Core Viewpoint - The financial reports of China's four major sportswear companies—Anta, Li Ning, Xtep, and 361 Degrees—show significant disparities in performance, with Anta leading in revenue growth and Xtep achieving the fastest net profit growth [2][4][5]. Revenue Performance - Anta's revenue reached 38.54 billion RMB in the first half of 2025, marking a 14.3% year-on-year increase, setting a new historical high [4][6]. - Li Ning's revenue was 14.82 billion RMB, up 3.3% year-on-year, while Xtep reported 6.84 billion RMB, a 7.1% increase [4][6]. - 361 Degrees saw its revenue grow by 11% to 5.705 billion RMB [4][6]. Profitability Analysis - Anta's net profit was 7.031 billion RMB, nearly double that of the other three companies combined [5][6]. - Xtep's net profit grew by 21.5% to 910 million RMB, the highest growth rate among the four [5][6]. - 361 Degrees' net profit increased by 8.6% to 860 million RMB, while Li Ning's net profit fell by 11% to 1.737 billion RMB [5][6]. Strategic Focus and Business Lines - Anta's strategy emphasizes "single focus, multi-brand, and globalization," with its core brand revenue growing by 5.4% to 16.95 billion RMB [8][9]. - Li Ning is investing in top-tier professional sports resources and increasing R&D spending by 8.7%, focusing on running, basketball, and cross-training categories [8][9]. - Xtep is concentrating on the running segment, with its high-end running shoe brand Saucony seeing a revenue increase of 32.5% [10]. - 361 Degrees is pursuing "professionalization, youthfulness, and internationalization," with its children's business and e-commerce showing rapid growth [11]. Operational Challenges - Anta's average inventory turnover days increased from 114 to 136 days, indicating rising inventory pressure [13]. - Li Ning reported a stable cash flow but acknowledged a decrease in offline customer traffic, impacting sales [13]. - Xtep's main brand revenue growth slowed to 4.5%, below the previous year's 6.6%, indicating potential challenges in sustaining growth [15].

Core Viewpoint - Domestic sports goods manufacturing companies are increasingly exploring transformation from traditional manufacturing to service-oriented models, driven by government policies and market demand [1][2][4]. Group 1: Industry Trends - The National Sports Administration's "14th Five-Year Plan for Sports Development" encourages the development of smart and home-based sports equipment, promoting the integration of manufacturing and service industries [1][4]. - Companies are moving away from a "heavy production, light service" model to innovate new business formats and application scenarios, aiming to create a new industrial development pattern [1][4]. Group 2: Company Transformations - Tianxiang Sports has transitioned from manufacturing to operating marathon events and developing a smart sports complex, investing 510 million yuan in the Tianxiang Yuedong City project, which is expected to be completed by the end of the year [2][3]. - Xtep has established running clubs in various cities, providing both free and paid services, enhancing brand recognition and consumer loyalty [3][4]. - Shuhua Sports has launched its own chain of fitness centers, integrating its fitness equipment with services, and plans to introduce AI technology to create a smart gym experience [3][4]. Group 3: Market Opportunities and Challenges - The growing trend of national fitness has created new market opportunities for sports companies, but many still rely on traditional revenue models, facing challenges in establishing profitable service-oriented businesses [2][5]. - Companies like Shuhua and Xtep are exploring new business models and consumer engagement strategies to enhance profitability and reduce reliance on single business lines [4][5]. - The industry faces challenges such as undervaluation of service offerings, low consumer recognition, and a lack of skilled talent, necessitating government support and infrastructure improvements [5][6].

Core Insights - The article discusses the rapid growth and popularity of "cooling" fabrics in the Chinese market, driven by consumer demand for comfort during high temperatures and the saturation of traditional UV protection marketing [1][8][20] - The concept of "cooling" has emerged as a new selling point for brands, replacing the previously dominant focus on UPF ratings for sun protection [8][20] Market Trends - The search volume for "cooling" has seen explosive growth, with a 264.5% increase from 2022 to 2024, indicating a strong consumer interest [1][4] - Brands like Anta and Adidas have launched products featuring cooling technologies, such as Anta's Ice Skin Technology and Adidas's CLIMACOOL [2][4] Consumer Behavior - Chinese consumers are more sensitive to the concept of "cooling" due to their preference for lightweight outdoor activities, contrasting with the more intense outdoor culture in Western markets [5][7] - The demand for cooling apparel is driven by everyday scenarios, such as commuting and outdoor leisure, rather than extreme sports [7][20] Marketing Strategies - "Cooling" serves as a fresh and easily understandable concept for brands, allowing for differentiation in a crowded market where traditional UV protection claims have become commonplace [8][10] - The marketing of cooling products often emphasizes environmental benefits, as they can reduce reliance on air conditioning, aligning with sustainability trends [10][20] Technical Aspects - The article outlines three main principles behind cooling technologies: enhancing thermal conductivity, improving moisture-wicking capabilities, and utilizing phase change materials [12][14][16] - The industry has established standards for measuring cooling performance, with a focus on both immediate and sustained cooling effects [18][19] Future Outlook - The future of "cooling" as a market trend depends on its ability to meet consumer needs for comfort and sustainability, as well as the development of more advanced technologies [20][25] - The potential for "cooling" to become a staple in the market is contingent on its ability to evolve beyond a marketing gimmick and provide real, lasting benefits to consumers [20][25]

