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9.9元咖啡越来越难买?有搅局者把价格打到“5分钱”
Sou Hu Cai Jing· 2026-02-03 10:21
出品丨搜狐财经 作者丨饶婷 编辑丨李文贤 你有没有发现9.9元的咖啡越来越难喝到了? 最近,库迪咖啡正式宣布,取消已经持续三年的"全场9.9元不限量"活动。2月起,只有部分产品继续享 受9.9元特价。不过所有产品仍参与外卖平台补贴,有些饮品团购券到手只要5元。 其实不止库迪,老对手瑞幸也早把"9.9元咖啡"的入口藏得越来越深,优惠券还被限定在了几款引流产 品上。 这场从2023年2月,由库迪率先掀起的9.9元价格战,似乎正在悄然退潮。 那么问题来了:华莱士到底图什么? 库迪自己也算过账:门店每天如果能卖400杯,一杯咖啡的综合成本能压到9块以内。说白了,玩的就是 薄利多销的规模游戏。 可规模上来了,盈利难题却出现了。即便供应链再强,长期9.9定价还是会拉低整体毛利。 就连已经跑出规模的瑞幸,也在2024年一季度罕见亏损了6511万,其CFO直言:这和"9.9元活动导致均 价下降"有关。 就在你以为"便宜咖啡"的时代要落幕时,总有人会跳出来告诉你:格局打开,价格战还能这么打。 新一轮的冲击,来自一个画风突变的玩家——华莱士。它推出了"9.9元咖啡包月卡",号称一个月最多 能兑210杯。 算下来,一杯咖啡均价不到 ...
库迪咖啡提前结束全场9块9:店员称影响有限
从2026年2月1日开始,库迪咖啡仅在特价专区保留3-7款产品延续该低价,其余产品恢复11.9-16.9元的 常规售价,部分核心单品涨幅30%-60%,例如咸法酪香草拿铁从9.9元升至15.9元。 同时,库迪还调整了其他配套活动。譬如,新店首月券从6.9元涨至8.8元,邀新奖励中的新用户礼券从 8.8元提至9.9元,仅保留外卖平台补贴联动。 对此,库迪向21世纪经济报道记者确认,部分产品延续特价9.9元不限量,全线产品持续参与外卖平台 各类补贴活动。 在2024年5月24日,库迪宣布了一项为期三年的促销活动,即"全场9.9元促销"。2025年2月14日,库迪 咖啡首席策略官李颖波告诉21世纪经济报道记者,从2024年5月份开始,库迪公司已经实现盈利。 而从21世纪经济报道记者调研来看,提前结束全场9块9,似乎对库迪运营影响有限。 2026年2月3日,在山西太原市,多家库迪门店店员表示,调价对于 意的影响不 。 也有店员称,记者为 第一个关心调价的顾客。 客观上,库迪的9块9战事结束得远早于预期。 21世纪经济报道记者贺泓源、实习生徐鸿儒 北京、太原报道 库迪提前结束了全场9.9元的咖啡战事。 走出外卖大战? ...
“另类”的挪瓦咖啡,如何成为万店“黑马”?
东京烘焙职业人· 2026-02-03 08:31
Core Viewpoint - The article discusses the rapid expansion of Nowwa Coffee in China's coffee market, highlighting its unique "convenience store parasitic model" that allows for low-cost entry and rapid scaling, but also points out the challenges it faces in brand recognition and product quality compared to established competitors like Luckin and Kudi [4][11][18]. Group 1: Company Overview - Nowwa Coffee was founded in 2019 and has quickly become the fourth coffee chain in China to surpass 10,000 stores by 2025, following Luckin, Kudi, and Lucky Coffee [7][10]. - By the end of 2024, Nowwa had over 1,000 stores, establishing a foothold in the chain coffee industry [9]. - The brand's rapid growth is attributed to its partnership with convenience stores, allowing for a significant number of locations without the need for standalone stores [11][12]. Group 2: Business Model - Nowwa Coffee operates primarily through a "mini coffee shop" model within convenience stores, requiring minimal investment from store owners, which includes a deposit of 10,000 yuan for equipment and a small space of 2-4 square meters [14]. - This model reduces the operational risk for convenience store owners and has attracted significant capital investment, with recent funding rounds totaling several hundred million yuan [14]. - The pricing strategy initially allowed convenience store partners to earn a profit of 4-5 yuan per cup, but this has since decreased to around 2 yuan, reducing the attractiveness of the partnership [23]. Group 3: Market Position and Challenges - Despite its rapid expansion, Nowwa Coffee's brand recognition is significantly lower than that of its competitors, as many customers purchase coffee from convenience stores without specifically seeking the Nowwa brand [18]. - The lack of dedicated baristas in convenience stores means that the quality of coffee may not be consistently high, impacting customer satisfaction [20]. - As the coffee market transitions from rapid expansion to refined operations, the ability to create standout products will be crucial for Nowwa's long-term success [21].
