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零跑B01上市后,会影响到哪些竞品?4位一线销售聊聊真实情况
车fans· 2025-08-08 00:30
Core Viewpoint - The sales growth of Leap Motor's B01 model has been significant, driven by high consumer interest and favorable comparisons with competitors like Xiaopeng's MONA M03 [1][2] Sales Performance - The B01 model has shown promising sales since its launch at the end of July, with the store reporting 8 new locked orders and nearly 20 small deposits, accounting for 25% of the store's sales [2] - The sales performance of the B01 has remained stable, with no significant changes in order volume compared to before its launch [9][12] Customer Demographics - The primary buyers of the B01 are young individuals who appreciate aesthetics and are open to new experiences, often comparing it directly with the Xiaopeng M03 [4][7] - Customers purchasing the BYD Qin L EV are predominantly from the 80s generation, focusing on family needs and vehicle replacement [11] Competitive Landscape - The B01 faces competition from established models like the Xiaopeng M03 and BYD Qin L, with customers often prioritizing design and advanced driving capabilities [7][18] - The store's sales data indicates that the M03 maintains a significant market share, accounting for 50% of sales, while the B01's impact on the market remains limited due to its recent launch [6][10] Marketing Strategies - To attract female customers, the store has displayed the B01 in pink, aiming to enhance its appeal among young women [4] - Xiaopeng has initiated promotional activities, including additional benefits for customers, which may influence buyer decisions [7]
岚图梦想家:直降3-5万送装潢,靠舒适座椅成功拿下王总小秘
车fans· 2025-08-07 00:31
最近市场如何?卖的最多的是什么配置和颜色? 每天进店量大概在10批,其中7批是冲着梦想家来的。 不过相比前两个月,进店量下降了2成 。 因为天 公不作美,连日大雨把店门口的路给冲垮了,客户们想过来也真是被黑黢黢的大坑劝退不少。 最畅销的是黑外棕内尊贵鲲鹏 PHEV 版,10台里面 有 5台都是这个颜色 和 配置,目前 下订一 周就 能 提 车 。 所有系列 最难卖的都是白外米内,等车都得3~4周。最直接的原因是,商务车没人会买白色外观的。 谁在看这个车?买车用户都是什么样的? 主要看车群体是社会的中坚力量, 以企业管理层和中高收入人群为主 。前不久刚交付的那个用户,真是 让我羡慕又嫉妒。 王总有个很大的茶园,每年 最忙的是 4~6月份的采摘季。4月初的时候给王总致电,告诉我正 在 茶园里 盯着采茶妹们 采 茶叶呢。我当时还 疑惑 ,真的假的啊,也就没当回事。 大家好,我是岚图的销售,近期忙,实在是忙。不仅要忙着接待联系客户,还要处理店门口的龙王庙。趁着集 中交付了几台车的空档,跟大家 一起 看下近期梦想家的市场情况吧。 李女士 享受了片刻,缓缓睁开了双眼,雀跃 地 对王总说 : "这车座椅真不错啊,力度不轻不 ...
零跑B01:60%客户是女性,担心电芯品牌不稳定
车fans· 2025-08-06 00:30
Core Viewpoint - The article discusses the recent launch of the Leapmotor B01, highlighting its sales performance, customer demographics, and competitive positioning in the electric vehicle market. Sales Performance - The sales of the B01 have seen an increase in foot traffic, with an estimated 35% of customers visiting the store specifically for this model, leading to 8 units sold, predominantly the mid-tier 650 Joy version [2][19]. - The most popular colors for the B01 are Starry Silver and Dawn Purple, accounting for 6 out of the 8 sold units [3][19]. Customer Demographics - Customers interested in the B01 are primarily under 35 years old, with over 60% being female. Male customers tend to be married and focus on practicality, while female customers are often single and prioritize aesthetics and convenience [4][6]. Competitive Analysis - The B01 is frequently compared to models from Xiaopeng, BYD, and other competitors, with 60% of customers having considered Xiaopeng and BYD vehicles [9][10]. - Customers have high expectations for the B01's pricing and intelligent driving capabilities, which has led to some disappointment regarding its performance compared to competitors [10][23]. Pricing and Promotions - The initial deposit for the B01 was 99 yuan, which could be deducted from the final payment, but this promotion has ended. Currently, customers receive a delivery package with plush toys and mats instead of cash discounts [14][19]. - The manufacturer offers a financing option with a 5,000 yuan interest subsidy, allowing customers to borrow up to 83,000 yuan with a two-year interest-free period, which is the most popular choice among buyers [17]. Configuration Preferences - The most popular configuration is the mid-tier 650 Joy version, making up 50% of orders, while the lower-tier 430 Comfort version has seen little interest due to its limited range [19]. - The least popular color is Morgan Pink, which, despite being favored by female customers, is perceived as impractical for purchase [21]. Customer Feedback - Customers have expressed concerns about the B01's intelligent driving capabilities, which they feel do not meet the high expectations set by the manufacturer’s marketing [23]. - There are also concerns regarding the variability of battery cell suppliers, leading to uncertainty about the product's reliability [23]. Maintenance Costs - Regular maintenance costs for the B01 are approximately 150 yuan per service, with intervals set at one year or 10,000 kilometers [24].
