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朗逸Pro:一口价到店还想要优惠,外观像帕萨特促使客户下单
车fans· 2025-12-12 00:29
Core Viewpoint - The article discusses the sales performance and customer demographics of the newly launched Volkswagen Lavida Pro, highlighting its market positioning and customer preferences since its release in 2008, which has seen over 6.5 million units sold [1]. Sales Performance - The dealership reported a daily customer flow of less than 20 groups, with only 1-2 groups specifically interested in the Lavida Pro [2]. - In November, the dealership sold a total of 103 vehicles, with only 2 units of Lavida Pro sold [2]. - The commission for selling a Lavida Pro is low, around 350 yuan for high-quality sales, and can drop to 200 yuan for non-registered sales [2]. Inventory and Configuration - There are currently 28 units of Lavida Pro in stock, with configurations including 12 units of the 1.5L version and 14 units of the 1.5T version [5]. - The most popular colors are white and black, with 17 and 11 units respectively [5]. Customer Demographics - The target customers for Lavida Pro are relatively young, valuing exterior and interior design, and showing a preference for fuel vehicles over electric ones [6]. - A notable customer case involved an older gentleman looking to replace an old Lavida, indicating brand loyalty and the desire for a modern vehicle [6][7]. Pricing and Discounts - The Lavida Pro is positioned with a one-price model, which some customers find acceptable, while others are waiting for discounts [11]. - The official pricing for various models ranges from 88,800 yuan to 145,977 yuan, with limited promotional offers available [11]. Competitor Analysis - The main competitors for Lavida Pro include Toyota Corolla, Honda Civic, and BYD Qin, with customers often coming in with a predetermined choice rather than comparing options [12]. - Customers are generally not comparing Lavida Pro with competitors, as they are drawn by the brand's reputation [12]. Customer Preferences - The most sought-after configurations are the 1.5L and 1.5T six-million versions, while lower and higher configurations are less popular due to perceived value issues [15]. - Customers prefer financing options with a five-year term, which offers a 15% interest rate with a 5% rebate [17]. Customer Feedback - Common complaints from customers include the inconvenience of hidden door handles and the small sunroof, with some expressing a preference for larger sunroofs like those in competing models [18]. - Regular maintenance costs for the 1.5L engine are approximately 655 yuan, while the 1.5T engine costs around 686 yuan [19]. Market Caution - There are warnings about scams targeting potential car buyers, with fraudulent companies offering prices significantly lower than market rates [21].
车fans社群话题:现在是买车的最佳时点吗?
车fans· 2025-12-12 00:29
Group 1 - The current timing for purchasing a car is critical due to the impending end of subsidies and tax policies, creating a sense of urgency among consumers [2][3] - Companies willing to absorb costs to support consumers indicate a shift from policy-driven to market-driven dynamics, showcasing their competitive strength [2] - The cost of hesitation is higher than the cost of action; securing current benefits is preferable to facing higher taxes and uncertain subsidies in the future [3] Group 2 - Consumers who are not in urgent need of a vehicle may benefit from waiting for better options or lower prices, especially in the rapidly evolving automotive market [5][8] - For those with a budget under 200,000, it is advisable to act quickly to take advantage of current tax benefits, while those considering vehicles above 300,000 should wait for stronger product offerings next year [10][11] - The automotive market is increasingly resembling the smartphone industry, with rapid updates and iterations, making it wise for non-urgent buyers to hold off until their desired features are available [8][9]
宋L DM-i:两年免息优惠将近三万,买它的有很多小老板
车fans· 2025-12-11 00:52
哈喽大家好,我是比亚迪王朝网的LV,一个在四线小城卖比亚迪的小趴菜,今天给大家带来的是当家混动SUV—宋L DM-i(以下统称为宋L吧)。 销量如何?卖得最多的是什么配置和颜色? 上个月比之前客流有明显下滑,这是我从业多年从未遇到过的。 之前 大家 总说金九银十, 之后慢慢 转为了银十金十一,大家的购车热情与天气成反比,天 气越冷进店量越多,今年十月份进店井喷后,还以为十一月份会越来越好,没想 到客流遇冷 。每天都在纳闷,就快 要交购置税了,客户都到哪去了? 目前平均每天进店客流有3 -4 组,每两天有一组客户是来看这款车的。 上个月店里卖了将近60台车,宋L卖了10台,我交了3台,两台全款,每台提成350元,一台分期,提成600元。 目前 仓库里 的宋L 可谓是 三代同堂,你既可以买到宋L,也可以买到宋L智驾版, 还 可以买到26款的宋L智驾加推版。 具体的现车 有 1 台非智驾版, 8 台智驾版, 一半 是112KM领先型,一半是112KM超越型,均以灰色为主,在途则是有6台26款的。 最畅销的还是112KM超越型,指导价15.58万,可以优惠22000,但是现在160KM超越型明显更划算了,16.58万 ...
