Core Insights - The article highlights the "User-Defined Luxury" initiative by the company, emphasizing user engagement in product development and service enhancement [2][3] - The company aims to redefine luxury in the automotive sector through technological innovation and user feedback, focusing on safety and comfort as primary values [5][11] User Engagement - The company has been actively engaging with users through events like "Talking New Luxury with Users," where feedback on driving assistance and services is collected [1][3] - Users expressed pride in their ownership experiences, citing the professional sales approach and superior driving qualities of the vehicles [7][9] Safety and Technology - The chairman emphasized that user safety is the core of the company's philosophy, stating that safety precedes comfort and luxury [5] - The company has developed an intelligent safety system that includes four key areas: life protection, vehicle protection, health care, and privacy protection, ensuring comprehensive safety for users [11] Product Performance - The company has launched four series of vehicles, including the new M5, M7, M8, and M9, achieving a record delivery of 700,000 units in 40 months, setting a benchmark for new luxury electric vehicles in China [11] - Users reported significant cost savings with the vehicles, highlighting low energy consumption and the elimination of the need for a driver due to advanced driving assistance features [9][11] Brand Recognition - The company has been recognized for its commitment to user service, ranking first in the development confidence index according to a recent study, indicating a strong brand reputation [13] - The ongoing "Talking New Luxury with Users" events are part of the company's strategy to maintain deep connections with users while continuing to innovate in smart electric vehicles [13]

Core Viewpoint - The automotive industry is shifting its narrative from "intelligent driving" to "assisted driving," emphasizing safety and realistic capabilities over exaggerated claims [1][4][22]. Group 1: Industry Trends - During the recent Shanghai International Auto Show, companies like Deep Blue Automotive and BYD have downplayed their previous "high-level intelligent driving" claims, opting for terms like "assisted driving" instead [1][4]. - Key terms such as "safety redundancy," "scene optimization," and "standardized promotion" have emerged as focal points in consumer discussions, indicating a shift towards verifying actual reliability rather than just flashy features [2][4]. Group 2: Regulatory Developments - The Ministry of Industry and Information Technology of China has emphasized the need for automotive manufacturers to adhere to strict guidelines regarding the promotion and testing of intelligent driving systems, aiming to eliminate misleading advertising [4][22]. - New regulations in cities like Beijing and Wuhan have been introduced to clarify responsibilities in the event of accidents involving L3-level autonomous vehicles, which is expected to increase consumer confidence in using such technologies [18][20]. Group 3: Consumer Awareness and Education - There is a growing concern that consumers are not adequately educated about the limitations and proper use of intelligent driving systems, leading to dangerous misconceptions [7][9]. - Many consumers report that sales representatives do not provide sufficient information about the operational boundaries and safety measures of intelligent driving features, which can create a false sense of security [7][9]. Group 4: Investment and Market Dynamics - The investment enthusiasm for intelligent driving technologies peaked in 2021 but has since declined as stakeholders recognize the complexities involved in transitioning from "intelligent driving" to "fully autonomous driving" [11][12]. - Companies like Xpeng and Huawei are actively pursuing L3-level intelligent driving solutions, with plans for commercial rollout in the coming years, indicating a strategic pivot towards more achievable goals in the market [18][22]. Group 5: Technical Challenges - The industry faces significant technical hurdles in achieving true autonomous driving, with current systems still far from being able to replace human drivers effectively [16][17]. - The limitations of existing algorithms and the need for extensive testing and validation highlight the gap between current capabilities and consumer expectations [14][16]. Group 6: Future Outlook - The shift towards a more regulated and safety-focused approach in the intelligent driving sector is seen as a necessary evolution for sustainable growth [23]. - As the industry moves away from "function over safety," there is potential for a more mature market that balances technological advancement with consumer education and regulatory compliance [23].