Sales Performance - The new model of the Geely Star Wish was launched in October, and it has been well-received, with 70% of customers visiting local dealerships specifically for this model [2] - In the previous month, a total of 223 orders were received, with 131 vehicles delivered, of which 98 were Star Wish models [2] - The most popular configuration sold is the 410KM Exploration version, accounting for 60% of sales, while the color preference leans heavily towards pink [3][16] Customer Demographics - The customer demographic shows a gender ratio of approximately 2:8, with a wide age range from 19 to 50 years old, predominantly consisting of middle and primary school teachers and grassroots civil servants [4] - Many customers are influenced by family opinions, leading to cancellations of orders shortly after deposits are made [4] Competitive Landscape - The main competitors identified by customers include BYD Dolphin and Seagull, Wuling Bingo S, and Aion UT, with BYD models being the most frequently compared [7] - Customers often switch to BYD due to color availability and features like automatic parking, which are appealing to those lacking confidence in parking skills [7][10] Customer Preferences and Complaints - The Star Wish's appeal lies in its aesthetics, cost-effectiveness, and features like the Meizu car system and L2-level driving assistance, which cater to female drivers [10] - Common complaints include the absence of an engine cover or battery cover, which can be added later for a fee [19][21] - Regular maintenance costs are approximately ¥260, covering labor and parts, with intervals set at one year or 10,000 kilometers [21] Pricing and Discounts - Currently, there are no significant cash discounts available, only a manufacturer’s trade-in subsidy of ¥3,000 [12] - The most sold model is the 410KM Exploration version, with the best-selling color being cocoa beige [16] - The lowest configuration, the 310KM Youth version, has seen minimal sales, indicating a shift in customer interest away from lower-priced models [16] Purchase Incentives - There are specific subsidies available for teachers, civil servants, military personnel, and employees of Geely's partner companies, with amounts ranging from ¥500 to ¥1,000 [22] - The company is cautious about pricing strategies to avoid undercutting existing customers, especially with the recent model launch [22]

二、 谁在看这个车？买车用户都是什么样的？ 当地一共9家比亚迪4S店，其中5家海洋4家王朝，要是看过我之前的文章可能大家有疑问，咋王朝少了一家？是的，那家店的老板给自己玩没了…… 所以最近买车的客户都有点心慌慌，不过售后没啥可担心的，或者多来看看我们海洋网的车呀，稳得很。 上个月店里一共卖了110台车左右，说实话，我说这话你们可能不信，但不信我也没办法，就是海豹07这个车从9月多上市以来还一台没卖过，真的没有夸 张。这车提成600左右，其实我也很想卖的。 海豹07现车有9台，最多的就是230KM尊荣版，指导价16.98万，有6台，剩下的都是130KM尊贵型，指导价15.98万。颜色上暖色烟茶和亚特兰蒂斯灰比 较多，按以往的经验也是这些颜色好卖一些。 大家好，我是比亚迪海洋网的销售，今天来聊聊海豹 07 DMI这款车。 一、 销量如何?卖得最多的是什么配置和颜色？ 看这款车的客户没有明确特征，都是家庭用车，城区代步和接送孩子啥的，不过据我观察家里条件都还可以，因为全款和增购比较多。 因为26款还没卖过，我说下老款的案例吧。有一位女士是在别的品牌4S店做保险驻店专员，想着买台混动车，当时还有报废补贴，这得抓紧提车 ...

Sales Performance - The company sold a total of 12 vehicles last month, with 5 units of the S9 and 7 units of the S9T sold [3] - The most popular configuration is the Max version, with colors being 寰宇红 (Cosmic Red) and 鎏金黑 (Golden Black) [16] Customer Demographics - The primary customers are business owners who already own multiple SUVs and are looking to purchase sedans [4] - Customers tend to be forward-thinking yet cautious, with a decisive approach to purchasing [6] Competitive Landscape - The S9 competes primarily with the BBA (Benz, BMW, Audi) brands, with a focus on changing the market dynamics in the 300,000 to 400,000 RMB sedan segment [11] - Customers often compare the S9 with the Mercedes E-Class, citing concerns about brand recognition and resale value for electric vehicles [12][14] Customer Preferences - Customers appreciate the interior and handling of the S9, with many recognizing the brand's commitment to quality and technology [8] - The most common reasons for choosing the S9 over competitors include the lack of a comparable offering from BBA with Huawei's intelligent driving technology [8] Pricing and Costs - The starting price for the S9 is 310,000 RMB, with additional costs for the intelligent driving package and insurance bringing the total to approximately 332,000 RMB for the base model [19] - Maintenance costs for the range-extended version are around 700 RMB per service, while the pure electric version costs about 650 RMB per service every 20,000 kilometers [21] Customer Incentives - Existing car owners can receive 10,000 points (equivalent to 1,000 RMB) for recommending purchases [22] - Special incentives are available for large enterprises and military personnel, offering additional points that can be redeemed for discounts [25][26]

