Group 1 - The company announced Q2 2025 operational data, indicating a low single-digit year-on-year growth in main brand retail revenue, with discounts ranging from 70% to 75% [1] - In H1 2025, the main brand retail revenue achieved mid-single-digit year-on-year growth, while Saucony's retail sales exceeded 30% growth [1] - The Q2 2025 retail revenue growth for Saucony was over 20%, but the growth rate slowed by approximately 40% compared to Q1 2025, attributed to adjustments in the e-commerce strategy [1] Group 2 - The company is focusing on a direct-to-consumer (DTC) strategy, which may have short-term negative impacts on sales but is expected to enhance consumer interaction and brand loyalty in the long run [2] - Saucony plans to expand its product matrix and open around 30 new stores in high-end markets after acquiring full rights to Saucony and Merrell, which is expected to improve gross margins [2] - The sale of the KP brand is aimed at reducing financial drag and focusing on three main brands, with revenue forecasts for 2025, 2026, and 2027 set at 14.286 billion, 15.558 billion, and 17.251 billion yuan respectively [2]

Investment Rating - The investment rating for the company is "Buy" [4] Core Insights - The main brand of the company shows steady growth, with a low single-digit increase in revenue for Q2 2025, while Saucony's revenue grew by over 20% year-on-year, with a strategic adjustment in e-commerce channels leading to a reduction in low-priced products and tighter discounts [1][2] - The company expects Saucony's revenue to grow by 30-40% for the full year, maintaining its guidance despite a slowdown in Q2 due to strategic adjustments [2] - The Direct-to-Consumer (DTC) strategy will officially start in Q4 2025, aiming to optimize retail structure and improve operational efficiency [2] Financial Summary - The projected revenue for 2025 is approximately 14.39 billion, with a year-on-year growth of 6% [4] - The expected net profit for 2025 is around 1.37 billion, reflecting a year-on-year increase of 10.92% [4] - The earnings per share (EPS) is projected to be 0.50 yuan for 2025, with a price-to-earnings (P/E) ratio of 9.86 [4]

Core Viewpoint - CICC maintains the EPS forecast for Xtep International at 0.50/0.55 HKD for 2025/26, with a target price of 6.90 HKD, indicating a 29% upside potential from the current stock price [1] Group 1: Xtep Brand Performance - In Q2 2025, Xtep's main brand retail revenue grew by a low single-digit percentage year-on-year, driven by professional categories [2] - The running and outdoor categories led overall growth, with running sales in the first half of 2025 increasing by double digits [2] - Retail discounts for the main brand remained stable at 70-75%, with channel inventory turnover at 4-4.5 months by the end of June [2] Group 2: Saucony and Merrell Growth - Saucony brand saw retail revenue growth of over 20% year-on-year in Q2 2025, focusing on high-end urban consumers and running categories [3] - The brand plans to accelerate offline channel expansion in the second half of 2025, targeting a 30-40% year-on-year revenue growth for the full year [3] - Merrell brand experienced over 50% retail revenue growth in Q2 2025, with a focus on online channel development [3] Group 3: Channel Transformation - The company plans to gradually reclaim 100-200 Xtep main brand stores for DTC transformation in Q4 2025, with a capital expenditure of approximately 400 million HKD [4] - The number of stores involved in the DTC transformation is relatively low, and the management expects limited impact on overall revenue for 2025-2026 [4] - Future plans include accelerating the layout of Xtep main brand in shopping centers and outlet channels, which currently account for about 30% [4]

Group 1: Company Overview - Yili Group (600887.SH) is positioned as a leading dairy enterprise in China, focusing on high-quality transformation and platformization in the industry [7][9] - The company has shifted its development strategy from prioritizing market share to focusing on profit, enhancing its research and promotion of high-value products like adult milk powder [7][9] - Yili maintains a commitment to a dividend payout ratio of over 70%, making it a typical dividend yield asset in the food and beverage sector [7][9] Group 2: Industry Trends - The dairy product demand is experiencing a steady recovery, with a notable increase in health awareness among consumers since 2020, leading to a pulse-like growth in demand [8] - The industry is expected to face a supply-demand turning point by Q4 2025, as overcapacity issues are anticipated to be addressed through a reduction in dairy cattle numbers [8][9] - The dairy industry in China is entering a mature phase, with a projected compound annual growth rate (CAGR) of 1.61% from 2024 to 2028, reaching a market size of 611.7 billion yuan by 2028 [8] Group 3: Financial Projections - Revenue forecasts for Yili Group are estimated at 119.34 billion yuan for 2025, with a year-on-year growth of 3.1%, and net profit projections of 11.31 billion yuan, reflecting a significant increase of 33.8% [10] - The expected earnings per share (EPS) for 2025 is 1.78 yuan, with a reasonable price range of 33.8 to 35.6 yuan, indicating a potential upside of 23% to 30% from the current stock price [10]

