【#北京老字号师傅抻的龙须面能穿针#】#孙楚泊成非遗体验官带你逛吃北京# 1月8日，来自中国歌剧 舞剧院的演奏员孙楚泊以"非遗体验官"的身份，参加了"逛吃北京240小时——味遇京城 全球共享"推介 活动，走进老字号同和居，通过艺术与美食的碰撞，向世界推介北京文化与非遗魅力。活动现场，孙楚 泊手持竹笛吹响一曲《福到万家》；同和居的首席面点师张刚则随乐曲节奏展示起抻面绝技，一团面在 他手中抻、拉、抖、摔。一曲奏罢，面团历经14扣抻拉，已变为1.6万余根细如发丝的龙须面。孙楚泊 拿起一根细针，随手拈起一根面，便能轻松穿过针眼。"这不仅是手艺，更是艺术！这就是非遗技艺的 精湛与传承人的匠心！"孙楚泊赞叹道。据悉，"逛吃北京240小时"活动，旨在借助240小时过境免签政 策契机，将文化体验、商业消费、旅游推广与体育健康融合，展现北京的城市形象与文化底蕴，进一步 激发国内外游客对北京文化旅游的兴趣与热情。在此次活动现场，中国烹饪大师、同和居鲁菜烹制技艺 第六代传承人武根深，生动讲解了同和居菜品背后的人文故事与技艺精髓。孙楚泊和致力于北京当代餐 饮文化研究的美食达人程胜表示，从武根深大师的讲解中体会到了北京饮食文化的传承与 ...

转自：北京日报客户端 1月8日，来自中国歌剧舞剧院的演奏员孙楚泊以"非遗体验官"的身份，参加了"逛吃北京240小时——味 遇京城 全球共享"推介活动，走进老字号同和居，通过艺术与美食的碰撞，向世界推介北京文化与非遗 魅力。 孙楚泊（右二）与"首席美食推荐官"程胜（右一）在同和居欣赏抻面绝技。 活动现场，孙楚泊手持竹笛吹响一曲《福到万家》；同和居的首席面点师张刚则随乐曲节奏展示起抻面 绝技，一团面在他手中抻、拉、抖、摔。一曲奏罢，面团历经14扣抻拉，已变为1.6万余根细如发丝的 龙须面。孙楚泊拿起一根细针，随手拈起一根面，便能轻松穿过针眼。"这不仅是手艺，更是艺术！这 就是非遗技艺的精湛与传承人的匠心！"孙楚泊赞叹道。 据悉，"逛吃北京240小时"活动，旨在借助240小时过境免签政策契机，将文化体验、商业消费、旅游推 广与体育健康融合，展现北京的城市形象与文化底蕴，进一步激发国内外游客对北京文化旅游的兴趣与 热情。在此次活动现场，中国烹饪大师、同和居鲁菜烹制技艺第六代传承人武根深，生动讲解了同和居 菜品背后的人文故事与技艺精髓。孙楚泊和致力于北京当代餐饮文化研究的美食达人程胜表示，从武根 深大师的讲解中体会到了 ...

同时，深受年轻人追捧的"故宫妆造"热度持续攀升。美团数据显示，12月第二周以来，"故宫妆造"搜索 量环比上周激增超67%，北京、沈阳、广州、天津、南京等地用户搜索最为活跃。此外，"故宫文创伴 手礼""故宫附近美食""故宫下午茶""故宫附近酒店民宿"搜索量均上涨超100%。 北京商报讯(记者郭缤璐)12月12日，北京今年入冬以来的初雪如约而至，古装打卡和铜锅涮肉成初雪标 配，搜索热度飙升。美团数据显示，"涮肉"相关搜索量显著攀升，其中"南门涮肉"搜索量同比激增 107%，"铜锅涮肉"同比增长96%。八爷涮肉(王府井（600859）故宫店)、牛街清真满恒記(平安里西大 街店)、北平三兄弟涮肉(簋街店)、南门涮肉(天坛店)等门店，纷纷跻身搜索热度前列。 ...

