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“我们犯了大错误”,车企一把手罕见认错
虎嗅APP· 2026-01-10 09:16
以下文章来源于汽车商业评论 ,作者推动新汽车向前进 汽车商业评论 . 推动新汽车向前进 本文来自微信公众号: 汽车商业评论 ,编译:杜咏芳,编辑:黄大路,作者:推动新汽车向前进 高管公开承认任期内出现重大战略失误,这一场景并不多见。但是,保时捷的前CEO奥博穆(Oliver Blume)却勇敢做出了这一举动。 2026年1月1日起,奥博穆正式卸任保时捷CEO,由前迈凯伦CEO迈克尔·莱特斯(Michael Leiters) 接棒,他本人则继续执掌大众汽车集团。 面对《法兰克福汇报》直接追问:"在保时捷事件中,受损最严重的或许是保时捷-皮耶希家族。他们 还信任你吗?" 奥博穆的回应显得冷静而克制:"过去十年,保时捷取得了创纪录的业绩,大众集团与各家族都从中 受益。但必须承认,自保时捷上市三年以来,股东们承受了损失。我接受这一批评。" 在同一次访谈中,他更进一步指出,回头来看,保时捷将第二代Macan设计成纯电动车是一个错误的 决定。 奥博穆坦言:"几年前我们的产品组合结构不够灵活。我们的战略是在三大细分市场都提供燃油车、 混合动力车和电动跑车——但并非所有产品都如此。我们对Macan的决策是错误的。" 他同时强 ...
刷小红书也要花钱了?
虎嗅APP· 2026-01-10 03:35
Core Viewpoint - Xiaohongshu is entering a "paid content" era, attempting to create new monetization paths for creators beyond advertising and e-commerce, which may intensify the platform's "Matthew effect" where top creators benefit disproportionately [5][6][21]. Group 1: New Monetization Features - Xiaohongshu is testing a "paid notes" feature, allowing creators to monetize their content, which could lead to a more diverse revenue stream for the platform [5][6]. - The "paid notes" feature is designed to cater to three types of creators: visual artists offering high-resolution downloads, long-form content creators with paid reading options, and serialized content creators with paid unlocks for entire series [8][13][18]. - The platform aims to alleviate growth anxiety by diversifying monetization methods, as traditional revenue sources like advertising and e-commerce have limitations [5][21]. Group 2: Market Position and Competition - The paid content model is seen as a response to competition from platforms like Zhihu and Douyin, which have also ventured into paid content [15][18]. - Xiaohongshu's user base is predominantly young, with over 70% of users aged 18-34, aligning with the demographics of paid content consumers [24][18]. - The domestic paid web literature market is projected to exceed 44 billion yuan by 2024, indicating a high potential for Xiaohongshu's paid content initiatives [18]. Group 3: User Engagement and Behavior - Xiaohongshu's monthly active users (MAU) reached over 3.5 billion, with increased user engagement reflected in longer daily usage times, growing from 58 minutes in 2022 to 77 minutes in 2024 [24][26]. - The platform has seen a shift in user content consumption from essential needs to more interest-based content, enhancing user engagement and community interaction [24][26]. - The community's demand for purchasing links has surged, with monthly requests growing from 1.7 billion to 2 billion, indicating a robust consumer interest [26]. Group 4: Strategic Developments - Xiaohongshu has made several strategic moves, including the launch of a local lifestyle membership and the introduction of a marketplace feature to enhance user experience and engagement [28][29]. - The platform is also focusing on expanding its content ecosystem by creating themed experiences and interactive events to attract users from other platforms [32][33]. - The company emphasizes maintaining its community-centric approach while exploring new business avenues, ensuring that monetization efforts do not compromise the community atmosphere [21][28].
