近期哪吒汽车的相关新闻频繁上热搜，在新能源时代的发展历程中，这也不是第一个停工的品牌了，恐怕也不是最后一个。 这个店刚开业的时候，销量还不错，一个月能卖几十台，对于周边来说已经是很不错的成绩了。 但谁知道这就是仅有的一小段时期巅峰，后来就再也没起来过。 每个品牌停工的背后，最受伤的可能就是在职员工和车主，所以我们找了几位曾经都在这类品牌工作过的销售顾问，一起来聊聊这个事情。 哪吒汽车 我在哪吒汽车 短暂待过半年多，期间经历过车展、厂家团购会、年底员工聚餐等。我们集团签哪吒品牌比较晚，跑路的还比较早，所以好事没赶上，坏事也没承受 太多。 去哪吒工作的契机，是因为我自己买了台新能源车，发现和油车的体验完全不同，也对新能源行业有了很大兴趣。当时我本来在集团的油车品牌工作，后来听说要 代理个哪吒汽车，那个店总和我关系还不错，我就直接打电话申请调过去。 入职很顺利，毕竟我也有五年左右的汽车销售经验，简单面试了一下就上岗了。 当时一去这家店，感觉特别有意思，基本上大多数员工都是原来JEEP店的，只有两 个销售是其他新能源品牌过来的，一个做了销售组长，一个做内训师。 合创汽车 严格来说，我不仅在合创干过，也在高合工作过，哈 ...

比如新车一手消息、行情变化、竞品对比、买车时遇到的问题、各类政策解读、防骗避坑知识等。 最后，特别感谢大家一直以来的厚爱！ 2.内容形式拓展，多写些喜闻乐见的，又或者对大家有用的东西，比如之前的"假车险"科普就是一次尝试：热 点+有用+车fans擅长。 大家有什么最喜欢的内容形式，欢迎留言。 车fans每日车型文章已经写了七年左右，这期间除去不定期休更几天来做内容沉淀、备稿、总结外，平时都在 持续更新。 这么长时间的内容创作没有进行过颠覆性的改变，本身就很不可思议，因为行业在变，大家的关注点也在变。 近几个月公众号的流量下滑比较多，其实每篇文章的评论区我们都在看，比如有些车型索然无味，有些文章内 容太水。所以在内部几次交流中，我们打算做一些相应的调整： 1.车fans公众号先摸索新内容模式，改为不定期更新，不再写没什么看点的车型； ...

Core Viewpoint - The article discusses the current sales situation of the Honda Breeze (皓影) at a dealership, highlighting customer preferences, sales performance, and competitive comparisons with other models like the CR-V. Sales Performance - The dealership sold over 50 vehicles in May, with 18 units being the Breeze, indicating a moderate demand for this model [2] - The dealership currently has 10 units of the Breeze in stock, all in the starry blue 1.5T luxury version, with limited availability of other colors and configurations [2] Customer Demographics - The primary buyers of the Breeze are families looking for a spacious vehicle, with many being working-class individuals or small business owners, predominantly males over 40 years old [3] - A case study of a customer illustrates that despite initial interest in electric vehicles, family preferences led to the purchase of the Breeze due to comfort and convenience [3] Pricing and Discounts - Recent discounts on the Breeze have increased significantly, from around 65,000 to 70,000, making it a more attractive option for buyers [4] Competitive Analysis - The Breeze is frequently compared to the CR-V, with many customers initially intending to purchase the CR-V but being swayed to consider the Breeze [5] - The CR-V's brand recognition and lower pricing are significant factors influencing customer decisions, despite some customers finding the Breeze appealing [5][8] Configuration Preferences - The most popular configuration is the starry blue luxury version, accounting for 90% of sales, while lower and higher configurations see less interest due to perceived value [10] - Hybrid and seven-seat versions are rarely chosen, with customers often discouraged from considering the seven-seat option due to limited practicality [10] Financing Options - The majority of customers opt for a five-year loan with a two-year repayment plan, making up 90% of total transactions [12] Customer Feedback - Common complaints from customers include noise levels, with many expressing dissatisfaction during test drives [14] - Maintenance costs are reported to be around 500 for every 5,000 km or six months [14] Market Trends - Recent changes in banking practices have led to a shift from high-interest loans to more complex offerings from smaller banks, necessitating careful consideration of loan terms by customers [15]