别克至境L7:客户年龄30岁左右,竞品有一半会提到风云A9L
车fans· 2025-12-10 00:30
Core Viewpoint - The article discusses the market performance and customer insights regarding the newly launched Buick Zhijing L7, highlighting its sales figures, customer demographics, and competitive positioning in the electric vehicle market [1]. Sales Performance - In a three-line city with three Buick dealerships, the average daily foot traffic is 6-7 groups, with 1 out of 10 groups specifically interested in the Zhijing L7. Last month, the dealership delivered 25 vehicles, including 4 units of the Zhijing L7, with one unit currently available for immediate delivery [2]. - The best-selling configuration is the luxury version priced at ¥186,900, with the most popular color being "Golden Sand" [2]. Customer Demographics - Customers interested in the Zhijing L7 are primarily around 30 years old, with 30% being private business owners and 50% working in government jobs. About 90% of the customers use the vehicle for commuting purposes [4]. - A specific customer, a doctor, initially considered BYD but switched to the Zhijing L7 due to dissatisfaction with the build quality and performance of competitors [5]. Competitive Analysis - The main competitors mentioned include BYD Han and Deep Blue L06, with many customers also considering Chery Fengyun A9L [7]. - The decision to choose Buick over competitors is largely attributed to the brand's strength and perceived value for money [8]. Customer Experience - A customer named Jia, who initially sought an SUV for better ground clearance, ended up purchasing the Zhijing L7 after being impressed by its specifications and price [10]. - Another customer, Wang, faced pressure from his wife to upgrade from a small electric scooter to a new car, ultimately leading to a purchase decision influenced by the wife's preferences [14][15]. Pricing and Promotions - Since the launch in September, the pricing has remained stable, with a promotion allowing customers to pay ¥1,000 to offset ¥5,000 on the purchase. If the vehicle is not delivered by December 31, the manufacturer will cover the tax for the following year [19]. - A financial breakdown for the Zhijing L7 shows a total cost of ¥205,900 after discounts, with a monthly payment of approximately ¥2,126 for a five-year loan [19]. Customer Feedback - Some customers have expressed dissatisfaction with the panoramic sunroof being too hot, despite the provision of sunshades [21]. - The maintenance schedule is set for once a year or every 10,000 kilometers, with costs around ¥500 for oil and filter changes [22].
方程豹钛7为什么火爆,又动了谁的蛋糕?五位销售一起聊聊这车
车fans· 2025-12-09 00:30
方程豹钛7在11月卖了2万4千台,其实大家都很想知道,火爆的背后,究竟影响到哪些品牌。所以今天找了5位销售聊聊,看看实际情况究竟怎么样。 我们店是省会城市店,全市一共5家店,11月份店内共交车120台,其中钛7就占了70台。但因为现车不足,待交订单缺口仍然有十几台。 本月目前每天客流10批左右,每天订单有2-3台,周末可以翻倍。 这台车的用户画像直接用这几天的客户来举例吧。一句话总结就是:高质量客群,素质高、好沟通、下单不墨迹、贷款还容易。这几天办理了几个分期,职 业那一栏都是本地最大的国企央企员工,工作稳定收入也不得了。 钛7对比的车型很多很杂,几乎市面上差不多价格、不同风格的车型都有对比。 这里还是举个例子。 之前有个客户,上市当天就找我下了订单,后来到店里试驾,但是觉得尺寸太大,家人坐后排还有点晕车的感觉,然后又找我退了。 之后去对比了理想L6、领克900、福特锐界和银河M9,每款车又都试驾了一遍,结果发现也没有比钛7更好,再一看价格,还是钛7更香。过了几天又来店里 找我下单,这一进一出,提车时间硬生生延长了几周。 去年腾豹的大佬就曾 透露 过今年方程豹将是下沉的一年,但是当钛7、钛3真正上市的时候,还 ...
