Core Viewpoint - Hisense Home Appliances reported a solid performance in Q1 2025, with revenue and net profit showing year-on-year growth, indicating a positive outlook for the company's operations and market position [1][4]. Group 1: Financial Performance - In Q1 2025, the company achieved revenue of 24.838 billion yuan, a year-on-year increase of 5.76%, and a net profit attributable to shareholders of 1.127 billion yuan, up 14.89% year-on-year [1]. - The company's net profit margin improved by 0.36 percentage points to 4.54%, driven by enhanced profitability and recovery of minority interests [3]. Group 2: Business Segments and Sales Performance - The home air conditioning segment is expected to see nearly 20% year-on-year growth, while the refrigerator and washing machine business is projected to grow in the high single digits [2]. - External sales are anticipated to outpace domestic sales, with home air conditioning shipments increasing by 9% domestically and 32% internationally [2]. Group 3: Cost Management and Efficiency - The gross margin increased by 0.27 percentage points to 21.41%, attributed to product structure upgrades and cost reductions in the supply chain [3]. - The company managed to maintain a stable cost structure, with slight variations in sales, management, R&D, and financial expense ratios [3]. Group 4: Future Outlook - The company is expected to maintain steady growth throughout the year, supported by product upgrades and a diversified pricing strategy [4]. - Projections for net profit are 3.87 billion yuan for 2025 and 4.33 billion yuan for 2026, corresponding to a PE ratio of approximately 9.8x and 8.8x, respectively [4].

Core Viewpoint - Hisense Home Appliances reported strong financial performance for Q1 2025, with revenue and net profit exceeding expectations, driven by the recovery in central air conditioning and rapid growth in overseas sales of washing machines and refrigerators [1][4]. Financial Performance - Q1 2025 revenue, net profit attributable to shareholders, and net profit excluding non-recurring items were 24.8 billion, 1.1 billion, and 1.0 billion yuan, respectively, representing year-on-year growth of 6%, 15%, and 20% [1]. - The net cash flow from operating activities was 65.08 million yuan, down 58% year-on-year, primarily due to payment schedules and cash flow decline affected by exchange rates [1]. Profitability Metrics - Gross margin for Q1 2025 was 21.4%, an increase of 0.27 percentage points year-on-year, with both domestic and overseas sales margins expected to improve [3]. - The expense ratios for sales, management, R&D, and financial expenses were 9.6%, 2.4%, 3.3%, and 0.02%, showing a mixed performance with management expenses improving and financial expenses increasing due to exchange rate fluctuations [3]. - The net profit margin attributable to shareholders was 4.5%, up 0.36 percentage points year-on-year, indicating enhanced profitability with room for further improvement [4]. Investment Outlook - The company focuses on user-centered innovation in product technology, optimizing regional, channel, product, and supply chain structures, with a significant competitive advantage in the central air conditioning business [4]. - Rapid growth in home appliances and overseas diversification is expected to continue, supported by domestic subsidies and a commitment to sports marketing [4]. - Projected net profits for 2025 and 2026 are 3.8 billion and 4.3 billion yuan, respectively, with corresponding EPS of 2.8 and 3.1 yuan, leading to a current PE ratio of 10.1 and 8.9 times [4].

Investment Rating - The investment rating for Hisense Home Appliances is "Buy" (maintained) [1] Core Views - In Q1 2025, the company achieved a revenue of 24.84 billion yuan (up 5.8% year-on-year) and a net profit attributable to shareholders of 1.13 billion yuan (up 14.9%) [5] - The company has shown strong performance in its export business, with cost reduction and product structure optimization contributing to steady improvement in profitability [5] - The profit forecast for 2025-2027 has been raised, with expected net profits of 3.84 billion yuan, 4.34 billion yuan, and 4.83 billion yuan respectively [5] - The current stock price corresponds to a PE ratio of 10.0, 8.8, and 7.9 for the years 2025, 2026, and 2027 respectively, indicating potential for alpha [5] Financial Performance - In Q1 2025, the gross margin was 21.4% (down 0.2 percentage points), while the net margin remained stable at 6.6% (up 0.03 percentage points) [7] - The company’s revenue from air conditioning and home appliances showed significant growth, with domestic sales benefiting from the "old-for-new" policy and exports continuing to optimize profitability [6] - The company’s financial summary indicates a projected revenue growth from 85.6 billion yuan in 2023 to 116.2 billion yuan in 2027, with a compound annual growth rate (CAGR) of approximately 7.0% [8] Business Segmentation - The air conditioning segment is expected to return to growth, with a market share exceeding 20% in multi-split systems [6] - The home appliance segment is projected to grow rapidly, with exports expected to outpace domestic sales [6] - The refrigerator segment is also showing strong growth, with domestic and export sales increasing by 12% and 22% respectively in early 2025 [6]

