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宗馥莉又放大招
虎嗅APP· 2025-09-16 00:11
Core Viewpoint - The decision to change the brand from "Wahaha" to "Wawaixiong" in 2026 is driven by legal compliance issues and a desire for greater control by the new leadership under Zong Fuli, following the death of the founder Zong Qinghou [5][10][11]. Brand Change and Its Implications - The notice regarding the brand change indicates that the company is facing legal risks due to complex historical issues, necessitating the shift to "Wawaixiong" [5][10]. - Zong Fuli's attempts to transfer the "Wahaha" trademark to her own company were halted after media exposure, highlighting the challenges in gaining full control over the brand [10][11]. - The "Wawaixiong" trademark has been registered under Hongsheng Beverage Group, with multiple categories applied for, indicating a strategic move to establish a new brand identity [13]. Dealer Sentiment and Market Challenges - A significant majority of dealers (99%) express reluctance to adopt the new brand, fearing it will not sell well and lead to financial losses [5][14]. - The transition to a new brand is seen as a daunting task, as past attempts to launch new products under different brands have not been successful, with previous products like KellyOne failing to gain traction in the market [14]. - Dealers report low profit margins, with net profits around 2-3%, leading to a lack of confidence in the brand's future under the new leadership [16][18]. Internal Struggles and Future Outlook - The internal power struggle and the legacy of Zong Qinghou's management style have created uncertainty among dealers, with many feeling overwhelmed by high sales targets and market pressures [16][18]. - Some dealers have already exited the business due to unsustainable conditions, indicating a potential crisis in the dealer network [17][18]. - The key challenge for Zong Fuli is to stabilize the dealer network and restore their confidence in the brand's future, which is critical for the company's success moving forward [19].
我们究竟在为怎样的生活付费?
虎嗅APP· 2025-09-15 13:50
上周,罗永浩的那句"西贝都是预制菜" 点燃 了 舆论 , 有人主张强制标注 , 有人替品牌辩护,更 多的人在评论区反复追问——我们吃进去的,究竟是什么?这场从一顿饭开始的争执,很快越过了餐 饮行业的边界。 在 某种程度上 , "现炒"已经成为人们对于线下餐厅最后 的坚守。食客期待着,钱不会只换来商 品,还会换来一种被认真对待、被尊重的方式。 所以 , 我们究竟在为怎样的生活付费? 也许答案并不宏大 :为一顿不被敷衍的饭,为一盏不刺眼 的灯,为一件可以久用的物,为一次被认真对待的体验。 未来,不是由预测决定的,而是由无数次真实的选择雕刻出来的。我 们不做遥远的趋势预测,而是 确认真实生活里的向新力量。期望携手更多品牌与伙伴,将 "向上" 的力量与 "向新" 的勇气,转化 为用户生活里切实的能量与灵感。 现在,邀请你在评论区提名你心中的"向上向新"好物。 经过C端用户投票、 虎嗅 代表 IP及超级消费者多轮评审后,我们将于2025年11月22日-23日,通过 F & M 创新 节 线下展位、视频 与 图文 发榜及专题页完整公示结果。 致品牌:你的好产品,该被专业看见 如果你的产品是 2024-2025 年新上市, ...
