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聊城“以旧换新”激发市场新活力
Qi Lu Wan Bao· 2025-10-21 23:15
Core Insights - The city of Liaocheng has implemented a robust "renewal" program supported by special long-term government bonds to stimulate consumer spending through trade-in initiatives for various products [1][2] Group 1: Economic Impact - In 2024, the city issued a total of 606.53 million yuan in subsidies, benefiting 207,000 consumers and directly driving 4.1 billion yuan in large-scale consumption [1] - The total retail sales of consumer goods reached 108.53 billion yuan in 2024, marking a year-on-year growth of 7.1%, with automotive retail sales increasing by 18.5% and home appliance sales by 11.8% [1] Group 2: Policy Expansion - The "renewal" policy will be optimized and expanded in 2025, increasing the categories of home appliances from 8 to 12 and home renovation from 3 to 5, while also adding subsidies for mobile digital products and including vehicles meeting National IV emission standards in the trade-in program [2] - The expanded policy has already driven 5.1 billion yuan in consumption, indicating a sustained increase in market activity [2] Group 3: Digital Innovation - Liaocheng has launched the "Hui Xun Huan" digital platform, the first of its kind in the province, to facilitate the trade-in process across multiple product categories, enhancing efficiency in subsidy verification by over 80% [2] - Since 2024, the platform has facilitated the recycling of 533,800 home appliances and the purchase of 769,400 new items, achieving a trade-in conversion rate of 79% and directly promoting 3.04 billion yuan in green and smart appliance consumption [2]
超6亿补贴撬动51亿消费!聊城“以旧换新”激发市场新活力
Qi Lu Wan Bao Wang· 2025-10-17 02:00
Core Insights - The Chinese government has allocated long-term special bond funds to support the consumption upgrade program, particularly focusing on trade-in initiatives for consumer goods [1][2] - The city of Liaocheng has implemented a robust consumption upgrade strategy, resulting in significant economic impacts and consumer engagement [1][2] Group 1: Consumption Upgrade Impact - In 2024, Liaocheng's consumption upgrade initiatives have issued subsidies totaling 606.53 million yuan, benefiting 207,000 consumers and directly driving large-scale consumption by 4.1 billion yuan [1] - The total retail sales of social consumer goods in Liaocheng reached 108.53 billion yuan in 2024, marking a year-on-year growth of 7.1%, with automotive retail sales increasing by 18.5% and home appliance sales by 11.8% [1] Group 2: Policy Expansion and Digital Innovation - The consumption upgrade policy in Liaocheng will be further optimized in 2025, expanding the categories eligible for trade-in subsidies from 8 to 12 for home appliances and from 3 to 5 for home decoration, while also including digital products and certain fuel vehicles [2] - The "Hui Xun Huan" digital platform has been established as a comprehensive service model for the trade-in program, enhancing efficiency by over 80% in subsidy verification and achieving a trade-in conversion rate of 79% [2] - The platform has successfully recycled 533,800 home appliances and facilitated the purchase of 769,400 new items, contributing 3.04 billion yuan to green and smart home appliance consumption [2]
创意体验消费、文商旅体融合、政策持续发力,这个国庆中秋假期——新场景新玩法 带旺人气带火消费
Si Chuan Ri Bao· 2025-10-08 23:56
Core Insights - The overall sales revenue of 550 key commercial enterprises in Sichuan reached 4.84 billion yuan, marking a year-on-year increase of 3.9% [1] - Offline consumption in the province totaled 81.216 billion yuan during the holiday, reflecting a growth of 2.08% year-on-year, with retail consumption at 51.966 billion yuan, up 3.13% [1] Group 1: New Consumption Scenarios - The "Shu Li An Yi" new consumption scenarios attracted over 18 million visitors and generated sales exceeding 5.5 billion yuan during the holiday [3] - Various creative and experiential activities were organized, such as the "Super IP Gathering" in Chengdu, which featured multiple themed areas and attracted significant foot traffic [2] - The East District Memory market in Chengdu saw over 800,000 visitors during the holiday, with the first two days alone attracting over 210,000 visitors [2] Group 2: Integration of Culture, Commerce, and Sports - The "Chuan Chao" events spurred a surge in consumer interest, with localities offering tourism consumption vouchers and organizing various promotional activities [4] - Cities like Mianyang and Deyang hosted shopping seasons and festivals to capitalize on the "Chuan Chao" events, enhancing the local economy [4] Group 3: Consumer Incentives and Policies - Sichuan issued 400 million yuan in "Shu Li An Yi" consumption vouchers, benefiting key sectors and providing discounts exceeding 1 billion yuan [6] - Yibin introduced a "three-free" policy to enhance consumer engagement, distributing 30 million yuan in consumption vouchers [7] - The province's policies, including trade-in programs and consumer subsidies, have led to significant increases in consumer demand, with automotive and home appliance upgrades driving substantial sales [7]
商都郑州跑出开放“加速度”
Zheng Zhou Ri Bao· 2025-09-22 00:53
