"最近，苏超火爆出圈在全国引起强烈反响，的确值得我们认真学习借鉴。"6月16日，陕西省体育局在 人民网"领导留言板"上答复称。此前有陕西网友提出，近来苏超足球联赛火爆全网，证明中国足球的群 众基础十分厚实，这样的联赛越多越好。陕西人热爱足球，也有传统和基础，建议陕西也办陕西的"陕 超"足球联赛。陕西省体育局介绍，近几年，陕西群众足球在社会各界的关心和支持下，也有比较大的 进步，特别是今年十五运会群众足球预决赛中，该省经过广泛选拔，实现全项目参赛，12支队伍全部进 入决赛，目前正在冲击奖牌。近10年来，陕西省足球三级联赛，一直坚持全省互动，省、市、县三级举 办陕超、陕甲、陕乙三级联赛，陕超比赛邀请省内知名俱乐部、高校足球队参赛，全面提升群众足球联 赛的竞技水平。去年以来，陕西省足球三级联赛扩容至五级联赛，其中，省、市、县三级仍以群众竞赛 为主，分级举办陕超、陕甲、陕乙三级联赛。镇、(村)主要以开展足球趣味竞赛活动为主，重点开展家 庭亲子、女性、老年人足球趣味运动，扩大足球在基层的影响力和人群覆盖度。根据数据统计，2025年 全省办赛赛区178个，参赛球队1500余支，比赛场次2800余场，参赛人数达到10万人次 ...

Core Points - The core viewpoint of the news is the launch of the "Consumption Promotion Policy" in Beijing's Yanqing District, aimed at integrating culture, tourism, sports, commerce, and agriculture to stimulate consumption and economic growth [1][2]. Group 1: Policy Overview - The "Consumption Promotion Policy" is the first specialized policy for the integration of culture, tourism, sports, commerce, and agriculture in Beijing, with a financial support of 40 million yuan [1][2]. - The policy includes 12 support directions focusing on six "new" areas, two "first" economies, and four dimensions, with a policy implementation period from January 1, 2025, to December 31, 2026 [2][3]. - Certain policies will be executed through a "non-application, immediate enjoyment" mechanism, allowing eligible entities to receive direct financial support without the need for application [2]. Group 2: Financial Incentives - The policy offers financial incentives such as a maximum reward of 1 million yuan for hosting large-scale events with over 10,000 participants, encouraging the creation of significant consumer IPs [3]. - For commercial enhancement, brand flagship stores can receive renovation and rent subsidies up to 600,000 yuan, while national product launch events can receive up to 500,000 yuan in subsidies [3]. Group 3: Summer Activities and Events - The "Vibrant Summer Multi-Dimensional Empowerment" promotional event will feature a series of summer activities, including the "Summer Escape Festival" from June 27 to September 14, focusing on music performances and beer dining [4]. - Various themed activities will be organized, such as the Great Wall micro-vacation and leisure tours, integrating sightseeing, performances, and local cuisine [4][5]. - The event aims to create an immersive night tourism product that combines food, entertainment, sports, and shows, enhancing the overall visitor experience [4]. Group 4: Local Business Promotion - Local businesses are encouraged to participate, with outdoor events and eco-tourism experiences being promoted to attract visitors [5]. - The "One Town, One Table" dining initiative showcases local culinary specialties, enhancing the gastronomic experience for tourists [5]. - The district aims to present a comprehensive summer experience that includes beautiful scenery, delicious food, and various recreational activities, thereby driving regional consumption growth [5].

