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售价3000元,「网红燕窝」盯上中年男人
36氪· 2025-05-12 10:07
Core Viewpoint - Yan Zhi Wu's shift from targeting affluent women to focusing on middle-aged men may not be sufficient to revitalize its brand and sales performance, as evidenced by declining profits and changing consumer preferences [3][5][30]. Financial Performance - In 2024, Yan Zhi Wu reported revenue of 2.05 billion, a year-on-year increase of 4.37%, while net profit fell to 160 million, a decline of 24.18%, marking the first negative growth in net profit in five years [3][15][16]. - The company's online visitor count reached 340 million, up 47.9%, and online orders increased by 36.2%, indicating a disparity between interest and actual purchases [15][16]. Marketing Strategy - The brand has recently engaged Vanke founder Wang Shi as a spokesperson for its new men's product line, which is priced significantly higher than its women's offerings, reflecting a strategy to appeal to a different demographic [4][11][24]. - Yan Zhi Wu's marketing expenses grew by 19.1% in 2024, while revenue only increased by less than 5%, leading to a sales expense ratio of 32%, up from 24-26% in previous years [23][22]. Market Positioning - The brand's attempt to market "men's燕窝" (bird's nest) products is seen as a desperate measure to capture a new customer base, as traditional female-targeted strategies have become less effective [24][35]. - The introduction of products aimed at men, such as the "总裁碗燕" (CEO bowl bird's nest), raises questions about market education and consumer acceptance, given the historical association of燕窝 with women's beauty and health [35][37]. Consumer Response - Initial sales figures for the new product line have been disappointing, with only 65 purchases recorded shortly after launch, suggesting a lack of consumer interest or acceptance [31][32].
实现固态电池硅碳负极材料百公斤级量产,「星科源」完成数千万元天使+轮融资 | 早起看早期
36氪· 2025-05-11 23:58
36氪未来产业 . 聚焦产业创新与投资前沿,挖掘产业与城市发展新叙事。36氪旗下官方账号。 可以制备<10nm超细纳米硅颗粒, 实现几纳米至几十纳米之间的粒径调节。 文 | 张冰冰 编辑 | 阿至 来源| 36氪未来产业(ID: gh_00922b3139b1) 封面来源 | AI生成 36氪获悉,杭州星科源新材料科技有限公司(以下简称"星科源")近日宣布完成数千万元天使+轮融资, 本轮融资投资方为元禾原点,此前曾获得红杉种 子、险峰长青、麟阁创投、水木清华校友基金、云道资本及产业投资人的天使轮投资,并由云道资本担任长期独家财务顾问。 本轮融资主要用于开发新 一代产品,以及在技术迭代基础上,突破规模化量产。 "星科源"2022年1月成立,聚焦于锂电用硅碳负极的生产及研发,同时在储备下一代固态电池专用的纳米硅技术。团队成员主要来自清华、北大、麻省理 工学院等高校,在纳米材料、负极材料、固态电池以及设备制造领域具有多年的实践经验。 以下文章来源于36氪未来产业 ,作者张冰冰,阿至 "星科源"自主设计研发新一代CVD纳米硅制造设备、硅碳材料合成设备等, 开发了高分散性、易表面改性的纳米硅产品及高比容负极材料等多项工 ...
就算被开除,我也要吐槽一下开放式办公室
36氪· 2025-05-11 23:58
以下文章来源于果壳 ,作者LISA、YeYeYe 果壳 . 科学和技术,是我们和这个世界对话所用的语言。 为什么现在的公司都是开放式办公室, 是怕大家摸鱼吗? 文 | LISA、YeYeYe 编辑 | 八云 来源| 果壳(ID: Guokr42) 封面来源 | 视觉中国 曾经那种每个人拥有独立格子间的办公室,都还有哪些神仙公司在用啊?为什么现在的公司都是 开放式办公室 ,是怕大家摸鱼吗? 克莱姆森大学管理学教授汤姆斯·扎根奇克(Thomas Zagenczyk)和同事就发现,开放式办公室可以最大化不同部门间的沟通, 更好地利用资源和能力, 进 而提升整个公司的经济效益。 同时,开放式办公室还能减少成本。 全球企业不动产协会CoreNet Global的数据显示,2010-2013年间, 全球员工的平均办公面积从20.9平方米降至了16.4 平方米 。 "开放式办公" 是20世纪50年代兴起的概念。 相较于传统办公室,开放式办公室的灵活空间减少了工作沟通中的阻碍,对公司发展好处多多。 逐渐消失的格子间 一开门就一览无余的开放式办公室 | giphy 但是,越来越多的研究也开始 提出反对声音 。相信不少人都有同样 ...
