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专访小米销售:YU7上市后,你们经历了什么情景,有什么感受?
车fans· 2025-06-27 03:00
Core Insights - The article discusses the impressive sales performance of the Xiaomi YU7, highlighting that it received 200,000 orders in just 3 minutes and 289,000 orders in 1 hour, indicating a record-breaking launch in the Chinese automotive market [1][3]. Pricing and Customer Sentiment - The starting price of the YU7 was anticipated, but the mid-range Pro version is priced about 10,000 lower than expected at 279,900, with 70% of customers finding it a great deal [3]. - Customer reactions to the pricing were overwhelmingly positive, with many opting to upgrade their orders to higher configurations due to perceived value [10][12]. Order and Delivery Insights - The YU7's order situation is described as "extremely volatile," with over 50 customers placing orders in-store, and the first batch of vehicles expected to be delivered starting in August [3][7]. - Concerns about the impact of YU7 on SU7 orders have been alleviated, as SU7 customers are now able to transfer their orders, indicating a flexible approach to customer needs [5][12]. Competitive Landscape - The main competitor for the YU7 is identified as the Tesla Model Y, with expectations that YU7 will significantly affect Model Y's order volume [7][16]. - Other competitors mentioned include Zeekr 001, 7X, and Zhijie R7, with the article suggesting that these brands may need to adjust their pricing strategies in response to YU7's launch [7][16]. Product Features and Enhancements - The YU7 boasts significant improvements in auxiliary driving capabilities, including a new version that enhances logic flow and complex road handling, along with standard laser radar across all models [7][14]. - The vehicle is noted for its appealing design, rich optional features, and enhanced safety and comfort, making it suitable for family use [8][14]. Market Dynamics - The article suggests that the YU7's launch may lead to price adjustments and strategic changes among competing brands, particularly in the same price segment [16]. - There is an expectation of a decline in Tesla's short-term sales, but both Tesla and Xiaomi are predicted to maintain strong sales figures by the end of the year, with the real impact felt by other brands [16].
零跑C16:二胎家庭看车挪不动步,新款断货老款也卖光了
车fans· 2025-06-26 00:29
Group 1 - The core viewpoint of the article is that the newly launched Leap C16 has generated significant interest and sales, particularly among families looking for a cost-effective 6-seat electric SUV [2][5][19] - The primary customer demographic for the C16 includes families with children, particularly those in their mid-30s, who are either upgrading or replacing their vehicles [3][5] - The C16 is being compared most frequently with the Dongfeng Yipai 008, with customers attracted to its competitive pricing and rich comfort features [5][9] Group 2 - The C16 has no cash discounts at launch, but its price is approximately 10,000 lower than the older model, making it appealing for buyers [9][18] - The most popular configuration is the pure electric version of the C16, specifically the 630 laser radar version, with silver and white being the most favored colors [13] - Maintenance costs for the pure electric model range from 300 to 400 yuan per service, while the range-extended version costs between 500 to 600 yuan [17]
那些停工的品牌,销售和车主过得怎么样?4位从业者聊聊真实情况
车fans· 2025-06-24 00:29
近期哪吒汽车的相关新闻频繁上热搜,在新能源时代的发展历程中,这也不是第一个停工的品牌了,恐怕也不是最后一个。 这个店刚开业的时候,销量还不错,一个月能卖几十台,对于周边来说已经是很不错的成绩了。 但谁知道这就是仅有的一小段时期巅峰,后来就再也没起来过。 每个品牌停工的背后,最受伤的可能就是在职员工和车主,所以我们找了几位曾经都在这类品牌工作过的销售顾问,一起来聊聊这个事情。 哪吒汽车 我在哪吒汽车 短暂待过半年多,期间经历过车展、厂家团购会、年底员工聚餐等。我们集团签哪吒品牌比较晚,跑路的还比较早,所以好事没赶上,坏事也没承受 太多。 去哪吒工作的契机,是因为我自己买了台新能源车,发现和油车的体验完全不同,也对新能源行业有了很大兴趣。当时我本来在集团的油车品牌工作,后来听说要 代理个哪吒汽车,那个店总和我关系还不错,我就直接打电话申请调过去。 入职很顺利,毕竟我也有五年左右的汽车销售经验,简单面试了一下就上岗了。 当时一去这家店,感觉特别有意思,基本上大多数员工都是原来JEEP店的,只有两 个销售是其他新能源品牌过来的,一个做了销售组长,一个做内训师。 合创汽车 严格来说,我不仅在合创干过,也在高合工作过,哈 ...