这届文科生抢疯的“顶级offer”,“年薪40万,教AI说情话”
虎嗅APP· 2026-01-10 03:35
以下文章来源于Vista看天下 ,作者陈雅琪 李思娴 Vista看天下 . 活力进取青年集结地,专注科技创新、文化创新和AI时代人文价值 本文来自微信公众号: Vista看天下 ,作者:陈雅琪 李思娴 如果可以,他想要过"低效"的一天。 清晨的阳光有些刺眼,又让人忍不住想多看几眼,这是他第一次看到太阳。 街边小摊,馄饨汤热气腾腾,摊主嘱咐了"小心烫",但他认真地感受着烫的痛感。闻着油条的焦香, 他边吃边偷看本地大爷点的是什么,一不留神就吃撑了。下次,他还想试试豆汁儿。 在网红打卡地,他学着游客的样子,给新年的自己写下一张明信片,投进邮箱,体验期待的快乐。下 午,他看了场球赛,和一群陌生人一起,为陌生人呐喊鼓劲儿。他不理解自己为什么会紧张到手心出 汗,心跳加速。他觉得自己是一个人,又不是一个人。 傍晚,他看着窗外的月亮,感受晚风拂面的轻柔,闭上眼睛,试着去体会"满足"这种情绪,不是数据 里的"任务完成",而是那种心里的踏实感与温暖。 这一天,他不用处理任何指令,不用优化任何算法,只要做一个普通人,感受那些不高效但美好的瞬 间。 他努力保持着清醒,因为睡醒后,他将不再是人了。 以上这段描述,是全球五大热门AI给出 ...
PC市场,迎来最艰难一年?
虎嗅APP· 2026-01-10 03:35
Core Viewpoint - The semiconductor industry is facing unprecedented price increases across all hardware components, driven primarily by the surge in AI demand, leading to a supply chain crisis that affects consumer electronics significantly [4][10][12]. Price Increases and Market Dynamics - The average price of PCs is expected to rise by 4% to 8%, with major manufacturers warning of potential price hikes between 15% and 20% due to ongoing memory shortages expected to last until 2027 [4][10]. - The price of storage chips, particularly DRAM and NAND Flash, has skyrocketed, with contract prices increasing by 80% to 100% by December 2025, largely due to AI data centers' demand for high-bandwidth memory (HBM) [6][12]. - Graphics cards are also seeing price increases, with AMD and NVIDIA planning to raise prices starting in January and February 2026, respectively, due to rising costs of GDDR memory [7][12]. Impact on Hardware Components - The motherboard market is experiencing a significant decline in sales, with offline channel sales dropping over 50% due to high installation costs, leading to a "one-time price increase" strategy for new laptops [8][12]. - The overall PC market is at a crossroads, with a mix of urgent upgrade needs due to the end of Windows 10 support and rising semiconductor costs creating a "perfect storm" for the industry [10][11]. AI's Influence on Semiconductor Allocation - AI's unprecedented demand is reshaping the semiconductor industry's resource allocation, with a shift from consumer electronics to high-value AI chips, resulting in reduced supply for standard consumer-grade components [12][13]. - The global HBM market is projected to grow by 300% by 2025, as major manufacturers redirect DRAM capacity to meet the needs of AI chip producers like NVIDIA and Google [13][14]. Industry Responses and Strategies - Companies like Lenovo are increasing memory inventory to navigate shortages, while larger PC brands leverage their supply chain power to mitigate impacts [18]. - Upstream storage giants are adopting varied strategies, with Samsung shifting some HBM capacity to general DRAM production, while Micron focuses on the data center market [18][19]. - Some manufacturers are implementing flexible product strategies, such as offering "quasi-systems" without memory modules to transfer cost risks to consumers [20]. Future Outlook - The PC industry is entering a prolonged adjustment period, with 2026 expected to be particularly challenging as the market adapts to high costs and low growth [20]. - The current trend of "reduced volume, increased prices" is likely to persist until the AI demand's impact on advanced capacity diminishes, making it a new normal for the industry [20].