Core Viewpoint - The article discusses the rising issue of "fake car insurance" and aims to educate readers on how to avoid falling victim to such scams [1][2]. Group 1: Definition and Background - Fake car insurance, also known as vehicle safety pooling, originated in 2012 as a way for transportation companies to manage risk by creating their own insurance for their vehicles [3]. - While large companies can manage this risk effectively, smaller companies may not be able to handle significant accidents, leading to a loss of trust in pooled insurance among truck owners [4]. Group 2: Characteristics of Fake Car Insurance - Fake car insurance typically targets the private car market, avoiding new car insurance as most buyers purchase their first-year insurance through dealerships [5][6]. - These schemes often sell only commercial insurance, with the mandatory traffic insurance being legitimate, making the overall offer appear attractive due to significantly lower prices [7]. - Fake insurance companies often mimic legitimate insurance firms in branding and communication, making it difficult for consumers to distinguish between real and fake options [7][9]. Group 3: Case Study and Pricing - A case study illustrates a significant price difference between legitimate insurance and fake insurance, with a legitimate quote being around 4,500 yuan and a fake quote around 2,000 yuan [11]. - The article provides a breakdown of service fees and coverage amounts, highlighting discrepancies in the terminology used by fake insurance providers, which avoid using the term "insurance" [12][13]. Group 4: Claims Process - Fake car insurance does provide some form of claims processing, but it is often subpar, with low-cost repairs being prioritized and slow processing times [16]. - In cases of significant claims, customers may find it difficult to receive any compensation, as these companies often become unresponsive [16][18]. Group 5: Consumer Protection and Advice - If a consumer inadvertently purchases fake car insurance, the article advises reporting to the police rather than the insurance regulatory body, as the latter may not be effective [17]. - The article suggests that consumers should be vigilant and utilize legitimate platforms or local agents when purchasing insurance to avoid scams [23].

Core Viewpoint - The anticipated starting price for the Xiaomi YU7 is around 23.99 million, with expectations of strong market performance due to brand recognition and product positioning [3][4][12]. Pricing and Market Position - The YU7 is expected to be priced between 23 million and 28 million, aligning with the pricing trends of new energy SUVs [10][14]. - The competitive landscape includes models like the R7 and M5, with the YU7's pricing strategy aimed at capturing market share and creating a siphoning effect in the segment [3][4][14]. Competitive Analysis - The YU7's main competitors are the Zhijie R7 and the Wenjie M5, with the R7 having advantages in intelligent driving and space, while the YU7 excels in brand appeal and aesthetics [3][4][12]. - The YU7 is expected to outperform the SU7 in terms of space and sales volume, with initial monthly sales projections of around 20,000 to 30,000 units [4][10][12]. Sales Projections - Initial sales for the YU7 are projected to be strong, with estimates suggesting monthly sales could reach 25,000 to 30,000 units after the initial launch period [4][10][14]. - The YU7's sales performance may impact the SU7's market share, particularly in the 25-30 million pure electric SUV market segment [4][10].