奇瑞风云A9L新车情报:价格比客户预期少2万,门店上下全指望这款车
车fans· 2025-08-05 00:31
Core Viewpoint - The Chery Windcloud A9L has become a significant sales driver for the dealership, with its competitive pricing and appealing features attracting customer interest [1][9]. Group 1: Product Arrival and Pricing - The dealership received 10 units of the Windcloud A9L, including 7 high-end models and 3 mid-range models [2]. - The official pricing of the Windcloud A9L ranges from 139,900 to 197,900 CNY, which is lower than the pre-sale price of 159,900 to 229,900 CNY, leading to positive customer reception [3][4]. Group 2: Customer Interest and Feedback - Daily customer traffic remains stable, with around 5-6 groups on weekdays and up to 20 groups on weekends, with approximately 20% specifically interested in the Windcloud A9L [5]. - Customer feedback highlights the car's attractive exterior and decent interior quality, but some complaints focus on the hard suspension and noticeable road noise during test drives [5][7]. Group 3: Competitive Analysis - The Windcloud A9L's advantages include its appealing design and a significant price reduction compared to pre-sale figures, which has positively influenced customer decisions [7]. - However, the car's initial pricing leaves little room for negotiation, causing some potential buyers to hesitate, fearing future price drops [7][17]. Group 4: Financial Policies and Incentives - The manufacturer offers a financial policy of three years with 100,000 CNY interest-free financing, which is considered attractive for a vehicle in this price range [12]. - Additional promotional incentives include various discounts and free services, enhancing the overall value proposition for customers [4][15]. Group 5: Sales Perspective - Sales personnel express a generally positive view of the Windcloud A9L, noting its affordability and potential to drive sales, despite challenges from competing dealerships [17]. - The dealership's reliance on the Windcloud A9L is evident, as it has become crucial for maintaining business operations amid market fluctuations [9].
铂智3X:传统销售转型得用上“吃奶的力”,热度过后店内月销个位数徘徊
车fans· 2025-08-01 00:31
大家好,我是 广汽丰田的产品专家 ,今天说的是 广丰第一款智能纯电SUV铂智3X,看看这款车在终端的情况怎么样。 销量如何?卖得最多的是什么配置和颜色? 当地 有2 家 广丰4S店,虽然我们店开比较久了,但卖新能源车也是新人。其实很早之前就卖新能源车了,比如雷凌和威兰达的插混、CHR纯电、BZ4X纯电。 但加一起一年也卖不了多少台,基本是停滞的。 以前难得一季度卖出一台插混,就忍不住会问"大哥你为啥买这个车",我们卖完车也是又懵又好奇。 一直以来,厂家和店端都无心卖电车,现在真开始了,还是有点费力的。 目前感觉店内铂智3X的热度已经过去了,没刚上市那会流量大,一个月的销量也仅是个位数。卖的最多是520 Pro+和520 Pro+激光雷达版,指导价分别是13.98 万和14.98万,颜色最多的是远山灰、皎月银和粹雪白。 谁在看这个车?买车用户都是什么样的? 有一部分是老客户增购,基于对丰田的信赖,有父母帮助儿女买上下班代步车的,也有是看其他品牌半路转粉的,职业上各行各业都有,大部分都是冲性价比 来的。 因为我也是刚刚专职卖电车不久,之前几乎不卖电车,到现在也才卖了2台铂智3X。 其中一位客户是水电师傅陈哥,年龄 ...
