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高校羽绒服又成网红,年轻人花两千块买却不敢穿出门
虎嗅APP· 2025-12-28 11:07
Core Viewpoint - The article discusses the rising trend of university-branded down jackets in China, highlighting their popularity among young consumers and the commercialization of prestigious university brands [5][9]. Group 1: Popularity and Sales - The "Renmin University Red" down jacket, recommended by a university official, has achieved significant sales, with prices at 899 yuan for long versions and 399 yuan for short versions, leading to sold-out status [7][13]. - The trend of university-branded clothing has expanded beyond Renmin University, with many top universities like Tsinghua and Peking University also launching their own apparel lines [10][15]. - The phenomenon of "school logo down jackets" has become a fashionable item, driven by celebrity endorsements and social media influence, leading to high demand and resale prices exceeding original retail prices [9][14]. Group 2: Market Dynamics - The market for university-branded down jackets is characterized by a diverse consumer base, including not only students but also alumni and general consumers who appreciate the prestige associated with these brands [26][30]. - The pricing strategy varies, with some jackets designed and produced by university teams being more affordable compared to those created in collaboration with well-known brands, which tend to carry a premium [31][39]. - The article notes that the commercialization of university brands is not merely a trend but a strategic move to leverage their cultural and educational significance for financial gain [48][55]. Group 3: Cultural and Economic Implications - The commercialization of university apparel reflects a broader trend in higher education institutions to monetize their intellectual property and cultural heritage, aligning with global practices seen in prestigious universities worldwide [52][58]. - The rise of university-branded products has sparked discussions about the value of education and the implications of commodifying academic prestige, with some consumers expressing mixed feelings about wearing such items [28][29]. - The article emphasizes that the sale of university-branded down jackets is part of a larger narrative about cultural identity and consumer behavior, as these products serve as symbols of affiliation and status [49][55].
日本俳句,变成了中国网友的“鬼子砍刀”
虎嗅APP· 2025-12-28 02:56
以下文章来源于那个NG ,作者黄瓜汽水 那个NG . 用关注决定视界|复杂世界的策展人 出品 | 虎嗅青年文化组 作者 | 黄瓜汽水 编辑、题图 | 渣渣郡 本文首发于虎嗅年轻内容公众号"那個NG"(ID:huxiu4youth)。在这里,我们呈现当下年轻人的面貌、故事 和态度。 民间的智慧是无穷的,你永远都猜不到下一个热点有多离谱。 在评论区写日本俳句,是中国人民独创的新时代文学体裁。 在中日关系如此紧张的当下,互联网竟诞生了一大批"俳句仙人"。妙语连珠,小嘴像开了光一样,从广岛长崎 原子弹,一路编排到高市早苗。 评论看不腻/一群神人写俳句/舍不得离去 最近的抖音挺有意思。 (在雪中踏着冰行军,哪里是河哪里是路都不知道) 馬は斃れる 捨てても置けず 此處は何處ぞ 皆敵の国 (马都冻死了,但也不能丢下不管,这到底是啥鬼地方,四处皆敌的国家) 估计连日本人都想不到,这首诞生于一百年前的军歌,变成了中国网友玩梗的万恶之源。 年轻一代的中国学生们将其改编成《我在大雪中跑操》,还要锐评一句"没那么温暖""士气没那么高""装备没那 么精良""心情没那么乐观"。 在雪中踏着冰晨跑。哪里是旗哪里是路,我都不知道。同桌都冻死 ...
没苦硬吃,中老年“纯累游”太狠了
虎嗅APP· 2025-12-28 02:56
本文来自微信公众号: 环行星球 ,作者:令狐小跑,审稿:朝乾,图文制作:Hygge,题图来自: AI生成 未来的某一天,当我垂垂老矣,孙子在膝旁问我一生中遭遇的最大磨难,我也许会点燃一支烟,从容 地吐出一口烟圈,用沙哑的嗓音说:"你听说过老年旅行团吗?" 老年旅行团,从未有一个名词,能同时纳入梦幻的美妙与现实的冲击,旅行社用高饱和度的宣传单为 人织梦,又用特种兵的训练方式完成一批又一批老人的"钢炼之旅"—— 不要问钢铁是怎么炼成的, 钢铁是在旅游大巴车上炼成的。 以下文章来源于环行星球 ,作者环行星球 环行星球 . 旅行+多元文化+人生体验,看遍这个五彩斑斓的世界。合作请联系:xiaobaibai_9999(注明品牌和需 求) 连游戏里都有夕阳红旅行团,图:动物餐厅▾ 而三十低龄误报老年团的我,无疑是个闯入桃花源的武陵渔人。那时的我还未能知晓,自己即将见证 怎样的诸神黄昏。 当银发团里混入了黑发人 2018年,二十九岁的我在生日蜡烛被吹灭的那一刻,决定请假一个人出去疯玩。在那个"996"还没被 全面抵制的狼性时代,这是一头牛马最初的梦想与最后的肆无忌惮。 24小时后,我站在某旅行社的门店前,看着门口贴得满满的 ...
