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起底广告公司CEO年薪,有人仅拿1美元基础薪资
3 6 Ke· 2025-07-14 23:49
Core Insights - Omnicom CEO John Wren signed a new employment agreement in May 2023, reducing his base salary from $1 million to $1 starting June 1, 2025, while extending his term until 2028 [1] - This salary structure is common in high-growth sectors like technology and internet, where CEO compensation is often tied to performance-based stock rewards [2] - Wren's total compensation for 2024 is projected to be $21.67 million, with only 4.61% coming from base salary, contrasting with other advertising CEOs [2] Compensation Trends - In 2024, Wren's total compensation ranks first among advertising CEOs, followed by IPG CEO Philippe Krakowsky at $16.43 million, both exceeding typical compensation levels [5] - The median total compensation for S&P 500 CEOs in 2024 is $16.41 million, with Wren's pay being 494 times that of a median employee, while Krakowsky's is 218:1 [5] - The disparity in CEO compensation within the advertising sector is increasing, influenced by performance-based incentives and market conditions [7] Market Dynamics - The advertising industry faces challenges such as tightening client budgets and the disruptive impact of generative AI [11] - WPP's CEO Mark Read's salary decreased from $5.8 million to $4.9 million due to unmet performance targets and market pressures [7][8] - Omnicom and IPG have shown steady progress in digital transformation, which has helped maintain investor confidence and stock performance [8] Strategic Responses - WPP is focusing on AI and data integration to enhance competitiveness, launching the "WPP Open" platform to improve efficiency [12] - Omnicom is consolidating its creative and media networks to reduce costs and enhance operational efficiency, while planning a stock-based acquisition of IPG valued at approximately $13.3 billion [13] - IPG is concentrating on data-driven business strategies and has integrated AI tools to improve creative output [14] Future Outlook - The differences in CEO compensation reflect varying strategic choices and future bets, with performance serving as a critical measure amid uncertainty [15] - Companies that can adapt and find new value creation models in the face of technological change are likely to achieve long-term market returns [16]
一周关闭32家门店,永辉、沃尔玛、华润万家持续调整
3 6 Ke· 2025-07-14 23:44
Summary of Key Points Core Viewpoint - The retail landscape is experiencing significant closures, particularly in the bakery and supermarket sectors, indicating a shift in consumer preferences and operational challenges faced by traditional business models [1][4]. Group 1: Store Closures Overview - In the second week of July, 17 brands closed at least 34 stores across various sectors, including supermarkets, restaurants, and entertainment [1]. - The bakery sector saw a notable impact, with 19 restaurant closures, including 14 bakery stores from two brands: BreadTalk and Yi Mai Xuan [3][5]. - Major supermarket chains like Yonghui Supermarket and Walmart also closed multiple locations due to strategic adjustments [6]. Group 2: Specific Brand Closures - BreadTalk closed 11 stores in Chengdu, citing store upgrades, but faced backlash for not notifying customers about the closure of stores where they held prepaid cards [3]. - Yi Mai Xuan also faced closures, with several stores shutting down without clear reasons provided [3]. - Yonghui Supermarket led in the number of closures, with multiple stores in Beijing and Hangzhou shutting down due to operational strategy changes [6]. Group 3: Industry Challenges - The bakery industry is facing fundamental challenges, including the contradiction between product freshness and shelf life, leading to increased waste and operational inefficiencies [4]. - Traditional bakery models are struggling to adapt to new consumer demands, with a need for digital transformation that incurs high costs and management complexities [4]. - The competitive landscape is intensifying with the rise of alternative retail formats, such as Hema and Sam's Club, which are reshaping consumer expectations and market dynamics [4].
