Workflow
茅台王子
icon
Search documents
南都电商观察|蔚来起诉五家自媒体;商家曝AI假图退款骗局
Nan Fang Du Shi Bao· 2025-08-21 04:55
主播&达人 1、五个大V号被车企起诉 2、续面事件老板账号被禁止关注 8月20日,蔚来法务部发布公告称,网络账号"繆斯高""陈硕科技""狗哥测评""大彬同学"及"我是大彬同志"恶意诋毁蔚来品牌并传播不实信息。蔚 来已固定相关证据,并将对这些账号持有人采取包括提起诉讼在内的法律措施。 值得注意的是,3月11日,鸿蒙智行法务官方微博也曾发布公告,正式起诉自媒体"我是大彬同学"。今年7月,"我是大彬同学"因违反社区公约被禁 言。 近日,河南郑州"3女带4孩续面"事件持续引发关注。8月19日晚,经搜索平台发现,涉事面馆老板霍先生的短视频平台账号已被禁止关注。 此前,该账号粉丝数因该事件从7万涨至9.7万,被禁后跌至2.3万。目前,该账号的名称及团购信息已更改,并取消了商家认证。 此外,8月18日,涉事面馆老板曾在账号发布了道歉视频,承认"情绪失控、言行过激",并承诺继续提供"无限续面"服务,但被网友认为道歉避重 就轻且坚持不实说法。8月18日晚,涉事面馆暂停营业,餐饮平台也显示店铺暂停营业。 行业&平台 目前,"茅台酱香·万家共享"淘宝闪购店内已上线茅台1935、贵州大曲、茅台迎宾、茅台王子、汉酱等系列商品,覆盖从大 ...
长视频难:爱奇艺营收下滑8亿元,腾讯会员跌300万丨消费参考
21世纪经济报道记者贺泓源、实习生李晴 长视频市场继续收缩。 2025年8月20日,爱奇艺披露了二季报。财报显示,当期,爱奇艺营收同比下滑11%至66.28亿元,跌幅 超8亿元;净亏损为1.337亿元,上年同期净利润为6870万元。 其中,爱奇艺会员收入同比下降9%至40.9亿元,广告收入同比下降13%至12.7亿元,内容分发收入同比 下降37%至4.37亿元,其他收入同比增长6%至8.293亿元。 如此市场环境下,爱奇艺内容成本同比下滑8%至37.8亿元。 需要注意的是,业绩遇挫的远不止爱奇艺。 腾讯财报显示,截至今年二季度末,腾讯视频视频付费会员数为1.14亿,同比、环比均下滑300万。 爱奇艺创始人龚宇就对外透露,长视频的观众正在流失,特别是最近两三年非常严重。 好在,一些政策正在涌向影视行业。 8月18日晚,国家广播电视总局发文明确,其已于近期印发实施《进一步丰富电视大屏内容 促进广电视 听内容供给的若干举措》。 《若干举措》强调,要多措并举加强内容建设,增加优质广电视听内容供给。实施"内容焕新计划",加 强内容创新;改进电视剧集数和季播剧播出间隔时长等管理政策;改进电视剧内容审查工作,优化机 制、提 ...
马云拿下茅台大单
Sou Hu Cai Jing· 2025-08-21 01:53
Core Viewpoint - Alibaba's Taobao Flash and Meituan Flash have both entered into deep collaborations with Kweichow Moutai, intensifying competition in the instant retail sector, particularly in high-end liquor delivery services [1][9][24]. Group 1: Collaboration Details - Kweichow Moutai has partnered with Taobao Flash to launch over 1,000 official stores under the "Moutai Aroma · Shared by Thousands" initiative, offering a "30-minute delivery" service for genuine Moutai products [1][8]. - Taobao Flash will integrate with Moutai's 270 experience centers and over 6,500 themed terminal stores nationwide, enhancing its high-end liquor offerings [8][24]. - Meituan Flash has also announced a similar partnership with Moutai, providing a comparable 30-minute delivery service for Moutai products [9][14]. Group 2: Competitive Landscape - The competition between Alibaba and Meituan is characterized by direct comparisons in store coverage and delivery efficiency, as both platforms aim to attract high-net-worth users and increase consumer traffic [14][24]. - Recent data indicates that Taobao Flash's daily order volume exceeded 100 million for three consecutive days, with a notable increase in market share over Meituan Flash, although Meituan still maintained a lead on certain days [23][24]. - Both companies are expanding their instant retail strategies, with Alibaba integrating its resources across various platforms and Meituan enhancing its logistics through partnerships with convenience store chains [17][19][30]. Group 3: Broader Industry Implications - The competition extends beyond high-end liquor, as both companies are actively engaging in various dimensions such as rider recruitment and membership systems, indicating a multi-faceted rivalry [24][30]. - The partnerships with Moutai serve as a significant indicator of the escalating competition in the instant retail market, which is crucial for both companies' long-term positioning in the trillion-dollar instant consumption market [24][30].