一些内容上的调整和思考,跟大家交代下
车fans· 2025-06-19 03:25
比如新车一手消息、行情变化、竞品对比、买车时遇到的问题、各类政策解读、防骗避坑知识等。 最后,特别感谢大家一直以来的厚爱! 2.内容形式拓展,多写些喜闻乐见的,又或者对大家有用的东西,比如之前的"假车险"科普就是一次尝试:热 点+有用+车fans擅长。 大家有什么最喜欢的内容形式,欢迎留言。 车fans每日车型文章已经写了七年左右,这期间除去不定期休更几天来做内容沉淀、备稿、总结外,平时都在 持续更新。 这么长时间的内容创作没有进行过颠覆性的改变,本身就很不可思议,因为行业在变,大家的关注点也在变。 近几个月公众号的流量下滑比较多,其实每篇文章的评论区我们都在看,比如有些车型索然无味,有些文章内 容太水。所以在内部几次交流中,我们打算做一些相应的调整: 1.车fans公众号先摸索新内容模式,改为不定期更新,不再写没什么看点的车型; ...
皓影:贷款让70000好像还没到底,靠着看CRV走错店的客户截胡几张订单
车fans· 2025-06-17 00:29
Core Viewpoint - The article discusses the current sales situation of the Honda Breeze (皓影) at a dealership, highlighting customer preferences, sales performance, and competitive comparisons with other models like the CR-V. Sales Performance - The dealership sold over 50 vehicles in May, with 18 units being the Breeze, indicating a moderate demand for this model [2] - The dealership currently has 10 units of the Breeze in stock, all in the starry blue 1.5T luxury version, with limited availability of other colors and configurations [2] Customer Demographics - The primary buyers of the Breeze are families looking for a spacious vehicle, with many being working-class individuals or small business owners, predominantly males over 40 years old [3] - A case study of a customer illustrates that despite initial interest in electric vehicles, family preferences led to the purchase of the Breeze due to comfort and convenience [3] Pricing and Discounts - Recent discounts on the Breeze have increased significantly, from around 65,000 to 70,000, making it a more attractive option for buyers [4] Competitive Analysis - The Breeze is frequently compared to the CR-V, with many customers initially intending to purchase the CR-V but being swayed to consider the Breeze [5] - The CR-V's brand recognition and lower pricing are significant factors influencing customer decisions, despite some customers finding the Breeze appealing [5][8] Configuration Preferences - The most popular configuration is the starry blue luxury version, accounting for 90% of sales, while lower and higher configurations see less interest due to perceived value [10] - Hybrid and seven-seat versions are rarely chosen, with customers often discouraged from considering the seven-seat option due to limited practicality [10] Financing Options - The majority of customers opt for a five-year loan with a two-year repayment plan, making up 90% of total transactions [12] Customer Feedback - Common complaints from customers include noise levels, with many expressing dissatisfaction during test drives [14] - Maintenance costs are reported to be around 500 for every 5,000 km or six months [14] Market Trends - Recent changes in banking practices have led to a shift from high-interest loans to more complex offerings from smaller banks, necessitating careful consideration of loan terms by customers [15]
“假车险”到底是什么?普通人能不能买到实惠的车险?
