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AI没有杀死搜索,反而做大了蛋糕
虎嗅APP· 2025-12-15 14:18
Core Viewpoint - The rise of AI has not killed search engines but rather expanded the overall market for search and advertising, as evidenced by Google's recovery in search market share and advertising growth in Q3 [4][8][22]. Group 1: AI's Impact on Search - AI has not eliminated search but has created a larger "cake" for both search and advertising, with traditional search engines benefiting from the increased user engagement driven by AI [9][17]. - The traditional search model, which relies on keyword matching, has limitations in addressing complex user queries, a gap that AI has begun to fill by providing more comprehensive answers [10][12][15]. - AI has transformed user search behavior, leading to longer and more detailed queries, which in turn enhances the quality of clicks and user intent [31][34]. Group 2: Google's Competitive Advantage - Google's integration of AI into its search engine has allowed it to maintain a competitive edge, leveraging its existing ecosystem to enhance user experience and engagement [19][25]. - The AI features in Google's search have been designed to complement traditional search habits, making it easier for users to access information without disrupting their established behaviors [21][22]. - Google's diverse product ecosystem, with over 20 billion monthly active users across multiple platforms, provides a significant advantage over competitors like Baidu and Tencent, which struggle with fragmentation and competition [42][44]. Group 3: Advertising Evolution - Despite initial concerns about AI's impact on advertising click-through rates, Google's Q3 financial results showed that the monetization rate of AI features is comparable to traditional search [28][29]. - AI has led to a higher quality of clicks, as users engage more deeply with content, resulting in improved conversion rates for advertisers [32][36]. - New advertising tools like AI Max are being developed to better understand user intent and enhance ad targeting, marking a shift towards more effective advertising strategies [38][41]. Group 4: Industry Comparison - The contrasting paths of Google and its Chinese counterparts highlight the importance of ecosystem strength in the AI competition, with Google benefiting from a more integrated approach [46][45]. - The challenges faced by domestic players in China, such as high competition and fragmented user experiences, hinder their ability to capitalize on AI advancements as effectively as Google [44][45].
中国最初的0,终于找到了
虎嗅APP· 2025-12-15 10:26
本文来自微信公众号: 地球知识局 ,作者:今夕、蒋宇希,策划:自然资源部东海局办公室,校对:朝乾,编辑:哈,题图来自:视觉中国(玉环坎 门风光) 世界上哪个国家的海拔落差最大?显然是中国,咱们国家国土辽阔,有最高的珠穆朗玛峰,最低的吐鲁番盆地。 以下文章来源于地球知识局 ,作者地球知识局 地球知识局 . 人文+地理+设计,全球视野新三观。 合作请联系:xiaobaibai_9999(注明品牌和需求) 这一高一低,海拔落差足足有9003米, 相当于14座上海中心大厦叠起来。 我们日常说一个地方的高度,通常都说海拔多少多少。海拔这个词的本义,就是一个点高出海平面的距离。但实际上, 并不存在一个统一的"全球海平 面"。 因为地球不是一个完美的球体,质量分布也很不均匀。海水日日夜夜流动,地球引力、地形,都在影响着每一处海域的海平面高度。 所以,这个海拔到底是什么标准的?珠穆朗玛峰高8848.86米,这么精准的数据是从哪里开始算的?中国的"0"是从哪里开始的? 但是在一只脚迈入工业化的近代中国,古代的标准已经逐渐失去了它的效力。 大量自然科学领域的计量单位有着将"国际标准"与"中国标准统一"的需 求。 这个时候,旧中国 ...
平价数码产品,要和我们说再见了?
虎嗅APP· 2025-12-15 10:26
出品 | 虎嗅科技组 作者 | 丸都山 编辑 | 苗正卿 头图 | 视觉中国 内存涨价的持续时间及烈度,可能被所有人低估了。 但SK海力士的这份报告无疑表明,即便是等到新增DRAM产能释放,也完全不足以抵消掉市场需求。 那么内存市场如此严重的供需错配,根源究竟在哪里?对于普通消费者来说,又会带来什么样的持续性影 响? 谁在抢夺DRAM? 01 我们用一类最有代表性的产品——电脑内存条,去看下DRAM在今年的涨价幅度。 在今年年初,DDR5 16GB(5600MHz)内存条在电商平台的报价在300元左右,而当前同规格内存条的电商 平台价格最低为899元,相当于在不到一年的时间里,价格上涨了200%。 据科技媒体Wccftech报道,一份源于SK海力士内部会议的文件表示, 全球DRAM供不应求的情况预计持续 到2028年底。 这个判断着实是远超出了行业此前的预期,比如在上个月的小米三季度财报电话会议上,卢伟冰就曾表示, 现在各家(手机厂商)普遍承受着源自存储芯片成本的压力,而且明年的产品零售价还会有较大幅度上涨, 直到2027年,这种供需失衡的问题才有望扭转。 卢伟冰提到的"2027年",实际上也是目前行业普遍认 ...