车fans社群话题:如何看待2026年的汽车政策与行情?
车fans· 2025-12-08 01:29
社群话题 如何看待2026年的汽车政策与行情 ? 11月部分车企销量环比下滑,没有预计的年底翘尾效应 ,你认为2026年的市场还会有补贴吗? 如果没有补贴,你觉得2026年新车平均价格是会继续 下降,还是会被迫抬升 ? 精选观点:别杰-汽车研发-车fans从业群(11) 汽车市场正加速从政策驱动转向更为严酷的存量竞争阶段 。展望2026年,补贴退坡与购置税调整两大关键变化将共 同推高购车门槛,宣告行业高增长时代的终结。 具体而言,政策面面临两项核心调整:其一,新能源汽车 购置税优惠将从目前的"全额免征"调整为"减半征收" ,目单车最高减免额度不超过1.5万元;其二,虽然"以旧 换新" 补贴政策可能部分延续,但其额度预计将从现行的 2万元降至1.5万元。这一系列调整将直接转化为消费者购 车成本的上升。据瑞银测算,以一辆售价30万元的新能源 汽车为例,消费者最终需多支出约1.5万元。 政策预期的改变已开始影响市场行为:部分地区的补贴收 紧催生了浓厚的消费者观望情绪;同时,为规避2026年的 政策变化,虽有部分消费者选择提前购车,但并未形成大 规模的集中释放潮。这进一步印证了市场驱动力正在发生 根本性转换。 因此, ...
领克900:个体老板钟爱之选,旋转座椅成客户下定关键因素
车fans· 2025-12-08 01:29
Sales Performance - The Lynk & Co 900 has been on the market for nearly six months, with an average of 14 customer visits per day at the local dealership, but only three units sold last month [2] - The most popular configuration is the 2.0T Ultra version, which accounts for 60% of sales, while black is the most preferred color, making up 40% of sales [5][3] - The entry-level Halo version and the top-tier Exploration version are struggling to sell due to low demand and high pricing, respectively [5][6] Customer Demographics - Buyers of the Lynk & Co 900 are predominantly males aged 30-50, with individual business owners making up 50% of the customer base [8] - Customers typically own at least two cars and are looking for a family vehicle [8] Competitive Landscape - The Lynk & Co 900 is often compared to models like the AITO M8 and the Denza N8L, with 40% of customers considering the M8 [14] - Some customers express concerns about the design and potential maintenance costs associated with the 900, particularly regarding the front screen [18][20] Customer Feedback - Post-purchase complaints include insufficient trunk space and slow response times from the voice assistant [27] - Maintenance costs are approximately 1000 yuan after the first free service, with annual maintenance required [28] Promotional Activities - Recent promotional activities include a limited-time offer during the Double Eleven shopping festival, providing additional incentives for buyers [24] - Special subsidies are available for specific groups, including teachers and military personnel, which can further incentivize purchases [30]
零跑C10:03年小姐姐凭眼缘秒定,80后大哥因为颜色玄学买单
车fans· 2025-12-05 00:30
Core Viewpoint - The article discusses the sales performance and customer demographics of the Leap C10 electric vehicle, highlighting its competitive pricing and features in the current market environment [1]. Sales Performance - In October, the store received 39 orders, with 13 units of the C10 sold, indicating a steady demand despite the recent pause in national subsidies [2]. - The store currently has 10 units in stock, with the most popular configuration being the 650悦享版, which has 7 units available, predominantly in black and gray [2][15]. Customer Demographics - The primary customers for the C10 are divided into two groups: middle-aged male customers, typically business owners or private sector employees, who prioritize practicality and cost-effectiveness [3]. - The second group consists of younger female customers, often students or recent graduates, who are more influenced by aesthetics and brand perception [4]. Competitive Analysis - Customers frequently compare the C10 with competitors such as BYD Song PLUS and Deep Blue S07, with battery quality and brand reputation being significant factors in their decision-making process [8][9]. - Older customers express concerns about the Leap brand compared to more established brands like BYD, particularly regarding battery reliability [9]. Pricing and Discounts - The C10 was initially priced firmly upon launch, but by August, discounts of around ¥5,000 became available, with potential total savings reaching nearly ¥20,000 when including government subsidies [15]. - The most popular configuration, the 650悦享版, is priced at ¥125,800 after discounts, with financing options available [16]. Customer Feedback - Common complaints from customers include concerns about battery performance and the vehicle's range, with some attributing these issues to the choice of battery supplier [19]. - Maintenance costs for the C10 are approximately ¥150 for electric models and ¥300-400 for range-extended versions, with service intervals set at 10,000 kilometers or annually [21]. Purchase Incentives - The company offers a trade-in subsidy of ¥4,000 and has recently introduced promotional activities, including a lottery for purchase credits during the National Day period [22].
