以下文章来源于黄青春频道 ，作者黄青春Youth 黄青春频道 . 看清流量迁徙的切面 豆包成为字节新"王牌" 出品｜虎嗅黄青春频道 作者｜商业消费主笔 黄青春 题图｜视觉中国 上周，豆包刷足了存在感。 先是有媒体报道，火山引擎将携豆包站上春晚 AI 云独家合作的 C 位；接着豆包 DAU（日活跃用户数）破 1 亿的消息不胫而走—— 若再结合火山引擎披露豆包大模型日均 Token 调用量已超 50 万亿， 一场事先张 扬的 AI 舆论战便在 2026 年前夕打响了。 躁动的不止字节跳动：前脚，阿里调集数百名工程师聚集在西溪园区 C4 楼封闭开发千问；后脚，腾讯成立 AI Infra 部、AI Data 部及数据计算平台部，全面强化 AI 研发体系。 种种迹象显示，互联网巨头正在 AI 赛道不遗余力推进 "模型研发与 ToC 产品落地并行" 的商业化布局。 这恰恰让字节回到了最熟悉的"舒适区"——极致 ROI、极致商业效率早已刻进这家公司的 DNA，从资讯、 短视频到电商、短剧， 字节跳动向来擅长以"闪电战"在军备竞赛中弯道超车；如今，字节跳动正在 AI 混 战中，不动声色完成阶段性成果验收。 字节迎头赶上 与此 ...

Core Viewpoint - The demise of Qoros Auto serves as a warning for the Chinese automotive industry, highlighting the challenges of transitioning from product development to market success in the rapidly evolving new energy vehicle sector [4][10]. Group 1: Qoros Auto's Decline - Qoros Auto has officially entered bankruptcy proceedings, marking the end of a brand once seen as a benchmark for high-end domestic vehicles in China [6]. - The bankruptcy was initiated by a supplier due to Qoros's long-standing debt issues, with over 1,000 enforcement actions and a total frozen equity amount exceeding 35 billion yuan [6][7]. - The company struggled with high R&D costs and an aggressive pricing strategy that did not resonate with consumers, leading to cumulative losses exceeding 6 billion yuan from 2014 to 2016 [7][8]. Group 2: Industry Implications - Qoros's failure reflects broader systemic issues within the automotive industry, including brand building, market positioning, and technological pathways [10][14]. - The case illustrates that product quality alone is insufficient; establishing brand recognition and consumer trust is a long-term process [10][11]. - Successful brands like Lynk & Co and NIO have differentiated themselves through precise positioning and innovative service models, contrasting with Qoros's approach [11]. Group 3: Strategic Lessons - The trajectory of Qoros emphasizes the importance of strategic consistency and market timing, particularly in a rapidly changing automotive landscape [12]. - The company failed to adapt to the shift towards electric and intelligent vehicles, missing critical opportunities for transformation [12][14]. - Qoros's isolated operational model hindered its ability to leverage supply chain efficiencies and scale, which are crucial in a competitive market [13]. Group 4: Future Industry Trends - The new energy vehicle sector is entering a critical phase where the focus will shift from mere production to delivering value and user experience [16]. - Future differentiation will rely on understanding real-life scenarios and providing tailored solutions rather than just technical specifications [17]. - The industry is moving towards software-defined vehicles, where the value will increasingly come from software capabilities rather than hardware [18]. - Building long-term relationships with customers will become essential, transforming the sales process into a continuous engagement model [19]. - Global expansion will be vital for new players, as domestic markets become saturated, with emerging markets presenting new opportunities [20]. - Sustainable practices are shifting from being optional to essential, as regulatory frameworks increasingly demand low-carbon solutions across the automotive supply chain [20].