周周996,顿顿预制餐,美国AI界00后卷疯了
虎嗅APP· 2025-09-15 13:50
Core Viewpoint - The article discusses the intense work culture among young entrepreneurs in the AI sector in Silicon Valley, highlighting their extreme dedication and sacrifices in pursuit of building billion-dollar companies. Group 1: Historical Context - Sam Altman dropped out of Stanford to start his first company, Loopt, and later became the CEO of OpenAI, symbolizing the entrepreneurial spirit of the AI era [6] - Mark Zuckerberg also dropped out of Harvard to focus on Facebook, which has now become a major player in the tech industry [8][12] - Both Altman and Zuckerberg represent the new wave of wealth creation driven by AI, with Altman leading a major AI company and Zuckerberg securing significant investments [12][13] Group 2: Current Trends in AI Entrepreneurship - Young entrepreneurs in their twenties are working extreme hours, often 92 hours a week, sacrificing personal lives and social activities to chase their dreams of building billion-dollar companies [15][26] - Many of these founders live in shared workspaces, referred to as "coffin rooms," where they sleep in close quarters to maximize productivity [42][45] - The culture emphasizes a relentless work ethic, with founders like Marty Kausas aiming to build a $10 billion company within ten years, viewing entrepreneurship as a competitive game [20][21] Group 3: Lifestyle and Work Habits - Founders often forego traditional social activities, focusing instead on work-related networking and activities, such as fitness or reading marathons [30][77] - Many young entrepreneurs, like Mackay Grant and Emily Yuan, express disdain for work-life balance, prioritizing their startups over leisure [27][29] - The lifestyle includes consuming pre-packaged meals to save time and maintain efficiency, reflecting a utilitarian approach to daily living [47][48] Group 4: The Role of Startup Incubators - Y Combinator has played a significant role in nurturing startups, having invested in over 5,000 companies with a total valuation exceeding $800 billion [36] - The incubator's recent summer program received 20,000 applications, indicating a high level of interest in AI entrepreneurship [37] - Founders often share a common background of having been influenced by the success stories of previous tech giants, driving their ambition to replicate that success [25][66] Group 5: The Global Impact of AI Entrepreneurship - The AI startup culture is not limited to Silicon Valley; it has inspired individuals globally, as seen with entrepreneurs from Kazakhstan pursuing their dreams in the Bay Area [93] - The article illustrates how the AI boom has created a sense of urgency and competition among founders, reminiscent of the early days of the internet [66][68]
高考失利,他们被送到中亚、中东和非洲留学
虎嗅APP· 2025-09-15 13:50
以下文章来源于显微故事 ,作者显微故事编辑部 高考结束后,一个新的留学趋势正在悄然兴起。 与传统的欧美留学不同,如今越来越多的工薪家庭将目光投向了东欧、中亚、中东以及非洲国家。 这些"非主流"的小众留学地凭借其低廉的学费、宽松的入学门槛,以及部分中介承诺的"包论文、包毕业"服务,正在吸引大批普通家庭高考 分数不理想的学生。 令人玩味的是,此种留学选择背后还暗藏着一套精明的国企就业以及考公考编攻略。不少中介以"留学镀金+国企就业+回国考编"的组合卖 点,向家长推销这种"高性价比"的升学方案…… 我只为"学渣"服务 "高考300分,照样读世界名校!" 显微故事 . 大时代下,每一个小人物都值得被看到。 本文来自微信公众号: 显微故事 ,作者:楚樵,编辑:卓然,题图来自:AI生成 "无需高考成绩、没有语言要求,轻松拿海外本科。" "学费每年仅需1万元,三本分数圆你名校梦。" "学渣逆袭通道开启,错过高考还有这条路。" 高考放榜后,类似的广告语在各大社交平台疯狂刷屏。 这些宣传话术无疑精准地击中了当下父母们的焦虑点:当孩子高考失利,只能就读民办本科或者大专时,这些标榜"低投入高回报"的留学方 案,恰好迎合了家长"曲线 ...
马斯克的星链手机,两年后能推出吗?
虎嗅APP· 2025-09-15 13:50
Core Viewpoint - The article discusses Elon Musk's Starlink mobile phone, which will allow direct satellite connectivity without the need for ground stations, aiming to provide global communication coverage, especially in remote areas [4][20]. Group 1: Starlink Mobile Phone Overview - The Starlink mobile phone will be launched in two years and will enable users to make calls and send messages directly via satellite [4]. - Musk has invested $17 billion to acquire frequency bands necessary for satellite-to-mobile connectivity, requiring hardware modifications in existing mobile devices [4][20]. Group 2: Technical Challenges - Current mobile phones operate through ground-based stations, which have limited coverage, leaving many areas without reliable communication [5][6]. - Satellite communication has historically faced issues such as high costs, bulky devices, and poor signal quality, which Starlink aims to overcome [6][8]. - The technology involves significant challenges, including signal strength reduction over long distances and the need for advanced signal processing to handle Doppler effects and seamless satellite switching [9][10]. Group 3: Satellite Network Design - Starlink satellites operate in low Earth orbit (approximately 550 km), allowing for lower latency compared to traditional geostationary satellites [10]. - The network will consist of thousands of small satellites to ensure continuous coverage, requiring precise trajectory calculations and coordination [11][20]. - Advanced technologies like phased array antennas will be used to maintain signal directionality without physical movement, which is crucial for mobile devices [12][15]. Group 4: User Experience and Market Impact - The Starlink mobile phone aims to provide ubiquitous connectivity, which is particularly valuable for emergency services, remote work, and adventure travel [20]. - The introduction of satellite phones may disrupt traditional telecom operators, especially in underserved regions, leading to new business models and partnerships [20][21]. - Future developments may integrate satellite and terrestrial networks more closely, enhancing overall communication infrastructure [21][22].
