中新网上海9月26日电 (记者郑莹莹)由上海市人民政府、联合国教科文组织共同主办的2025世界设计之 都大会(WDCC2025)于9月25日至9月28日在上海举办。 上海自2010年加入联合国教科文组织"创意城市网络"以来，其"设计之都"建设成效显著，创意设计产业 蓬勃发展，相关产业规模已超1.6万亿元；累计培育21家国家级工业设计中心、200家(上海)市级设计创 新中心。 记者走访今年的大会展区发现，在设计力量的加持下，"悦己消费"越来越受年轻人追捧。 9月25日至9月28日，2025世界设计之都大会(WDCC2025)在上海举办。中新网记者郑莹莹摄 火爆全球的泡泡玛特今年再度参展，以THE MONSTERS"怪味便利店"系列为主题。展区"小而美"，吸 引高人气。 在该展台旁，得物展出与泡泡玛特联名的一款限量收藏款Molly潮玩公仔，也吸引不少参观者打卡。 9月25日至9月28日，2025世界设计之都大会(WDCC2025)在上海举办。中新网记者郑莹莹摄 潮玩已经超越"玩具"的范畴，成为年轻人情绪价值的载体。 一方面，年轻群体越来越愿意为好设计买单，愿意为情绪价值买单。另一方面，好设计带来的社交属 性，也是 ...

Core Insights - 2025 is a milestone year for Miaokelando and the entire Chinese cheese industry, marking ten years since the company entered the cheese market and significantly contributing to the "cheese enlightenment" in China [1] - The company aims to enhance the domestic cheese industry by increasing technological investment and developing a complete cheese supply chain, focusing on high-quality local milk sources [2] - The founder believes that the cheese category is emerging as a high-value segment in the context of China's economic growth and consumer trends towards health and quality [2] Industry Development - The Chinese cheese market is expected to exceed a trillion yuan, driven by four significant trends: integration with traditional Chinese cuisine, rapid development of "two oils and one cheese" (cream, butter, and original cheese), increased demand for solid dairy products, and opportunities for domestic innovation and product development [3] - The company plans to implement "two core strategies" and "five strategic guarantees" to attract more enterprises into the cheese sector and expand the market [3]

Core Insights - The year 2025 marks a milestone for China's cheese industry, with Miaokelan Duo celebrating its tenth anniversary in the cheese sector, contributing to the "cheese enlightenment" in the market [1] - The event "Gathering Strength, Creating the Future" highlighted the importance of product differentiation in the cheese market, emphasizing the need for innovation and clear positioning to capture market share [2] - The demand for cheese is expected to grow due to rising health awareness, diverse consumer needs, and an increasing young consumer demographic, providing a broad market space for the cheese industry [2] Company Strategies - Miaokelan Duo aims to enhance its product offerings by focusing on functional cheese products and exploring new categories such as ginseng cheese, collaborating with local authorities for joint research and development [3] - The company plans to implement a dual strategy of "TOB TOC" and "mergers and acquisitions," targeting both business clients and end consumers, while also expanding internationally [4] - The five strategic guarantees for Miaokelan Duo include product innovation, brand upgrading, quality excellence, cost efficiency, and organizational development [4] Market Trends - The penetration of cheese into traditional Chinese diets is expected to increase, driven by consumer upgrades and the rapid development of related dairy products [5] - The shift towards solid dairy products will require more raw milk, which will help balance supply and demand in the dairy farming sector, potentially leading to a cheese market exceeding 100 billion yuan [6] - The domestic production of cheese raw materials and innovative cheese products is anticipated to accelerate, resulting in significant industry expansion and attracting more companies to the cheese market [6]