Core Insights - The article emphasizes the unique culture of On, a Swiss running brand, which values every athlete, from elite champions to grassroots runners, equally, fostering a community spirit that drives product innovation and brand loyalty [3][4]. Group 1: Athlete-Centric Strategy - On's strategy involves treating athletes as integral to product innovation, viewing them as "super laboratories" that provide essential feedback for product development [5][7]. - The company supports athletes comprehensively, offering resources for recovery, mental health, and long-term development, rather than merely treating them as tools for winning [5][6]. - On has established the On Athletics Club (OAC) to foster a community among athletes, providing a platform for sharing experiences and insights that benefit both elite and emerging runners [6][8]. Group 2: Market Performance - On has experienced rapid growth in the Asia-Pacific region, with net sales in this market increasing by 109.2% year-on-year in Q3 of the 2025 fiscal year, accounting for nearly one-fifth of global sales [14]. - The company's gross margin reached 65.7% in the same period, indicating strong financial health and operational efficiency [14]. - On plans to expand its direct-to-consumer (DTC) model in China, focusing on opening more flagship stores and enhancing online channels to improve customer engagement and brand recognition [18][19]. Group 3: Future Outlook - On aims to open 100 stores by 2026, with a focus on increasing the proportion of larger retail spaces, particularly in the apparel category, which is seen as a significant growth opportunity [19]. - The company is committed to maintaining a competitive edge by continuously innovating and adapting to market trends, while also emphasizing the importance of storytelling in brand communication [18][19]. - On's founder encourages aspiring athletes to pursue their dreams passionately, reflecting the brand's ethos of resilience and ambition in a competitive landscape [20].

Core Viewpoint - The article discusses the resurgence of "old-fashioned" lifestyles among young people in 2025, emphasizing a return to simpler, more meaningful activities and experiences in the face of modern distractions and technology [4][8][10]. Group 1: Lifestyle Changes - Young people are increasingly engaging in traditional activities such as knitting, painting, and visiting local markets, reflecting a desire to slow down and appreciate life at a more leisurely pace [8][10]. - The concept of "old-fashioned living" is seen as a form of rebellion against the fast-paced, technology-driven lifestyle that dominates contemporary society [8][10]. Group 2: Market and Community Engagement - The article highlights the importance of local markets, where personal interactions and community connections are valued over the convenience of online shopping [11][14]. - The experiences shared by individuals in local markets reveal a wealth of knowledge and cultural practices that cannot be replicated through online platforms [14][15]. Group 3: Travel and Exploration - The narrative includes personal accounts of spontaneous travel to nearby towns, emphasizing the joy of exploration without rigid planning, which aligns with the "old-fashioned" approach to life [16][20]. - The exploration of places like Li Zhuang showcases the blend of historical significance and local culture, enhancing the travel experience beyond mere sightseeing [20][27]. Group 4: Seasonal Living - The article describes the concept of "cat winter" in Northeast China, where people embrace a slower, more relaxed lifestyle during the harsh winter months, focusing on home and family [29][30]. - This seasonal approach to living highlights the joy found in simple pleasures and the importance of community during challenging times [30][34]. Group 5: Culinary Traditions - The discussion of traditional foods, such as "nang" from Xinjiang, emphasizes the cultural significance and simplicity of local cuisine, contrasting with the more commercialized versions found in urban settings [36][40]. - The article points out that traditional foods are often more affordable and accessible, reflecting a deep connection to local culture and community values [41][45].

《2025中国奶商指数报告》显示，摄入量、摄入频次、摄入习惯等指标得分均出现下降。有23.1%的 消费者减少了乳制品的消费，饮食习惯改变以及乳制品品质未达预期是主要原因。 "每天一斤奶，强壮中国人"——这句20多年前提出的口号，早已成为一代人的健康记忆，但最新数 据却展现出耐人寻味的现实图景。 这并非消费者过于挑剔。当人们对健康的理解从补充营养迈向精准管理，当"喝什么奶"开始与"我需 要什么"紧密相连，标准答案正在失去说服力。 面对日渐分化的需求和千人千面的体质，市场尚未准备好一套足够成熟、足够个性化的解题系统。牛 奶，这个曾经一瓶走天下的营养标志物，正在等待一场真正意义上的场景革命。 从"喝不了"到"喝什么" 部分中国人因为乳糖不耐受对牛奶望而却步。然而，这只是牛奶难题的起点。 当"能不能喝"逐渐被攻克，"该喝什么"的焦虑接踵而至。 体重管理人群关心脂肪含量，青少年家长紧盯钙质吸收，上班族寻求活力补充，中老年关注骨骼健 康……牛奶，正面临千人千面的需求拷问。 消费者的需求正在分化、细化、深化。这片看似拥挤的市场，实则蕴藏着未被满足的期待。 今年，蒙牛总裁高飞回归第一性原理，思考行业发展难题： 牛奶的本质是蛋 ...