反对预制菜,就是反对工业文明?
虎嗅APP· 2025-09-15 09:49
以下文章来源于洒家君泽 ,作者洒家君泽 洒家君泽 . 关于改变你我生活的商业与科技 本文来自微信公众号: 洒家君泽 ,作者:洒家君泽,题图来自:AI生成 我向来觉得,预制菜是件大好事。 说这话的时候,有必要先说明几件事。 对预制菜的态度不代表在罗永浩和西贝之间更认可谁,有个常识,原本以为很多人都知道: 人是可 以不站队便拥有自己观点的。 这里说的预制菜,也是泛指,基于大众认知而非贾国龙所说的"国家规定"。不论料理包也好,或者中 央厨房也好,这种有工业流程深度参与的餐饮产品,我们在这里暂时不辨析,统称为预制菜。 餐饮服务行业的人员流动性极高。一个复杂的后厨高度依赖少数核心大厨的技艺,一旦人员流失,餐 厅的出品质量就会受到巨大影响。而简单的后厨通过标准化的流程,可以让经过简单培训的新员工快 速上手,极大地降低了对人的依赖,使餐厅运营更稳定。 "简单后厨"模式是连锁餐饮能够快速扩张的基础。 一家餐厅变成一千家,哪怕每家店的后厨人员需 求减少,其创造的就业岗位总数,也远远超过了单体餐厅的模式。它极大地扩大了餐饮服务业的整体 就业容量。 由于流程标准化,岗位对个人技能的要求大幅降低。新员工只需经过简单培训就能快速上手。 ...
坚决遏制“摊大饼”式扩张,释放什么信号?
虎嗅APP· 2025-09-15 09:49
Core Viewpoint - The article emphasizes the need to curb the "spreading pancake" style of urban expansion in China, indicating a shift from rapid urbanization to stable development and from incremental expansion to qualitative improvement in urban growth [4][8][13]. Group 1: Reasons for Curbing "Spreading Pancake" Expansion - The phrase "firmly curb" indicates a stronger stance on limiting urban expansion compared to previous mentions [7]. - The recent Central Urban Work Conference introduced the concept of transitioning urbanization from "rapid growth" to "stable development" [8]. - The shift from an "incremental era" to a "stock era" marks a significant change since the 1980s, moving away from land-driven development models [9][10]. - Over the past two decades, the rapid proliferation of new cities and districts has led to an oversupply, with over 3,000 new cities planned at one point, capable of housing 3.4 billion people [11]. Group 2: Three Red Lines and Urban Development Boundaries - The recently approved 2035 overall plan outlines three red lines: arable land and permanent basic farmland, ecological protection red lines, and urban development boundaries [16][17]. - Urban development boundaries directly influence the scope of urban expansion, determining the scale of industrial, commercial, and residential land [17]. - Major cities like Beijing, Chongqing, and Shanghai have extensive development boundaries, with over 20 cities exceeding 1,000 square kilometers [18][23]. Group 3: Urban Development Intensity - Urban development intensity is crucial, with only six major cities having a development intensity exceeding 30% [30]. - Shenzhen, Dongguan, and Shanghai have development intensities over 50%, indicating a strong focus on industrial development [32]. - Shenzhen's unique situation is highlighted, as it has a high development intensity despite a mid-range development boundary area [34]. Group 4: Population Caps in Major Cities - The 2035 plan sets population caps based on resource capacity, with Chongqing having the highest cap at 36 million [45]. - Major cities like Beijing, Shanghai, and Guangzhou have caps exceeding 20 million, while Shenzhen's cap is set at 19 million [42][45]. - The actual service population, which includes temporary residents, is projected to push several cities into the 20 million club [47]. Group 5: Remaining Population Growth Potential - Cities like Shanghai and Beijing have limited remaining population growth potential, while Guangzhou has over 3 million [50][52]. - Many second-tier cities have substantial growth potential, with Chongqing, Tianjin, and others exceeding 4 million [53]. - The article suggests that achieving significant population growth in the coming years may be challenging due to declining birth rates and slowing urbanization [54].