美食与趣味同享，活动现场不少消费者专程携家人前来打卡，手持PASS卡穿梭于各个摊位之间，集章打卡赢取纪 念礼品。活动现场消费者还可以挑选到昌平本地的特色农产品与好物，好吃、好玩、好拍、更好逛好买。 在北京寒意渐浓的冬日，一场热气腾腾的涮肉盛宴飘香登场。12月7日，"昌平区2025年涮肉美食节"在昌平区玖耀 里商街正式启动。本次活动由昌平区商务局主办，通过"1+3+N"多元活动体系，全面激活区域冬季消费活力。 本次美食节用一锅热气点燃消费"暖经济"。活动现场汇聚了阳坊涮肉、巴图锡盟羊肉等地域品牌；海底捞、呷哺 呷哺等知名火锅企业；以及北冰洋、昌平文旅集团等本土企业在内的近30家品牌机构，共同打造出"涮肉+文创 +农产品"多元融合的消费场景，让市民一站式品尝美食、体验文化、感受昌平风情。 编辑/汪浩舟 （北京青年报客户端） 据悉，首场"涮肉+滑雪"于12月20日-21日在军都山滑雪场举办，游客可在暖意空间享用正宗涮肉，感受"冰雪激情 邂逅滚烫滋味"的冰火交融之趣；第二场"涮肉+温泉"将于2026年1月10日-11日登陆小汤山九华山庄，依托当地悠 久温泉底蕴，品味鲜香涮肉；"涮肉+采摘"活动定于明年1月24日-25 ...

Core Viewpoint - The "warm economy" in Xi'an is thriving as temperatures drop, influencing various sectors from food to home appliances and experiential consumption [1][5][10] Group 1: Food and Beverage Sector - Traditional hot foods and new-style hot drinks are gaining popularity, with significant increases in customer traffic at local eateries [3][5] - Data from Meituan shows that the search volume for "hot pot" and "shabu-shabu" in Xi'an has surged by 438.6% and 322.4% respectively compared to the same period last year [5] - Sales of hot pot-related dishes have increased by 360.99%, while shabu-shabu dishes have seen a rise of 423.82% year-on-year [5] Group 2: Home Appliances - Energy-efficient heating appliances, such as electric heaters and smart electric blankets, are becoming popular, supported by government subsidies [7][9] - The sales of home warming products, including plush bedding and hand warmers, have seen a notable increase in recent weeks [7] Group 3: Experiential Consumption - The demand for wellness experiences, such as hot spring hotels, has risen, with a 32% increase in searches for these accommodations in Xi'an [10] - The trend indicates a shift from basic heating needs to emotional and experiential satisfaction, reflecting a broader consumer preference for comfort and social experiences [10][12] - The growth in experiential consumption is expected to be sustained as consumers continue to seek emotional comfort and spiritual fulfillment [12] Group 4: Policy Support - The Xi'an Municipal Bureau of Commerce has implemented a subsidy program for green appliances, enhancing consumer enthusiasm for energy-efficient products [9] - This policy allows consumers to receive discounts of up to 15% or a maximum of 2000 yuan on eligible purchases, stimulating the market for energy-saving home appliances [9]

Group 1: Overview of Beijing's Tourism and Culinary Scene - Beijing's tourism market is being revitalized through the establishment of new leisure districts, with six new areas announced by the Beijing Municipal Bureau of Culture and Tourism [1] - These districts are characterized by unique cultural heritage, diverse business models, and innovative leisure experiences, providing rich urban exploration options for residents and tourists [1] Group 2: Importance of Culinary Culture - Culinary offerings in Beijing are a blend of imperial flavors, local snacks, and ethnic specialties, which serve as a significant attraction for tourists seeking to experience the city's culture [3] - The diversity of Beijing's food scene reflects the city's openness, with various regional cuisines gaining popularity among visitors [3][10] Group 3: Challenges in Culinary Tourism - The authenticity of traditional dishes like Douzhi and Jiaoquan is often questioned, as they may not appeal to all tourists, highlighting the need for a balance between cultural authenticity and tourist preferences [5][6] - Many traditional restaurants, including "old brands," face challenges in maintaining quality and attracting both locals and tourists, often relying on pre-made dishes that lack authenticity [9] Group 4: Innovations in Culinary Experiences - New culinary tourism projects, such as "Hutong private kitchen tours" and "intangible cultural heritage workshops," are emerging, focusing on unique dining experiences that cater to evolving tourist demands [7] - Successful examples of culinary tourism include immersive dining experiences that combine traditional cuisine with cultural rituals, attracting both domestic and international visitors [12] Group 5: Marketing and Promotion Strategies - The use of short videos and new media to promote Beijing's culinary culture is seen as a potential avenue for enhancing tourism, emphasizing the importance of authentic storytelling [11] - There is a call for a more refined approach to marketing, avoiding superficial representations of Beijing's culinary heritage and instead focusing on the depth and richness of its food culture [11]

