车fans

Search documents
智界R7:买这车的大多是BBA老车主,新款换了车标客户表示舒服多了
车fans· 2025-09-16 00:30
Core Viewpoint - The article discusses the sales performance and customer demographics of the Zhijie R7, highlighting its competitive advantages over rivals like Tesla Model Y and Xiaomi Yu7, as well as customer preferences and feedback on the vehicle's features and pricing adjustments [2][5][7]. Sales Performance - In tier-three cities, the average daily customer flow is about 15, with 40% showing interest in the R7. The 2026 model has seen limited large orders, with only 17 units ordered before the 12th of the month [2]. - The most popular configurations are the Max+ versions, with color preferences leaning towards Aurora Green and Liujin Black [2][14]. Customer Demographics - Many customers have previously owned luxury brands (BBA) and are purchasing the R7 for family reasons, such as weddings. A notable customer profile includes young professionals with stable jobs and a preference for electric vehicles due to cost-effectiveness [3][5]. - Customers are often comparing the R7 with competitors, particularly focusing on interior quality and delivery speed, with many opting for the R7 due to its perceived value and features [5][9]. Competitive Analysis - The main competitors identified are Tesla Model Y and Xiaomi Yu7, with customers often citing the R7's superior interior design as a reason for their choice over Tesla [5][9]. - Price adjustments have been made, with the 2025 model seeing a reduction of 20,000 yuan but the removal of interest-free financing. The 2026 model is perceived to be about 15,000 yuan cheaper overall compared to the 2025 model [7]. Customer Feedback - Customers appreciate the fast delivery, advanced driving assistance, and stylish design of the R7. However, some express concerns about the vehicle's battery options and brand recognition compared to competitors [18][21]. - Complaints include the unclear positioning of the vehicle, high pricing in a competitive segment, and the perception of lower brand prestige compared to established names [21][22]. Financing and Promotions - Financing options are straightforward, with a monthly payment plan available through the company's app. Customers can also earn loyalty points through participation in owner activities [16][23]. - Internal employee purchase policies exist, but they are limited and subject to certain conditions, with no significant discounts currently available for new models [24].
方程豹钛7 上市72小时一线销售快报
车fans· 2025-09-15 00:31
Group 1: Order Situation - New orders per store range from 35 to 40 units, with a store visit rate of 80% and an increase in store visits by 300% to 400% [1][6] - The arrival of display and test drive vehicles led to a perception of prices being above expectations, resulting in a peak in test drive order conversions over the weekend, with peak store visits increasing fivefold [1][6] Group 2: Customer Profile - The typical customer age ranges from 27 to 40 years, with a male proportion of 80% [2][6] - Young couples with 1 to 2 children show a strong preference for the appearance of the Titanium 7, with high recognition of its space and driving quality due to family travel needs [2][7] Group 3: Configuration Choices - Customers are highly concentrated on the top configuration, particularly favoring the "Heavenly Eye B" feature, especially after the price exceeded expectations [3][7] - The main color choices for the exterior are Obsidian Black and Mountain Green, while the interior colors favored are Twilight Orange and Snowy Grey [4][7] Group 4: Competitive Comparison - Customers are comparing multiple models, including the AITO M7, Li Auto L6, Tank 300, Deep Blue G318, and Toyota Highlander, indicating a diverse competitive landscape [5][8] - The comparison is particularly strong in northern regions, where there is a robust demand for upgrading from fuel vehicles, including the Highlander and other joint venture fuel SUV models [5][8]
方程豹钛7:价格低于预期客流暴增,竞品对比最多的是理想
车fans· 2025-09-15 00:31
Core Viewpoint - The launch of the new model Titanium 7 has generated significant customer interest and sales momentum, with a notable shift in consumer preferences from previous models like Leopard 5 to Titanium 7 due to its competitive pricing and features [2][4][6]. Market Performance - The Titanium 7 model has attracted a substantial increase in foot traffic to dealerships, particularly from customers specifically interested in this new model [2]. - Following its launch on September 9, the Titanium 7 experienced a second wave of customer interest, attributed to its lower-than-expected pricing, with the top configuration priced at 219,800 yuan and the entry-level version at 179,800 yuan [4][6]. Sales Conversion - Approximately 30% of the customers who expressed interest before the launch converted to orders after the launch, with a high conversion rate among those who had previously made blind bookings [6]. - The top configuration of the Titanium 7 has become the most popular choice, accounting for 40% of orders, while the other configurations priced at 189,800 yuan and 206,800 yuan also saw significant interest [6]. Financing Options - The primary financing option available is a three-year interest-free loan, making the vehicle more accessible to potential buyers [8]. Competitive Landscape - Competitors mentioned include Ideal L6/L7, Tank 300, Haval Menglong, Toyota Highlander, and Volkswagen Touareg, with a significant number of customers comparing the Titanium 7 to the Ideal L series [10][11]. - The Titanium 7 overlaps with the Tang DMi model, which is currently offering discounts of 20,000 to 30,000 yuan, indicating a competitive pricing strategy [12]. Customer Demographics - The customer base for the Titanium 7 is predominantly male, making up over 80% of buyers, reflecting the vehicle's appeal to a male demographic interested in off-road capabilities and advanced technology [18]. - The quality of customers has improved, with many being from stable professions such as teachers and civil servants, indicating a return to a more affluent customer profile [15][16]. Market Trends - The vehicle's pricing is expected to remain stable at least until after the Spring Festival, with trade-in incentives of 6,000 yuan for the Titanium 7 and 5,000 yuan for other brands [20].
