，按价值计算，该车型约40%的零部件产自中国。 跨国车企的危机感并非空穴来风。2025年，尽管面临关税增加的不利影响，中国品牌在欧洲市场却依旧来势汹汹。 欧洲汽车制造商协会（ACEA）数据显示，2025年1~11月，包含欧盟、英国和欧洲自由贸易协会在内的广义欧洲市场总注册量为1209.9万辆，同 比增长1.9%。电动车是主要增长驱动力，其中纯电动车型销量为227.6万辆，同比增长27.4%；插电混动车型销量为114.9万辆，同比增长 33.1%。 从具体厂商来看，同期，虽然大众集团（大众、斯柯达、奥迪）仍是欧洲市场的绝对龙头，市场份额达27%，但在销量排行前十的车企中，已 有两家中国车企入围：一家是上汽集团（主要是MG），排名第八，销量27.4万辆，同比增长26.1%；另一家是比亚迪，排名第十，销量16万 辆，同比大幅增长276%。 值得注意的是，这两家中国车企也是欧洲汽车销量前十车企中，销量增速位列前茅的两家。 随着中国品 ...

1月9日，本田发布2025年全年在中国的终端汽车销量。2025年全年本田在中国的终端汽车累计销量为 645,345辆。2025年12月本田在中国的终端汽车销量为66,765辆。 ...

Group 1 - Jiangqi Group's Chairman and General Manager, Xiang Xingchu, visited Huawei's founder Ren Zhengfei in Shenzhen to discuss the trends in the automotive industry's intelligent transformation and the progress of their cooperative projects [1] - The two companies aim to expand their cooperation in key areas such as automotive intelligence and enterprise digitalization, contributing to the high-quality development of the new energy vehicle industry [3]

有分析人士表示，跨国车企将在未来几个月密集推出价格更低的纯电小车，以应对来自比亚迪、MG 等中国品牌的竞争。 2026.01. 09 本文字数：1066，阅读时长大约2分钟 作者 | 第一财经 肖逸思 随着中国品牌电动车在欧洲市场的"攻城略地"，跨国车企也在谋划一场反攻，且不约而同地将目光投 向了更"平价"的电动车，试图用同样的策略进行反击。 近日，起亚方面确认，其全新的入门级车型EV2将于2026年1月9日在布鲁塞尔车展上正式亮相。这 款车定位纯电小型SUV，是起亚迄今为止最小、最便宜的电动车。据悉，该车专供欧洲市场，预计 售价在3万欧元级别，亮相后将很快在斯洛伐克工厂投产，并在年内逐步提升产量。 同样，大众的经典小车Polo也将以纯电方式回归，新命名ID. Polo。这款纯电小车并非"油改电"产 品，而是基于大众全新MEB+平台打造。ID. Polo计划于2026年春季在欧洲上市，起售价2.5万欧元。 除起亚EV2、大众ID. Polo外，雷诺、日产、现代、福特都计划在2026年推出更经济的电动车型。 以雷诺为例，将在2026年初推出全新纯电Twingo。新车借鉴了20世纪90年代经典款Twingo的部分 ...