越南楼市失控了
虎嗅APP· 2025-12-28 02:56
Core Viewpoint - Vietnam's real estate market is experiencing rapid price increases, with apartment prices in Hanoi exceeding 8 million VND per square meter, comparable to cities like Suzhou in China, despite the country's GDP per capita being under $5,000 [5][6][7]. Group 1: Economic Context - The State Bank of Vietnam has significantly lowered interest rates from 15% in 2008 to 4.5% by 2025, leading to a prolonged period of monetary easing aimed at stimulating economic growth [11]. - Despite global liquidity tightening, Vietnam's credit growth targets remain high at 15%-16%, with M2 growth at 13.5%, outpacing the actual GDP growth of 5.5% [14][15]. - The low-interest environment has distorted market funding flows, with excess liquidity flooding into the asset market instead of manufacturing [17][18]. Group 2: Land Policy and Market Dynamics - The new Land Law set to take effect in 2024 aims to marketize land pricing but has led to a significant increase in land acquisition costs for developers, from 15%-20% of total development costs to 40%-50% [26][27]. - The previous land pricing system resulted in substantial government revenue loss, with land-related income constituting only 12% of Vietnam's fiscal revenue in 2023, compared to an average of 25% in Southeast Asia [24]. - The supply of new apartments is critically low, with only 39,000 units available in Hanoi in 2024, translating to one unit for every 231 people [24]. Group 3: Housing Demand and Foreign Investment - The influx of foreign engineers and workers due to industrial migration has created a dual market, where high-end apartments cater to expatriates and affluent locals, while affordable housing is virtually non-existent [36][40]. - In 2024, foreign direct investment in Vietnam's real estate sector reached $5.63 billion, with a significant portion directed towards mid-to-high-end projects in major cities [40]. - The rental market for high-end apartments in Hanoi shows over 40% occupancy by foreign tenants, supporting high rental yields and prices [41]. Group 4: Social Implications and Market Risks - The disparity in wealth is growing, with the top 10% of families holding 78% of real estate assets, while the bottom 50% own only 2% [51]. - The price-to-income ratio for the 25-35 age group in Hanoi is 28:1, indicating a severe affordability crisis [52]. - Social unrest is emerging, with protests over housing affordability leading to temporary government measures, but these are insufficient to address the underlying issues [59][60].
AI需要破壁人
虎嗅APP· 2025-12-27 13:34
Core Viewpoint - The future of AI will not be dominated by a single or few large cloud models, as there is a fundamental conflict between efficiency and sovereignty when AI attempts to integrate into personal lives [2] Group 1: AI Sovereignty and Personal AI - There is a distinction between public AI, which is platform-centric and controlled by commercial entities, and personal AI, which represents individual interests and allows users to own their data and algorithm evolution rights [2][11] - The establishment of "personal AI sovereignty" marks a critical transition from AI as an assistant to AI as a teammate [2][10] - A lack of clear sovereignty definitions has led to a trust crisis as personal AI agents attempt to replace users in tasks [2][3] Group 2: Industry Structure and Collaboration - The AI industry needs a structural transformation to define boundaries, interfaces, and collaboration methods from the ground up, with a focus on user control [7][8] - A new industry architecture is proposed, consisting of three layers: integration layer, service layer, and capability layer, which aims to reduce user anxiety regarding privacy and security [8][9] - The architecture allows for local execution of privacy-related tasks, minimizing concerns about data exposure [9] Group 3: New Order and Ecosystem Development - Establishing personal AI sovereignty requires efficient protocols for interaction among sovereign entities to build order [15][16] - Lenovo aims to replace invasive methods with protocols that respect user sovereignty, introducing models like the Model Context Protocol (MCP) and Agent to Agent (A2A) agreements [17] - The shift in business logic from traditional keyword matching to a focus on task completion rates signifies a new paradigm in AI interactions [18] Group 4: User Experience and AI Evolution - The foundation of safety and rules is strengthened by personal AI sovereignty, allowing for the evolution of AI into a "digital twin" that closely mirrors user thought processes [25][28] - Lenovo's AI 3.5 showcases advancements in continuous memory, collaborative actions among multiple agents, and user-friendly interfaces that adapt to user intentions [30][31][33] - The long-term vision for AI competition is shifting from model capabilities to the design of systems and definitions of sovereignty [37] Group 5: Future Implications and Observations - The path towards AI becoming a true teammate requires not only stronger models but also an accepted rule system [38] - Lenovo's approach emphasizes stable progress, long-term accumulation, and ecosystem co-construction, reflecting a mature industry participant's experience [38]
中国的院士中,海归在变多还是变少?