大家好，我是 上汽智己的体验专家 ，今天说的是 11月份全新上市的智己LS9，看看这款车究竟怎么样。 其实两款车都卖得比较好，硬要选一个，那应该是66 Ultra稍微多一些。颜色主要是奥林匹斯黑和波罗蒂蓝，前期 大电池这款还有点缺货。 今年上了很多大六座车型，真的是百花齐放，让人不好选择，LS9感觉是重新定义了增程，大电池长续航也可以。 谁在看这个车？买车用户都是什么样的？ 销量如何?卖得最多的是什么配置和颜色？ 我们 当地 只有1 家 上汽智己的体验中心，我们店是我们老板几个品牌中唯一能挣钱的店，放在之前想都想不到。 这款车现在是供不应求的状态，只有2款配置，一款是52 Ultra指导价33.28万；另一款是66 Ultra指导价36.28 万，现在还有30多台车没有交付。 看这个车的客户好多都是老板开公司的，也有企业高管和医生律师等等的，年龄基本都在35-55岁之间，男性占比 80%，女性占比20%。 我才卖了一台，是波罗蒂蓝外观的66 Ultra版。客户是我们当地保税区开物流公司的老板，40多岁有两个小孩，公 司名下有10多台货车，拉货去往全国各地。是一位朋友给我介绍的，说老板在看大6座车型，想买来家用 ...

Market Overview - The recent customer traffic in stores has increased, with approximately 10 groups visiting daily, and 6 of those specifically coming to see the "Firefly" model [2] - The main buyers are young individuals who appreciate the car's flexibility and low electricity costs, contributing to its popularity [3] Sales Insights - The best-selling variant is the top-spec "Firefly" model, particularly in white and gray colors, while the entry-level "Zizai" version is less popular due to its less appealing interior [4] - The overall delivery time for the vehicle is relatively quick, around one month, with some stock available [4] - More than half of the customers are opting for battery leasing options, which helps in reducing the overall vehicle price [4] Financing Options - The primary financial policy promotes a 2-year interest-free loan, easing the financial burden on customers, although it requires a 5-year commitment with a 4% interest rate for the last three years [6] Competitive Landscape - The target demographic includes a significant proportion of female users, primarily white-collar workers and recent graduates, who use the vehicle for commuting [8] - Competing models include the Mini, Smart, Xingyuan, ID.3, and Dolphin, focusing on small electric vehicles [8] Customer Experience - Some customers express concerns about the vehicle's design and features, comparing it to competitors like BYD Dolphin, which offers better specifications at a lower price [10][13] - Positive experiences are noted, with customers attracted to the NIO brand and its service, leading to successful sales [15][19] Customer Feedback - Common complaints include minor experiential issues such as software bugs and Bluetooth connectivity problems, but these are not seen as significant obstacles [19]