泡泡玛特王宁“今年营收300亿很轻松”;辛巴第五次退网
Sou Hu Cai Jing· 2025-08-20 23:47
Group 1: Pop Mart's Performance - Pop Mart reported a revenue of 13.88 billion yuan for the first half of 2025, representing a year-on-year increase of 204.4% [1] - The founder Wang Ning projected that the company's annual revenue could reach 30 billion yuan easily [1] - The Americas market showed remarkable growth with a staggering increase of 1142.3% [1] - Plush toys generated 6.14 billion yuan in revenue, surpassing the sales of figurines for the first time, with the LABUBU series contributing 34.7% to total revenue [1] - To address supply shortages, the production capacity for plush toys has been ramped up to 30 million units per month, a tenfold increase compared to the same period last year [1] Group 2: Xinba's Withdrawal from Live Streaming - Xinba announced his permanent exit from the live streaming industry for the fifth time, citing severe lung damage due to chronic bronchitis [3] - The Xin Xuan Group has faced multiple controversies regarding product quality, including issues with sanitary napkins and exaggerated claims about milk powder [3] - The public believes that the company must enhance quality control and rebuild trust following Xinba's departure [3] Group 3: Meituan's International Expansion - Meituan's international food delivery brand Keeta officially launched in Doha, Qatar, marking its second entry into the Middle East after Saudi Arabia [3] - The company plans to expand further into more Middle Eastern markets and aims to enter Brazil within a few months [3] Group 4: China Resources Beer Performance - China Resources Beer reported a revenue of 23.942 billion yuan for the first half of 2025, a year-on-year increase of 0.8% [14] - The company's net profit attributable to shareholders rose by 23% to 5.789 billion yuan [14] - The beer business generated 23.161 billion yuan in revenue, with a gross margin increase of 2.5 percentage points to 48.3% [14] Group 5: Three Squirrels New E-commerce Company - Three Squirrels has established a new e-commerce company focusing on the sale of agricultural products and maternal and infant goods [15] - The new company is wholly owned by Three Squirrels and aims to diversify its product offerings [15] Group 6: JD's Response to Market Expansion - JD responded to rumors about expanding its operations outside the Fifth Ring Road in Beijing, clarifying that there are no plans for such expansion [16] - The company is collaborating with existing community stores for its layout in the Beijing area [16] Group 7: LV's