长安启源Q05:客户看中空间和快充,对比最多的是元UP
车fans· 2025-12-04 00:30
正式上市后,这款车是厂家特管车型,没有任何优惠。公务人员(包含现役军人)购车有1000元补贴。 大家好,我是 长安启源的体验专家 ,今天 聊聊上个月21号上市的启源Q05,看看这款车的情况怎么样。 新车是哪天到店的? 新车是10月25日到店的,第一批到了十几台车,大多数是指导价9.99万的506 Max版本,剩下的是405 Max版,指导价8.99万。外观主要是月华银和云锦 白,其他颜色需要另外定。 Max版本排产比较多,提车比别的配置快。前期没有低配车型的产能,预计低配要等到明年才能提到车。 新车目前价格是多少?有什么专项政策? 目前只发布了纯电版,价格是7.99万-10.99万,一共6款车型,405KM续航的两款,506KM续航的有4款。 之前盲订的小订客户,在12月20日之前下大订1999,小订的199元可以抵扣2000元购车金,相当于优惠1801元,还可以享受补能装备一件(充放电枪)。 新车厂家的培训资料有哪些值得注意的点? 培训资料里对Q05的定位是" 全球都市精品纯电SUV ",画像是小家庭用户,用户年龄在25-35岁之间,主打续航、智能、和舒适体验。 值得注意的是,营销上做了一些跨界的合作,比如 ...
补贴退场后,八个案例说说最后30天买车的“最优解”
车fans· 2025-12-03 00:30
Core Viewpoint - The article discusses the impact of the suspension of provincial and national subsidies for vehicle purchases on consumer behavior and market dynamics, highlighting the dependency created by these subsidies and the current alternatives available for consumers [1][2]. Group 1: Subsidy Status and Consumer Behavior - The provincial subsidy (8000-15000 yuan) and national subsidy (15000-20000 yuan) were suspended in September and October 2025, leading to a significant drop in consumer interest as over 100 million vehicles were sold under the "old-for-new" subsidy scheme [1]. - The suspension of subsidies has created a dependency among both consumers and dealerships, with some dealerships incurring costs to find alternative subsidy channels [1]. - Consumers express frustration, with sentiments like "once the subsidy stops, feelings go cold," indicating a strong reliance on these financial incentives [1]. Group 2: Current Alternatives for Consumers - Some provinces, such as Guizhou and Chongqing, have not yet announced the suspension of subsidies, and there are still opportunities for consumers to claim local subsidies [2]. - Specific local subsidies are being offered in provinces like Guangdong, Jiangsu, and Anhui, with amounts ranging from 3000 to 10000 yuan [2]. - Consumers are advised to calculate the best options available, considering the current market conditions and available subsidies [3][5]. Group 3: Case Studies and Recommendations - Case studies illustrate various consumer scenarios, such as a consumer in Anhui looking to purchase a vehicle without the provincial subsidy, who is advised to explore local subsidies instead [4][5]. - Another case highlights a consumer's indecision due to waiting for discounts on new models, emphasizing the importance of making timely decisions based on available subsidies [10][11]. - Recommendations include considering the purchase of vehicles before the end of the year to take advantage of existing local subsidies, as well as evaluating the potential benefits of acquiring an old vehicle to qualify for future subsidies [26][27].