Investment Rating - The investment rating for Hisense Home Appliances is "Buy" (maintained) [1] Core Views - In Q1 2025, the company's revenue reached 24.84 billion yuan, representing a year-on-year increase of 5.8%. The net profit attributable to shareholders was 1.13 billion yuan, up 14.9%, while the net profit excluding non-recurring items was 1.01 billion yuan, an increase of 20.3%. The strong performance in overseas sales, cost reduction, and product structure optimization contributed to the steady improvement in profitability. The profit forecast for 2025-2027 has been raised, with expected net profits of 3.84 billion, 4.34 billion, and 4.83 billion yuan respectively, corresponding to EPS of 2.77, 3.13, and 3.49 yuan. The current stock price corresponds to P/E ratios of 10.0, 8.8, and 7.9 times [5][8] Summary by Sections Financial Performance - In Q1 2025, the gross margin was 21.4%, a slight decrease of 0.2 percentage points, attributed to the faster growth of lower-margin overseas sales. The net profit margin was 6.6%, a year-on-year increase of 0.03 percentage points, while the net profit margin attributable to shareholders was 4.5%, up 0.4 percentage points [7] Business Segments - The central air conditioning business is expected to return to growth, with Hisense's multi-split system holding over 20% market share. The home air conditioning segment is also projected to grow rapidly, with overseas sales expected to increase at a higher rate. In Q1 2025, domestic and overseas sales of Hisense air conditioners grew by 9% and 32% respectively. The refrigerator segment maintained high single-digit growth, with domestic and overseas sales increasing by 12% and 22% respectively [6] Financial Projections - Revenue projections for 2025-2027 are 100.55 billion, 108.59 billion, and 116.23 billion yuan, with year-on-year growth rates of 8.4%, 8.0%, and 7.0% respectively. The net profit attributable to shareholders is projected to grow at rates of 14.8%, 13.0%, and 11.2% over the same period [8][10]

Investment Rating - The investment rating for Hisense Home Appliances is "Accumulate" [1] Core Views - The company achieved a revenue of 92.746 billion yuan in 2024, representing a year-on-year increase of 8.35%, and a net profit attributable to shareholders of 3.348 billion yuan, up 17.99% year-on-year [2] - The company plans to distribute a cash dividend of 12.30 yuan per 10 shares, resulting in a cash dividend rate of 50.9% [2] - In Q1 2025, the company reported a revenue of 24.838 billion yuan, a year-on-year increase of 5.76%, and a net profit of 1.127 billion yuan, up 14.89% year-on-year [2][4] Revenue Growth - The overall revenue growth is driven by overseas sales, with Q1 showing steady revenue growth [3] - In 2024, the revenue from HVAC products was 40.284 billion yuan, up 4.22% year-on-year, with a market share exceeding 20% in the domestic multi-split air conditioning market [3] - The revenue from ice washing products was 30.839 billion yuan, up 18.29% year-on-year, with significant growth in retail sales [3] - Domestic revenue was 47.994 billion yuan, down 2.12% year-on-year, while overseas revenue was 35.629 billion yuan, up 27.59% year-on-year [3] Profitability Improvement - The company's gross margin for 2024 was 20.8%, a decrease of 0.4 percentage points year-on-year [5] - The net profit margin for 2024 was 5.53%, a decrease of 0.07 percentage points year-on-year, while the net profit margin for Q1 2025 was 6.58%, an increase of 0.03 percentage points year-on-year [5] Brand and Market Strategy - The company is focusing on technological innovation around its smart living strategy and has a diverse brand matrix [6] - Hisense continues to enhance its international brand influence by sponsoring major sports events, including the FIFA World Cup [7] Financial Forecast - The company is expected to achieve revenues of 100.871 billion yuan, 109.440 billion yuan, and 118.123 billion yuan for 2025, 2026, and 2027 respectively [8] - The projected net profits for the same years are 3.822 billion yuan, 4.220 billion yuan, and 4.609 billion yuan respectively [8] - The earnings per share (EPS) are forecasted to be 2.76 yuan, 3.04 yuan, and 3.33 yuan for 2025, 2026, and 2027 respectively [8]