Core Viewpoint - Zhengzhou is enhancing its international trade capabilities and positioning itself as a hub for global commerce through innovative policies and strategic initiatives aimed at boosting foreign trade and investment [1][2][4]. Group 1: International Trade and Economic Growth - Zhengzhou's foreign trade has shown significant growth, with a total import and export value of 3634.9 billion yuan in the first eight months of the year, representing a year-on-year increase of 27.7% [4]. - The city has successfully attracted foreign investment, with foreign-invested enterprises achieving an import and export value of 779.1 billion yuan in the first half of the year, a year-on-year increase of 83.2% [5]. Group 2: Policy Innovations and Institutional Reforms - Zhengzhou has implemented a series of institutional innovations, with 394 innovation results formed in the past eight years, 14 of which have been replicated nationwide [2][3]. - The city is focusing on optimizing the business environment at ports and enhancing cross-border trade facilitation through new models such as "zone-port integration" [3]. Group 3: Global Connectivity and Partnerships - Zhengzhou has established trade relations with 226 countries and regions, with the EU, ASEAN, Japan, India, and the US being the top five trading partners [7]. - Recent international cooperation initiatives include trade negotiations with Brazil and Chile, and the signing of 13 key cooperation projects during the "Air Silk Road" forum in Kuala Lumpur [7][8]. Group 4: Infrastructure and Logistics Development - The city is enhancing its logistics capabilities with new transportation models that reduce cargo damage and improve transfer efficiency at air cargo stations [2]. - Zhengzhou is actively integrating into global supply chains and enhancing its logistics infrastructure to support its growing trade activities [6].
三部门联合印发!优供给促消费稳出口,轻工业稳增长方案出台
Zheng Quan Shi Bao· 2025-09-20 01:04
Core Viewpoint - The "Light Industry Stabilization and Growth Work Plan (2025-2026)" aims to enhance the role of the light industry in stabilizing growth, promoting consumption, and improving livelihoods, amidst increasing international uncertainties and domestic demand challenges [1][2]. Group 1: Key Objectives - The plan outlines that by 2025-2026, the light industry will play a more significant role in stabilizing growth and promoting consumption, with key sectors showing stable growth and operational efficiency [1]. - It targets the rapid development of new growth points such as smart home products, elderly and infant goods, and sports leisure fashion products, with the goal of promoting 300 upgraded and innovative products [1][2]. Group 2: Tasks and Strategies - The plan emphasizes three main tasks for quality supply: accelerating product innovation, enhancing quality assurance, and strengthening brand cultivation, including actions to adapt supply and demand in consumer goods [2]. - In promoting consumption, the plan will continue to support "old-for-new" exchanges for appliances and expand into health, elderly care, and cultural tourism sectors, leveraging artificial intelligence in the light industry [2]. - For exports, the plan supports leading enterprises in sectors like home appliances and furniture to accelerate global brand building and encourages the development of cross-border e-commerce and overseas service stations [2]. Group 3: Implementation and Corporate Responsibility - The plan calls for market participants to actively engage in its implementation, focusing on technology leadership, quality pricing, brand building, and optimizing global layouts, while urging companies to phase out inefficient capacities [3].
群众工作札记 | 推动“两新”政策落地生根
Zhong Yang Ji Wei Guo Jia Jian Wei Wang Zhan· 2025-09-16 00:29
Core Viewpoint - The "Two New" policy is driving a consumption upgrade wave in Longyou County, leading to increased economic activity and consumer satisfaction through initiatives like trade-in programs for various products [1][2]. Group 1: Policy Implementation - The county's supervisory bodies are focusing on ensuring the effective execution of the "Two New" policy by establishing a three-tiered mechanism for responsibility and accountability [1]. - A weekly scheduling and bi-monthly reporting system has been implemented to monitor the progress of the policy's execution and ensure that responsibilities are clearly defined [1]. Group 2: Financial Efficiency - The county has introduced 20 supporting measures for equipment updates and trade-in programs, significantly improving the efficiency of fund allocation from an average of 45 days to 15 working days [2]. - As of June, the county has utilized 40.71 million yuan in national bond funds for trade-in programs, which has stimulated 300 million yuan in consumer spending, providing a strong boost to the local economy [2]. Group 3: Regulatory Oversight - A combination of offline inspections and online data analysis has been employed to prevent pricing issues and ensure compliance with the policy [3]. - The county has conducted 18 inspections of subsidy fund usage and has addressed issues related to policy execution, including the handling of four individuals for violations [3]. - Training sessions for merchants have been organized to promote transparency and ensure that consumers are well-informed about the policies and pricing [3].