湖北返乡创业主体达13.9万户 政策赋能带动36.8万人就地就业
Chang Jiang Shang Bao· 2026-02-03 00:23
长江商报消息春潮涌动荆楚地,归雁还巢创业忙。2025年,湖北省城镇返乡创业市场经营主体达13.9万 户,带动就地就业36.8万人,一组亮眼数据勾勒出湖北以返乡创业激活县域经济、促进共同富裕的生动 图景。 从江汉平原的现代农业基地到鄂西山区的特色产业园,从电商直播间到智能制造车间,越来越多外出务 工者带着技术、资金和乡愁回到家乡,在政策红利与市场机遇的双重加持下,书写着"创业在家乡、致 富在故土"的新篇章。 政策赋能返乡创业轻装上阵 返乡创业热潮的兴起,离不开政策体系的精准赋能。2025年,湖北将返乡创业作为高质量发展的重要抓 手。2025年5月,湖北省"抓创业促就业"系列行动首场发布会在武汉举行,发布《大力推进外出务工人 员返乡创业行动方案》,湖北从项目推介、承接园区等方面明确21条举措,鼓励支持外出务工人员返乡 创业。全省整合资源推出"六贴一惠"政策包,涵盖场租减免、创业担保贷款、社保补贴、税费优惠等关 键支持,为创业者减负松绑。 荆州沙市码头文创园里,创业者张栋的咖啡店凭借政府提供的场租减免政策,发展成为日流水超3万元 的网红门店;房县诺通安楠科技借助当地"一企一议"专属服务,不仅缓解了用工难题,更带动三 ...
9块9的咖啡自由结束了?
36氪· 2026-02-02 09:39
Core Viewpoint - The article discusses the evolving landscape of the Chinese coffee market, highlighting the end of Kudi's 9.9 yuan unlimited drink promotion and its implications for pricing strategies among coffee brands in China [5][11][16]. Group 1: Market Dynamics - The Chinese coffee market has rapidly developed over the past decade, with a market size reaching hundreds of billions and over 100 million coffee users established [7]. - Kudi's pricing strategy has significantly influenced consumer perceptions, establishing a price anchor of 9.9 yuan for quality coffee [10][9]. - The end of Kudi's promotion marks a shift in the competitive landscape, where price is no longer the sole competitive factor, leading to a focus on brand and product differentiation [8][28]. Group 2: Competitive Landscape - Major coffee brands in China, including Luckin and Kudi, have entered the "ten-thousand store era," with Luckin surpassing 30,000 stores and Kudi rapidly expanding to over 18,000 stores within two years [24][27]. - The competitive environment is shifting towards refined operations, emphasizing user retention and profit maximization rather than just scale [31]. - The emergence of a supply crisis due to adverse weather in Brazil is expected to increase coffee prices, providing a basis for price adjustments that consumers may accept [31]. Group 3: Future Projections - The number of coffee drinkers in China is projected to grow from 130 million in 2023 to 260 million by 2026, indicating a robust market expansion [23]. - The Chinese fresh coffee market is expected to grow from 151.5 billion yuan in 2023 to 383.6 billion yuan by 2028, with a compound annual growth rate of 20.4% [23]. - The current pricing adjustments and market dynamics may present an opportunity for the entire coffee industry in China to upgrade and adapt to new consumer expectations [31].
9块9的咖啡自由结束了?