Group 1 - The board of directors and senior management guarantee the authenticity, accuracy, and completeness of the quarterly report, assuming individual and joint legal responsibilities [2][3] - The first quarter report has not been audited [3] - The company does not have any non-recurring profit and loss items applicable for the reporting period [4] Group 2 - The company has made adjustments to the opening data in accordance with the new accounting standards issued by the Ministry of Finance, but the financial indicators remain unaffected [3] - The total number of ordinary shareholders and the shareholding situation of the top ten shareholders are disclosed, with a significant shareholder holding 12.4452 million H shares, accounting for 8.98% of the total shares [6] - The board meeting held on April 28, 2025, approved the first quarter report and the 2024 Environmental, Social, and Governance report, with unanimous support from all attending directors [12]

Investment Rating - Investment rating: Buy (maintained) [3] Core Views - The company's Q1 revenue met expectations, while profits exceeded market expectations. The air conditioning segment is expected to show low single-digit growth year-on-year, with domestic sales slightly increasing and foreign sales significantly growing. The home appliance segment is projected to grow by approximately 15% year-on-year, with foreign sales increasing by over 30% [6][8] - The company's Q1 revenue was 24.838 billion yuan (up 5.76% year-on-year), and the net profit attributable to the parent company was 1.127 billion yuan (up 14.89% year-on-year) [8] Revenue Analysis - The company expects Q1 domestic sales to remain stable, while foreign sales are projected to grow by over 20%. The revenue growth ranking by product is expected to be home appliances > washing machines > air conditioning [8] - The air conditioning segment is expected to see a slight recovery in domestic sales, while the home appliance segment is expected to continue its double-digit growth [6][8] Profit Analysis - The gross profit margin for Q1 is expected to be 21.41% (up 0.3 percentage points year-on-year), with improvements in both domestic and foreign sales gross margins. The net profit margin for Q1 is projected to be 4.5% (up 0.4 percentage points year-on-year) [7][8] Profit Forecast - Based on the latest performance, the company adjusted its profit forecast for 2025-2027, expecting revenues of 101.916 billion yuan, 109.554 billion yuan, and 116.658 billion yuan, with year-on-year growth rates of 9.9%, 7.5%, and 6.5% respectively. The net profit attributable to the parent company is expected to be 3.892 billion yuan, 4.436 billion yuan, and 4.890 billion yuan, with year-on-year growth rates of 16.2%, 14.0%, and 10.2% respectively [9][11]

Core Viewpoint - Hisense Home Appliances reported a strong performance in Q1 2025, driven by governance dividends and product structure improvements, indicating a positive outlook for the future [1] Financial Performance - In Q1 2025, the company achieved operating revenue of 24.838 billion (up 5.76%) and a net profit attributable to shareholders of 1.127 billion (up 14.89%), with a non-recurring net profit of 1.008 billion (up 20.27%) [2] - The revenue growth was supported by a robust performance in overseas markets, despite a slight decline in domestic sales due to seasonal factors [2] Business Segments - The central air conditioning segment is expected to show slight growth, reversing previous declines, while the home appliance segment achieved double-digit growth, particularly in exports [2] - The washing machine segment is projected to see high single-digit growth domestically, with strong export performance, while the three-electric segment is expected to continue its decline [2] Profitability Improvement - The gross margin for Q1 was 21.41%, a slight decrease of 0.22 percentage points year-on-year, attributed to structural changes [3] - The sales expense ratio decreased to 9.55% (down 0.45 percentage points), benefiting from enhanced digital marketing and optimized logistics [3] - The net profit margin improved to 4.54%, an increase of 0.36 percentage points year-on-year [4] Market Outlook - The central air conditioning business is expected to stabilize and improve in 2025, aided by a shift in the real estate market towards higher quality [5] - The company is expanding its product categories and enhancing brand marketing efforts, particularly for the Hitachi brand, to capture market share [5] - Continued growth in overseas markets is anticipated, particularly in Europe, driven by improved brand value and refined operations in key regions [5] Investment Recommendations - The comprehensive product matrix and clear growth trajectories position the company favorably for valuation recovery and sustained performance growth [6] - Projected revenues for 2025-2027 are 100.1 billion, 108.2 billion, and 116.5 billion, with corresponding net profits of 3.882 billion, 4.472 billion, and 5.137 billion [6]