虎嗅APP· 2025-12-27 13:34
知识分子 . 以下文章来源于知识分子 ,作者知识分子 知识分子由非营利公益组织北京市海淀区智识前沿科技促进中心主办,以传播科学知识、弘扬科学精 神、促进科学文化为使命,致力于关注科学、人文、思想。我们将兼容并包,时刻为渴望知识、独立思 考的人努力,共享人类知识、共析现代思想、共建智趣中国。 本文来自微信公众号: 知识分子 ,作者:知识分子,题图来自:视觉中国 在过去120年间,从辛亥革命、五四运动开始,西学东渐,中国的全球化进程持续推进。然而,在这 一过程中,中国知识分子中最为精英的学术群体——院士群体,却呈现出一种清晰可辨的学术本土化 趋势。 新加坡南洋理工大学与宁波诺丁汉大学的黄加南和刘宏与宁波诺丁汉大学的曹聪近期在国际顶级期刊 《自然·人类行为》 (Nature Human Behaviour) 上发表了一项新研究。该研究发现:在1905年至 2023年的近120年间,中国院士群体中具有留学归国背景的成员比例持续下降。不仅如此,传统上占 主导地位的、来自东部发达地区且拥有海外教育经历的学者比例也在逐步降低;与此同时,来自中国 西部地区的学术精英,以及来自发展中国家的外籍院士比例则呈上升趋势。 一、院士日 ...
今年的ESG越来越冷了吗?
虎嗅APP· 2025-12-27 13:34
Core Viewpoint - The article discusses the evolution of ESG (Environmental, Social, and Governance) from a concept driven by capital to a more pragmatic approach focused on measurable outcomes and long-term value, amidst increasing scrutiny and regulatory developments [2][5][20]. Group 1: ESG Evolution - ESG has transitioned from being perceived as a moral obligation to a critical factor in assessing financial risks and corporate resilience, especially in the context of climate change and geopolitical supply chain risks [5][9]. - The implementation of ESG has evolved from a marketing tool to a core management strategy, influencing supply chain access, financing costs, and executive compensation [5][8]. Group 2: Key Drivers of ESG Development - External drivers include regulatory pressures and enhanced information disclosure requirements, with ESG report disclosures from domestic listed companies rising to 47.5% this year [6]. - Internal drivers stem from corporate growth demands, where companies find innovation opportunities through ESG initiatives, enhancing governance and competitive differentiation [6][8]. Group 3: Changing Nature of ESG - The focus of ESG is shifting from narrative-driven to data-driven approaches, with regulations transitioning from soft laws to hard laws, emphasizing mandatory audits and legal accountability [8][21]. - Investment strategies are moving from broad ESG asset allocations to targeted "transition finance," utilizing AI tools to focus on low-carbon transitions in high-carbon industries [8][11]. Group 4: Challenges in ESG Implementation - Companies face challenges in transparency and sustainability of ESG disclosures, with many relying on outdated data management practices that hinder compliance with tightening regulations [13][14]. - The disconnect between ESG initiatives and business strategies often leads to difficulties in integrating ESG into operational management and financial performance [14][16]. Group 5: Future of ESG - ESG is expected to become a fundamental aspect of corporate governance, with CFOs playing a central role in ESG data management as carbon liabilities become as significant as financial liabilities [21][23]. - The next five years will see a significant shift in ESG practices, particularly in industries facing stringent compliance pressures, such as the electric vehicle and textile sectors [23][24]. Group 6: Multi-Dimensional ESG Focus - The environmental dimension of ESG is expanding to include broader natural capital considerations, while social responsibilities are increasingly enforced throughout supply chains [24][25]. - Governance aspects are focusing on board competency and ethical technology use, with a shift from mere compliance to strategic leadership in ESG [25][26]. Group 7: Integration of Technology in ESG - The integration of AI and blockchain is expected to revolutionize ESG management, enabling real-time data capture and predictive risk management, moving away from manual reporting [26][27]. - Effective ESG practices will be characterized by their deep integration into business models, reflecting in financial performance and long-term valuation [27][29].
AR眼镜第一案,究竟在争什么?