车fans· 2025-06-16 00:29
通常来说,假车险指的就是统筹车险 最近"假车险"相关的新闻三天两头上热度,问了一下从业小伙伴,也有不少没接触过的。所以我们就萌生了做一期解读和科普的想法,希望能帮大家避坑。 本篇内容来源于车fans团队一位负责新车代买的小伙伴,他朋友最近买车险就差点被骗。 据说还有个正式名称叫:机动车辆安全统筹,起源于2012年,当时的历史背景是运输公司为了提高抗风险能力,开始自己做保险。对于营运车辆来说,正规的保险 费用很贵,而如果由大型运输公司来做,且只面向挂靠在自己公司的车辆,不仅费用低,还均摊了风险,大家每年交的费用也能支付偶然的事故赔偿。 当然,这是对大公司而言,而如果是小的运输公司,可能一起大事故都扛不住,就直接跑路了。 假车险的玩法是怎样的? 首先,他们不做新车保险,因为现在的汽车消费市场环境下,用户买车第一年的保险大概率就在门店购买了。 其次,他们只卖商业险,或者连带交强险的话,交强险是会出真的,毕竟法规相关,这个没法作假。 这些假车险机构有门路买到大量用户信息,随后将采取电话保险的模式来推销续保。当用户到了需要续保的时期,恰好接到他们的电话,会发现报价异常便宜,假 设正规保险保费是5000块,那么假车险的报 ...
小米YU7起售价会是多少?让竞品销售猜一猜
车fans· 2025-06-13 00:29
随着YU7上市时间临近,大家都在猜测这车的定价是多少。前段时间雷总说了,YU7也不可能卖到23.59万 的。难道真的会是25万左右,还有没有惊喜,会不会连夜说服高管呢? 既然横竖都是猜,不如我们就找来几位竞品销售来一起猜。 鸿蒙智行 预计起售价23.99万。 预计小米YU7正式上市后的月销量可以达到2万台左右,YU7的空间是优于SU7的,销量不会低于SU7。值得注 意的是,预估YU7上市初期(产品力口碑效应未产生前)会利于同级竞品。所以上市初期,25-30万纯电SUV 市场会产生市场撑大的可能,但是会压缩一部分SU7的销量。 特斯拉 没怎么太了解YU7,估计也得25万吧,不是说要打我们的Model Y嘛。参考SU7定价比我们的Model 3低2万, 估计YU7也比我们低差不多2万。 YU7上市面临的市场环境和SU7不一样,当前市场上同级别各种纯电竞品太多,虽然以小米的号召力是可以卖 出溢价的,但是为了争抢同级别市场,想做到一炮而红的效应,YU7定价23.99万附近可以做到撑大同级市 场,出现虹吸效应。 第二个值得注意的是小米品牌当前自带流量,而且本身YU7这款产品预热这么长时间了,消费者关注度也是空 前的,再 ...
宋PLUS DMI:客户对比宋L没相中,喜提宋PLUS不是我卖的
车fans· 2025-06-11 00:29
Core Viewpoint - The article discusses the sales performance and customer preferences for the BYD Song PLUS DMI, highlighting its competitive pricing and market challenges faced against other models like Song L and Galaxy Starship 7 [1][10]. Sales Performance - In a local three-tier city, the dealership sold approximately 130 vehicles last month, with 21 units of Song PLUS sold, indicating a significant interest in this model [2]. - The most popular configuration is the non-intelligent 112KM Honor version, primarily in gray, accounting for about 50% of the sales [2][11]. - Discounts for the non-intelligent version are around 25,000, while the intelligent version sees discounts of about 20,000, reflecting a trend of decreasing prices over the past two months [9]. Customer Demographics - Buyers of the Song PLUS are diverse, primarily using the vehicle for family purposes, with no distinct demographic trends observed [3][18]. - The article mentions a case where a customer initially interested in Song PLUS ended up purchasing from a competing dealership, indicating the competitive nature of the market [5]. Competitive Landscape - The Song PLUS faces stiff competition from models like Song L DMI and Galaxy Starship 7, with the latter gaining more traction among consumers [10]. - The dealership is experiencing intense competition, with sales teams under pressure to outperform each other, leading to a "cutthroat" environment [10]. Customer Preferences and Feedback - The most sought-after configurations are the 112 Honor type, with gray and white being the preferred colors [11]. - The least popular model is the 160KM flagship version, which struggles to sell even with significant discounts [12]. - Customers have expressed dissatisfaction regarding fuel efficiency and tire noise, indicating areas for improvement in the vehicle's performance [18]. Financial Aspects - Maintenance costs for the Song PLUS are estimated to be between 400-500, with the first service required at 5,000 hybrid kilometers or six months [19]. - The article notes that there are various financing options available, including high-interest bank loans with incentives [14]. Additional Considerations - The article mentions that trade-in subsidies are available, with 10,000 for the model and 8,000 for non-model vehicles, which can be combined with national and provincial subsidies [20].