零跑C11:0服务费促使大哥爽快下定,电池品牌却让大爷犹豫徘徊
车fans· 2025-09-12 00:31
Sales Performance - The sales volume in a fourth-tier city has decreased from an average of 7-8 deliveries per day in August to 5-6 deliveries per day in September, despite it being a traditional peak season [1] - A total of 41 vehicles were delivered last month, with 10 units of the C11 model sold [1] Customer Demographics - The primary buyers are married men aged 30-40, often looking for a second or third family vehicle [3] - Customers include individuals from various professions, such as small business owners and mid-level executives in state-owned enterprises [3] Competitive Analysis - The main competitors identified are the Deep Blue S07 and BYD Song PLUS, with each capturing about 40% of the market share [6] - Customers choosing the C11 often cite its comfortable suspension system and advanced features like laser radar as key selling points [7] Pricing and Discounts - The C11 has seen cash discounts of 4,000 to 5,000 yuan due to competitive pressure, with financing options available that include a 5,000 yuan interest subsidy [13] - The best-selling configuration is the high-end 640 Laser Radar Intelligent Version, accounting for at least 40% of sales, while the low-end version has not sold at all [14] Customer Feedback - Common complaints include the actual range of the electric version being about 80% of the advertised range, which is a widespread issue in the industry [16] - Previous model issues such as system lag and slow OTA updates have been largely resolved in the new version, with no recent complaints reported [17] Maintenance Costs - Regular maintenance for the pure electric model costs around 150 yuan per service, while the range-extended version costs about 450 yuan [19] Marketing Strategy - The company adopts a uniform pricing strategy without special discounts for different professions, except for a 5,000 yuan trade-in subsidy for brand customers [20]
领克10EM-P新车情报:外型和四驱最能吸引客户,锁单率达80%
车fans· 2025-09-11 00:30
Core Viewpoint - The launch of the Lynk & Co 10EM-P, a new addition to the Lynk sedan family, features all-wheel drive across the entire lineup and aims to capture market interest with competitive pricing and promotional offers [1][3]. Pricing and Promotions - The launch price of the 10EM-P ranges from 173,800 to 211,800 yuan, with a purchase incentive of 10,000 yuan off [3]. - Special promotional offers include two years of interest-free financing and complimentary advanced driver assistance features [3][4]. - Additional limited-time benefits include cash discounts, optional packages, and a trade-in program for existing Lynk owners [4]. Customer Interest and Feedback - An average of two customer groups visits the dealership daily to view the 10EM-P, accounting for 20% of total foot traffic [8]. - Initial customer feedback has been positive regarding the vehicle's design, although some expressed concerns about pricing and a preference for an electric version [8]. - The order locking rate reached 80% shortly after the vehicle's launch, indicating strong market acceptance [13]. Competitive Analysis - The 10EM-P is compared with competitors like the new XPeng P7 and BYD Han L DM, with strengths in design and interior luxury but weaknesses in brand reputation [10][14]. - The vehicle is positioned as a unique offering in the C-class hybrid segment, appealing to customers looking for a stylish and functional car [20]. Financial Support - The current financing options include a two-year, 100,000 yuan interest-free plan, making it financially attractive for potential buyers [18]. - The financial breakdown for the 120 four-wheel drive Ultra version shows a total cost of approximately 171,800 yuan after discounts, with manageable monthly payments [18]. Market Timing - The current market conditions are favorable for purchasing the 10EM-P, with significant pre-orders indicating strong demand [19].