Investment Rating - The investment rating for Hisense Home Appliances is "Accumulate" [1] Core Views - The company achieved a revenue of 92.746 billion yuan in 2024, representing a year-on-year increase of 8.35%, and a net profit attributable to shareholders of 3.348 billion yuan, up 17.99% year-on-year [2] - The company plans to distribute a cash dividend of 12.30 yuan per 10 shares, resulting in a cash dividend rate of 50.9% [2] - In Q1 2025, the company reported a revenue of 24.838 billion yuan, a year-on-year increase of 5.76%, and a net profit of 1.127 billion yuan, up 14.89% year-on-year [2] Revenue Growth - The overall revenue growth is driven by overseas sales, with Q1 showing steady revenue growth [3] - In 2024, the revenue from HVAC products was 40.284 billion yuan, up 4.22% year-on-year, with a market share of over 20% in the domestic multi-split air conditioning market [3] - The revenue from washing and refrigeration products was 30.839 billion yuan, up 18.29% year-on-year, with significant growth in both volume and quality [3] - Domestic revenue was 47.994 billion yuan, down 2.12% year-on-year, while overseas revenue reached 35.629 billion yuan, up 27.59% year-on-year [3] Profitability Improvement - The company's gross margin for 2024 was 20.8%, a decrease of 0.4 percentage points year-on-year [5] - The net profit margin for 2024 was 5.53%, a decrease of 0.07 percentage points year-on-year, while the net profit margin for Q1 2025 was 6.58%, an increase of 0.03 percentage points year-on-year [5] Brand and Market Strategy - The company is focusing on technological innovation around the smart living strategy and has a diverse brand matrix including Hisense, Rongsheng, Kelon, Hitachi, and York [6] - The company has sponsored major international sports events, enhancing its brand influence in international markets [7] Financial Forecast - The company is expected to achieve revenues of 100.871 billion yuan, 109.440 billion yuan, and 118.123 billion yuan for 2025, 2026, and 2027 respectively [8] - The projected net profits for the same years are 3.822 billion yuan, 4.220 billion yuan, and 4.609 billion yuan respectively [8] - The earnings per share (EPS) are forecasted to be 2.76 yuan, 3.04 yuan, and 3.33 yuan for 2025, 2026, and 2027 respectively [8]

Core Viewpoint - Hisense Home Appliances reported a strong performance in Q1 2025, achieving revenue of 24.838 billion yuan, a year-on-year increase of 5.76%, and a net profit of 1.008 billion yuan, up 20.27%, demonstrating resilience amid industry slowdowns [1][3] Group 1: Financial Performance - The company achieved a revenue of 24.838 billion yuan in Q1 2025, reflecting a 5.76% year-on-year growth [1] - The net profit attributable to the parent company was 1.008 billion yuan, marking a significant increase of 20.27% compared to the previous year [1] Group 2: Business Line Growth - All business lines of Hisense Home Appliances experienced breakthrough growth, with the HVAC segment capturing over 20% market share in multi-split systems and leading the new wind category in sales [3] - The refrigerator business maintained a strong position with a second-place market share, leveraging vacuum technology and health preservation techniques, while the sterilization rate of Rongsheng refrigerators exceeded 99.9999% [3] - The washing machine segment saw a year-on-year increase of 0.7 percentage points in offline market share [3] Group 3: Strategic Developments - The automotive compressor and thermal management business achieved significant milestones, securing major contracts in the new energy vehicle HVAC sector and being recognized as a "Best Supplier Partner" by core customers [3] - Hisense is accelerating the integration of AI technology into its appliances, launching AI-driven products such as AI Air Manager, AI Laundry Manager, and AI Food Manager, enhancing user experience through advanced functionalities [3][4] Group 4: Future Outlook - The company aims to build internal momentum through digitalization and intelligence, focusing on AI technology to reconstruct the industry value chain and promote long-term stable growth [4]