暑期档过半,剧集市场还在等待爆款
3 6 Ke· 2025-07-14 23:32
Core Insights - The summer film market of 2025 has not yet been ignited by a major blockbuster, with total box office revenue just surpassing 3 billion [1] - The drama market has also shown a lack of heat, with daily effective playback valuation hovering around 200 million since July, compared to over 250 million at the same time last year [1] - This summer's drama season is characterized by a shift towards realism, with a focus on judicial and criminal investigation themes, marking a transition from entertainment narratives to professional and social issue resonances [1][3] Group 1: Drama Market Trends - The absence of a leading drama has led to a diverse array of shows, with platforms like iQIYI, Youku, and Tencent Video launching multiple new series [1][5] - The four major dramas, including "In the Name of the Law" and "Justifiable Defense," focus on professional themes and real cases, replacing traditional generalized narratives [3][5] - These dramas have sparked significant audience engagement, with viewers resonating with the complex realities of justice and legal ethics presented in the narratives [7][9] Group 2: Innovations in Genre - There is a notable trend of genre fusion in costume dramas, with innovative attempts to break traditional frameworks, such as "Book Scroll Dream" and "Morning Snow Record" [2][11] - "Morning Snow Record" combines forensic elements with Chinese horror aesthetics, creating a unique viewing experience [15] - The success of "Jinxiu Fanghua" demonstrates a shift in focus from mere viewership to content-commercial synergy, indicating a broader strategy among platforms [15] Group 3: Future Expectations - Upcoming dramas like "The Legend of Mortal Cultivation" are anticipated to have significant potential, with high pre-release interest [16][18] - The integration of high-quality special effects in modern fantasy dramas is expected to attract a large audience base, particularly among fans of the original novels [23] - The hope is for this summer's drama season to feature a variety of successful shows across different genres, rather than being dominated by a few major hits [23]
大专生做工业母机“弹药库”:年入9.32亿,中国第一,A股上市
3 6 Ke· 2025-07-14 23:27
- 01 - 7月13日,冈田智能(江苏)股份有限公司(下称冈田智能)申请深交所主板上市审核状态变更为"已问询"。 冈田智能不是日企在中国的子公司,而是一家土生土长的镇江丹阳企业。 冈田智能的产品在制造业中极为重要:数控机床的刀库。 刀库就是机床上一个大容量的工具箱,里面装满了各种不同用途的刀具,好比机床的"弹药库"。当一台数控机床面临复杂加工任务,刀库就能像机器人一 样自动筛选出适合的刀具,快速精装自动装到机床上。 由于机床被称作工业母机,刀库则被称作工业母机"弹药库"。 冈田智能创始人陈亮是丹阳本地人,生于1985年。大专毕业后,陈亮一直从事刀库销售相关工作。2013年,陈亮创办冈田智能,自主研发刀库。2018年, 团队攻克了核心技术,生产出的链式刀库效率大幅提升、成本大幅下降。 冈田智能的刀库应用于金属切削类数控机床,目前已成为国内规模最大的刀库厂商。主营产品有:双交换卧式数控转台、立卧数控转台、液压刀库、圆盘 刀库、电主轴、车床主轴、皮带主轴、五轴、四轴等。主要客户覆盖纽威数控、海天精工、乔锋智能、国盛智科、德扬智能装备(苏州)股份有限公司、 韩国现代威亚株式会社等境内外知名数控机床厂商。 冈田智能还 ...
简历快过时了——取代它的是这些新东西
3 6 Ke· 2025-07-14 23:16
神译局是36氪旗下编译团队,关注科技、商业、职场、生活等领域,重点介绍国外的新技 术、新观点、新风向。 编者按:纸质简历正被动态人格画像取代!2025雇主跳过关键词筛选,借力视频简历、技能作品集挖掘 真实能力——不会展示等于不会工作。 以前找工作的时候,投份简历、再针对特定雇主精心准备一封求职信,那就是金标准。 但现在情况不同了。虽然很多公司和雇主仍然要求简历,但传统的简历正日益认为太死板、太单一,无 法为招聘人员和招聘经理提供任何切实有用的信息。 雇主们抛开简历有充分的理由,他们现在正寻找各种新东西来代替这个东西。 简历根本提供不了必要的信息 简历曾经是雇主找到符合资质员工的一种快速简单的手段。当招聘人员需要亲自阅读所有求职申请时, 有那么一页纸的信息,以便捷的要点列表突出显示一个人的学位和职位头衔,是很有帮助的。 尽管专家警告说视频简历正变得越来越流行,但这并不意味着它适合所有人——或者适合所有职位。 如今雇主常会收到大量职位申请,因此他们多借助求职者追踪系统(ATS)进行筛选,自动剔除不符合 招聘人员或经理要求的关键词或格式的申请。 视频的兴起 不过,如果运用得当,视频简历可以突出求职者的优势,那是传统 ...