Model YL:超一半订单来自老车主,六座当成大四座用
车fans· 2025-09-10 00:31
Market Overview - The launch of Model YL has significantly increased foot traffic, with reports indicating a doubling of customer visits to showrooms [2] - The most popular colors for the Model YL are gold and white, with over 50% of customers choosing these options [3] Pricing and Financing Options - The starting price for Model YL is ¥339,000, with an additional ¥12,000 for the gold color option [5] - Financing options include a down payment of ¥99,900 with a 3-year interest-free plan or a down payment of ¥45,900 with a 5-year low-interest plan [6] Customer Demographics and Preferences - Over 90% of Model YL buyers have children, indicating a shift in the customer profile towards families [8] - More than 70% of customers waiting for the Model YL did not consider other vehicles, while those who did often compared it to models like Leado L90 and Ideal i8 [8] Customer Retention and Trade-Ins - A high percentage of existing Tesla owners are opting to trade in their vehicles for the Model YL, with estimates suggesting this could be as high as 70% [9] Customer Feedback and Complaints - Complaints regarding comfort have decreased significantly, with improvements noted in the second-row seating [18] - Some customers have expressed concerns about the design of the second-row seating area and the limited color options for the interior [20]
吉利银河M9新车情报:进店50%客户奔着它,车价和电池品牌是成交关键
车fans· 2025-09-09 00:30
Core Viewpoint - The pre-sale of the Galaxy M9 has generated considerable interest, with a focus on its competitive pricing and features compared to rivals in the market [1][4][11]. Pricing and Configuration - The Galaxy M9 offers three battery range configurations: 100KM, 230KM, and 210KM, with pre-sale prices ranging from 193,800 to 236,800 yuan, and the top 210KM four-wheel drive version priced at 258,800 yuan [4]. - Pre-order incentives include a 500 yuan deposit that discounts the purchase price by 2,000 yuan, and additional gifts such as a high-end sound system valued at 15,800 yuan and a discount voucher for electric running boards worth 7,000 yuan [5][6]. Customer Interest and Demographics - During the peak sales season, approximately 20 groups of customers visit the dealership daily, with nearly 50% showing interest in the M9, resulting in over 40 small deposits [9]. - The primary demographic for the M9 consists of male customers aged 30 to 60, who appreciate the vehicle's high cost-performance ratio and luxury features [9]. Competitive Landscape - The M9 faces competition from models such as the Deep Blue S09, BYD Tang DMi, and AITO M7, with its pricing being more attractive compared to these competitors [11]. - The M9's advantages include its competitive pricing and the use of CATL batteries, which are favored for their safety [13]. Customer Feedback and Concerns - Some customers express concerns about the vehicle's size, particularly female customers who may feel uncomfortable driving a larger SUV [13]. - Features like automatic suspension height adjustment for easier entry and exit have been positively received, especially by families [16][18]. Market Timing and Future Considerations - The current pre-sale period is considered a good time to purchase, as significant price reductions are unlikely, and potential tax increases on new energy vehicles may occur next year [21]. - There is speculation that the manufacturer may reduce prices by 10,000 to 20,000 yuan upon official launch, which could influence customer decisions [24].