Beauty Store Launch - LV opened its first global beauty store in Nanjing, showcasing its strategic ambition in the Chinese market [17] - The store will feature a new beauty series, with global online pre-sales starting on August 25 [17] Group 8: Moutai's E-commerce Initiative - Moutai has partnered with Taobao Flash Sale to launch over 1,000 official stores, offering a "30-minute delivery" service for genuine Moutai products [19] - The initiative aims to connect Moutai's experience centers and over 6,500 themed terminal stores nationwide [19] Group 9: Cainiao's Supply Chain Collaboration - Cainiao has formed a deep supply chain partnership with the national brand Jianlibao, optimizing the direct-to-consumer model [20] - This collaboration aims to reduce logistics costs and enhance consumer experience, with plans to expand the model to Jianlibao's national production bases [20] Group 10: Meituan's Online Reservation Service - Meituan launched an online reservation service for restaurants ahead of the Qixi Festival, responding to increased demand for dining reservations [21] - The service includes a dynamic ranking of popular restaurants based on customer reviews and reservation trends [21]
贵州茅台入驻淘宝闪购 计划全量上线全国6500家门店
"作为白酒行业标杆品牌,茅台广泛的线下布局为全面接入闪购提供了天然优势。在淘宝闪购的入驻, 将进一步提升淘宝闪购在酒水领域的吸引力,在白酒品类形成从大众到高端的完整产品矩阵,为消费者 提供更丰富的酒水供给和更便捷的购买体验。"淘宝闪购相关负责人表示。 今年5月上线以来,淘宝闪购订单量迅速增长且持续突破峰值,日活跃用户超2亿。7月淘宝闪购新入驻 品牌数环比6月增长110%,新上线非餐品牌门店超过12000家。 "淘宝闪购凭借强大的流量引擎、精准的营销触达以及极具吸引力的限时优惠机制,能更好促进茅台酱 香酒与新生代消费群体的距离。"茅台集团党委委员、副总经理张贵超表示:淘宝"用户至上"与茅台"以 消费者为中心"的理念高度契合。未来,淘宝闪购将链接茅台全国270多家体验中心和6500多家主题终端 门店,实现全量上线。 作为传统酒业巨头,茅台的渠道创新是整个行业的风向标。此次上线淘宝闪购,预示着头部酒企将线上 渠道从补充性角色转变为驱动品牌增长的增量引擎。 《2025中国白酒市场中期研究报告》显示,当前有34.9%的白酒企业最看重即时零售渠道的拓展,白酒 消费人群结构加速裂变,年轻化需求迅速崛起。数据验证了这一趋势: ...
茅台上线淘宝闪购,计划全量上线全国6500家门店
Xin Lang Ke Ji· 2025-08-20 05:14
"作为白酒行业标杆品牌,茅台广泛的线下布局为全面接入闪购提供了天然优势。在淘宝闪购的入驻, 将进一步提升淘宝闪购在酒水领域的吸引力,在白酒品类形成从大众到高端的完整产品矩阵,为消费者 提供更丰富的酒水供给和更便捷的购买体验。"淘宝闪购相关负责人表示。 今年5月上线以来,淘宝闪购订单量迅速增长且持续突破峰值,日活跃用户超2亿。7月淘宝闪购新入驻 品牌数环比6月增长110%,新上线非餐品牌门店超过12000家。(闫妍) 责任编辑:杨赐 新浪科技讯 8月20日下午消息,8月19日,贵州茅台酱香酒营销有限公司与淘宝闪购宣布启动深度合 作,首批超1000家"茅台酱香·万家共享"官方门店上线淘宝闪购,为消费者提供"正品茅台30分钟送 达"服务。 目前,"茅台酱香·万家共享"淘宝闪购店内已上线茅台1935、贵州大曲、茅台迎宾、茅台王子、汉酱等 系列商品,覆盖从大众到高端全价格带。 "淘宝闪购凭借强大的流量引擎、精准的营销触达以及极具吸引力的限时优惠机制,能更好促进茅台酱 香酒与新生代消费群体的距离。"茅台集团党委委员、副总经理张贵超强调:"淘宝'用户至上'与茅台'以 消费者为中心'的理念高度契合。"未来,淘宝闪购将链接茅台 ...
茅台上线淘宝闪购,超1000家官方门店提供30分钟送达
Ge Long Hui A P P· 2025-08-20 02:52
格隆汇8月20日|贵州茅台入驻淘宝闪购。8月19日,贵州茅台酱香酒营销有限公司与淘宝闪购宣布启动 深度合作,首批超1000家"茅台酱香·万家共享"官方门店上线淘宝闪购,为消费者提供"正品茅台30分钟 送达"服务。目前,"茅台酱香·万家共享"淘宝闪购店内已上线茅台1935、贵州大曲、茅台迎宾、茅台王 子、汉酱等系列商品,覆盖从大众到高端全价格带。(格隆汇) ...