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最新“亚洲品牌500强”:AI驱动长虹品牌力持续提升
Zhong Guo Jing Ji Wang· 2025-09-25 06:20
9月24日,第二十届"亚洲品牌大会暨亚洲品牌500强发布会"于香港盛大启幕,长虹凭借在全球市场拓展 中的卓越表现,位列"亚洲品牌500强"第51位,较去年跃升2位。这一成绩彰显了近年来长虹通过"科技 +体育+文化"三位融合,驱动品牌力增长的强劲韧性。 据本次大会发布的《亚洲品牌500强》榜单显示,自2012年起,中国已连续14年保持亚洲品牌入榜数量 第一,充分印证了"中国制造"向"影响全球"的质变升级。世界品牌实验室通过市场占有率、品牌忠诚度 和亚洲领导力三大核心指标评估显示,以长虹为代表的中国品牌正通过技术创新构建全球竞争新优势。 科技+体育+文化,全方位链接用户情感 与此同时,长虹与国际雪联滑雪世界杯、德国滑雪协会连续多年合作,同时牵手德国保时捷网球大奖 赛、澳大利亚橄榄球悉尼龙队,成为"川超"官方赞助商等,以全球化的顶级体育赛事为纽带,在产品端 将运动精神契合电视超高刷技术、空调舒适输出、冰箱冰鲜性能等产品特性,深化全球品牌布局。 值得一提的是,今年8月,长虹地铁专列在成都、重庆及合肥三城同步发车,通过创意涂装与情绪文 案,拥抱年轻人新消费语境。种种围绕"科技+体育+文化"的动作,成为长虹链接全球消费者 ...
当“大数据杀熟”遭遇用户“反向驯化”——数字“迷宫”中,如何寻找公平的出口?
Xin Hua Wang· 2025-08-12 06:00
Core Viewpoint - The article discusses the phenomenon of "big data price discrimination" where consumers face higher prices based on their purchasing behavior and history, leading to a growing backlash and various strategies from users to combat this issue [1][2][3]. Group 1: Consumer Experiences - Consumers have reported experiencing price discrepancies for the same products based on their shopping frequency, with examples of individuals finding price differences of 10 yuan for the same item when using different accounts [2]. - Common forms of "big data price discrimination" include automatic price increases after multiple views and different prices for the same product at the same time for different users [2][3]. Group 2: Legal and Ethical Considerations - The distinction between "big data price discrimination" and legitimate "differential marketing" is legally ambiguous, requiring clearer guidelines for recognition [3][9]. - Legal frameworks have been established to protect consumers' rights against "big data price discrimination," emphasizing the need for algorithm governance to ensure fair practices [9][10]. Group 3: User Strategies - Users are employing various tactics to counteract "big data price discrimination," such as creating multiple accounts, using different devices, and posting reverse comments to signal financial constraints [4][6]. - The effectiveness of these strategies is debated, with some users reporting temporary success, while others find that such tactics do not consistently yield lower prices [6][7]. Group 4: Industry Response and Governance - Recent initiatives by platforms aim to address "big data price discrimination," with companies like Pinduoduo and Tencent announcing measures to enhance algorithm transparency and consumer protection [9][10]. - The article highlights the need for a collaborative approach among government, businesses, and consumers to establish a fair digital economy and mitigate the impacts of "big data price discrimination" [10].
高负债下分红38亿!创始人家族独揽36亿,奥克斯赴港IPO“输血”
Core Viewpoint - Aux Electric Co., Ltd. is attempting to go public in Hong Kong after multiple unsuccessful attempts in the A-share market and New Third Board, with recent financial performance showing high growth but also significant financial risks due to high debt levels and a controversial dividend payout [1][2][5]. Financial Performance - Revenue from 2022 to 2024 is projected to grow from 19.53 billion to 29.76 billion RMB, a 52.8% increase, while net profit is expected to rise from 1.44 billion to 2.91 billion RMB, a 102% increase [2][3]. - The overseas market has been a significant contributor, with revenues from 2022 to 2024 increasing from 8.39 billion to 14.68 billion RMB, accounting for nearly half of total revenue [2][3]. Debt and Dividend Issues - The company's debt-to-asset ratio is projected to be 84.1% by the end of 2024, significantly higher than competitors like Midea and Gree, which have ratios of 62.33% and 61.55% respectively [5]. - Aux's decision to distribute a dividend of 3.794 billion RMB in 2024, exceeding its net profit for that year, has raised concerns about its financial management [5][6]. Operational Challenges - The company has seen a significant increase in trade receivables, growing from 1.428 billion to 3 billion RMB from 2022 to 2024, indicating worsening collection efficiency as the turnover days increased from 25.2 to 37.4 days [4]. - Complaints regarding product quality have surged, with over 6,383 complaints reported, including issues with air conditioning units and other appliances [12][15][17]. Market Position and Strategy - Aux has historically positioned itself as a low-cost provider in the air conditioning market, but this strategy is being challenged as the industry shifts towards quality and smart technology [19]. - The company has faced multiple legal challenges from competitors, with significant compensation payments made, indicating ongoing risks related to intellectual property [19].