汽车行业内卷有多严重?一线销售聊聊真实情况
车fans· 2025-06-10 00:29
Core Viewpoint - The automotive industry is facing significant challenges, including price wars and disordered competition, leading to a decline in sales and income for many companies and sales personnel [1] Group 1: Sales and Income Trends - Sales income in first-tier cities has decreased significantly, with some reporting declines of up to 40% compared to last year [3] - The average transaction price for vehicles has dropped by over 10,000 yuan compared to last year, indicating a tough market environment [3] - Many brands are reducing staff and facing severe layoffs, with stricter hiring processes in place [3] Group 2: Pricing Strategies and Discounts - Price reductions have been frequent, with some models seeing discounts of 20,000 to 30,000 yuan [5][8] - The competition among brands has intensified, leading to aggressive pricing strategies and frequent adjustments in promotional policies [5][8] - Some brands are experiencing a lack of effective promotional results, leading to customer dissatisfaction [8] Group 3: Product and Quality Adjustments - There have been no significant changes in product quality, but some brands have started to reduce configurations to cut costs [4][8] - New models are being introduced with slight price adjustments, but overall quality complaints remain low [4][11] - Brands are focusing on enhancing product features and technology to attract customers, with some emphasizing their unique selling propositions [15] Group 4: Inventory and Production - Inventory levels are reported to be unhealthy for some brands, leading to pressure on sales teams [5][13] - Companies are adopting order-based production strategies to manage inventory more effectively [15] - The inventory coefficient for some brands is reported to be healthy, indicating a more controlled approach to stock management [15]
三个故事,告诉你买奔驰GLC的都是哪些人
车fans· 2025-06-09 00:29
Core Viewpoint - The article discusses the sales performance and customer demographics of the Mercedes-Benz GLC, highlighting its popularity and the unique characteristics of its buyers [2][3][7]. Sales Performance - The dealership has an average daily customer flow of 25 groups, with 25%-30% specifically interested in the GLC. In May, 112 cars were delivered, with 32 being GLCs [2]. - Currently, there are 16 GLCs in stock, with the most common configuration being the 300 L Dynamic version [2]. Customer Demographics - GLC buyers are primarily aged between 28-45 years, often consisting of mid-level managers or successful entrepreneurs. There is a notable increase in younger civil servant buyers [3]. - The GLC serves as a status symbol for customers who are financially stable and have clear needs, contrasting with the stereotype of luxury car buyers [3][5]. Competitive Landscape - Customers typically compare the GLC with other luxury brands like Audi Q5L and BMW X3, but those with sufficient budgets tend to prefer the GLC [7]. - In the context of electric vehicles, customers express trust in Mercedes-Benz while also acknowledging the advancements in domestic brands [9]. Customer Experience - The dealership emphasizes a high-quality customer experience, organizing engaging activities for clients, such as food preparation events during holidays [12]. - The delivery process is efficient, with the dealership handling all necessary paperwork and vehicle preparation, allowing customers to enjoy a seamless experience [14]. After-Sales Service - The dealership provides dedicated follow-up services for customers, ensuring that any issues are addressed promptly and effectively [14][15]. - Customers appreciate the safety and reliability of Mercedes-Benz vehicles, often leading to repeat purchases [15]. Current Promotions - The dealership offers various incentives, including a re-purchase subsidy of 8,000 and a scrapping subsidy of 10,000, which can be combined with national subsidies [16].