Core Viewpoint - The article discusses the increasing infiltration of AI into the academic sphere, highlighting a recent incident at the University of Hong Kong where a professor resigned due to the use of AI-generated fake references in a published paper [4][5]. Group 1: Incident Overview - A paper on Hong Kong's fertility rate published in the journal "China Population and Development Studies" was found to have cited 24 AI-generated fictitious references out of a total of 61 [4]. - The University of Hong Kong conducted an investigation, confirming the use of AI-generated false references, leading to the paper's retraction and the resignation of the paper's corresponding author, Ye Zhaohui [4][5]. Group 2: Academic Pressure and AI Ethics - The incident reflects a broader issue of academic misconduct related to AI, with similar cases reported globally, including large-scale AI cheating incidents at top universities in South Korea and the U.S. [5][6]. - The pressure to publish and produce research quickly has led to unethical practices, as seen in the case of a student with an unusually high number of publications in a single year [6][12]. Group 3: Institutional Responses and Guidelines - Universities worldwide are developing guidelines for AI use in research, with nearly 100 institutions releasing related policies since 2023 [9]. - Tsinghua University issued principles to warn against AI "hallucinations" and the need for multi-source verification to prevent over-reliance on AI [9]. Group 4: Personal Experiences and Reflections - Students express shock at the incident, emphasizing the importance of academic integrity and the need for strict adherence to AI usage guidelines [8][10]. - The article highlights the struggle of researchers to balance the convenience of AI tools with the necessity of maintaining academic standards and integrity [15][16].

Core Viewpoint - The article discusses the rising trend of university-branded down jackets in China, highlighting their popularity among young consumers and the commercialization of prestigious university brands [5][9]. Group 1: Popularity and Sales - The "Renmin University Red" down jacket, recommended by a university official, has achieved significant sales, with prices at 899 yuan for long versions and 399 yuan for short versions, leading to sold-out status [7][13]. - The trend of university-branded clothing has expanded beyond Renmin University, with many top universities like Tsinghua and Peking University also launching their own apparel lines [10][15]. - The phenomenon of "school logo down jackets" has become a fashionable item, driven by celebrity endorsements and social media influence, leading to high demand and resale prices exceeding original retail prices [9][14]. Group 2: Market Dynamics - The market for university-branded down jackets is characterized by a diverse consumer base, including not only students but also alumni and general consumers who appreciate the prestige associated with these brands [26][30]. - The pricing strategy varies, with some jackets designed and produced by university teams being more affordable compared to those created in collaboration with well-known brands, which tend to carry a premium [31][39]. - The article notes that the commercialization of university brands is not merely a trend but a strategic move to leverage their cultural and educational significance for financial gain [48][55]. Group 3: Cultural and Economic Implications - The commercialization of university apparel reflects a broader trend in higher education institutions to monetize their intellectual property and cultural heritage, aligning with global practices seen in prestigious universities worldwide [52][58]. - The rise of university-branded products has sparked discussions about the value of education and the implications of commodifying academic prestige, with some consumers expressing mixed feelings about wearing such items [28][29]. - The article emphasizes that the sale of university-branded down jackets is part of a larger narrative about cultural identity and consumer behavior, as these products serve as symbols of affiliation and status [49][55].

以下文章来源于那个NG ，作者黄瓜汽水 那个NG . 用关注决定视界｜复杂世界的策展人 出品 | 虎嗅青年文化组 作者 | 黄瓜汽水 编辑、题图 | 渣渣郡 本文首发于虎嗅年轻内容公众号"那個NG"（ID：huxiu4youth）。在这里，我们呈现当下年轻人的面貌、故事 和态度。 民间的智慧是无穷的，你永远都猜不到下一个热点有多离谱。 在评论区写日本俳句，是中国人民独创的新时代文学体裁。 在中日关系如此紧张的当下，互联网竟诞生了一大批"俳句仙人"。妙语连珠，小嘴像开了光一样，从广岛长崎 原子弹，一路编排到高市早苗。 评论看不腻/一群神人写俳句/舍不得离去 最近的抖音挺有意思。 （在雪中踏着冰行军，哪里是河哪里是路都不知道） 馬は斃れる 捨てても置けず 此處は何處ぞ 皆敵の国 （马都冻死了，但也不能丢下不管，这到底是啥鬼地方，四处皆敌的国家） 估计连日本人都想不到，这首诞生于一百年前的军歌，变成了中国网友玩梗的万恶之源。 年轻一代的中国学生们将其改编成《我在大雪中跑操》，还要锐评一句"没那么温暖""士气没那么高""装备没那 么精良""心情没那么乐观"。 在雪中踏着冰晨跑。哪里是旗哪里是路，我都不知道。同桌都冻死 ...