14天5万块钱:海外研学只是换个地方打游戏?
虎嗅APP· 2025-12-15 10:26
Core Viewpoint - The article highlights the pitfalls of overseas study tours, emphasizing that many programs marketed as educational experiences often fall short, turning into mere travel experiences without substantial learning benefits [4][5][6]. Group 1: Issues with Overseas Study Programs - Many overseas study programs promise high-quality educational experiences, such as interactions with Nobel laureates and stays in prestigious university accommodations, but often deliver subpar experiences with unqualified instructors and inadequate facilities [5][6][8]. - Students frequently find themselves in environments where they are not engaged in meaningful learning, instead spending time playing games and lacking proper guidance [7][18]. - The commercialization of these programs has led to a "layered" consumption model, where students are often passed off to third-party providers, resulting in a decline in educational quality [7][21]. Group 2: Financial Aspects and Market Dynamics - The overseas study market is characterized by high fees, with some programs costing over 50,000 RMB for just two weeks, yet the actual educational value is often minimal [11][28]. - The industry operates on a complex profit-sharing model, where various stakeholders, including domestic schools and foreign partners, take significant cuts, leading to inflated prices for parents [20][21]. - The market for overseas study programs is rapidly growing, with projections indicating a market size of 179.1 billion RMB in 2024, reflecting a 21.9% year-on-year increase [28]. Group 3: Parental Concerns and Decision-Making - Parents are often torn between the desire for their children to gain international exposure and the fear of spending large sums on programs that may not deliver real educational value [31][32]. - Recommendations for parents include verifying the legitimacy of programs by checking for entry requirements, course transparency, and instructor qualifications [33]. - The article suggests that while overseas study can be beneficial, it is crucial for parents to be informed and discerning to avoid being misled by marketing tactics [34].
中国四线小城工厂,押注跨境电商
虎嗅APP· 2025-12-15 10:26
过去,一年只要搞定几个欧美大客户,几条产线就能全年满负荷运转。但今年遭遇了一轮轮关税冲击后,他的屏幕上已不再是催单的邮件,而是后台被 砍单压价的刺眼文字。仓库里已堆满为40英尺货柜准备的成品,但下一个柜子在哪里,没人知道。 出品|虎嗅商业消费组 作者|周月明 编辑|苗正卿 题图|AI生成 临近年底,澄海一家玩具工厂的老板办公室,气氛有些凝重。 与此同时,越来越多同行开始频繁出现在各种跨境电商活动上。有的工厂甚至开始联系海外达人探厂。山东滨州的家纺工厂里,Instagram上有30万粉 丝的美国网红Terrick仔细挑选着样品,澄海跨境电商孵化中心的办公楼里,早上7点就开始一场海外达人与中国工厂老板的跨国视频会议。 无数源头工厂正站在命运的十字路口,一边是熟悉的旧世界在崩塌,一边是充满诱惑但挑战重重的新大陆。 这背后折射出的,也远不止订单模式的变迁。更深层次上,这是一场全球贸易范式的切换:由少数巨头主导、基于标准化与成本效率的"全球化1.0", 正在被无数个体与中小节点解构,基于创意、内容与社群信任的"全球化2.0"正在形成。 寻找新出路 "订单碎片化、从大B到小B再到C端的趋势愈发明显。"敦煌网招商与商家运营 ...