Core Insights - The "Su Chao" league, a local football event in Jiangsu, has gained significant popularity and commercial value, with sponsorships increasing from 6 to 19 in just over a month [2][8][10] - The event has attracted large crowds, with attendance rising from over 10,000 to more than 26,000 for subsequent matches, indicating a growing interest in local sports [2][3] - The league's success is attributed to various factors, including Jiangsu's economic development, consumer spending power, and the event's sustainability [2][10][11] Group 1: Event Popularity - The "Su Chao" league has seen a surge in attendance, with the latest match drawing over 26,000 spectators, making tickets highly sought after [2][3][7] - The event has attracted fans from outside the local area, with many first-time attendees experiencing the excitement of live football [3][4] - Social media discussions and online engagement have further amplified the league's visibility, contributing to its popularity [5][11] Group 2: Commercial Value - The number of sponsors for "Su Chao" has increased significantly, reflecting its rising commercial value and appeal to brands [2][8][10] - Sponsorships now include a diverse range of companies from various sectors, indicating a broad interest in associating with the league [8][9] - The league's commercial success is supported by its high visibility and the economic strength of the Jiangsu region, which is attractive to potential sponsors [10][11] Group 3: Economic Impact - The "Su Chao" league has positively impacted local tourism, with a 50% week-on-week increase in travel orders to Jiangsu during the event [6] - The event has stimulated local food and beverage consumption, with a reported 49% increase in dining orders from non-local consumers [6] - Infrastructure, such as high-speed rail connectivity and well-equipped sports venues, has facilitated the league's ability to attract visitors [6][10] Group 4: Cultural Significance - The league has fostered a sense of community and regional pride among local fans, enhancing their connection to the sport [4][11] - "Su Chao" represents a broader trend in grassroots sports events in China, showcasing the potential for local leagues to thrive and engage communities [12] - The event's cultural relevance is underscored by its ability to unite diverse groups of people, enhancing social interactions among attendees [4][11]

Core Viewpoint - Ganzi Prefecture is actively exploring the integration of sports and tourism, leveraging local resources and hosting various sports events to boost tourism and community engagement [6][7][8]. Group 1: Sports Events - The second "Gongga Cup" Youth Football Invitation Tournament is scheduled for June 21, 2025, in Kangding, reigniting interest in football within Ganzi Prefecture [6]. - The first "Gongga Cup" held in July 2023 attracted over 190 athletes from multiple provinces, with daily live viewership exceeding 1 million and a total topic engagement of 170 million on Douyin [6][9]. - Traditional horse racing events in Litang County have been held for 60 years, attracting participants from various regions and significantly boosting local tourism, with 374,800 visitors during the last National Day holiday [10]. Group 2: Integration of Sports and Tourism - Ganzi Prefecture is adopting a strategy of "using events to promote cities" and "using sports to boost tourism," focusing on local characteristics to create unique sporting events [7][9]. - The "KOM Cycling Climb" event at the foot of Gongga Mountain featured a challenging 32.3 km route with an elevation gain of 1,522 meters, complemented by cultural activities like a Tibetan bonfire party [12]. - The integration of sports and tourism is not just about event organization but also involves structural and systemic collaboration among various stakeholders, including education, tourism, and outdoor sports companies [11][13]. Group 3: Future Developments - Dege County plans to develop "Que'er Mountain" into an international outdoor sports destination, introducing experienced outdoor management companies to create diverse offerings such as trekking and ecological research [14].

北京的夏天，说来就来。 骑电驴上下班的老G已经被高悬头顶的太阳晒黑了两层，但他的心里却美滋滋的。只因为： 参赛成员们需要在5到10公里不等的路程内，翻过各种官方准备的高难度障碍，最后到达终点。 这个官方介绍生涩难懂，咱们可以粗略地把它理解为： 男生女生向前冲·荒野版。 图源：小红书用户kellychen 旁观斯巴达勇士赛，人们总是难免困惑： 初夏的北京山区，是户外玩家的天堂。 然而，当他在大雨洗涤后的周末约曾经的徒步搭子出山时，却被对方婉拒。搭子说现在最时髦的运动已经不是露营徒步了，而是"跳泥坑"。 搭子嘴里的泥坑运动，还有一个非常古希腊的名字： 斯巴达勇士赛。 抛弃徒步，中产都去「斯巴达」了？ 斯巴达勇士赛，实际上是一种"越野障碍跑"比赛。 这到底是少林寺的武僧修行，还是特种兵的日常训练？ 横向有攀岩，绳网，梅花桩；纵向有云梯，木板，飞身渡。 别说普通上班族了，就连马戏团在职飞人看了都得先热身二十分钟。 图源：小红书用户@sashimi 泥坑憋气、铁网匍匐、火圈突围才是斯巴达的精髓。 如此震撼的第一视角 参加斯巴达的大多数时刻，都是狼狈的。 看到这有朋友可能想问了，这斯巴达勇士赛竞技属性还这么强，不能像徒步 ...