听听CEO如何理解菜鸟
虎嗅APP· 2025-09-15 09:49
以下文章来源于黄青春频道 ,作者黄青春Youth 黄青春频道 . 看清流量迁徙的切面 出品|虎嗅黄青春频道 作者|商业消费主笔 黄青春 题图|视觉中国 菜鸟 CEO 万霖鲜少站在聚光灯下,上周三(9 月 10 日),他主动在杭州菜鸟总部不疾不徐讲了近一个小时。 从虎嗅参会体验来看,即便菜鸟业务缺乏性感的商业叙事、掰开了依然显得艰涩难懂,但万霖对物流行业及电 商趋势的洞察,不失为外界审视中国企业出海的一面镜子。 万霖近一个小时的分享犹如"庖丁解牛",先从中国电商行业现状与发展趋势"下刀",指出短期内所面临的变化 与挑战。 首先,是一慢。 中国电商渗透率已近 50%,每年电商在零售行业渗透率仍有 2% 的提升,东南亚、拉美等新兴市场则保持着近 15% 的年化增速; 但经历过去 20多年高速发展之后,全球平均增速已从两位数增长逐步放缓到 8% 左右。 尤其今年,美国关税政策犹如"蝴蝶扇动翅膀",带动其他国家和地区陆续跟进关税调整,而新政策、新法规落 实到跨境物流会导致成本、标准、门槛也同步变化,对跨境电商冲击尤为明显。 其次,是一快。 宏观一慢一快 过去,电商只占很小份额的时候,传统 2B 供应链与电商供应链是分开 ...
拯救低生育率的“王炸”就要来了?
虎嗅APP· 2025-09-15 09:49
Core Viewpoint - The article discusses the recent hype around the concept of "pregnancy robots" and the subsequent clarification from the founder of Kaiva Robotics, emphasizing that the company is not involved in developing such technology, but rather focuses on humanoid robots [2][3][6]. Group 1: Pregnancy Robots - The initial announcement of a "pregnancy robot" sparked widespread discussion, with some viewing it as a solution to low birth rates and others expressing concerns about ethical implications [2][6]. - Zhang Qifeng, the founder of Kaiva Robotics, clarified that the company is only working on humanoid robot models and has no involvement in pregnancy-related technology [3][4]. - The concept of pregnancy robots is deemed unlikely in the near future due to unresolved scientific and technical challenges, despite historical predictions suggesting that artificial wombs could become commonplace by 2074 [9][12]. Group 2: AI and Childcare - The article highlights the growing market for AI and robotic solutions in childcare, addressing the challenges young parents face in balancing work and child-rearing responsibilities [15][16]. - Various smart products, such as AI baby monitors and interactive robots, are being developed to assist parents in monitoring and caring for their infants [17][19]. - The market for smart baby monitoring devices is projected to reach $2.84 billion globally, with significant growth expected in China’s educational robotics market [18][19]. Group 3: Challenges and Concerns - Despite the potential benefits of AI in childcare, there are concerns about over-reliance on technology, which may lead to reduced parental involvement and potential psychological issues for children [23][25]. - The article emphasizes that while technology can assist in parenting, it cannot replace the essential role of parental presence and engagement in a child's development [24][26].
二手机贩子的新套路,盯上了每个小孩的零花钱
虎嗅APP· 2025-09-15 01:37
Core Viewpoint - The article discusses a new scheme by second-hand phone sellers targeting young children, using enticing offers and deceptive marketing tactics to lure them into purchasing overpriced devices and accessories [5][18][70]. Group 1: Marketing Tactics - The seller, referred to as "果果姐姐," employs colorful packaging and engaging video content to attract children, leveraging their strong perception of colors [19][22]. - The marketing strategy includes misleading claims such as "200 yuan for an iPhone 14," which appeals to students who may not understand the true value of the products [29][70]. - The seller's account promotes direct communication via WeChat, further facilitating the potential for scams [25][27]. Group 2: Customer Experience - A test purchase revealed that the advertised iPhone Xs Max was sold for 1150 yuan, which is significantly higher than its actual market value of 500-800 yuan [58][59]. - The quality of the received products was poor, with issues such as a low battery health of 79% and a substandard replacement screen [56][58]. - The seller's customer service was evasive when confronted with product defects, indicating a lack of accountability [60][66]. Group 3: Ethical Concerns - The article highlights the unethical nature of targeting children with such deceptive practices, comparing it to historical scams in computer markets [70][73]. - It emphasizes the need for parents to guide their children towards legitimate purchasing channels to avoid falling victim to such scams [76].