「358一张美得震撼朋友圈」,女明星同款撕拉片撕的是钱包吧
36氪· 2025-05-11 23:58
Core Viewpoint - The article discusses the resurgence of "peel-apart film" as a trendy photography medium, driven by its nostalgic appeal and the aesthetic preferences of younger generations, particularly influenced by celebrities [4][20][63]. Group 1: Resurgence of Peel-Apart Film - Peel-apart film, invented in 1963, has made a comeback despite being considered outdated technology [20]. - The film is gaining popularity among celebrities, who showcase their photos, leading to a surge in public interest and demand [7][21]. - The aesthetic qualities of peel-apart film, such as its soft focus and unique texture, resonate with the current trend of "anti-high-definition" photography [18][90]. Group 2: Market Dynamics and Pricing - The price of peel-apart film has skyrocketed, with a single photo costing around 358 yuan, making it a luxury item [51][63]. - The original manufacturers, Polaroid and Fujifilm, have ceased production, leading to scarcity and inflated prices in the second-hand market [56][58]. - The demand for peel-apart film has created business opportunities, with new photography shops emerging in major cities [60][63]. Group 3: Consumer Behavior and Trends - Consumers are increasingly seeking alternatives to expensive peel-apart film, leading to DIY solutions and "zero-cost" methods for creating similar effects [82][86]. - The trend reflects a broader movement towards low-fidelity aesthetics, where older, less advanced photography equipment is favored for its unique qualities [90][94]. - The emotional and experiential aspects of using peel-apart film, such as the anticipation of waiting for a photo to develop, enhance its appeal [48][111].
8点1氪:雷军说过去1个月是创业最艰难时期;重庆大学通报本科生发14篇SCI论文;苹果再次降价降幅超1000元
36氪· 2025-05-11 23:58
Group 1 - Lei Jun, founder and CEO of Xiaomi Group, stated that the past month has been the most challenging period since the company's inception, leading to a temporary pause in social media interactions [2][3] - Xiaomi's SU7 incident has drawn significant attention, marking a critical moment for the company [2] Group 2 - Chongqing University reported a case of academic misconduct involving a student who published 14 SCI papers and obtained three national invention patents, leading to disciplinary actions against the involved faculty member [4] Group 3 - Apple has announced significant price reductions for its iPhone 16 series, with the iPhone 16 Pro Max dropping by $160 and the iPhone 16 Pro by $176, as part of preparations for the upcoming "6·18" sales event [4] - This marks Apple's continued trend of price adjustments following the release of the iPhone 16 series [4] Group 4 - Alibaba's chairman, Cai Chongxin, emphasized the company's focus on two core strategic directions: e-commerce and cloud + AI, aiming to integrate AI into all business segments over the next three to five years [6] Group 5 - Li Auto announced that the cumulative delivery of its Li L7 model has surpassed 300,000 units, indicating strong market performance [12] Group 6 - The Chinese government has significantly reduced imports of beef and soybeans from the U.S., shifting to suppliers from South America and Europe due to trade policy uncertainties [14] Group 7 - Panasonic announced plans to lay off 10,000 employees globally, as part of restructuring efforts to terminate unprofitable business lines [13]
诺基亚坟墓里,埋着半套战胜美国的密码本
36氪· 2025-05-11 13:43