Core Viewpoint - The article discusses the sales performance and customer preferences for the BYD Song PLUS DMI, highlighting its competitive pricing and market challenges faced against other models like Song L and Galaxy Starship 7 [1][10]. Sales Performance - In a local three-tier city, the dealership sold approximately 130 vehicles last month, with 21 units of Song PLUS sold, indicating a significant interest in this model [2]. - The most popular configuration is the non-intelligent 112KM Honor version, primarily in gray, accounting for about 50% of the sales [2][11]. - Discounts for the non-intelligent version are around 25,000, while the intelligent version sees discounts of about 20,000, reflecting a trend of decreasing prices over the past two months [9]. Customer Demographics - Buyers of the Song PLUS are diverse, primarily using the vehicle for family purposes, with no distinct demographic trends observed [3][18]. - The article mentions a case where a customer initially interested in Song PLUS ended up purchasing from a competing dealership, indicating the competitive nature of the market [5]. Competitive Landscape - The Song PLUS faces stiff competition from models like Song L DMI and Galaxy Starship 7, with the latter gaining more traction among consumers [10]. - The dealership is experiencing intense competition, with sales teams under pressure to outperform each other, leading to a "cutthroat" environment [10]. Customer Preferences and Feedback - The most sought-after configurations are the 112 Honor type, with gray and white being the preferred colors [11]. - The least popular model is the 160KM flagship version, which struggles to sell even with significant discounts [12]. - Customers have expressed dissatisfaction regarding fuel efficiency and tire noise, indicating areas for improvement in the vehicle's performance [18]. Financial Aspects - Maintenance costs for the Song PLUS are estimated to be between 400-500, with the first service required at 5,000 hybrid kilometers or six months [19]. - The article notes that there are various financing options available, including high-interest bank loans with incentives [14]. Additional Considerations - The article mentions that trade-in subsidies are available, with 10,000 for the model and 8,000 for non-model vehicles, which can be combined with national and provincial subsidies [20].

Core Viewpoint - The automotive industry is facing significant challenges, including price wars and disordered competition, leading to a decline in sales and income for many companies and sales personnel [1] Group 1: Sales and Income Trends - Sales income in first-tier cities has decreased significantly, with some reporting declines of up to 40% compared to last year [3] - The average transaction price for vehicles has dropped by over 10,000 yuan compared to last year, indicating a tough market environment [3] - Many brands are reducing staff and facing severe layoffs, with stricter hiring processes in place [3] Group 2: Pricing Strategies and Discounts - Price reductions have been frequent, with some models seeing discounts of 20,000 to 30,000 yuan [5][8] - The competition among brands has intensified, leading to aggressive pricing strategies and frequent adjustments in promotional policies [5][8] - Some brands are experiencing a lack of effective promotional results, leading to customer dissatisfaction [8] Group 3: Product and Quality Adjustments - There have been no significant changes in product quality, but some brands have started to reduce configurations to cut costs [4][8] - New models are being introduced with slight price adjustments, but overall quality complaints remain low [4][11] - Brands are focusing on enhancing product features and technology to attract customers, with some emphasizing their unique selling propositions [15] Group 4: Inventory and Production - Inventory levels are reported to be unhealthy for some brands, leading to pressure on sales teams [5][13] - Companies are adopting order-based production strategies to manage inventory more effectively [15] - The inventory coefficient for some brands is reported to be healthy, indicating a more controlled approach to stock management [15]

Core Viewpoint - The article discusses the sales performance and customer demographics of the Mercedes-Benz GLC, highlighting its popularity and the unique characteristics of its buyers [2][3][7]. Sales Performance - The dealership has an average daily customer flow of 25 groups, with 25%-30% specifically interested in the GLC. In May, 112 cars were delivered, with 32 being GLCs [2]. - Currently, there are 16 GLCs in stock, with the most common configuration being the 300 L Dynamic version [2]. Customer Demographics - GLC buyers are primarily aged between 28-45 years, often consisting of mid-level managers or successful entrepreneurs. There is a notable increase in younger civil servant buyers [3]. - The GLC serves as a status symbol for customers who are financially stable and have clear needs, contrasting with the stereotype of luxury car buyers [3][5]. Competitive Landscape - Customers typically compare the GLC with other luxury brands like Audi Q5L and BMW X3, but those with sufficient budgets tend to prefer the GLC [7]. - In the context of electric vehicles, customers express trust in Mercedes-Benz while also acknowledging the advancements in domestic brands [9]. Customer Experience - The dealership emphasizes a high-quality customer experience, organizing engaging activities for clients, such as food preparation events during holidays [12]. - The delivery process is efficient, with the dealership handling all necessary paperwork and vehicle preparation, allowing customers to enjoy a seamless experience [14]. After-Sales Service - The dealership provides dedicated follow-up services for customers, ensuring that any issues are addressed promptly and effectively [14][15]. - Customers appreciate the safety and reliability of Mercedes-Benz vehicles, often leading to repeat purchases [15]. Current Promotions - The dealership offers various incentives, including a re-purchase subsidy of 8,000 and a scrapping subsidy of 10,000, which can be combined with national subsidies [16].

