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创意体验消费、文商旅体融合、政策持续发力,这个国庆中秋假期——新场景新玩法 带旺人气带火消费
Si Chuan Ri Bao· 2025-10-08 23:56
数读 ●全省550家重点商贸流通企业实现销售额(营业额)48.4亿元 ●线下共发生消费金额812.16亿元 ●120个"蜀里安逸"消费新场景共吸引客流超1800万人次,销售额超55亿元 今年国庆中秋假期,四川各地消费新场景、新玩法扎堆迎客,人气商气持续火热。商务厅监测数据 显示,全省550家重点商贸流通企业实现销售额(营业额)48.4亿元,同比增长3.9%。银联商务数据显 示,假期全省线下共发生消费金额812.16亿元,同比增长2.08%,其中零售消费金额519.66亿元、增长 3.13%。 创意消费新场景 吸引客流超1800万人次 创意与体验,正成为创造消费新需求、释放消费新动能的重要推手。 成都东郊记忆的东市火车头市集,每天12点至21点就会"变身"回到工厂时代,带游客"穿越时空": 从市集入口处2米复古巨型电视装置到每个摊主和摊位的集体变装,让市民游客一秒回到上世纪50年 代。 "仅假期前两日,东郊记忆就接待游客超21万人次,整个国庆假期游客超过80万人次。"东郊记忆相 关负责人说。 不仅是成都,四川各地还纷纷推出"新"意十足的消费新场景:雅安熊猫绿岛推动观光向体验转化, 开展非遗竞秀、黑砂开窑等互动活 ...
商都郑州跑出开放“加速度”
Zheng Zhou Ri Bao· 2025-09-22 00:53
Core Viewpoint - Zhengzhou is enhancing its international trade capabilities and positioning itself as a hub for global commerce through innovative policies and strategic initiatives aimed at boosting foreign trade and investment [1][2][4]. Group 1: International Trade and Economic Growth - Zhengzhou's foreign trade has shown significant growth, with a total import and export value of 3634.9 billion yuan in the first eight months of the year, representing a year-on-year increase of 27.7% [4]. - The city has successfully attracted foreign investment, with foreign-invested enterprises achieving an import and export value of 779.1 billion yuan in the first half of the year, a year-on-year increase of 83.2% [5]. Group 2: Policy Innovations and Institutional Reforms - Zhengzhou has implemented a series of institutional innovations, with 394 innovation results formed in the past eight years, 14 of which have been replicated nationwide [2][3]. - The city is focusing on optimizing the business environment at ports and enhancing cross-border trade facilitation through new models such as "zone-port integration" [3]. Group 3: Global Connectivity and Partnerships - Zhengzhou has established trade relations with 226 countries and regions, with the EU, ASEAN, Japan, India, and the US being the top five trading partners [7]. - Recent international cooperation initiatives include trade negotiations with Brazil and Chile, and the signing of 13 key cooperation projects during the "Air Silk Road" forum in Kuala Lumpur [7][8]. Group 4: Infrastructure and Logistics Development - The city is enhancing its logistics capabilities with new transportation models that reduce cargo damage and improve transfer efficiency at air cargo stations [2]. - Zhengzhou is actively integrating into global supply chains and enhancing its logistics infrastructure to support its growing trade activities [6].
三部门联合印发!优供给促消费稳出口,轻工业稳增长方案出台
Zheng Quan Shi Bao· 2025-09-20 01:04
Core Viewpoint - The "Light Industry Stabilization and Growth Work Plan (2025-2026)" aims to enhance the role of the light industry in stabilizing growth, promoting consumption, and improving livelihoods, amidst increasing international uncertainties and domestic demand challenges [1][2]. Group 1: Key Objectives - The plan outlines that by 2025-2026, the light industry will play a more significant role in stabilizing growth and promoting consumption, with key sectors showing stable growth and operational efficiency [1]. - It targets the rapid development of new growth points such as smart home products, elderly and infant goods, and sports leisure fashion products, with the goal of promoting 300 upgraded and innovative products [1][2]. Group 2: Tasks and Strategies - The plan emphasizes three main tasks for quality supply: accelerating product innovation, enhancing quality assurance, and strengthening brand cultivation, including actions to adapt supply and demand in consumer goods [2]. - In promoting consumption, the plan will continue to support "old-for-new" exchanges for appliances and expand into health, elderly care, and cultural tourism sectors, leveraging artificial intelligence in the light industry [2]. - For exports, the plan supports leading enterprises in sectors like home appliances and furniture to accelerate global brand building and encourages the development of cross-border e-commerce and overseas service stations [2]. Group 3: Implementation and Corporate Responsibility - The plan calls for market participants to actively engage in its implementation, focusing on technology leadership, quality pricing, brand building, and optimizing global layouts, while urging companies to phase out inefficient capacities [3].