Core Viewpoint - The article discusses the experiences and challenges faced by elderly travel groups, highlighting the contrast between the idealized notion of travel and the harsh realities encountered during such trips [5][31]. Group 1: Elderly Travel Experience - The author reflects on the concept of elderly travel groups, describing them as a blend of dreamlike experiences and harsh realities, where travel agencies market these trips with high expectations but deliver a grueling experience [5][31]. - A personal anecdote illustrates the chaotic nature of a trip, where the author, initially excited, finds themselves in a disorganized travel situation with a group of elderly travelers [10][11]. - The article emphasizes the physical challenges faced by elderly travelers, such as the fast-paced itinerary and limited time at attractions, which can lead to exhaustion [26][27]. Group 2: Financial Aspects and Industry Critique - The article points out that many elderly travelers are motivated by a desire to save money, often opting for low-cost travel packages despite the poor quality of service they receive [33][35]. - It critiques the travel industry for exploiting elderly travelers, using low prices as bait while providing subpar experiences, thus highlighting a systemic issue within the industry [36][37]. - The author notes that elderly travelers often have a strong aversion to spending money, stemming from a lifetime of valuing frugality, which makes them vulnerable to unscrupulous travel agencies [34][35].

Core Viewpoint - Vietnam's real estate market is experiencing rapid price increases, with apartment prices in Hanoi exceeding 8 million VND per square meter, comparable to cities like Suzhou in China, despite the country's GDP per capita being under $5,000 [5][6][7]. Group 1: Economic Context - The State Bank of Vietnam has significantly lowered interest rates from 15% in 2008 to 4.5% by 2025, leading to a prolonged period of monetary easing aimed at stimulating economic growth [11]. - Despite global liquidity tightening, Vietnam's credit growth targets remain high at 15%-16%, with M2 growth at 13.5%, outpacing the actual GDP growth of 5.5% [14][15]. - The low-interest environment has distorted market funding flows, with excess liquidity flooding into the asset market instead of manufacturing [17][18]. Group 2: Land Policy and Market Dynamics - The new Land Law set to take effect in 2024 aims to marketize land pricing but has led to a significant increase in land acquisition costs for developers, from 15%-20% of total development costs to 40%-50% [26][27]. - The previous land pricing system resulted in substantial government revenue loss, with land-related income constituting only 12% of Vietnam's fiscal revenue in 2023, compared to an average of 25% in Southeast Asia [24]. - The supply of new apartments is critically low, with only 39,000 units available in Hanoi in 2024, translating to one unit for every 231 people [24]. Group 3: Housing Demand and Foreign Investment - The influx of foreign engineers and workers due to industrial migration has created a dual market, where high-end apartments cater to expatriates and affluent locals, while affordable housing is virtually non-existent [36][40]. - In 2024, foreign direct investment in Vietnam's real estate sector reached $5.63 billion, with a significant portion directed towards mid-to-high-end projects in major cities [40]. - The rental market for high-end apartments in Hanoi shows over 40% occupancy by foreign tenants, supporting high rental yields and prices [41]. Group 4: Social Implications and Market Risks - The disparity in wealth is growing, with the top 10% of families holding 78% of real estate assets, while the bottom 50% own only 2% [51]. - The price-to-income ratio for the 25-35 age group in Hanoi is 28:1, indicating a severe affordability crisis [52]. - Social unrest is emerging, with protests over housing affordability leading to temporary government measures, but these are insufficient to address the underlying issues [59][60].