魏牌蓝山:七月底冲销量保险直接送,竞品提到最多的是银河M9
车fans· 2025-07-30 00:30
Market Overview - The current customer traffic in the store is approximately 5 to 6 groups daily, increasing to around 10 groups on weekends, with nearly half of the customers interested in the Wei brand Blue Mountain model [2] - The popularity of the Blue Mountain model has decreased since its launch a year ago, but customer traffic has started to grow again after the manufacturer began promotional activities in mid-month [2] Sales Insights - The best-selling configuration is the four-wheel drive Max version, which accounts for nearly 100% of sales, while the Ultra version is less popular due to its higher price despite similar features [3] - The most popular colors are Canglang Qing and Lijiang Blue, with no waiting time for delivery, while the least popular color is Liuguang Jin, which has not sold at all [3] - The final price for the Max version, after subsidies, is slightly over 250,000 yuan, with no cash discounts currently available [3][5] Financial Offers - A financial quote indicates that the total cost for the Blue Mountain Max version with financing is approximately 100,100 yuan, with a monthly payment of 3,665 yuan [6] - Current offers include a 30,000 yuan trade-in subsidy and complimentary insurance until the end of July, with uncertainty about future policies [5][7] Customer Preferences - Customers typically compare the Blue Mountain with competitors like Li Xiang L8 and Wenjie M7, with increasing mentions of the upcoming Galaxy M9 [8] - A notable customer, referred to as "Wu Ge," demonstrated extensive knowledge about the vehicle and expressed concerns about brand perception and competition, ultimately deciding to purchase the vehicle outright [10] Customer Feedback - Common complaints from customers include dissatisfaction with the vehicle's front design and frequent changes in offered benefits [11] - Employees of China's top 500 companies can receive an additional 3,000 yuan discount when purchasing the vehicle [12]
高息高返已经停止一个月,现在一线销售情况怎么样?
车fans· 2025-07-28 00:32
Core Viewpoint - The cessation of high-interest and high-rebate car loans has led to a significant shift in the automotive financing landscape, impacting sales and customer behavior across various brands and dealerships [1][9]. Group 1: Sales Impact - Traditional sales peak in July has been disrupted, with a reported 5% decrease in foot traffic but a staggering 40% drop in sales volume [3]. - The absence of manufacturer subsidies has forced dealerships to increase car prices, with examples showing price hikes of over 7,000 yuan for models like the Passat [3]. - Sales strategies have shifted to low-interest financing options, which are less attractive compared to previous high-rebate offers, leading to reduced sales incentives [4][11]. Group 2: Customer Behavior - Customer sentiment has changed, with many expressing dissatisfaction over the removal of high-rebate options, leading to confusion and frustration [9]. - A significant portion of customers (60%-70%) are opting for early loan repayments, indicating a shift in financial strategy due to the new lending environment [3][7]. - Customers who previously benefited from high-rebate loans are now facing higher costs under new financing schemes, which has altered their purchasing decisions [11][12]. Group 3: Financing Options - New financing options include two-year interest-free loans and low-interest loans, but these are perceived as less favorable compared to previous high-rebate schemes [6][14]. - The approval process for loans has become stricter, with many customers facing rejections that were previously uncommon, impacting their ability to purchase vehicles [11]. - The current financing landscape is characterized by a mix of manufacturer and bank offerings, with a notable shift towards lower interest rates but without the attractive rebates that were previously available [10][12].
合资电车现在卖得怎么样?都是哪些人在买?
车fans· 2025-07-25 00:29
Group 1: Industry Trends - The feedback from joint venture brands has evolved, with many adopting strategies similar to new energy vehicle (NEV) companies, indicating a shift in market approach [1] - There is a growing recognition among joint venture brands that to succeed in the electric vehicle market, they must embrace younger customers and ensure transparent pricing [4][5] Group 2: Company Insights - FAW-Volkswagen's ID4 has limited sales, averaging about 2 units per month, with a customer base primarily consisting of older, loyal Volkswagen owners [3] - Nissan's N7 is performing well, with a diverse customer demographic, including both young and older buyers, who appreciate its comfort and driving experience [6][7] - Buick's electric models, such as the Weilan 6 and E5, are primarily targeted at family and business users, with a strong emphasis on brand trust and safety [9][10] - GAC Toyota's electric models, particularly the Platinum 3X, are selling better than the 4X, with a focus on quality and safety appealing to a customer base aged 30-50 [15] - GAC Honda's P7 has recently introduced cash incentives for loyal customers, but struggles to convert interest into sales due to competition from other brands [17][18]
新能源大SUV扎堆发布,用户群体都是哪些人?