Investment Rating - The investment rating for the company is maintained as "Buy" with a target price of HKD 6.58 [1][2][9] Core Views - The company's main brand experienced low single-digit growth in Q2 2025, while the Saucony brand showed strong growth potential [6][8] - The company is focusing on accelerating its direct-to-consumer (DTC) strategy for its main brand and expanding the Saucony product matrix, which is expected to create a second growth curve [6][9] Financial Performance Summary - Revenue projections for the company are as follows: - 2024: RMB 13,577 million - 2025E: RMB 14,486 million (growth of 6.69%) - 2026E: RMB 15,789 million (growth of 9.00%) - 2027E: RMB 17,385 million (growth of 10.10%) [5] - Net profit attributable to the parent company is projected to be: - 2024: RMB 1,238 million - 2025E: RMB 1,372 million (growth of 10.82%) - 2026E: RMB 1,530 million (growth of 11.52%) - 2027E: RMB 1,711 million (growth of 11.81%) [5] - The company’s EPS is expected to increase from RMB 0.45 in 2025 to RMB 0.61 in 2027 [5] Operational Insights - In Q2 2025, the main brand's overall channel revenue showed low single-digit year-on-year growth, while the Saucony brand's revenue grew over 20% year-on-year [6][8] - The main brand's running category continues to be a significant growth driver, with expectations of double-digit growth in the first half of the year [7] - The company anticipates a healthy inventory turnover ratio of 4-4.5 months, maintaining a stable operational rhythm [7] Market Positioning - The Saucony brand is expected to achieve 30%-40% revenue growth for the year, driven by channel optimization and product upgrades [8] - The company is focusing on high-end brand positioning and expanding its product offerings to include lifestyle and leisure products [8]

Investment Rating - The industry investment rating is maintained as "Positive" [5] Core Viewpoints - The sports apparel sector is expected to continue outperforming the overall apparel market in the second half of the year, with a persistent K-shaped differentiation trend [3][8] - High-end sports outdoor brands are experiencing significant growth, while value-oriented brands are showing resilience [8] - The K-shaped differentiation reflects the segmentation of domestic consumption, creating investment opportunities at both ends of the market [8] Summary by Sections Investment Recommendations and Targets - Focus on Anta Sports (02020, Buy) due to its internationalization and multi-brand operational capabilities, along with several distinctive high-end brands [3] - Other companies to watch include 361 Degrees (01361, Not Rated), Xtep International (01368, Buy), and Tabo (06110, Hold) [3] Market Performance - In June, the retail sales growth for clothing, shoes, and textiles was 1.9%, with a year-to-date growth of 3.1% [8] - Major Hong Kong sports brands reported second-quarter revenue growth rates between low single digits to 10%, with overall growth for the first half mostly in the mid-single to 10% range, outperforming the overall apparel market [8] Consumer Trends - High-end outdoor brands like DESCENTE and KOLON SPORT under Anta saw growth rates of 50%-55% and 60%-65% respectively in Q2 and the first half of the year [8] - Xtep's Saucony brand also reported over 20% growth in Q2 and over 30% in the first half [8] - The demand for high-quality, professional, and health-oriented brands is increasing, leading to a shift in consumer preferences [8]

Investment Rating - The investment rating for the company is "Outperform the Market" (maintained) [2][4][8] Core Views - The company's main brand saw low single-digit growth in retail sales for the second quarter, while the Saucony brand experienced over 30% growth [3][4] - The overall performance for the first half of the year aligns with the annual guidance, with stable discounts and inventory levels [4][5] - The management maintains the annual guidance, aiming for over 10% profit growth [6][8] Summary by Sections Sales Performance - In the second quarter, the main brand's retail sales growth was low single-digit year-on-year, with discounts ranging from 7.0 to 7.5 [3][5] - The Saucony brand's retail sales grew over 20% year-on-year, with a focus on reducing low-priced products in e-commerce to synchronize online and offline offerings [6][8] Financial Forecasts - The company expects net profits for 2025, 2026, and 2027 to be 1.4 billion, 1.5 billion, and 1.6 billion respectively, with year-on-year growth rates of 13.2%, 5.9%, and 7.7% [4][9] - Revenue projections for 2025 are set at 14.3 billion, with a growth rate of 5.4% [9] Market Positioning - The company is focusing on the running category to leverage its professional advantages, with expectations for steady growth in the main brand and rapid growth in professional sports brands like Saucony and Maile [4][8] - The management anticipates that the main brand will achieve stable growth in the mass market, while Saucony and Maile will target specific elite groups and outdoor markets for faster growth [4][8]