Group 1 - The article provides an overview of the latest market trends and discounts for popular car models from brands such as BYD, Geely, Chery, Volkswagen, Toyota, and BBA [1][2] - It emphasizes that the discounts mentioned are for cash purchases and do not include any government subsidies or financing options [3] Group 2 - For SAIC Volkswagen, models like the Lavida and Passat have significant cash discounts, with the Lavida new version priced at 7.99 million with a discount of 1.6 million, resulting in a final price of 7.4 million [4] - The Passat model offers discounts up to 5 million, bringing its price down to 15.6 million [4] - The Tiguan L also shows a discount of 5.2 million, leading to a final price of 15.2 million [4] Group 3 - GAC Toyota's Camry is highlighted as a top performer in the mid-size sedan category, with a price of 18.18 million and a discount of 4.4 million, resulting in a final price of 15.6 million [10] - The Highlander model also offers a competitive price with a final cost of 26.7 million after a discount of 4.5 million [10] Group 4 - Honda's Accord and CR-V models are presented with discounts, with the Accord priced at 19.78 million and a discount of 6.7 million, leading to a final price of 14.8 million [13] - The CR-V has a final price of 16.8 million after a discount of 5.3 million [13] Group 5 - Buick and Cadillac models are also featured, with the Buick Verano priced at 13.99 million and a discount of 6.5 million, resulting in a final price of 8.6 million [16] - The Cadillac CT5 offers a final price of 22.5 million after a discount of 1.5 million [16] Group 6 - Geely's popular models, such as the Boyue L and Xingyue L, show strong sales performance, with the Boyue L achieving 200,000 units sold in the first 11 months [20] - The article notes that younger consumers are increasingly choosing domestic brands, creating a stronger market presence for Geely [20] Group 7 - Chery's new models, particularly the fifth-generation Tiggo 8, are recommended as strong contenders in the market, with competitive pricing and discounts [23] - The article highlights the importance of considering government subsidies and trade-in offers when calculating final prices [23] Group 8 - BYD's Dynasty series showcases models like the Han EV and Song Pro, with significant discounts leading to competitive final prices [27] - The Ocean series is noted for its strong sales, attributed to models like the Dolphin and Seal, which appeal to younger consumers [30] Group 9 - The article concludes with a mention of luxury brands such as Volvo, Lexus, and Land Rover, highlighting their competitive pricing and discounts [33][34] - BMW and Audi are noted for their value propositions within the luxury segment, with significant cash discounts available [38][42]

Core Viewpoint - The article discusses the sales performance and customer demographics of the newly launched Volkswagen Lavida Pro, highlighting its market positioning and customer preferences since its release in 2008, which has seen over 6.5 million units sold [1]. Sales Performance - The dealership reported a daily customer flow of less than 20 groups, with only 1-2 groups specifically interested in the Lavida Pro [2]. - In November, the dealership sold a total of 103 vehicles, with only 2 units of Lavida Pro sold [2]. - The commission for selling a Lavida Pro is low, around 350 yuan for high-quality sales, and can drop to 200 yuan for non-registered sales [2]. Inventory and Configuration - There are currently 28 units of Lavida Pro in stock, with configurations including 12 units of the 1.5L version and 14 units of the 1.5T version [5]. - The most popular colors are white and black, with 17 and 11 units respectively [5]. Customer Demographics - The target customers for Lavida Pro are relatively young, valuing exterior and interior design, and showing a preference for fuel vehicles over electric ones [6]. - A notable customer case involved an older gentleman looking to replace an old Lavida, indicating brand loyalty and the desire for a modern vehicle [6][7]. Pricing and Discounts - The Lavida Pro is positioned with a one-price model, which some customers find acceptable, while others are waiting for discounts [11]. - The official pricing for various models ranges from 88,800 yuan to 145,977 yuan, with limited promotional offers available [11]. Competitor Analysis - The main competitors for Lavida Pro include Toyota Corolla, Honda Civic, and BYD Qin, with customers often coming in with a predetermined choice rather than comparing options [12]. - Customers are generally not comparing Lavida Pro with competitors, as they are drawn by the brand's reputation [12]. Customer Preferences - The most sought-after configurations are the 1.5L and 1.5T six-million versions, while lower and higher configurations are less popular due to perceived value issues [15]. - Customers prefer financing options with a five-year term, which offers a 15% interest rate with a 5% rebate [17]. Customer Feedback - Common complaints from customers include the inconvenience of hidden door handles and the small sunroof, with some expressing a preference for larger sunroofs like those in competing models [18]. - Regular maintenance costs for the 1.5L engine are approximately 655 yuan, while the 1.5T engine costs around 686 yuan [19]. Market Caution - There are warnings about scams targeting potential car buyers, with fraudulent companies offering prices significantly lower than market rates [21].