Core Viewpoint - The article discusses the rise and fall of Nokia, highlighting how it once dominated the mobile phone market but ultimately succumbed to competition from Apple and other tech giants, illustrating the broader narrative of Europe's struggle in the tech industry against the U.S. [3][10][80] Group 1: Historical Context - Nokia's transformation from a rubber factory to a tech giant took just ten years, showcasing its early strategic advantages in global supply chains and technology [9][10]. - The launch of the iPhone in 2007 marked a pivotal moment, as Nokia recognized the threat posed by Apple's innovative approach to mobile technology [4][5]. Group 2: Leadership and Strategy - Jorma Ollila, Nokia's third-generation leader, took over during a time of crisis and successfully led the company to capture 40% of the global mobile market by focusing on innovation and strategic investments [15][46]. - The leadership styles of Nokia's first two leaders, Björn Westerlund and Kari Kairamo, shaped the company's culture and strategic direction, with Kairamo pushing for a more open and innovative environment [44][30]. Group 3: Technological Advancements - Nokia was instrumental in the development of the GSM standard, which became the dominant mobile communication technology in Europe, allowing it to lead the market in the 1990s [49][50]. - The introduction of the Nokia 1011, the world's first GSM phone, marked a significant milestone, leading to widespread adoption and establishing Nokia as a household name [54][56]. Group 4: Competitive Landscape - The competition between Nokia and Apple represents a shift in the tech landscape, where design and user experience became critical factors for success, contrasting with Nokia's earlier focus on hardware [8][64]. - Nokia's failure to adapt to the smartphone revolution and its reliance on the outdated Symbian OS led to a rapid decline in market share as competitors like Apple and Android gained traction [68][74]. Group 5: Lessons and Implications - The rise and fall of Nokia serve as a cautionary tale for companies about the importance of innovation, adaptability, and understanding market dynamics [80][82]. - The article emphasizes the need for companies to maintain strong relationships with allies, users, and developers to sustain competitive advantages in rapidly changing industries [77][82].
奈雪再改名,或与进军欧美相关;小马智行与优步合作,在中东部署Robotaxi丨36氪出海·要闻回顾
36氪· 2025-05-11 13:43
Core Viewpoint - The article discusses various companies' strategic moves and market expansions, particularly focusing on their international ventures and collaborations in the Middle East and Europe. Group 1: Company Developments - Nayuki Tea has reportedly changed its logo and name, possibly in relation to its expansion into the European and American markets [7] - Dingdong Maicai has entered the Hong Kong market through a strategic partnership with DFI Retail Group, aiming for a sales target of 100 million HKD in the first year [8] - CATL is seeking a loan of approximately 1 billion USD to expand its operations in Indonesia [11] - WeRide and Uber are expanding their strategic partnership to deploy autonomous Robotaxi services in 15 new international cities [10] - XTransfer has obtained an electronic money institution license from the Dutch central bank, enabling it to provide local accounts and cross-border settlement services to small trade enterprises in the Netherlands [17] Group 2: Market Trends - The European market is becoming a new battleground for cross-border e-commerce platforms, with SHEIN and Temu significantly increasing their advertising spending in France and the UK [9] - The global retail e-commerce market in Europe reached a size of 631.9 billion USD in 2023, indicating substantial growth potential [9] - The automotive trade in China saw a total import and export value of 23.82 billion USD in March, with a month-on-month increase of 32.1% [19] Group 3: Financial and Investment Activities - Uber has committed to an additional 100 million USD investment in WeRide, marking its largest investment in the autonomous driving sector to date [21] - The Chinese government has introduced financial policies to support foreign trade enterprises, which are seen as a timely boost for businesses affected by tariffs [18] - Huabao New Energy launched a new family green power system at the Intersolar Europe 2025 event, showcasing advancements in renewable energy solutions [15]
PPT怎么还没滚出职场!?