群众工作札记 | 推动“两新”政策落地生根
Core Viewpoint - The "Two New" policy is driving a consumption upgrade wave in Longyou County, leading to increased economic activity and consumer satisfaction through initiatives like trade-in programs for various products [1][2]. Group 1: Policy Implementation - The county's supervisory bodies are focusing on ensuring the effective execution of the "Two New" policy by establishing a three-tiered mechanism for responsibility and accountability [1]. - A weekly scheduling and bi-monthly reporting system has been implemented to monitor the progress of the policy's execution and ensure that responsibilities are clearly defined [1]. Group 2: Financial Efficiency - The county has introduced 20 supporting measures for equipment updates and trade-in programs, significantly improving the efficiency of fund allocation from an average of 45 days to 15 working days [2]. - As of June, the county has utilized 40.71 million yuan in national bond funds for trade-in programs, which has stimulated 300 million yuan in consumer spending, providing a strong boost to the local economy [2]. Group 3: Regulatory Oversight - A combination of offline inspections and online data analysis has been employed to prevent pricing issues and ensure compliance with the policy [3]. - The county has conducted 18 inspections of subsidy fund usage and has addressed issues related to policy execution, including the handling of four individuals for violations [3]. - Training sessions for merchants have been organized to promote transparency and ensure that consumers are well-informed about the policies and pricing [3].
家居焕新消费季在辽宁启动
Liao Ning Ri Bao· 2025-08-30 00:47
Core Insights - The "Home Renovation Consumption Season" event was launched on August 29 in Shenyang, focusing on enhancing consumer experience in home improvement and renovation [1] - The event aims to promote high-quality supply to meet consumer demands for quality home furnishings, emphasizing themes of green, smart, and elderly-friendly home renovations [1] Group 1 - The event is part of the "Buy in China" initiative for 2025 and has been held for four consecutive years, serving as a significant platform for promoting home consumption [1] - Various well-known companies such as JD.com, IKEA, Haier, and others showcased over a hundred home renovation products, offering incentives like free design services and personalized customization [1] - Real estate companies and financial institutions actively participated, promoting discounts and financial support to enhance consumer engagement [1] Group 2 - The provincial commerce department plans to leverage this event to strengthen collaboration among various departments, including commerce, housing, and civil affairs [2] - The initiative aims to create a one-stop experience for consumers by integrating quality housing resources with smart, energy-efficient, and environmentally friendly home appliances and renovations [2]
消费新场景丨以旧换新“换”出消费新动能
Yang Guang Wang· 2025-08-08 00:45
Core Insights - The article discusses the promotion of the "old-for-new" consumption policy in China, which has significantly stimulated consumer spending and contributed to the upgrade of industries [1] Group 1: Policy Impact - As of July 16, 2.8 billion people have applied for the "old-for-new" subsidy, leading to sales exceeding 1.6 trillion yuan [1] - The policy has expanded to include various sectors such as automotive, home appliances, and home renovation, promoting a shift towards smarter and greener consumption [1] Group 2: Consumer Behavior - Consumers are attracted to promotions like "old-for-new" and significant price reductions, with examples showing air conditioners originally priced over 3,000 yuan being available for as low as 1,000 yuan after subsidies [1] - High-tech and efficient products are gaining popularity among consumers, enhancing their quality of life [1] Group 3: Industry Transformation - The "old-for-new" policy is facilitating industrial upgrades, pushing industries towards smart and high-end transformations [1] - The trend towards low-carbon lifestyles is becoming more prevalent as a result of these policies [1]
提振消费进行时 | 广西恢复开展汽车置换更新补贴活动
Guang Xi Ri Bao· 2025-07-31 01:49
Core Points - Guangxi will resume the 2025 automobile replacement subsidy program starting July 31 to stimulate the automotive consumption market and ensure policy benefits reach consumers [1][2] - The subsidy standards for the program will remain unchanged from the first half of the year, with specific amounts allocated based on the price of the vehicles purchased [1] - The program will run from July 31 to December 31, 2025, and will include various promotional offers from local authorities and automotive sales enterprises [1] Subsidy Details - For new energy passenger vehicles, subsidies are as follows: 0.8 million for vehicles priced at or below 80,000, 1.3 million for those priced between 80,000 and 200,000, and 1.5 million for vehicles above 200,000 [1] - For fuel passenger vehicles, subsidies are: 0.7 million for vehicles priced at or below 80,000, 1.1 million for those priced between 80,000 and 200,000, and 1.3 million for vehicles above 200,000 [1] Consumer Engagement - Since the implementation of the policy, 582.5 million consumers have benefited from subsidies totaling 49.2 billion, leading to sales of 343.7 billion [2] - The new subsidy program will adopt a "buy first, then subsidize" model with daily limits on the subsidy amount to ensure more consumers can successfully apply [2] - Additional subsidy activities for home appliances, 3C digital products, electric bicycles, and home renovations will also be resumed in early August to maintain market momentum [2]
“国补”第三批资金已下达!以旧换新后续重点在哪?
