元宝、千问引发春节红包大战，豆包则将在春晚亮相，在烧钱抢市场的背后，公司同样在砸钱抢人。 记者丨彭新 编辑丨张伟贤 腾讯在AI领域的投入持续加大，2025年三季度研发支出达228.2亿元，创下单季度历史新高。而纵观 2025年前三季度，其累计研发开支已达619.83亿元。 值得注意的是，在"抢苗"校园人才的同时，腾讯对成熟期顶尖人才招募也在加速，显示出急切感。"青 云奖学金"颁奖礼举行同期，前新加坡Sea AI Lab高级研究科学家庞天宇宣布加盟腾讯，担任腾讯混元首 席研究科学家和多模态强化学习技术负责人。庞天宇师从清华大学朱军教授，以第一作者身份在 ICML、NeurIPS、ICLR等机器学习顶会发表多篇论文，此前在新加坡Sea AI Lab担任高级研究科学家。 互联网职场社区脉脉2月5日发布数据显示，互联网大厂在脉脉发布的AI岗位类型覆盖产品、运营、增 长、研发、算法等多个领域，各家纷纷以高薪吸引相关人才，其中，元宝用户运营、活动运营岗位年薪 超过75万元，"豆包AI产品经理"岗位年薪达60万元，"豆包AI应用工程师"岗位年薪接近100万元。此 外，"千问App用户增长算法工程师"岗位年薪最高可达128万 ...

Core Viewpoint - The article discusses the intense competition among major internet companies, particularly Tencent, in attracting top AI talent through high salaries and innovative scholarship programs, highlighting the industry's talent scarcity and the strategic investments being made in AI research and development [1][4]. Group 1: Talent Acquisition Strategies - Tencent is actively recruiting AI talent with high salaries for various positions, such as over 750,000 yuan for user operation roles and nearly 1,000,000 yuan for AI application engineers [1]. - The "Qingyun Plan" is Tencent's initiative aimed at attracting top technical students globally, similar to ByteDance's Top Seed talent program [1]. - The "Qingyun Scholarship" offers significant financial incentives, including 500,000 yuan per recipient, to support students in AI and computer science fields [2]. Group 2: Investment in Research and Development - Tencent's R&D expenditure reached a record high of 22.82 billion yuan in Q3 2025, with a total of 61.983 billion yuan spent in the first three quarters of 2025 [4]. - The company emphasizes the importance of computational resources for top PhD students, providing cloud heterogeneous computing resources as part of the scholarship [4]. Group 3: Recruitment of Established Talent - Tencent is also accelerating the recruitment of established AI experts, as evidenced by the hiring of prominent figures like Pang Tianyu and Yao Shunyu, who have significant academic and industry experience [5]. - The establishment of new departments within Tencent, such as AI Infra and AI Data, aims to enhance its capabilities in large model research and development [5]. Group 4: Academic Collaboration and Knowledge Sharing - Tencent launched its technical blog to share research findings, marking a step towards increasing its academic influence and transparency in AI technology [6].

Core Viewpoint - Tencent has shifted its investment strategy from a broad approach focused on "traffic + capital" to a more concentrated focus on high-tech sectors such as AI, healthcare, and smart hardware, reflecting changes in the regulatory environment and market dynamics [4][5]. Investment Trends - Over the past five years, Tencent's investment pace has significantly decreased, with the number of external investments dropping from 296 in 2021 to an estimated 25 in 2024, before a slight recovery to 37 in 2025 [4][6]. - The company has invested in over 800 enterprises, with more than 70 successfully listed and over 160 becoming unicorns valued at over $1 billion [4]. AI Investment Focus - Tencent has designated 2025 as the "AI Year," with projected capital expenditures in AI reaching hundreds of billions [6]. - The investment strategy includes a systematic approach to AI, focusing on foundational computing, basic models, and application-level AI tools [6][8]. - Significant investments include a $15 billion round for optical hybrid computing provider Xizhi Technology and a $5 billion investment in Moonlight Dark, a model layer investment [6][8][9]. Healthcare Investments - Tencent's healthcare investments have shifted towards innovative drugs, biotechnology, and high-end medical devices, moving away from earlier focuses on online consultations and pharmaceutical e-commerce [11][12]. - Notable investments include a stake in Libang Pharmaceutical, focusing on chronic kidney disease treatments, and participation in various funding rounds for companies targeting major diseases like cancer and metabolic disorders [12][13]. Gaming Sector Strategy - Tencent continues to invest in its core gaming business, acquiring companies like Mengyou Technology to enhance its casual gaming offerings and expanding its global presence through acquisitions like Ubisoft's Vantage Studios [16][17]. - The company is also exploring next-generation interactive forms, such as AI-driven social gaming platforms [18][19]. Hard Technology and Manufacturing - Tencent is expanding its investments into advanced manufacturing, focusing on robotics and autonomous delivery systems, with significant funding in companies like Zhiyuan Robotics and Neolix [20][21]. - The company is also investing in green technology, including carbon capture and electric vehicle charging solutions [21]. Consumer and Retail Investments - Tencent is actively investing in consumer brands and retail sectors, with notable investments in tea brands and outdoor products, as well as exploring opportunities in overseas markets [22][23]. - The company is also focusing on consumer technology, investing in brands like xTool, which specializes in laser creative tools [23].