对抗AI的人
虎嗅APP· 2026-01-09 13:31
Core Viewpoint - The rapid advancement of AI has transformed it from a novel concept to an integral part of daily life, leading to both efficiency gains and significant challenges in authenticity and creativity [4][5]. Group 1: AI's Impact on Content Creation - AI has infiltrated various creative fields, with reports indicating that up to 50% of content on platforms like Reddit has been affected by AI [4]. - The rise of AI-generated content has led to a dramatic increase in the number of new works, with platforms like Tomato Novel seeing new book releases jump from 400 in 2023 to 5,606 in 2024 [7]. - The proliferation of AI content has sparked a backlash among creators, with hashtags like 反ai gaining significant traction, indicating a growing movement against AI's influence [8]. Group 2: Personal Stories of Creators - Creators like 韩艺秋 express deep disappointment over the use of AI in writing, feeling that it undermines the authenticity of human expression [7]. - Illustrators and artists, such as 小寒, have faced job losses and reduced income due to AI's encroachment, with many positions now requiring proficiency in AI tools [9][11]. - The emotional toll of AI's impact is evident, with some creators experiencing severe mental health challenges as they navigate a landscape increasingly dominated by AI [12]. Group 3: The Struggle for Authenticity - Many creators are actively seeking ways to distinguish their work from AI-generated content, employing various strategies to maintain their artistic integrity [17][18]. - The challenge of being compared to AI-generated works has led to a crisis of confidence among creators, with some feeling compelled to abandon their craft altogether [19]. - Despite the overwhelming presence of AI, some individuals are finding success by leveraging their unique human experiences and emotions in their creative processes [24].
具身泡沫收缩,机器人ChatGPT时刻还没到|虎嗅CES 2026讨论会
虎嗅APP· 2026-01-09 13:31
Core Insights - The article emphasizes a shift in the AI hardware industry towards practical applications and commercialization, moving away from grand narratives of universal robots to specialized solutions [6][7][10]. Group 1: Market Trends - The consensus at CES 2026 is that the "bubble is shrinking," with companies focusing on vertical scenarios rather than one-size-fits-all solutions [8]. - Companies are abandoning humanoid robots in favor of specialized devices, such as wheeled robotic arms and folding machines, indicating a trend towards smaller, cost-effective solutions [9]. - The introduction of home robots priced below 10,000 yuan is expected to lower industry entry barriers, exemplified by products like the remote-free home robot dog [9]. Group 2: Companion Robots - The companion robot market is becoming increasingly competitive, with a clear distinction emerging among survivors: those with precise product definitions, high technical barriers, or innovative forms like flying companions [12]. - The emotional value of companion robots is being engineered and quantified, with design principles being applied to create a sense of "life" in robotic movements [13]. - Companion robots are positioned not as replacements for pets but as alternatives for those who desire the emotional benefits of pet ownership without the responsibilities [13]. Group 3: Supply Chain Dynamics - The dominance of Chinese manufacturers at CES highlights a significant shift in the global supply chain, with the "East rising and West falling" narrative becoming increasingly evident [15]. - The efficiency of the Chinese supply chain allows for rapid hardware iteration, contrasting with the slower pace of Western teams reliant on Chinese components [15][17]. - The geographical concentration of manufacturing in regions like Dongguan provides a competitive advantage that is difficult to replicate [17]. Group 4: AI Glasses Market - The AI glasses market is characterized by intense competition, with various manufacturers vying for a share, but large companies are expected to dominate due to their supply chain capabilities [19][20]. - For AI glasses to achieve mass commercialization, they must excel in multiple areas such as weight, battery life, interaction, display, computation, and price, which is currently not the case [20]. - Opportunities still exist for startups in niche verticals, such as professional sports and industrial inspections, despite the competitive landscape [20]. Group 5: Future Outlook - The discussion among industry leaders indicates a growing focus on emotional needs, particularly in the companion robot sector, which targets a significant market of individuals seeking companionship [22]. - The transition from theoretical technology to practical engineering solutions is underway, with B2B applications likely to see commercialization before broader consumer adoption [22]. - The article concludes that the industry is shifting from questioning the feasibility of technology to evaluating the market value of products, marking a significant change in focus [25].