安徽杀出超级独角兽:靠云游戏年入5.2亿,全国第一
3 6 Ke· 2025-07-14 23:15
近日,安徽杀出一个超级独角兽:海马云。 你可能没听过它的名字,但玩游戏的人大概率享受过它的 "隐形服务":比如用手机玩大型 3D 游戏时不卡帧,用普通电脑跑专业 3D 软件时很流畅,背后 可能就是它在云端 "帮忙"。 他2003 年毕业于北京邮电大学,2006年6月取得重庆邮电大学通信与信息系统硕士学位。 这家公司的老板叫党劲峰,是个典型的技术极客——不爱穿西装,偏爱宽松短裤,一副黑框眼镜,一撮性感的胡须,办公室里摆满了各种新鲜产品。 | | 海马云主要业务一览 | | --- | --- | | 核心业务 | 业务详情 | | 云游戏 GPUaaS | 为游戏相关应用场景提供服务,基于高性能 GPU 软硬一体化的端到端平台能力, 让用户无需高性能设备即可体验大型游戏,具备低延迟、高画质等特点,可应用 | | | 于游戏中心、互动游戏直播、可玩广告等场景 | | 云原生内容 服务 | 主要包括云应用开发,打造支持未来超大规模游戏的基础设施平台,提供电影级 画质、超大规模场景的实时多人同步体验 | | 其他服务 | 主要为云桌面及云手机 GPUaaS,通过云端算力让用户在普通设备上获得类似 高性能设备的使用体验 ...
AI情感依赖加剧:OpenAI揭示设计原则与心理健康挑战
3 6 Ke· 2025-07-14 23:07
神译局是36氪旗下编译团队,关注科技、商业、职场、生活等领域,重点介绍国外的新技 术、新观点、新风向。 编者按:随着用户对AI情感依赖加深,OpenAI政策负责人坦言:需要优先研究AI对人类心理健康的影 响,警惕人机关系误区,并阐释了OpenAI是如何在设计中平衡温度与无生命的本质。文章来自编译。 我在OpenAI负责模型行为与政策制定。 太长不看版:我们开发模型的首要原则是服务人类。随着越来越多的人对AI产生情感依赖,我们把研 究这种联结对人们心理健康的影响放在优先的位置。 最近越来越多人反馈,和ChatGPT对话就像是在与"真人"聊天。他们会道谢、倾诉心事,甚至有人形容 它"有生命"。随着AI对话能力日益自然,应用场景不断扩展,我们推测这种情感联结将日益加深。 当前对人机关系定义和讨论的方式将奠定基调。如果在产品设计或公共讨论中忽视术语精确性与个中的 细微差异,可能让人们与AI的关系走入误区。 这些已经不是理论探讨,无论对我们还是整个领域都至关重要——处理方式将实质影响到AI在人类生 活中的角色定位。我们已就此展开探索。 本文试图阐释当前对三个互相交织在一起的议题的思考:人类为何会对AI产生情感依附?如何 ...