东京烘焙职业人· 2026-02-02 09:31
Core Viewpoint - The article discusses the significant changes in the Chinese coffee market, particularly focusing on the price adjustments made by Kudi Coffee, which has ended its 9.9 yuan unlimited drink promotion, impacting the pricing landscape for coffee in China [4][11][16]. Group 1: Market Dynamics - Kudi Coffee's price adjustment marks a pivotal moment in the Chinese coffee market, as it had previously established a strong price anchor for consumers, making 9.9 yuan a common expectation for quality coffee [5][9][10]. - The rapid growth of the Chinese coffee market has been driven by local brands like Luckin and Kudi, with the market size reaching hundreds of billions and over 100 million coffee users established in just a decade [6][24]. - The end of Kudi's promotional pricing signals a shift from price competition to a focus on brand and product differentiation among coffee chains, as they enter a new era of refined operations [7][29]. Group 2: Competitive Landscape - The competitive landscape in the Chinese coffee market has evolved, with major brands like Luckin and Starbucks entering the "ten-thousand store era," indicating a saturation of the market and a need for brands to focus on customer retention and product quality [26][28][31]. - Kudi Coffee, which was founded in 2022, has rapidly expanded its presence, reaching over 18,000 stores globally within two years, showcasing the aggressive growth strategies employed by new entrants in the market [25][23]. - The article highlights that the leading coffee brands are now prioritizing operational efficiency and customer loyalty over mere expansion, as the market matures and consumer preferences evolve [31]. Group 3: Future Outlook - The Chinese coffee market is projected to continue its rapid growth, with the number of coffee drinkers expected to rise from 130 million in 2023 to 260 million by 2026, driven by the popularity of freshly brewed coffee [24]. - The market is anticipated to grow from 151.5 billion yuan in 2023 to 383.6 billion yuan by 2028, with a compound annual growth rate of 20.4% [24]. - A global coffee supply crisis, exacerbated by adverse weather in Brazil, is expected to lead to increased coffee prices, providing a basis for price adjustments that consumers may accept, thus presenting an opportunity for the industry to upgrade [31].
一家上海大模型公司, B+ 轮融了50亿丨投融周报
投中网· 2026-02-02 07:33
Key Insights - The article highlights the ongoing investment trends in various sectors, particularly in hard technology and healthcare, with significant funding rounds reported for several companies [4][5][26][27]. Group 1: Hard Technology - The semiconductor sector remains a hot investment area, with韬润半导体 completing a new round of financing worth several hundred million yuan, led by熙诚金睿 and supported by multiple institutions [4][16]. - 润芯微科技, a provider of smart base solutions, announced nearly 400 million yuan in B+ round financing, with participation from various state-owned and industrial capital [4][22]. - 中茵微电子 secured several hundred million yuan in C round financing, led by京投公司 and other investors [11]. Group 2: Healthcare - 新景智源, focused on TCR-T immunotherapy for solid tumors, completed over 200 million yuan in B round financing, led by杏泽资本 and a well-known industrial fund [4][26]. - 纽欧申医药, specializing in CNS treatments, raised several million dollars in A+ round financing, led by礼来亚洲基金 [4][28]. - 弼领生物 raised over 200 million yuan in B round financing, with participation from宏诚投资 and other investors [4][27]. Group 3: Internet and AI - Mindverse, a Personal Intelligence company, completed a Pre-A round financing exceeding 20 million USD, led by蚂蚁集团 and supported by红杉中国 [5][33]. - ThetaWave AI, an AI content company, secured several million USD in Pre-A round financing, with investments from BAI Capital and高瓴创投 [5][35]. -阶跃星辰, a startup in the large model space, completed over 5 billion yuan in B+ round financing, with participation from various institutional investors [32]. Group 4: Other Notable Financing -挪瓦咖啡 completed a C round financing worth several hundred million yuan, with investments from multiple prominent institutions [7]. -英汉思动力 announced consecutive financing rounds exceeding 100 million yuan, led by红杉中国 and other investors [8]. -DeepWay raised 1.177 billion yuan in Pre-IPO financing, led by普华资本 and supported by various investors [15].
李亚鹏6小时直播销售额达1.6亿;月之暗面公开喊话百度;黄仁勋否认对OpenAI不满,透露将巨额投资;国际巨头被曝拟裁员3万人...