36氪· 2025-05-11 13:43
以下文章来源于浪潮工作室 ,作者浪潮工作室 浪潮工作室 . 网易旗下栏目,给你另一种看世界的角度和态度 改来改去,美化了一堆垃圾数据。 文 | 花格 编辑 | 花格 来源| 浪潮工作室(ID: WelleStudio163) 封面来源 | Pexels 近40年,微软的PPT几乎垄断了演示文稿软件市场。与其他基于计算机的技术相比,PPT占据市场主导地位的时间长得异乎寻常 [1] 。2016年的一项调查显 示,全球约有5亿用户每天进行约3500万次的PPT演示 [2] 。 PPT使用频次如此之高,而讽刺的是,凡是上过班的人,就讨厌做PPT。 为什么? PPT 无孔不入的沟通工具 在企业干了几年,我挺认同美的美团京东废除PPT的决定的。当然,不是从高管的角度,是普通打工人的角度。高管只是听听汇报就对PPT极其反感,痛 骂"形式主义"。事实上,熬红双眼,绞尽脑汁制作PPT的打工人,才是深受其害、深陷泥潭。 从步入职场第一天起,我就发现,开会使用PPT早已成为一种被广泛认可的文化现象 [3] ——不管什么单位、什么机构、什么企业,什么岗位,大小事情,都 可能用到过PPT。 虽然是基层员工,我却总要去"应付"各种开不完 ...
双降未能提振大盘,哪些板块能逆风翻盘? | 智氪
36氪· 2025-05-11 11:07
Core Viewpoint - The article highlights the confirmation of a weak economic recovery, emphasizing the investment value of dividend sectors amidst the current market conditions [3][4]. Market Performance - A-shares experienced fluctuations with the Shanghai Composite Index rising by 1.68% to close at 3342 points, while the Wind All A Index increased by 2.32% during the week [4]. - All 31 primary industries in the Shenwan index saw gains, with military, communication, electric equipment, and banking sectors leading the increases, while real estate, electronics, retail, and petrochemicals lagged behind [4]. Macroeconomic Indicators - The April inflation data showed a 0.1% year-on-year decline in CPI, with PPI decreasing by 2.7%, indicating a continued downward trend in industrial product prices [9][11]. - The article discusses the impact of tariffs on global economic conditions, leading to a cautious outlook on future PPI expectations due to anticipated declines in industrial prices [11][12]. Policy Impact - The recent dual reduction in reserve requirements and interest rates is seen as a response to the economic slowdown, aiming to support market confidence and stimulate demand [13][14]. - The banking sector has benefited from the policy changes, with dividend stocks becoming a safe haven for investors amid the weak recovery [14]. Investment Strategies - The article outlines four key investment themes: 1. Dividend sectors, particularly banking, are expected to maintain strong investment value due to ongoing weak recovery and potential monetary easing benefits [16]. 2. The TMT sector, driven by digital economy trends and policy support, is projected to remain robust in the medium term, with Hong Kong's TMT companies attracting more investment due to favorable valuations [16]. 3. Cyclical stocks, such as oil and non-ferrous metals, are anticipated to experience valuation recovery as economic conditions improve [16]. 4. Defensive sectors like public utilities and transportation are highlighted for their stable earnings and low valuations, providing a safety margin in volatile markets [17].
天通苑,北漂第一站
36氪· 2025-05-11 11:07
以下文章来源于真叫卢俊 ,作者真叫卢俊团队 真叫卢俊 . 认认真真聊地产,实实在在谈买房。 全亚洲最大的小区。 文 | 真叫卢俊团队 来源| 真叫卢俊 (ID:zhenjiaolujun0426) 封面来源 | 视觉中国 每个城市在发展过程中都会出现自己的超大社区。 之前我们不仅肉眼看过上海康城,还实地去过贵阳的花果园,画面都非常震撼。 但若以人口为指标,全亚洲最大的小区只有一个:北京天通苑。 因为较早建成地铁、且离市区近,20分钟直达奥体,天通苑一直是北京出了名的睡城,成为无数人的"北漂"第一站。 天通苑社区内部拍摄 所以天通苑到底有什么魔力?能吸引这么多人? 到七普时这里人口数字已经非常夸张,社区内常住高达50万人,是上海最大小区康城的10倍还多。 如今真实情况又是什么样子? 这次北上之行,我的第二站来到了全亚洲最大的小区:天通苑。 住在亚洲第一大社区究竟是什么样的体验。 落脚天通苑的第一眼,迎接我的是北京季节限定的漫天杨絮。 过天桥与中介会合后开车转了半天还没到目的地,他习以为常地向我解释:天通苑太大了。 来的路上这6个字我深有体会。 不夸张地说地铁3站依然走不出天通苑。 仅5号线就设了3个站点:天通苑 ...