Core Insights - The latest Hurun China 500 list reveals the rankings of 500 non-state-owned enterprises in China, with a notable increase in the entry threshold to 34 billion RMB, a rise of nearly 30% compared to the previous year [1] - The list features 95 new entrants primarily from sectors such as consumer electronics, AI computing power, and new energy, while 99 companies dropped off the list, indicating a trend of fluctuation among companies [1] Group 1: Company Performance - Tencent's value reached 5.3 trillion RMB, marking a 50% increase, driven by strong performances in gaming, advertising, and fintech [2][3] - The "Shenzhen Four Sisters"—Huawei, BYD, Tencent, and China Ping An—are all in the top 10, with values of 850 billion RMB, 872 billion RMB, and 1.05 trillion RMB respectively, reflecting the resilience of Shenzhen's economy [3] - DJI, headquartered in Shenzhen, saw its value double due to its strong position in the consumer drone market and growth in overseas markets [5] Group 2: Industry Trends - The real estate sector saw a decline, with the number of listed companies dropping from 19 to 12 [1] - The Yangtze River Delta region has 161 companies in the Hurun China 500, accounting for 32% of the total, while the Guangdong-Hong Kong-Macau Greater Bay Area has 108 companies, representing 22% [4] - The report highlights that sectors such as AI computing, consumer electronics, innovative pharmaceuticals, and entertainment are key drivers of high-quality development in China's private economy [5]

天眼查资料显示，腾讯科技（深圳）有限公司，成立于2000年，位于深圳市，是一家以从事软件和信息 技术服务业为主的企业。企业注册资本200万美元。通过天眼查大数据分析，腾讯科技（深圳）有限公 司共对外投资了15家企业，参与招投标项目280次，财产线索方面有商标信息5000条，专利信息5000 条，此外企业还拥有行政许可574个。 声明：市场有风险，投资需谨慎。本文为AI基于第三方数据生成，仅供参考，不构成个人投资建议。 国家知识产权局信息显示，腾讯科技（深圳）有限公司取得一项名为"外汇交易处理方法、装置、计算 机可读存储介质及设备"的专利，授权公告号CN113947480B，申请日期为2020年7月。 来源：市场资讯 ...

北京商报讯（记者 魏蔚）2月6日，腾讯宣布"元宝派"将于近期启动春节红包新玩法，用户在派内与元 宝互动将有机会获得现金红包。据了解，自2月1日元宝App春节主会场启动以来，元宝AI生图功能使用 率飙升30倍，新用户平均每天跟元宝的互动问答超过8轮，用户单日使用元宝时长增长超80%。不久 前，元宝宣布正式接入混元图生图3.0模型，用户通过元宝App"创作"入口，可体验超400套新春创作模 版。 ...

Core Insights - The AI competition among Tencent, Alibaba, and ByteDance has intensified ahead of the Spring Festival, transforming the holiday into a battleground for AI applications and user engagement [1][14] - Unlike previous subsidy wars in the internet sector, this AI Spring Festival battle showcases distinct strategies from each company, focusing on ecosystem collaboration and the practical application of AI [1][14] Group 1: Company Strategies - Alibaba's Qianwen app launched a "30 billion yuan free tea" campaign, achieving over 2 million orders within 4 hours, leading to a surge in app downloads and a temporary crash of the app [1][2] - Tencent's Yuanbao faced challenges as its sharing links were restricted on WeChat, raising questions about internal collaboration and leading to a nearly 10% drop in stock price over five trading days [4][8] - ByteDance's Doubao is preparing for a major push during the Spring Festival, leveraging its unique features like voice and video chat, which are not easily replicated by competitors [11][13] Group 2: Market Impact - The competition is not just between the three companies but also poses a threat to traditional players like Meituan and Baidu, potentially reshaping the internet landscape [1][14] - Qianwen's focus on local life services directly challenges Meituan's core business, while Baidu's reliance on traditional search is increasingly vulnerable to the shift towards AI-driven interactions [14][16] - The AI Spring Festival battle is expected to lead to a significant reshuffling of the mobile internet order, with the potential for a "three-win" scenario among the competitors [1][11] Group 3: User Engagement and Experience - Qianwen's strategy aims to cultivate user habits around AI ordering, contrasting with Yuanbao's more straightforward approach, which has seen diminishing user engagement [10][11] - The rapid influx of users during promotional events raises concerns about user experience, highlighting the need for robust technical infrastructure to handle increased traffic [10][11] - The long-term success of these AI applications will depend on their ability to maintain user interest beyond promotional events, as the initial excitement may fade [17]