Core Insights - The Chinese cheese industry is experiencing significant growth, driven by consumer demand for high-quality, nutritious products and supported by favorable policies [2][3][4] - Miaokelan Duo aims to achieve cumulative revenue of 19.9 billion yuan over three years, focusing on product innovation and market penetration to elevate the cheese consumption trend in China [1][6] Group 1: Market Potential - As of 2023, China's retail cheese consumption has reached parity with Japan, yet per capita consumption remains low at 200 grams compared to 2000 grams in Japan, indicating substantial growth potential [2][3] - The cheese market in China is projected to exceed 30 billion yuan by 2025, supported by government initiatives and increasing consumer health awareness [2][3] Group 2: Company Strategy - Miaokelan Duo is implementing a dual-driven strategy (B+C) to enhance brand value and product matrix, aiming to lead the transition from milk consumption to cheese consumption [1][6] - The company has established a comprehensive supply chain and quality management system to ensure product safety and innovation in cheese production [1][5] Group 3: Financial Performance - In 2024, Miaokelan Duo reported revenue of 4.844 billion yuan, with a 6.92% increase in cheese business revenue and a significant net profit growth of 89.16% [6] - The company aims for a cumulative revenue of no less than 19.9 billion yuan and a net profit of at least 990 million yuan from 2025 to 2027 [6][7] Group 4: Industry Trends - The cheese segment is recognized as a rapidly growing and active market within the dairy industry, with retail cheese product sales growing at an annual rate of 21% from 2015 to 2022 [3][4] - The industry is shifting towards high-value, refined processing of dairy products, with a focus on original cheese production and innovative snack products [2][5]

Core Viewpoint - The Chinese dairy industry is undergoing a deep adjustment period, with traditional liquid milk consumption growth slowing down, while cheese is emerging as a high-growth segment driven by consumption upgrades and policy support, becoming a new battleground for leading dairy companies [1][2]. Industry Overview - The dairy sector has shown significant differentiation in the capital market, with traditional liquid milk giants like Yili and Mengniu experiencing stock price declines of around 3% to 4%, while companies like China Feihe and Miaokelando in the cheese segment have seen stock price increases of over 5% and 64% respectively, indicating positive market expectations for cheese [1]. - The cheese market in China is still in its early development stage, with a current consumer penetration rate of less than one-third, significantly lower than that of low-temperature yogurt [2][4]. Company Performance - Miaokelando reported a revenue of 1.233 billion yuan in Q1, a year-on-year increase of 6.26%, with a net profit of 82.4 million yuan, marking a substantial year-on-year growth of 114.88% [4]. - The company aims to achieve a cumulative revenue of no less than 19.9 billion yuan and a net profit of no less than 990 million yuan from 2025 to 2027, reflecting confidence in consumer recovery and industry growth [6]. Market Dynamics - The current low price of raw milk presents a rare opportunity for companies to optimize their cost structures, with the average price of fresh milk in major production areas dropping to 3.06 yuan per kilogram, a decrease of 8.4% year-on-year [4][5]. - The dairy industry has entered a phase of oversupply since 2018, primarily due to a lack of product diversity and saturation in overall milk consumption [4]. Strategic Initiatives - Miaokelando is focusing on enhancing its cheese production capabilities, with plans for a new factory in Jilin expected to be operational next year to improve supply chain efficiency and cost competitiveness [2]. - The company is adopting a dual strategy targeting both B-end (industrial catering) and C-end (household consumption) markets, with C-end expected to contribute approximately 65% and B-end around 35% of its business by 2024 [7]. Retail Trends - The retail landscape is undergoing significant changes, with emerging channels like membership stores and snack retailers gaining traction, prompting Miaokelando to adapt its strategies to align with these trends [7]. - The company is committed to deepening its engagement with new retail channels and optimizing traditional e-commerce operations to capture market opportunities [8].