深蓝S07:现金优惠28000,用性价比去打宋L
车fans· 2025-09-08 00:32
大家好啊,我是深蓝的销售 。 关注车fans一年多,今天终于轮到我登台了,咱们就聊聊S07。 最近市场如何? 当地是 五 线小城市,人流量不大,每天进店5-6组,周末能接近20组。 虽然上个月说是淡季,但进店量 也是有略微上涨的,估计这个月还会更多。 10 组 客户里有3组 是 来看S07 的 。S07马上要改款,26款 的 L07也已经上市,所以客户的观望情绪 比较 严重 。 别人都是怎么买这车的? 最好卖的配置是215MAX智驾版,颜色 最多 的 是 灰外橙内,十台里面 有五台 都是这个搭配。现在S07 属于老款清库状态,只能买现车,不是冷门 的 配置 和 颜色基本都有。 最难卖 的 当属纯电628 MAX智驾版本,什么颜色都不好卖, 就因为 一个字"贵"。指导价到了 197900,优惠下来也要172900,这个价位能选择的车型太多了。 追求智驾可以选择小鹏G6, 想要 性价比和空间 的 可以买零跑,图个稳妥还有笛子。而且买深蓝的客 户,很多就是冲着宁德时代电池来的,但是 到了 628续航的纯电版,虽然多花了钱,但是电池会从宁德 时代的磷酸铁锂,变成中创新航的三元锂。 除了续航更长以外纯纯的负升级。这个配 ...
车fans社群话题:Model Y L 销量讨论
车fans· 2025-09-08 00:32
Core Viewpoint - The article discusses the potential sales performance of Tesla's new model Y L, suggesting that it may attract a significant number of orders due to its brand appeal and the current market dynamics in China [2][3]. Sales Perspective - There is speculation that the Y L model has already received over 100,000 orders, indicating strong initial demand [4]. - Concerns are raised about the production capacity, with doubts about whether Tesla can sustain a production rate of 10,000 units per week [5]. - The article suggests that the Y L model may primarily convert existing interest in the Model Y rather than significantly expanding the customer base [7][10]. Product Insights - The Y L model is viewed as a new variant of the Model Y, but its practicality, especially regarding third-row seating, is questioned [6][12]. - The interior quality and space utilization of the Y L are criticized, with comparisons made to other brands that offer better comfort and design [6][12]. - The article highlights that many potential buyers may not require extensive comparisons or test drives before purchasing a Tesla, indicating strong brand loyalty [11][12]. Market Dynamics - The article notes that Tesla's brand recognition in China is akin to that of luxury brands, which may drive sales despite the presence of strong domestic competitors [3][16]. - There is skepticism regarding the authenticity of reported sales figures, with some industry insiders doubting the feasibility of achieving daily sales of 10,000 units [7][10]. - The discussion includes the notion that the demand for six-seat configurations may not be as high as anticipated, given changing consumer preferences [14][16].
钛3车主分享:拒绝了一堆滞销车后,反而被客户“洗脑”
车fans· 2025-09-05 00:30
Core Viewpoint - The article discusses the purchase experience of a specific electric vehicle model, the Fangcheng Leopard Titanium 3, highlighting the financial aspects, competitive analysis, and user experience after the purchase [2][4][18]. Financial Summary - The purchase price of the Titanium 3 was 139,800 yuan, with additional costs including insurance of 5,500 yuan and registration of 200 yuan [2]. - After applying various subsidies totaling 34,000 yuan, the effective cost of the vehicle was reduced to 107,500 yuan [4]. - A financing plan was utilized, involving a loan of 100,000 yuan with a return of 4,000 yuan after two years and an annual interest of 3,000 yuan [3]. Competitive Analysis - The buyer considered several competing models, including the Wanjie M7, BMW i3, and BYD Han DMi, among others, with significant discounts available on these vehicles [6][7]. - The BYD Han DMi was seriously considered, with a final effective price of 108,800 yuan after discounts and subsidies [8]. Purchase Experience - The buyer's spouse was initially skeptical about the vehicle's appearance but was convinced by the features and suitability for her needs [14]. - The vehicle was ordered with a waiting period of approximately 20 days for delivery [16]. User Experience - After driving 2,000 kilometers, the user noted a significant difference in driving experience compared to traditional fuel vehicles, describing it as "silky" [18]. - The vehicle's space was deemed adequate, although the trunk was small, it was compensated by the presence of a front trunk [20]. - The vehicle's range was reported as 400 kilometers in urban settings and 300 kilometers on highways, with an average energy consumption of 15-18 kWh [22]. - The vehicle's intelligent driving features were praised, particularly for safety and parking assistance [24]. Additional Insights - The vehicle had no noticeable odor upon delivery, which is a positive aspect for new car buyers [26]. - The warranty for the battery system allows for up to 60,000 kilometers per year, which is more generous compared to many other brands [27]. - The buyer concluded that the vehicle had no significant drawbacks, emphasizing its value for money [28].