霸王茶姬“高娶”天合光能
虎嗅APP· 2025-12-14 23:54
Core Viewpoint - The marriage between Zhang Junjie, CEO of Bawang Chaji, and Gao Haichun, co-chairman of Trina Solar, symbolizes a convergence of two distinct business models and generational paths in Chinese enterprises, reflecting both opportunity and strategic asset restructuring in their respective industries [6][10]. Group 1: Bawang Chaji - Bawang Chaji's revenue has grown significantly from 1.9 billion RMB to 30 billion RMB in 2024, with over 6,200 stores globally [4][14]. - The company has maintained profitability for 11 consecutive quarters, with a net profit of 1.06 million USD and a net profit margin of 11.22% in the first half of 2025 [13][14]. - Bawang Chaji's asset-liability ratio stands at 25.95%, indicating a strong financial position compared to the manufacturing sector [13]. - The company is facing challenges in growth due to a saturated market and increased competition, leading to a decline in net profit growth by 38.47% in 2025 [32][33]. - Bawang Chaji is exploring international markets for growth, with 208 overseas stores as of mid-2025, but the overall scale remains small [34]. Group 2: Trina Solar - Trina Solar is experiencing significant financial difficulties, with a net profit margin of -8.28% and a revenue decline of 20.87% year-on-year in the first three quarters of 2025 [19][20]. - The company faces high operational pressure, with an asset-liability ratio nearing 78%, indicating substantial financial leverage and short-term repayment challenges [20]. - Despite current losses, Trina Solar has survived in a competitive market where many peers have failed, attributed to its cautious strategic approach and avoidance of high-leverage contracts [21][24]. - The solar industry is expected to stabilize as overcapacity issues are addressed, with new initiatives to consolidate silicon material production, potentially benefiting Trina Solar in the long run [36][39]. Group 3: Strategic Implications - The marriage between Bawang Chaji and Trina Solar may facilitate strategic asset restructuring, allowing for complementary strengths in cash flow management and operational stability [10][41]. - Bawang Chaji's cash flow and profitability can provide a buffer against the cyclical volatility faced by Trina Solar, creating a balanced operational dynamic [41]. - The partnership may lead to innovative synergies, leveraging Bawang Chaji's consumer-facing business model alongside Trina Solar's established industry presence [41].
早报 | 三部门发文:更大力度提振消费;宁波通报患儿术后离世情况调查;乒协回应孙颖莎王楚钦退赛;万科三个展期议案均未获通过
虎嗅APP· 2025-12-14 23:54
大家早上好!这里是今天的早报,每天早上,我都会在这里跟你聊聊昨夜今晨发生了哪些大事儿。 昨夜今晨 【宁波通报患儿手术后离世,多人被处理】 2025年11月14日晚,患儿许某某在宁波大学附属妇女儿童医院(以下简称妇儿医院)接受心脏手术后不幸离 世。宁波市卫健委12月14日通报了调查组调查进展。 调查组认为,医疗团队对手术风险评估不足、手术操作存在过失、术中出现突发情况未及时告知、术后监护处 置有缺陷,具体医疗过错及其责任程度需在医疗事故技术鉴定等完成后予以明确;医院存在医疗质量安全制度 落实不到位、风险防范能力不足、应急处置不力、人文关怀缺乏等问题。宁波市卫生健康委员会责成妇儿医院 作出深刻检查,妇儿医院党委书记、院长、分管副院长、主刀医师、麻醉医师、儿童重症监护病房主管医师等 被追责。 【泽连斯基:美欧不支持乌加入北约】 当地时间12月14日,乌克兰总统泽连斯基在接受采访时透露,围绕美方"和平计划"的谈判中,美国及部分欧洲 国家不支持将乌克兰加入北约作为其安全保障核心内容。 泽连斯基强调,加入北约是乌方核心诉求,也是切实有效的安全保障,却未获美欧相关支持。目前各方正为乌 构建替代性双边安全保障体系。 泽连斯基 ...
网红韩国潮牌,只有一年保鲜期?