Core Viewpoint - The transformation of the "Dajixiang" area in Beijing's southern region has revitalized the neighborhood, making it a trendy destination that blends historical and modern elements, attracting both locals and tourists [1][4][8]. Group 1: Transformation of Dajixiang - Dajixiang has undergone significant renovations, becoming a commercial and cultural hub that retains its historical architecture while introducing modern shops and cafes [8][9]. - The design of Dajixiang features a three-tiered circular sunken layout, reminiscent of the popular Sanlitun "Taikoo Li," leading to its nickname "Nali Tun" or "Cai Gu Li" [8][9]. - The area has historical significance, dating back to the Yuan Dynasty, and has been reimagined to combine commerce with cultural heritage [8][9]. Group 2: Historical Context of Nancheng - Nancheng, historically viewed as an underappreciated area, has a rich cultural background, having been a bustling commercial center since the Ming Dynasty [4][6]. - The region's historical narrative includes its evolution from a "common people's city" to a more vibrant urban space, reflecting the socio-political changes over centuries [4][6]. - The revitalization of Dajixiang is seen as a turning point for Nancheng, challenging the perception of it being less fashionable compared to other parts of Beijing [4][6]. Group 3: City Walk Experience - The "Cai Shikou City Walk" offers a comprehensive exploration of the area, highlighting historical sites, local culture, and modern amenities [12][18]. - Key attractions include the historical significance of Cai Shikou, which was once a major vegetable market and execution site, now transformed into a lively community space [14][15]. - The walk includes visits to various neighborhoods, such as the Law Source Temple and Niujie, known for its rich cultural heritage and culinary offerings [16][17].

Core Viewpoint - The article discusses the phenomenon of long queues at popular restaurants in major Chinese cities, particularly focusing on the experience of dining in Beijing, highlighting the social dynamics and consumer behavior associated with trendy eateries [2][3][4]. Group 1: Restaurant Queuing Culture - In cities like Beijing, the concept of "delicious, cheap, and no queue" is deemed impossible, leading to a culture where people endure long waits for food [2][3]. - The article illustrates the extreme queuing situation at a popular restaurant "烤匠" (Kao Jiang), where customers may wait up to 9 hours to dine, showcasing the lengths people will go to for trendy food experiences [4][5][8]. - The experience of waiting in line often leads to mixed feelings about the food quality, with some customers expressing disappointment after long waits, indicating a potential disconnect between expectation and reality [17][53]. Group 2: Social Media Influence - Social media platforms like 小红书 (Xiaohongshu) play a significant role in driving the popularity of certain restaurants, creating a cycle of hype and disappointment as consumers flock to these locations based on online recommendations [39][41]. - The article notes that the marketing strategies employed by restaurants often lead to a "hunger marketing" trap, where the act of queuing becomes a social experience rather than just a means to enjoy a meal [49][50]. - Consumers are increasingly aware of the pitfalls of following social media trends, developing a critical eye towards the quality of food at highly publicized establishments [40][56]. Group 3: Economic and Cultural Context - The article highlights that in times of economic downturn, dining out becomes one of the few affordable forms of entertainment for young people in urban areas, leading to a surge in demand for trendy eateries [55][56]. - The phenomenon of queuing for food reflects broader societal trends, where young people seek validation and a sense of belonging through shared experiences, even if those experiences are often disappointing [57][58]. - The article concludes that as long as consumer tastes evolve, new restaurants will continue to emerge, perpetuating the cycle of queuing and social media hype [58][59].