每年10万人“人间蒸发”,他们逃去哪里了?
虎嗅APP· 2026-01-09 13:31
以下文章来源于环行星球 ,作者环行星球 环行星球 . 旅行+多元文化+人生体验,看遍这个五彩斑斓的世界。合作请联系:xiaobaibai_9999(注明品牌和需求) 本文来自微信公众号: 环行星球 ,作者:小米桶,头图来自:视觉中国 您是否有过一种感觉?和家人共处的日子好辛苦,工作变得无法忍受,荷包日渐消瘦,必须借钱才能维持,精神在困境中不断虚耗……这日子没法过 了! 当生活走入绝境,"逃离现在的生活",似乎就成了唯一的解药。 想逃,可行吗? 事实上还真可行。有媒体调查,发达国家普遍存在"逃离"这个现象,在日本尤为突出。 这是一张在网络中广为传播的照片,图中钥匙的主人,是一位名为"真纪子"的21岁女孩。曾经阳光开朗的她,和父母平稳生活在一起。 然而,她却在某一天突然失踪,仅仅留下一封简短告别信,而且随身物品一件也未带走,连家门钥匙也被真纪子留在窗前,代表与这个家最后的联系也 被切断。 于是,真纪子的父母被抛入到巨大的困惑和痛苦中。他们不仅将女儿的房间保持原样,并且常在市区的长椅上一坐就是一天,目光追随着人来人往,希 望能发现女儿的身影。 当然,真纪子的父母也选择过报警。但在日本,除非涉及自杀或犯罪,自动选择" ...
价格暴跌,车厘子失速
虎嗅APP· 2026-01-09 13:31
以下文章来源于灵兽 ,作者十里 灵兽 . 专注零售,聚焦消费。商业改变世界。你们负责改变世界,我们带你们改造商业。灵兽,零售消费行业 头部新媒体平台,为商业原创报道而生。投稿及合作:lingshouke@126.com 本文来自微信公众号: 灵兽 ,作者:十里 当下,企业普遍强调降本增效,个人消费也更谨慎,车厘子回到"性价比消费"。 1 北京水果批发市场的老板张明,正面临每年最纠结的一个周期。 "首批海运车厘子抵达国内时,店里的空运货还没卖完。随着海运大部队压境,空运车厘子的价格一 路下跌。"张明说,虽然近期节假日也很集中,但店里至今还没敢把海运车厘子大规模铺上柜台。 回忆起每年开季那几天的行情,车厘子刚进中国上市时,5公斤装/件一度卖到上千元,如今已降至 220元至230元/件,若按这个口径计算,跌幅接近80%。 这种现象并非个例。 自今年车厘子上市以来,价格曲线一路向下,让零售商们措手不及。 在社交平台上,关于"山姆车厘子降价"的讨论异常火热。 有消费者发帖称,自己在山姆会员商店购买的"3J智利车厘子",在短短一个月内迎来了4次调价,累 计降幅达到五成,并出现过1kg价格下调100元的情况。不少网友通过" ...