虎嗅APP· 2025-12-14 23:54
Core Viewpoint - A new wave of Korean fashion brands is emerging in China, characterized by rapid expansion and a short lifecycle, often referred to as "disposable brands" due to their quick rise and fall in popularity [4][5][6]. Group 1: Rise of Korean Fashion Brands - The resurgence of Korean fashion brands in China is significantly influenced by K-pop culture, with many brands closely associating with popular idols to drive traffic and sales [8][9]. - The unique design and niche appeal of these brands resonate with young consumers who prefer individuality over mainstream labels, leading to a strong initial demand [10]. Group 2: Rapid Expansion Strategies - Korean fashion brands are expanding quickly in China, establishing a presence in major cities and online platforms within 1-2 years, often targeting core commercial areas [12][15]. - The use of pop-up stores and collaborations with local influencers has created buzz and attracted foot traffic, enhancing brand visibility [13][14]. Group 3: Challenges and Market Dynamics - Despite initial success, many Korean brands face challenges such as low brand loyalty and consumer fatigue, leading to a rapid decline in popularity once they become mainstream [19][20]. - The reliance on local agents for rapid expansion can dilute brand integrity and quality, as agents prioritize quick profits over long-term brand building [22][24]. - The market is saturated with new entrants, making it difficult for existing brands to maintain their unique appeal and consumer interest [21][25].
茅台的价格,大概率是涨不回来了
虎嗅APP· 2025-12-14 13:13
Core Viewpoint - Moutai remains the only mental benchmark for high-end liquor, with irreplaceable brand value, and is likely to rebound above the retail price of 1499 yuan, but may struggle to reach previous highs above 3000 yuan [7][8]. Pricing Dynamics - Moutai has multiple price points: factory price at 1169 yuan, suggested retail price at 1499 yuan, and market prices often exceeding 2500 yuan, previously peaking above 3000 yuan [10][18]. - The product's value can be broken down into functional value, emotional value, and asset value, with the latter significantly influencing its market price [10][18]. Value Components - Functional value is tied to cultural practices, where drinking Moutai signifies loyalty and respect in social settings [11]. - Emotional value is associated with demonstrating importance through expensive gifts, with Moutai serving as a status symbol [12][13]. - Asset value positions Moutai as a form of investment, often viewed as a hard currency that retains value better than cash or other assets [15][16]. Market Trends - Moutai's production has increased significantly over the years, with output projected to reach 56,300 tons by 2024, while the actual consumption rate remains low, indicating a stockpiling trend among distributors and collectors [20][21]. - The fear of price drops could trigger a sell-off among investors, potentially leading to a downward spiral in prices, undermining the asset value perception [22][24]. Future Outlook - While Moutai is recognized as a premium liquor, the recent price drop raises questions about its future as an investment asset, with functional and emotional values likely to persist, but asset value may struggle to recover [26]. - A new narrative may be needed to reinvigorate interest and confidence in Moutai's pricing structure [27].
《都是她的错》:是打拳,还是一部两性悬疑片?
虎嗅APP· 2025-12-14 13:13
Core Viewpoint - The article discusses the themes of gender roles and societal expectations in the context of the TV series "It's All Her Fault," highlighting the disproportionate burden placed on mothers in family dynamics and the implications of these roles on personal identity and responsibility [19][30][68]. Summary by Sections Introduction to the Series - The series opens with a dramatic scenario where a mother, Marissa, loses her child, setting the stage for a suspenseful narrative that explores deep societal issues [5][8]. Narrative Structure and Engagement - "It's All Her Fault" effectively keeps viewers engaged through its suspenseful plot twists, where the identity of the kidnapper is continuously shifted among various characters, creating a compelling viewing experience [10][11][15]. Gender Dynamics and Responsibility - The show critiques the societal expectation that mothers are primarily responsible for childcare, as seen when Marissa faces blame for her child's disappearance, while the father, Peter, escapes scrutiny [19][25][30]. - The narrative illustrates how even in affluent families, traditional gender roles persist, with mothers bearing the brunt of childcare responsibilities [33][34]. Character Analysis - Marissa is portrayed as a career-driven mother who struggles to balance work and family, while Peter, her husband, embodies the archetype of a disengaged father, highlighting the unequal distribution of domestic labor [20][28][29]. - The character of Jenny, another mother, further exemplifies the theme of "parenting as a solitary endeavor," as her husband, Ricky, shirks responsibilities, reinforcing the stereotype of the absent father [41][46]. Socioeconomic Commentary - The series also addresses class disparities, showcasing how different backgrounds affect parenting experiences and responsibilities, particularly through the character of Kelly, the kidnapper, who represents the struggles of lower socioeconomic status [62][68]. Conclusion and Thematic Resolution - The series concludes with a dramatic resolution that critiques toxic masculinity and the societal structures that enable it, ultimately portraying a mother's fight for autonomy and the protection of her child [64][68].