车fans· 2025-07-23 00:29
Core Viewpoint - The recent surge in the release of large electric SUVs is driven by market demand, particularly influenced by the two-child and three-child policies in China, alongside the growing popularity of electric vehicles [5] Group 1: Tesla - Tesla's upcoming large SUV, Model YL, is speculated to be priced around 400,000 RMB, although the official price is not yet released [3] - The vehicle features a three-row, six-seat configuration and is expected to have higher power than the current long-range Model Y, but customer interest appears low due to limited expectations for space [4] - Competitors include all current three-row, six-seat electric SUVs, such as Li Auto's i8 and other new entrants [4] Group 2: Huawei's AITO - The AITO M8 electric version is anticipated to be priced between 370,000 to 460,000 RMB, with a maximum CLTC range exceeding 700 km [8] - The M8 is attracting a younger demographic, around 35 years old, who prioritize space and intelligent driving assistance, with price being the primary concern [10] - The demand for large electric SUVs is bolstered by the success of brands like Tesla and NIO, as well as advancements in charging technology [10] Group 3: Li Auto - Li Auto's i8 is set to be priced between 350,000 to 400,000 RMB, emphasizing fast charging capabilities and spacious interior [13] - The target audience primarily consists of families, particularly those with two or more children, who seek versatile vehicles that can function as both SUVs and MPVs [13] - The release of multiple large SUVs is a response to significant market demand, with manufacturers aiming to enhance brand positioning through higher-priced models [13] Group 4: Ledo - Ledo's L90 is expected to be priced at 279,900 RMB, with a battery-as-a-service (BaaS) option starting at 193,900 RMB [16] - The L90's key selling points include a large front trunk, spacious interior, low energy consumption, and battery swapping capabilities [16] - The target market includes families, particularly those with children, who prioritize space, range, and convenient energy replenishment [16] Group 5: Zeekr - Zeekr's large SUV, the 9X, is projected to be priced above 450,000 RMB, featuring a super hybrid system and advanced technology [20] - The vehicle is designed for high-net-worth individuals and urban elites who have a unique pursuit of performance and technology [20] - The current market for full-size electric SUVs is relatively untapped, presenting an opportunity for early entrants to establish a strong market presence [20]
腾势D9: 主销24款优惠7万4,核心竞品还是梦想家
车fans· 2025-07-21 00:29
Core Viewpoint - The article discusses the performance and consumer insights of the Tengshi D9 series, highlighting its sales success and customer demographics. Sales Performance - The D9 is the best-selling MPV, with the 2024 model selling better than the 2025 model due to greater discounts. The most popular configuration is the 2024 DM-i 980 four-wheel drive premium model, with the most sold colors being Night Black for the exterior and Brown for the interior. No pure electric D9 has been sold yet [2][6]. Customer Demographics - Approximately half of the D9 buyers are corporate clients, primarily for executive travel and business receptions. The other half includes personal users for family trips and rentals for government or tourism services [3]. Customer Insights - A notable customer, referred to as "Brother Peng," purchased the D9 mainly for family use, appreciating its comfort and sales reputation. This customer has since referred many others to the dealership [4][5]. Reasons for Purchase - The D9's popularity stems from its status as the MPV sales champion and its appealing design, often compared to the Lexus Alphard [6]. Discounts and Promotions - The 2024 DM-i 980 four-wheel drive premium model has a discount of ¥74,000, while lower configurations have a discount of ¥54,000. The 2025 D9 has no discounts available [8]. Competitive Analysis - The D9 is frequently compared to the Dreamer and Sienna models, with the Dreamer being the most common competitor. Reasons for choosing the Dreamer over the D9 include superior driver assistance systems and brand preference among older customers [10][11]. Configuration Preferences - The most selected configuration remains the 2024 DM-i 980 four-wheel drive premium model [13]. Financing Options - Customers have the option of full payment or a 5-year low-interest financing plan, with specific financial details provided [15][16]. Customer Complaints - Common complaints include brand recognition issues, engine noise in low battery states, and unevenness when folding down the third-row seats [18]. Maintenance Costs - The first maintenance for the 2024 DM-i is at 3,500 km or 6 months, with regular maintenance every 7,500 km or 12 months. Typical maintenance costs are around ¥600 [20]. Additional Benefits - Buyers can benefit from various subsidies, including a trade-in subsidy of ¥6,000 to ¥10,000 and additional corporate discounts for bulk purchases [32].