Group 1 - The current timing for purchasing a car is critical due to the impending end of subsidies and tax policies, creating a sense of urgency among consumers [2][3] - Companies willing to absorb costs to support consumers indicate a shift from policy-driven to market-driven dynamics, showcasing their competitive strength [2] - The cost of hesitation is higher than the cost of action; securing current benefits is preferable to facing higher taxes and uncertain subsidies in the future [3] Group 2 - Consumers who are not in urgent need of a vehicle may benefit from waiting for better options or lower prices, especially in the rapidly evolving automotive market [5][8] - For those with a budget under 200,000, it is advisable to act quickly to take advantage of current tax benefits, while those considering vehicles above 300,000 should wait for stronger product offerings next year [10][11] - The automotive market is increasingly resembling the smartphone industry, with rapid updates and iterations, making it wise for non-urgent buyers to hold off until their desired features are available [8][9]

哈喽大家好，我是比亚迪王朝网的LV，一个在四线小城卖比亚迪的小趴菜，今天给大家带来的是当家混动SUV—宋L DM-i（以下统称为宋L吧）。 销量如何?卖得最多的是什么配置和颜色？ 上个月比之前客流有明显下滑，这是我从业多年从未遇到过的。 之前 大家 总说金九银十， 之后慢慢 转为了银十金十一，大家的购车热情与天气成反比，天 气越冷进店量越多，今年十月份进店井喷后，还以为十一月份会越来越好，没想 到客流遇冷 。每天都在纳闷，就快 要交购置税了，客户都到哪去了？ 目前平均每天进店客流有3 -4 组，每两天有一组客户是来看这款车的。 上个月店里卖了将近60台车，宋L卖了10台，我交了3台，两台全款，每台提成350元，一台分期，提成600元。 目前 仓库里 的宋L 可谓是 三代同堂，你既可以买到宋L，也可以买到宋L智驾版， 还 可以买到26款的宋L智驾加推版。 具体的现车 有 1 台非智驾版， 8 台智驾版， 一半 是112KM领先型，一半是112KM超越型，均以灰色为主，在途则是有6台26款的。 最畅销的还是112KM超越型，指导价15.58万，可以优惠22000，但是现在160KM超越型明显更划算了，16.58万 ...

Core Viewpoint - The article discusses the market performance and customer insights regarding the newly launched Buick Zhijing L7, highlighting its sales figures, customer demographics, and competitive positioning in the electric vehicle market [1]. Sales Performance - In a three-line city with three Buick dealerships, the average daily foot traffic is 6-7 groups, with 1 out of 10 groups specifically interested in the Zhijing L7. Last month, the dealership delivered 25 vehicles, including 4 units of the Zhijing L7, with one unit currently available for immediate delivery [2]. - The best-selling configuration is the luxury version priced at ¥186,900, with the most popular color being "Golden Sand" [2]. Customer Demographics - Customers interested in the Zhijing L7 are primarily around 30 years old, with 30% being private business owners and 50% working in government jobs. About 90% of the customers use the vehicle for commuting purposes [4]. - A specific customer, a doctor, initially considered BYD but switched to the Zhijing L7 due to dissatisfaction with the build quality and performance of competitors [5]. Competitive Analysis - The main competitors mentioned include BYD Han and Deep Blue L06, with many customers also considering Chery Fengyun A9L [7]. - The decision to choose Buick over competitors is largely attributed to the brand's strength and perceived value for money [8]. Customer Experience - A customer named Jia, who initially sought an SUV for better ground clearance, ended up purchasing the Zhijing L7 after being impressed by its specifications and price [10]. - Another customer, Wang, faced pressure from his wife to upgrade from a small electric scooter to a new car, ultimately leading to a purchase decision influenced by the wife's preferences [14][15]. Pricing and Promotions - Since the launch in September, the pricing has remained stable, with a promotion allowing customers to pay ¥1,000 to offset ¥5,000 on the purchase. If the vehicle is not delivered by December 31, the manufacturer will cover the tax for the following year [19]. - A financial breakdown for the Zhijing L7 shows a total cost of ¥205,900 after discounts, with a monthly payment of approximately ¥2,126 for a five-year loan [19]. Customer Feedback - Some customers have expressed dissatisfaction with the panoramic sunroof being too hot, despite the provision of sunshades [21]. - The maintenance schedule is set for once a year or every 10,000 kilometers, with costs around ¥500 for oil and filter changes [22].