Xin Hua Wang· 2025-07-28 09:39
0:00 "部分购新,和大部分以旧换新品牌都有一定政策补贴。目前整体换新率在15%左右。"7月27日,北京 某3C品牌门店工作人员向记者描述市场情况时提到,"尤其是家电和数码产品,现在来咨询以旧换新补 贴的顾客比以前多了。" 涵盖哪些领域? 根据国务院发布的《推动大规模设备更新和消费品以旧换新行动方案》,以旧换新主要涉及汽车、家电 以及家装厨卫等消费品。各地根据本地情况对不同家电品类以旧换新进行支持。今年以来,还增加了手 机、平板、洗碗机等新品类。部分省份根据自身情况,将咖啡机、扫地机器人等也纳入了补贴范围。以 北京为例,对智能家居单品补贴最高可达2000元。 如何领取"国补"? "'国补'整体操作流程都比较清晰,在小程序点击授权即可参与,到店工作人员都会帮助顾客操作。"北 京某3C品牌门店工作人员告诉记者。 累计进度如何? 今年中央安排超长期特别国债支持消费品以旧换新的资金总规模是3000亿元。财政部经济建设司副司长 吴盖7月25日表示:"1月和4月,财政部已分两批累计预拨超长期特别国债资金1620亿元。近期,财政部 配合国家发展改革委测算确定了各地区2025年资金规模,并下达第三批超长期特别国债资金690 ...
淄博:稳住消费大盘 激活市场潜力
Sou Hu Cai Jing· 2025-07-16 10:06
Core Insights - The consumption market in Zibo is experiencing significant changes and growth driven by various policies and new commercial forces Group 1: Consumption Data - During the Spring Festival (January 28 to February 3), Zibo recorded 10,428 transactions for mobile phones, tablets, and smart wearables, generating a consumption of 29.35 million yuan, a year-on-year increase of 118% [1] - During the Qingming Festival, monitored sales in key sectors reached 10.58 million yuan, up 12.14% year-on-year [1] - The "May Day" holiday saw sales in key commercial enterprises approach 800 million yuan, with monitored retail enterprises reporting a total sales of 35.8 million yuan, a 5.68% increase year-on-year [1] - The Dragon Boat Festival recorded total sales of 9.43 million yuan from 21 monitored retail and catering enterprises, marking an 11.07% year-on-year growth [1] Group 2: Policy Impact - The implementation of new consumption policies, including a "replace old with new" initiative, has been crucial in stimulating sustainable consumption growth and economic circulation [2] - The government has introduced various measures such as distributing 4 million yuan in consumption vouchers and expanding the scope of the "replace old with new" policy, which has provided solid support for the consumption market [2] - The policies have shifted consumer behavior from short-term spikes in spending to a more sustained growth pattern, enhancing the overall resilience of the consumption market [2] Group 3: Market Dynamics - The "replace old with new" policy has significantly impacted the market, with companies like New Star Appliances reporting a 23% year-on-year sales increase during the "618" shopping festival due to effective strategies and government support [3] - New Star Appliances achieved sales exceeding 32 million yuan during the summer consumption season, indicating strong consumer demand driven by policy support [5] - The opening of new commercial complexes, such as Xinma Wuyue Plaza and Hengtai City, has attracted significant foot traffic and sales, with 560,000 visitors and sales of 25 million yuan recorded in just ten days for Xinma Wuyue Plaza [5][7]
湖南省2025年加力扩围支持大规模设备更新和消费品以旧换新政策汇编
Sou Hu Cai Jing· 2025-07-13 09:02
Group 1 - The core viewpoint of the article emphasizes Hunan Province's proactive response to national policies by implementing large-scale equipment updates and consumer goods replacement programs in 2025, creating a comprehensive policy system covering multiple fields and categories [1][41][39]. Group 2 - In the area of equipment updates, Hunan Province has expanded its focus to include electronic information, safety production, and facility agriculture, in addition to traditional sectors like industry and energy [1][42]. - The province is implementing loan interest subsidy policies, with a central government subsidy of 1.5 percentage points, and is applying for additional subsidies from national long-term special bonds to reduce financing costs for businesses [1][42]. - There is an emphasis on evaluating and diagnosing existing equipment, legally eliminating outdated and inefficient devices, and strengthening project reserves [1][42]. Group 3 - The consumer goods replacement program covers various categories, including automobiles, where subsidies for scrapping old vehicles and purchasing new energy vehicles can reach 20,000 yuan, and for fuel vehicles, up to 15,000 yuan [1][2]. - In the home appliance sector, the subsidy categories have expanded to 16 types, with subsidies ranging from 15% to 20% based on energy efficiency ratings, and a maximum subsidy of 2,000 yuan per item [1][2]. - Digital products such as smartphones and tablets are eligible for a 15% subsidy, with a maximum of 500 yuan per item [2][23]. Group 4 - The transportation sector has seen an expansion of the subsidy scope for scrapping old operational trucks to include those meeting the National IV emission standards, with an average subsidy of 80,000 yuan for new energy city buses and battery updates [2][9]. - The agricultural machinery subsidy has been broadened to 27 categories, with increased subsidy standards for specific equipment, such as a maximum of 80,000 yuan for cotton-picking machines [2][11]. Group 5 - Hunan Province is focusing on financial supervision and a clear central-local cost-sharing mechanism, with the central government covering 85%, 90%, and 95% of costs for eastern, central, and western regions, respectively [2][32]. - The province is optimizing the subsidy process by simplifying application procedures and enhancing market supervision to combat price fraud and subsidy abuse [2][36].