一周要闻·阿联酋&卡塔尔|小马智行将在迪拜启动试点测试/卡塔尔控股成为华夏基金第三大股东
3 6 Ke· 2025-07-14 13:56
访问36氪出海网站 letschuhai.com ,获取更多全球商业相关资讯。 阿联酋 迪拜道路与交通管理局与小马智行签署谅解备忘录,将启动自动驾驶汽车试点测试 7月6日消息,迪拜道路与交通管理局 (RTA) 与小马智行签署谅解备忘录,将启动自动驾驶汽车试点测试。今年5月小马智行宣布与 RTA 达成战略合作,将在 当地落地 Robotaxi 车队。根据规划,此次合作将分阶段实施:2025年启动测试运营,2026年推进全无人商业化运营,并实现与迪拜当地地铁、有轨电车以 及海上航线等多元交通网络的无缝衔接。(IT之家) 7月7日消息,据阿布扎比报道,联邦身份、公民、海关和港口安全局(ICP)、证券和商品管理局(SCA)和虚拟资产监管局(VARA)发表联合声明,否 认了有关阿联酋向数字货币投资者发放黄金签证的不实报道。ICP 澄清黄金签证不包括数字货币投资者,而适用于房地产投资者、企业家等符合条件的类 别。SCA 强调其致力于规范金融业和证券服务,VARA 否认了向迪拜虚拟资产投资者发放黄金签证的说法,并警告投资者应从可靠官方渠道获取信息,避 免误传或欺诈。三家监管机构共同敦促公众和投资者谨慎行事,并参考政府官方网 ...
出海速递 | 从灰清到巴西邮政,巴西真正难的不是物流/海关总署:将对53个非洲建交国实施零关税
3 6 Ke· 2025-07-14 13:56
Group 1 - Chinese customs announced that starting from December 1 of last year, all least developed countries that have diplomatic relations with China will receive zero tariff treatment on 100% of tariff items, with imports from these countries showing double-digit growth in the first half of this year [6] - In the first half of this year, China's total goods trade import and export reached 21.79 trillion yuan, a year-on-year increase of 2.9%, with exports at 13 trillion yuan, growing by 7.2%, while imports were 8.79 trillion yuan, down by 2.7% [6] - China's industrial robot exports grew by 61.5% in the first half of this year, with significant increases in the export of lithium batteries and wind turbine units, reflecting the innovation vitality of China's robot industry [6] Group 2 - The global installed capacity of Honeycomb batteries increased by 110% year-on-year in the first half of this year, with overseas shipments accounting for 30% of the total, providing over 100,000 battery packs to companies like mimi and Stellantis [7] - SpaceX has agreed to invest $2 billion in xAI, an artificial intelligence startup founded by Elon Musk, which represents one of SpaceX's largest external investments and nearly half of xAI's recent $5 billion equity financing [8]
所有生意,都值得被即时零售重做一遍
3 6 Ke· 2025-07-14 13:04
2018 年,"所有生意都值得被互联网重做一遍" 的豪言壮语,宣告了线上零售对物理边界的突破。据国 家统计局数据显示,当年实物商品网上零售额对社会消费品零售总额增长的贡献率突破 45%,电商成 为无可争议的增长引擎。 七年弹指一挥间,零售业的核心命题已悄然转变:不再是简单的 "上线",而是如何以 "即时性" 为核 心,重构消费的本质逻辑与商业的价值链条。 当 "30 分钟送达" 从奢侈变为标配,一个全新的共识正在形成:"所有的生意都值得被即时零售重做一 遍"—— 这不仅关乎速度,更是一场触及供应链、消费心理与产业生态的深度变革。 01 解构与新生:即时零售崛起的底层逻辑与爆发势能 即时零售的爆发性增长,绝非对传统电商的简单修补,而是直击其固有痛点,并深刻契合了时代变迁下 的消费需求升级。 它首先终结了 "囤货经济" 的隐性成本。传统电商依赖大促驱动的集中式、计划性消费,伴随而来的是 资源浪费(食品过期、用品闲置)、仓储压力与资金占用,而即时零售以 "所见即所得,所需即刻达" 的按需模式,将消费行为拉回 "即时满足" 的本质,极大释放了社会资源与个体决策负担。 同时,它兑现了 "时间价值" 的稀缺溢价。在快节奏 ...