赛事举办初期，江苏银行以约800万元拿下独家冠名。官方赞 助席位目前则飙升至300万元，并且仍处于"一席难求"的状 态。 作者： 叶心冉 封图：视觉中国 从筹划时担心2000个座位都坐不满，到现在超3万名球迷冒雨观赛，热情高涨；从开办时只有6家 赞助商，到现在扩容至19家，且一席难求，江苏省城市足球联赛（下称"苏超"）展现出了超强吸 金能力。 "一席难求" 苏超方面，此前的媒体报道显示，赛事举办初期，江苏银行以约800万元拿下独家冠名。官方赞助 席位目前则飙升至300万元，并且仍处于"一席难求"的状态。 近期有不少眼尖的球迷发现，喜力的赞助来了，感叹苏超有了"欧冠"的排场。值得注意的是，这是 喜力首次押注中国区域性足球联赛。作为出生在荷兰的国际知名度较高的啤酒品牌，喜力1994年 就与"欧冠"联赛深度绑定，以往赞助的也多是像世界杯、F1这样的全球顶级赛事，之前国内的足 球联赛未有喜力的身影。此次，喜力的现身让不少球迷直呼"意想不到"。 之前与中超合作超过10年的中国平安，2024年未再续约。6月16日，中国平安方面公开表示愿为苏 超运动员及球迷提供国家队级保障，以专业服务力挺苏超。 除了苏超本身获得的赞助之外 ...

6月15日晚，2025年江苏省城市足球联赛（"苏超"）第四轮激情上演，无锡队2-0力克常州队，摘下赛季 首胜，也暂时摆脱"榜尾"尴尬。这场对阵也被网友戏称"十三妹之争""倒数第一争夺战""赢了还是倒数 第二"。除了无锡和常州，这个周末的"苏超"赛场内，徐州队凭借补时绝杀1比0险胜镇江，淮安与南京1 比1难分高下，扬州与泰州、连云港与苏州也握手言和。 比场内胜负更引人瞩目的是场外的"苏超经济旋风"——苏超赞助商席位已在短短几轮内从6席涨至20 席，苏超整个赛季的官方赞助席位的价格飙升至300万元人民币。 比赛鏖战正酣，商业巨头争相入局赞助 在高流量加持下，苏超整个赛季官方赞助席位的价格飙升至300万元人民币。 "苏超"撬动"赛事+"大蛋糕 贝壳财经记者注意到，"苏超"比赛所撬动的经济效益不可小觑，作为一个业余联赛，"苏超"第一轮时仅 拥有6家赛事赞助商，而截至6月15日，赞助商已经达到20个，是刚开赛时的三倍多，其中不乏行业巨头 和知名品牌。 6月13日，电商行业巨头京东与乳品巨头伊利同日官宣其成为2025年江苏省城市足球联赛的赛事官方赞 助商。目前，在"苏超"的赞助商名单中，总冠名依然为江苏银行（600919 ...