Investment Rating - The investment rating for the company is "Buy" [1] Core Insights - The company's main brand retail revenue showed low single-digit growth year-on-year in Q2 2025, while the Saucony brand achieved over 20% year-on-year growth [2][3] - The retail discount for Q2 2025 remained healthy at 70-75%, consistent with Q1 2025 [3] - The company is focusing on a direct-to-consumer (DTC) strategy, which may have short-term negative impacts on sales but is expected to enhance brand loyalty and retention in the long term [4] Summary by Sections Event Overview - In Q2 2025, the main brand's retail revenue experienced low single-digit growth year-on-year, with discounts ranging from 70% to 75%. The Saucony brand saw retail sales growth exceeding 20% year-on-year [2] Analysis and Judgments - The main brand's retail revenue growth slowed from mid-single digits in Q1 2025 to low single digits in Q2 2025. The retail discount remained stable compared to previous quarters, indicating a healthy pricing strategy [3] - Saucony and another brand, Myle, benefited from their superior performance in professional running and outdoor segments, with Saucony's retail growth slowing to about 20% in Q2 2025, down from approximately 40% in Q1 2025 due to adjustments in e-commerce strategy [3] Investment Recommendations - The company is expected to continue expanding its product matrix and open around 30 new Saucony stores throughout the year. The sale of the KP brand is anticipated to reduce financial drag and allow a focus on three main brands [4] - Revenue forecasts for 2025, 2026, and 2027 are projected at 142.86 billion, 155.58 billion, and 172.51 billion respectively, with corresponding net profits of 13.74 billion, 15.11 billion, and 16.64 billion. The estimated EPS for these years is 0.50, 0.54, and 0.60 respectively, with PE ratios of 10, 9, and 8 [4][6]

Core Viewpoint - The sportswear industry in Hong Kong is facing significant challenges in the second quarter of 2025, with major domestic brands experiencing a slowdown in growth due to weak consumer demand, inventory pressure, and intense price competition [2][10]. Group 1: Performance of Major Brands - Anta, Li Ning, 361 Degrees, and Xtep have all reported weakened performance in Q2 compared to Q1, with Anta and Xtep experiencing low single-digit growth [3][5]. - Anta's retail sales for its main brand showed low single-digit positive growth, while its FILA brand recorded mid-single-digit growth, both of which are slower than the high single-digit growth seen in Q1 [3][4]. - Li Ning's retail sales saw a decline in offline channels, with overall sales growth falling below expectations, indicating a challenging recovery trend [5][9]. Group 2: Market Environment - The overall consumer environment for the sportswear industry is under pressure, with a decline in transaction rates and average spending per customer, attributed to weakened consumer purchasing intent [6][7]. - In June 2025, the retail sales growth for clothing, shoes, and textiles was only 1.9%, a significant drop from previous months, highlighting the industry's struggles [8][7]. Group 3: Competitive Landscape - The competition among domestic sports brands is intensifying, with international brands like Nike and Adidas increasing promotional efforts, leading to deeper discounting strategies among local brands [9][10]. - The industry is shifting focus towards outdoor segments, with brands like Anta and Li Ning making strides in high-end outdoor products, which offer higher profit margins compared to traditional sportswear [9][11]. Group 4: Future Outlook - Analysts predict that the sales momentum for major sportswear companies will remain weak until at least Q2 to Q3 of 2025, primarily due to sluggish sales in lower-tier cities and increased competition [8][9]. - Despite the challenges, there are opportunities in niche outdoor markets, which are becoming a new growth area for brands looking to enhance product value [11].

Investment Rating - The report maintains a "Buy" rating for key companies in the textile and apparel sector, including Shenzhou International, Anta Sports, and Bosideng, among others [8][30]. Core Views - The apparel manufacturing sector shows signs of recovery with June 2025 revenue reports indicating a mixed performance among companies, but overall steady growth year-to-date [1][11]. - Vietnam's apparel exports have seen rapid growth in 2025, while China's related product exports have remained stable [1][17]. - The report emphasizes the importance of focusing on companies with strong fundamentals and brand strength, particularly in the outdoor and running segments, which are expected to expand [2][30]. Summary by Sections Recent Revenue Reports - In June 2025, revenue changes for key companies were as follows: Feng Tai Enterprises -3.1%, Yu Yuan Group +9.4%, and Ru Hong -3.3%. For the first half of 2025, cumulative revenues were -4.1%, +6.2%, and +10.8% respectively [1][11]. - The report suggests that the apparel manufacturing sector's output has normalized in Q2 2025, with a recommendation to monitor future order trends [1][30]. Industry Trends - The report highlights that the apparel manufacturing sector is benefiting from tariff policy changes, which may enhance company valuations in the short term [3][30]. - The report notes that the international trade environment and tariff changes could impact the competitive landscape of the industry [11][25]. Key Company Recommendations - Shenzhou International is recommended for its high valuation attractiveness, with a projected PE of 12 times for 2025 [30]. - Huayi Group is noted for its expanding overseas capacity and is expected to see revenue growth of 10% to 15% in Q2 2025, despite potential pressure on profit margins [30]. - Weixing Co. is expected to face challenges with a projected revenue decline of 10% to 15% in Q2 2025 due to cautious order placements from brand clients [30][31]. Market Performance - The textile and apparel sector has outperformed the broader market, with a notable increase in exports from Vietnam and stable performance from Chinese exports [1][4]. - The report indicates that the demand for functional apparel and jewelry brands remains strong, with a focus on companies that can leverage product differentiation and brand strength [2][3].