Sales Performance - The Envision Plus is a key model for Buick, with 50% of the local dealership's daily foot traffic interested in this vehicle, despite a 50% decrease in overall foot traffic compared to last year [2] - In the last month, the dealership sold 19 vehicles, with 12 being Envision Plus, indicating strong demand for this model [2] - The most popular configuration is the 28T Platinum version in black, accounting for 80% of sales, while the Avenir version has significantly lower sales [2] Customer Demographics - A significant portion of customers are migrant workers, particularly from the textile industry, highlighting a specific target market for the Envision Plus [4] - Customers often have a monthly income around 15K, indicating a demographic that is financially capable of purchasing this vehicle [4] Competitive Landscape - The main competitors mentioned are the Volkswagen Tiguan and the Volkswagen T-Roc, with other models like Hongqi HS5 and Geely Xingyue also being considered by customers [8] - Price sensitivity is evident, as customers are drawn to lower-priced alternatives like the Geely Xingyue, which offers competitive features [10] Customer Purchase Behavior - Customers often rely on recommendations from friends and family, which significantly influences their purchasing decisions [6] - The negotiation process can be intense, with customers comparing offers from different dealerships, as seen in the case of a customer negotiating between Buick and Volkswagen [12] Financing and Pricing - Current promotions include a deposit of 1,000 that can offset 3,000, which is noted as the best offer in the last six months [16] - For the 28T Platinum version, the total cost after financing is approximately 89,200, with a monthly payment of 1,916 over 60 months [19] Customer Feedback - Customers generally express satisfaction with the vehicle but note a lack of color options as a downside [21] - Maintenance costs are approximately 500 every 5,000 kilometers or six months, primarily for oil changes and filters [21] Market Transparency - Current discounts and promotions are transparent and can be verified on the official website, with additional local subsidies available [22]

Core Viewpoint - The article discusses the sales performance and customer demographics of the ID4 CROZZ, highlighting its market position and customer preferences in the electric vehicle segment. Sales Performance - The local dealership sells around 86 cars monthly, with only 2 ID4s sold last month, indicating a low demand for this model. The ID4's main configuration is the "Pure Enjoy" version, with the most popular color being "Starry Blue," accounting for 50% of sales [2][11]. Customer Demographics - The majority of ID4 buyers are middle-aged individuals, often from traditional backgrounds, such as government employees and private business owners. Many customers are transitioning from fuel vehicles to electric ones due to family influence [3][5]. Competitive Landscape - The ID4 is primarily compared with models from SAIC Volkswagen and BYD, with these competitors capturing significant attention from potential buyers. Customers often switch to BYD after initial interest in the ID4 due to perceived shortcomings [8][10]. Configuration and Pricing - The dealership only offers the "Pure Enjoy" version at a fixed price of ¥139,900, with no sales of the long-range version for nearly two years. Financing options include a five-year plan with a 5% interest rate [11][12]. Customer Complaints - Common complaints from customers include low configuration features, issues with the vehicle's software, reduced winter range, and inconvenient mirror adjustment methods [14][18]. Maintenance Costs - Regular maintenance costs approximately ¥500, with a service interval of 10,000 kilometers or one year, focusing on electrical checks and filter replacements [16]. Market Awareness - Potential customers for the ID4 are not actively following automotive trends, often making purchase decisions based on general perceptions rather than detailed research [17].