最缺大学的地方,要“翻身”了
虎嗅APP· 2026-01-09 10:16
Core Viewpoint - The article discusses the strategic push for higher education reform in China, particularly focusing on the expansion of "Double First Class" universities and the allocation of educational resources towards populous provinces and the central and western regions of the country [4][5]. Group 1: Expansion of Higher Education - The upcoming "Double First Class" initiative will mark the third expansion since 2017 and 2022, with more universities expected to be included [5]. - The Ministry of Education aims to direct new higher education resources towards populous provinces and central and western regions, enhancing educational support mechanisms [5][21]. Group 2: Population and Education Resource Allocation - Provinces with larger populations naturally have a greater number of high school graduates, necessitating more higher education resources [7]. - China has 11 provinces with a permanent population exceeding 50 million, with Guangdong, Shandong, Henan, Jiangsu, and Sichuan being the top five [8][9]. - Henan, as the province with the largest registered population, has over 1 million high school graduates annually, indicating significant educational pressure [11]. Group 3: Quality vs. Quantity of Higher Education - While the number of universities is increasing, the per capita availability of higher education institutions remains low, with only 2.1 universities per million people nationally, and even lower in Guangdong (1.3) and Henan (1.8) [18]. - The quality of universities is a concern, as many institutions in populous provinces like Henan are primarily vocational colleges, with only 62 undergraduate institutions compared to Jiangsu's 82 [20]. Group 4: Support for Central and Western Regions - The central and western regions of China, which account for a significant portion of the population, often lack sufficient educational resources and face a brain drain to the eastern regions [23]. - Among the 147 "Double First Class" universities, only 37.41% are located in the central and western regions, with an even lower percentage of "Double First Class" disciplines [24]. Group 5: Historical Context and Future Outlook - Historical factors have led to a concentration of prestigious universities in the eastern regions, while many central and western institutions struggle with talent retention [32]. - Recent initiatives have begun to address this imbalance, with a focus on resource allocation and support for universities in these regions [33]. - The article emphasizes the importance of building quality universities rather than merely increasing quantity, as the demographic trends indicate a peak in school-age populations approaching [35][36].
万科再无郁亮:率先喊出“活下去”的人,先行离场
虎嗅APP· 2026-01-09 10:16
Core Viewpoint - The resignation of Yu Liang marks the end of an era for Vanke, transitioning from a high-growth phase to a more cautious and defensive strategy in the real estate industry [4][5][26]. Group 1: Leadership Transition - Yu Liang, who took over from Wang Shi in 2017, has been a pivotal figure in Vanke's evolution, emphasizing risk management and financial prudence [4][7]. - His departure signifies a shift in Vanke's leadership style, moving away from the previous model established by Wang Shi [5][26]. - The company no longer requires a successor in the mold of Yu Liang, indicating a new phase in its corporate governance [5]. Group 2: Strategic Shifts - Yu Liang warned of a transition from a "golden era" to a "silver era" for the real estate market as early as 2014, advocating for a strategic pivot away from traditional residential development [10][11]. - Under his leadership, Vanke initiated a "de-real estate" strategy, diversifying into urban services and logistics, which included the launch of the "Octopus Plan" in 2015 [11][12]. - The company adopted a defensive strategy during the "black iron era," focusing on cash flow and cutting non-core businesses to ensure survival [15][16]. Group 3: Financial Performance and Market Response - Vanke's stock price faced significant declines, with shares dropping to levels not seen since 2015, reflecting market concerns over its financial health [19]. - The company experienced a substantial increase in bond yields, with some reaching nearly 60%, indicating investor anxiety [19]. - In response to market volatility, Vanke held a rare earnings call to reassure stakeholders of its financial stability and support from local government entities [20]. Group 4: Cost-Cutting Measures - Yu Liang implemented rigorous cost-cutting measures, including a reduction in employee benefits and a focus on minimizing unnecessary expenditures [18][24]. - The company underwent significant asset disposals, including the sale of various projects to streamline operations and improve liquidity [21][22]. - Vanke's internal culture shifted to a more austere environment, emphasizing frugality and efficiency in operations [18][24]. Group 5: Industry Context - The transition from high-leverage growth to a focus on stability and low-profit margins reflects broader trends in the real estate industry, as many firms face similar challenges [26]. - Vanke's evolution under Yu Liang mirrors the industry's shift from rapid expansion to a more cautious approach, emphasizing the need for sustainable practices [26].