Group 1 - JD.com and Yili announced their sponsorship of the 2025 Jiangsu Province Urban Football League, highlighting the growing commercial value of the event [1][12] - The sponsorship market for the league has seen a significant increase in demand, with many companies eager to participate despite rising costs, indicating the league's popularity [10][13] - The league's sponsorship structure includes various levels, with local companies showing strong interest and investment, reflecting regional pride and economic significance [3][6] Group 2 - Jiangsu Bank's partnership with the league is viewed as a deep integration of finance and sports, leading to substantial growth in deposits and customer acquisition, particularly among younger demographics [4][11] - Local brands, such as Jinshiyuan and other Jiangsu enterprises, have leveraged the league for brand exposure, enhancing consumer recognition and goodwill [4][7] - The league's success has resulted in a notable increase in stock prices for sponsoring companies, with specific examples including a 7.18% rise for Weiweijia and a 15.71% increase for ST United [7][11] Group 3 - The league's rapid growth has attracted a diverse range of sponsors from various industries, including finance, fast-moving consumer goods, and technology, indicating a broadening appeal [11][13] - New sponsors like JD.com and Yili have joined the league, further validating its commercial potential and expanding its reach [12][13] - The rising sponsorship fees, now reaching 3 million RMB for the season, reflect the league's increasing market value and the competitive nature of securing sponsorships [10][13]

Group 1: Event System Development - The Beijing Municipal Political Consultative Conference emphasized the need to build a sports event system to promote mass fitness and the sports industry [1] - Suggestions were made to create brand events in virtual sports to help Beijing become a "Three Olympic City" [1][2] - The importance of leveraging regional characteristics to develop unique events was highlighted, with specific recommendations for different districts [1] Group 2: E-sports and Virtual Sports - There is a push to strengthen the layout of high-level e-sports events, aiming to attract top global competitions like the League of Legends World Championship [2] - The government is encouraged to support virtual sports through financial subsidies and the establishment of industry guidance funds [2] - The development of a virtual sports event system and standards is proposed to enhance the digital economy [2] Group 3: Integration of Sports and Arts - The integration of sports and arts is seen as a new business model, with recommendations to create specialized plans for "Sports+" new industries [3] - The establishment of a multi-department online approval platform for "Sports+Art" projects is suggested to streamline processes and reduce operational costs [3] - Marketing support for "Sports+Art" initiatives is recommended to boost market activity and ticket sales [3] Group 4: Enhanced Viewing Experiences - The proposal includes creating immersive viewing experiences and interactive services with athletes to enhance the event experience [4] - A matrix of seasonal ice and snow events alongside professional leagues is suggested to utilize winter Olympic venues year-round [4] - Community sports events are to be supported through a dedicated fund, promoting local engagement and sponsorship incentives [4]

Group 1 - The Jiangsu Provincial Urban Football League, referred to as "Su Super," has gained significant popularity, with a recent match attracting 26,018 spectators [1] - The match between Nanjing and Huai'an ended in a 1:1 draw, and the current top three teams are Nantong, Yancheng, and Nanjing [1][2] - The league has seen over 17 million online viewers across six matches, indicating a strong public interest [2] Group 2 - Zijin Insurance, the official insurance provider for "Su Super," has experienced unexpected traffic due to the league's popularity, highlighting the synergy between insurance and sports [4] - The insurance company has tailored specific coverage plans for the league, including event liability insurance and accident insurance for staff and spectators, ensuring the safety and smooth operation of the events [4][5] - The integration of insurance into sports is seen as a necessary trend, providing financial support and risk management, which are crucial for the sustainable development of the sports industry [4][5] Group 3 - The insurance sector is exploring various pathways to support sports development, including precise risk coverage and capital infusion, which align well with the cyclical nature of the sports industry [5] - Insurance can create a positive cycle in the sports ecosystem by linking resources across the industry, enhancing investment and consumer engagement [5] - There is potential for cross-industry integration, such as combining sports insurance with healthcare services to offer comprehensive support for athletes [6] Group 4 - Major insurance companies in China, such as China Life and China Ping An, have been actively involved in providing insurance for significant sports events, showcasing the industry's commitment to sports [7] - Examples include tailored insurance products for the Beijing Winter Olympics and long-term sponsorships in basketball and women's football, demonstrating the industry's role in promoting sports culture and supporting athletes [7]