虎嗅APP· 2025-12-27 13:34
Core Viewpoint - The ongoing patent dispute between XREAL and VITURE highlights the increasing importance of intellectual property in the AR glasses industry, revealing deeper technological complexities beyond surface-level applications [2][5][21]. Group 1: Patent Dispute Overview - A German court ruled that VITURE's AR glasses infringed on XREAL's European patent EP3754409B1, leading to a temporary sales ban on VITURE's products in Germany [2][14]. - The patent EP3754409B1 is crucial for consumer-grade AR glasses, focusing on optical module design that enhances light transmission efficiency and reduces stray light [7][13]. Group 2: Technological Implications - The patent describes an optical structure that utilizes a dichroic film to selectively reflect and transmit polarized light, achieving an 82% light transmission efficiency and a 40% reduction in stray light [13]. - XREAL's technology innovations aim to create lightweight AR glasses with superior display quality, addressing challenges such as comfort, display performance, and AI integration [17][19]. Group 3: Industry Context and Future Outlook - The AR glasses market is characterized by high complexity and a lack of dominant products, leading to an increase in patent disputes as companies navigate technological overlaps [4][16]. - XREAL has strategically focused on foundational optical technologies, accumulating over 800 patents, including 133 related to core optical components for AR glasses, positioning itself for future competitive advantages [18][23].
有意思周报|最新研究发现,使用情趣科技产品的男性比女性更容易被社会厌恶;因儿子未探望接受临终关怀的母亲,84岁老人开枪击中其面部
虎嗅APP· 2025-12-27 12:00
还有,黑色大丽花和十二宫连环杀手竟是同一人? 最新研究发现,使用情趣科技产品的男性比女性更容易被社会厌恶 近日发表在《性研究杂志》上的一项新研究指出,现在的情趣科技用品存在一种"反向性双重标准":相比女性,使用情趣科技产品的男性更容易遭遇社会的厌恶与 排斥。 在现代的语境下,人们都觉得女性使用小玩具再正常不过,这种产品甚至会被当作女性主义、自我关怀或者性健康的一部分。而男性使用性玩具却常常得不到同样 的理解。 比如,在现在的媒体报道中,使用性爱机器人或仿真娃娃的男性往往被描绘成孤独、社交能力不足的人。 专家们认为,这种观点形成和男性的传统形象有关。在传统的异性恋模式中,男性通常被定位为性和情感的主动方,认为他们应该"随时准备好进行性行为,并且有 能力追求女性"。 因此在这种背景下,男性使用性玩具可能会被认为是找不到伴侣或性能力弱的表现,因而演变成"用玩具就不是真男人"的刻板印象。 在这个研究中,研究人员招募了371名成年人作为样本。参与者的平均年龄约为45岁,由190名女性和181名男性组成,性别比例相对均衡。大多数参与者为异性恋 的白人。 那个NG: 本研究旨在测量参与者对特定情境的厌恶敏感度。问卷评估了的 ...
中国“澡都”,到底在哪里?
虎嗅APP· 2025-12-27 10:30
Core Viewpoint - The article discusses the rising popularity of bathing culture across China, highlighting a shift from a regional preference in the Northeast to a nationwide trend, with significant growth in both participation and spending in the bathing industry [4][6][7]. Group 1: National Bathing Trend - There is a noticeable increase in the enthusiasm for bathing across various regions in China, with a marked rise in customer traffic at bathing centers compared to previous years [6]. - According to Douyin's recent report, the number of group purchase orders related to bathing has increased by over 38% year-on-year, with sales revenue rising by 50% [7]. - The bathing industry is expanding beyond its traditional Northeast stronghold, becoming a common leisure activity for people across the country [7][11]. Group 2: Regional Differences - The top five cities with the highest willingness to spend on bathing are Zhengzhou, Xi'an, Beijing, Shanghai, and Hangzhou, indicating a balanced interest from both northern and southern regions [11]. - Northern consumers prefer "scrubbing" as a bathing method, with group purchase orders for scrubbing in Northeast China increasing by 63%, while the southern regions favor "soaking" in hot springs, with Chongqing seeing a staggering 115% growth in related orders [11][12]. Group 3: Changing Demographics - The demographic of bathing consumers is shifting, with a significant increase in younger customers, particularly those aged 18-23, whose order volume has surged by 55% [17]. - The primary consumer groups now include individuals aged 31-40 (37% of total orders) and 24-30 (29% of total orders), indicating that the post-90s generation is becoming a dominant force in the bathing market [17][18]. Group 4: Evolving Consumer Preferences - Younger consumers are reshaping the bathing industry by introducing new demands and experiences, transforming bathing from a mere relaxation activity into a social and multi-functional experience [18]. - Bathing centers are evolving to offer a variety of services, including dining, socializing, and even business meetings, catering to a broader range of customer needs [18][19]. Group 5: Seasonal Consumption Patterns - The winter season has become a peak time for bathing, with many consumers incorporating it into their regular winter routines as a way to combat the cold [21][22]. - Douyin's initiatives have streamlined the process of finding and booking bathing services, enhancing consumer experience and driving increased participation in the bathing economy [22].