家居焕新消费季在辽宁启动
Liao Ning Ri Bao· 2025-08-30 00:47
Core Insights - The "Home Renovation Consumption Season" event was launched on August 29 in Shenyang, focusing on enhancing consumer experience in home improvement and renovation [1] - The event aims to promote high-quality supply to meet consumer demands for quality home furnishings, emphasizing themes of green, smart, and elderly-friendly home renovations [1] Group 1 - The event is part of the "Buy in China" initiative for 2025 and has been held for four consecutive years, serving as a significant platform for promoting home consumption [1] - Various well-known companies such as JD.com, IKEA, Haier, and others showcased over a hundred home renovation products, offering incentives like free design services and personalized customization [1] - Real estate companies and financial institutions actively participated, promoting discounts and financial support to enhance consumer engagement [1] Group 2 - The provincial commerce department plans to leverage this event to strengthen collaboration among various departments, including commerce, housing, and civil affairs [2] - The initiative aims to create a one-stop experience for consumers by integrating quality housing resources with smart, energy-efficient, and environmentally friendly home appliances and renovations [2]
消费新场景丨以旧换新“换”出消费新动能
Yang Guang Wang· 2025-08-08 00:45
Core Insights - The article discusses the promotion of the "old-for-new" consumption policy in China, which has significantly stimulated consumer spending and contributed to the upgrade of industries [1] Group 1: Policy Impact - As of July 16, 2.8 billion people have applied for the "old-for-new" subsidy, leading to sales exceeding 1.6 trillion yuan [1] - The policy has expanded to include various sectors such as automotive, home appliances, and home renovation, promoting a shift towards smarter and greener consumption [1] Group 2: Consumer Behavior - Consumers are attracted to promotions like "old-for-new" and significant price reductions, with examples showing air conditioners originally priced over 3,000 yuan being available for as low as 1,000 yuan after subsidies [1] - High-tech and efficient products are gaining popularity among consumers, enhancing their quality of life [1] Group 3: Industry Transformation - The "old-for-new" policy is facilitating industrial upgrades, pushing industries towards smart and high-end transformations [1] - The trend towards low-carbon lifestyles is becoming more prevalent as a result of these policies [1]
提振消费进行时 | 广西恢复开展汽车置换更新补贴活动
Guang Xi Ri Bao· 2025-07-31 01:49
Core Points - Guangxi will resume the 2025 automobile replacement subsidy program starting July 31 to stimulate the automotive consumption market and ensure policy benefits reach consumers [1][2] - The subsidy standards for the program will remain unchanged from the first half of the year, with specific amounts allocated based on the price of the vehicles purchased [1] - The program will run from July 31 to December 31, 2025, and will include various promotional offers from local authorities and automotive sales enterprises [1] Subsidy Details - For new energy passenger vehicles, subsidies are as follows: 0.8 million for vehicles priced at or below 80,000, 1.3 million for those priced between 80,000 and 200,000, and 1.5 million for vehicles above 200,000 [1] - For fuel passenger vehicles, subsidies are: 0.7 million for vehicles priced at or below 80,000, 1.1 million for those priced between 80,000 and 200,000, and 1.3 million for vehicles above 200,000 [1] Consumer Engagement - Since the implementation of the policy, 582.5 million consumers have benefited from subsidies totaling 49.2 billion, leading to sales of 343.7 billion [2] - The new subsidy program will adopt a "buy first, then subsidize" model with daily limits on the subsidy amount to ensure more consumers can successfully apply [2] - Additional subsidy activities for home appliances, 3C digital products, electric bicycles, and home renovations will also be resumed in early August to maintain market momentum [2]
“国补”第三批资金已下达!以旧换新后续重点在哪?
Xin Hua Wang· 2025-07-28 09:39
0:00 "部分购新,和大部分以旧换新品牌都有一定政策补贴。目前整体换新率在15%左右。"7月27日,北京 某3C品牌门店工作人员向记者描述市场情况时提到,"尤其是家电和数码产品,现在来咨询以旧换新补 贴的顾客比以前多了。" 涵盖哪些领域? 根据国务院发布的《推动大规模设备更新和消费品以旧换新行动方案》,以旧换新主要涉及汽车、家电 以及家装厨卫等消费品。各地根据本地情况对不同家电品类以旧换新进行支持。今年以来,还增加了手 机、平板、洗碗机等新品类。部分省份根据自身情况,将咖啡机、扫地机器人等也纳入了补贴范围。以 北京为例,对智能家居单品补贴最高可达2000元。 如何领取"国补"? "'国补'整体操作流程都比较清晰,在小程序点击授权即可参与,到店工作人员都会帮助顾客操作。"北 京某3C品牌门店工作人员告诉记者。 累计进度如何? 今年中央安排超长期特别国债支持消费品以旧换新的资金总规模是3000亿元。财政部经济建设司副司长 吴盖7月25日表示:"1月和4月,财政部已分两批累计预拨超长期特别国债资金1620亿元。近期,财政部 配合国家发展改革委测算确定了各地区2025年资金规模,并下达第三批超长期特别国债资金690 ...