Core Insights - The competition among major tech companies in the AI sector is intensifying, with a significant focus on attracting top talent from universities and overseas [1][3] - Tencent has launched the "Qingyun Scholarship" to attract top students in AI, offering substantial financial incentives and resources [2][3] Talent Acquisition - Major tech companies are offering high salaries for AI positions, with roles such as "User Operations" at Yuanbao exceeding 750,000 yuan and "AI Application Engineer" at Doubao nearing 1,000,000 yuan [1] - Tencent's "Qingyun Plan" aims to recruit top technical students globally, competing with ByteDance's Top Seed talent program [1][2] Scholarship Program - The "Qingyun Scholarship" awards 15 students a total of 500,000 yuan each, including 200,000 yuan in cash and 300,000 yuan in cloud computing resources [2][3] - The scholarship program received nearly 400 applications and focuses on students in cutting-edge fields like multimodal intelligence and AI infrastructure [2][3] Industry Challenges - The primary challenge in the AI industry is the scarcity of top-tier talent capable of breakthroughs in foundational models and multimodal fields [3] - Tencent emphasizes that the scholarship is designed to support open innovation rather than binding students to employment, aiming to expand the talent pool in the industry [3] Investment in R&D - Tencent's R&D expenditure reached a record high of 22.82 billion yuan in Q3 2025, with total spending for the first three quarters of 2025 amounting to 61.983 billion yuan [3] - The company is also accelerating the recruitment of experienced AI professionals, indicating a sense of urgency in talent acquisition [4] Recent Developments - Notable AI scientists, including former OpenAI researcher Yao Shunyu, have joined Tencent, enhancing its research capabilities [4] - Tencent's technical blog has launched, showcasing research outcomes and enhancing its academic influence in the AI field [5]

声明：市场有风险，投资需谨慎。本文为AI基于第三方数据生成，仅供参考，不构成个人投资建议。 本文源自：市场资讯 作者：情报员 国家知识产权局信息显示，腾讯科技（深圳）有限公司取得一项名为"消息处理方法以及相关设备"的专 利，授权公告号CN117014545B，申请日期为2022年8月。 天眼查资料显示，腾讯科技（深圳）有限公司，成立于2000年，位于深圳市，是一家以从事软件和信息 技术服务业为主的企业。企业注册资本200万美元。通过天眼查大数据分析，腾讯科技（深圳）有限公 司共对外投资了15家企业，参与招投标项目280次，财产线索方面有商标信息5000条，专利信息5000 条，此外企业还拥有行政许可574个。 ...

Core Insights - The 2026 Spring Festival marketing battle has been significantly influenced by artificial intelligence, with major tech companies like Tencent, Alibaba, and Baidu investing over 4.5 billion yuan in the "red envelope war" [1][2] - AI has become the essential entry point for all platforms, transforming from a supplementary feature to the core component of the red envelope activities [2] Investment Scale - The total investment in the red envelope campaign has reached a record high, with Alibaba leading at 3 billion yuan, followed by Tencent with 1 billion yuan and Baidu with 500 million yuan, totaling over 4.5 billion yuan [2][3] Competitive Strategies - Different platforms are employing distinct strategies based on their ecosystems: Tencent focuses on social interactions through WeChat, Alibaba integrates AI into various consumer services, and Baidu leverages its search and content strengths [3][4] - The competition has evolved from merely attracting traffic to enhancing technical capabilities, scene coverage, and ecosystem collaboration [3] User Engagement and Retention Challenges - Despite the initial surge in user engagement, there are concerns about long-term user retention, as many platforms still rely on traditional growth tactics that may lead to user fatigue [4][5] - The homogeneity of AI functionalities across platforms raises questions about the ability to create unique value propositions and maintain user interest [4] Future Outlook - The red envelope campaign serves as a pressure test for the industry, highlighting the need for AI to transition from being a novelty to a necessity in daily life [6] - The long-term success of these platforms will depend on their ability to refine products, deepen user engagement, and integrate AI into everyday services, moving beyond short-term marketing tactics [6]