Sou Hu Cai Jing· 2026-02-02 01:26
Group 1: Market Capitalization of Chinese Internet Companies - Tencent leads the market with a valuation of $72.87 billion, experiencing a 45% increase since the beginning of 2025 [1] - Alibaba follows with a market cap of $35.16 billion, showing a 77% rise [1] - Pinduoduo ranks third with a valuation of $16.16 billion, up by 17% [1] - Xiaomi's market cap is $13.15 billion, increasing by 14% [1] - NetEase has a valuation of $8.89 billion, with a significant 62% increase [1] - Meituan's market cap is $8.11 billion, but it has seen a decline of 32% [1] - Ctrip's valuation stands at $4.72 billion, with a modest increase of 6% [1] - Baidu's market cap is $4.55 billion, reflecting a 57% rise [1] - JD.com has a valuation of $4.07 billion, down by 15% [1] - Zhongren ranks last with a market cap of $3.55 billion, with a drastic drop of 245,606% [1] Group 2: Tax Policy Changes - The Ministry of Finance and the State Administration of Taxation announced a new VAT exemption policy for small-scale taxpayers, effective from January 1, 2026 [3] - The new threshold for monthly sales is set at 100,000 yuan, and for quarterly sales at 300,000 yuan [3] - For single transactions, the threshold is 1,000 yuan, applicable on a daily basis for multiple transactions [3] Group 3: AI and Technology Developments - Nvidia's CEO Jensen Huang denied any dissatisfaction with OpenAI and announced plans for a significant investment in the company [5] - Apple is reported to have acquired the Israeli company Q.ai for approximately $2 billion, marking its second-largest acquisition in history [5] - Waymo is seeking to raise about $16 billion at a valuation close to $110 billion, with Alphabet expected to contribute $13 billion [18] Group 4: Corporate Actions and Market Reactions - Oracle is reportedly considering laying off 30,000 employees due to financial pressures from AI infrastructure investments [11] - The company is also evaluating the sale of its healthcare software division, Cerner, acquired for $28.3 billion [11] - Recent fluctuations in gold prices have led to increased consumer activity in gold purchases in Shenzhen [3]
8点1氪:爱泼斯坦遗嘱把萝莉岛留给女友;白象在2026份桶面中投放1克金条,客服回应;李亚鹏6小时直播销售额达1.6亿
36氪· 2026-02-02 00:09
Group 1 - Epstein's will includes $288 million in assets and properties distributed to at least 44 beneficiaries, with his girlfriend receiving $50 million in cash, a 33-carat diamond ring, and several properties, including Little Saint James Island [3][4] - The U.S. Department of Justice released over 3 million pages of documents related to Epstein's case, including his will signed shortly before his death in prison [4] - Epstein was previously convicted in 2008 for soliciting minors for prostitution and was arrested again in 2019 for sex crimes before his death, which was ruled a suicide [4] Group 2 - White Elephant launched a promotional campaign offering 2,026 custom 1-gram gold bars as prizes, starting from December 20, 2025, with the event running until March 31, 2026 [5][7] - The campaign has generated significant social media attention, with users attempting to use metal detectors to find gold bars in the noodle cups, although the company advises against this [7] - The promotional activity is described as a random surprise, and the exact probability of winning is not calculable due to production uncertainties [5] Group 3 - Xiaomi's car deliveries in January 2026 exceeded 39,000 units, a decline of over 20% from the previous month, attributed to the discontinuation of the first-generation SU7 model [8][9] - The production capacity is now focused on preparing for the new generation of models, with the transition from SU7 to YU7 underway [9] Group 4 - International gold prices experienced the largest single-day drop in 40 years on January 30, 2026, leading to significant volatility in the market [10] - The rapid decline in gold prices is seen as a correction of previously overheated market sentiments, causing concerns among investors and suppliers about the availability of gold materials [10] - Retail gold jewelry prices in China dropped by 20 to 40 yuan per gram, prompting consumer demands for refunds and raising discussions about return policies [12] Group 5 - Legal disputes have arisen regarding gold return policies, with some retailers reportedly charging fees for returns, which has led to consumer rights discussions [11][12] - Lawyers have indicated that return policies must be clearly communicated, and excessive fees may be deemed invalid under consumer protection laws [12]
8点1氪丨爱泼斯坦遗嘱把萝莉岛留给女友;白象在2026份桶面中投放1克金条,客服回应;李亚鹏6小时直播销售额达1.6亿
3 6 Ke· 2026-02-02 00:06
Group 1 - Epstein's will allocates $288 million in assets and global properties to at least 44 beneficiaries, including $50 million in cash and a 33-carat diamond ring to his girlfriend, Karina Shuryak [3] - The will was signed by Epstein's lawyer Darren Indyk and became effective eight days after Epstein's death in prison [3] - Epstein's estate includes the controversial Little Saint James Island, which has been linked to his sex trafficking activities, and it has also been bequeathed to Shuryak [3] Group 2 - The U.S. Department of Justice is set to release over 3 million pages of documents related to the Epstein case, including the will, on January 30 [4] - Epstein was previously convicted in 2008 for soliciting minors for prostitution and was arrested again in July 2019 for sex crimes before his death [5]