Core Viewpoint - The company reported a strong performance in Q1 2025, with significant growth in revenue and net profit, driven by an optimized revenue structure and integration of Mengniu cheese [1][2]. Financial Performance - In Q1 2025, the company achieved revenue of 1.233 billion yuan, a year-on-year increase of 6.3%, and a net profit of 82 million yuan, up 114.9% year-on-year [1]. - Basic EPS reached 0.164 yuan per share, reflecting a 115.8% increase compared to the previous year [1]. - The adjusted gross margin and net margin were 31.5% and 6.7%, respectively, with year-on-year increases of 2.82 and 3.38 percentage points [1]. Revenue Breakdown - Cheese business revenue reached 1.03 billion yuan, a 31.2% increase year-on-year, accounting for 84.0% of total revenue [2]. - Trade business revenue was 101 million yuan, up 22.7%, while liquid milk revenue was 95 million yuan, increasing by 17% [2]. - The company saw a 30.6% increase in revenue from distribution channels, totaling 959 million yuan, and a 26.3% increase from direct sales channels, totaling 165 million yuan [2]. Channel and Regional Performance - The number of distributors increased by 67.4% year-on-year, with a net addition of 249 distributors in Q1 2025 [2]. - Revenue by region showed that the North, Central, and South regions generated 464 million, 514 million, and 248 million yuan, respectively, with the Central region growing rapidly and accounting for 41.9% of total revenue [2]. Strategic Initiatives - The company launched stock option and employee stock ownership plans aimed at achieving a profit CAGR of over 50% in the next three years, reflecting confidence in consumption recovery and industry growth [3]. - The integration with Mengniu cheese is expected to yield synergies in branding, channels, and supply, contributing to sustained profit improvement [3]. Market Trends - A temporary rebound in birth rates in China is anticipated to support mid-term improvements, with various local governments implementing supportive policies for childbirth [4]. - The company is focusing on developing cheese products tailored for the elderly, addressing nutritional needs and health benefits [4]. Investment Outlook - The cheese segment is identified as a high-growth area within the dairy industry, aligning with consumer trends and national policy directions [5]. - The company is positioned to benefit from external improvements and strategic execution, with expected EPS of 0.22, 0.41, and 0.63 yuan per share for 2024-2026, corresponding to PE ratios of 86.8x, 47.5x, and 30.5x [6].

Core Viewpoint - The company reported strong financial performance in Q1 2025, with revenue and net profit exceeding expectations, driven by better-than-expected performance in the restaurant and household cheese segments [1][2]. Financial Performance - Q1 2025 revenue reached 1.23 billion yuan, a year-on-year increase of 6.26% - Net profit attributable to shareholders was 82.397 million yuan, up 114.88% year-on-year - Deducted net profit was 64.941 million yuan, reflecting a year-on-year growth of 110.23% [1]. Development Trends - Cheese revenue showed a strong recovery, with significant contributions from the restaurant and household cheese segments - The company anticipates double-digit year-on-year growth in cheese revenue for Q1 2025, despite overall revenue growth of 6.3% being slower due to a focus on cheese and a reduction in trading business - The company has introduced new products, such as cheese sticks and cheese spreads, which have contributed to growth in the ready-to-eat nutrition segment [2]. Product Structure and Cost Management - Gross margin improved by 2.8 percentage points to 31.5% in Q1 2025, attributed to a decrease in low-margin trading and liquid milk revenue, lower costs of some raw materials, and economies of scale in cheese revenue - Sales expense ratio decreased by 2.7 percentage points due to reduced advertising and promotional expenses, while management expense ratio remained stable - Net profit margin increased by 3.4 percentage points to 6.7% [3]. Profit Forecast and Valuation - The company raised its net profit forecasts for 2025 and 2026 by 6.3% and 5.9%, respectively, due to better-than-expected performance in the restaurant and household cheese segments - The current trading P/E ratio is 43.4 times for 2026, with a target price increase of 40% to 28 yuan, corresponding to a P/E of 48.6 times for 2026 and an upside potential of 5.8% - The long-term growth potential in the cheese sector is significant, maintaining an outperform rating relative to the industry [4].