Core Insights - The Chinese sports market is entering a deep competitive phase, with major domestic brands like 361 Degrees, Xtep, Li Ning, and Anta reporting mid-term performance [1] - 361 Degrees has shown exceptional performance with a revenue increase of 11%, surpassing Xtep's 7.1% and Anta's 5.4%, indicating a unique strategic path leading to robust growth [1] - Xtep's net profit grew by 21.5% due to successful multi-brand operations, while Anta continues to lead in revenue scale with its extensive multi-brand strategy [1] - Li Ning is experiencing a slowdown in revenue growth but is focusing on profitability and channel optimization for future strategic positioning [1] Strategic Directions - Xtep is focusing on deepening its presence in the running segment by establishing 70 running clubs and accumulating 2.4 million members, although its specialized segment's revenue of 785 million yuan has yet to significantly impact overall performance [2] - Li Ning is optimizing inefficient stores and concentrating on core segments like running and cross-training, trading short-term profits for long-term brand upgrades, despite a decline in ROE [2] - 361 Degrees is innovating internally and expanding externally, maintaining R&D investment at 3%-4% and launching over 230 new shoe SKUs, while also entering the children's sports market with over 2,494 stores [2] Globalization Efforts - Chinese sports brands are transitioning from "Made in China" to "Created in China" and "Value Export," with Anta leveraging its multi-brand strategy to enhance global presence through acquisitions like Jack Wolfskin [3] - 361 Degrees is strengthening its international influence by partnering with top global sports events and achieving a 94% growth in cross-border e-commerce, alongside significant increases in overseas orders [3] - Xtep's subsidiary Saucony's 32.5% growth reflects the effectiveness of establishing professional barriers in niche markets, while Li Ning is preparing for the upcoming Olympic cycle after strategic adjustments [3] - The ongoing competition among domestic sports brands emphasizes the importance of strategic endurance, technological innovation, and a global perspective for future growth [3]

Investment Rating - The report maintains a "Positive" outlook on the textile and apparel industry, highlighting the resilience of the sportswear segment and potential growth opportunities in various sub-sectors [2][3]. Core Insights - The textile and apparel sector underperformed the market, with the SW textile and apparel index rising 2.5%, lagging behind the SW All A index by 1.4 percentage points [3][4]. - Recent industry data indicates a 2.9% year-on-year increase in retail sales for clothing, shoes, and textiles, totaling 837.1 billion yuan from January to July 2025 [3][30]. - Exports of textiles and apparel reached 170.74 billion USD in the same period, showing a modest 0.6% increase, while clothing exports declined by 0.3% [3][30]. - Cotton prices have shown a slight decline, with the national cotton price B index at 15,243 yuan/ton, down 0.2% [3][35]. Summary by Sections Textile Sector - Nobon Co. is highlighted for its strong growth potential due to its focus on personal care and new tobacco products, benefiting from low penetration rates and a young consumer base [3][9]. - The report emphasizes the importance of self-owned brands and the potential for breakthroughs in the new tobacco sector, particularly for Nobon [3][9]. - The textile manufacturing sector is expected to recover as the trade environment becomes more favorable for quality manufacturers [10]. Apparel Sector - The sportswear segment demonstrated the best resilience, with companies like Li Ning, Anta, and 361 Degrees showing revenue growth of 3%, 7%, and 11% respectively, despite facing headwinds [11][24]. - Li Ning's mid-year report showed a revenue increase to 14.82 billion yuan, although net profit fell by 11% [11][24]. - The report recommends several companies for investment, including Anta Sports, Li Ning, and 361 Degrees, as they are expected to benefit from improving domestic demand [3][11]. Market Dynamics - The report notes that domestic consumption recovery is a key focus for 2025, with various regions implementing measures to stimulate consumer spending [14]. - The performance of international brands is also discussed, with companies like Deckers and Asics reporting significant growth in their respective markets [16][21]. Key Recommendations - The report suggests investing in high-quality domestic brands and companies with strong growth potential in the textile and apparel sector, particularly in the sportswear and personal care segments [3][10][11].

Group 1: Financial Support for Sports Consumption - China UnionPay and the National Sports Administration jointly released the "2025-2027 Financial Support for Sports Consumption Activities Plan" to enhance sports consumption [3][4] - The plan focuses on three main areas: deepening platform-based collaboration, creating a "Payment+" ecosystem, and enhancing digital capabilities to boost consumer confidence in sports [3][4] Group 2: Strategic Partnerships in Sports and Technology - 361 Degrees and robot company Stand have formed a strategic partnership to integrate AI technology with the sports industry, establishing a joint venture and a "Future Sports Exploration Laboratory" [5] - The collaboration aims to optimize production processes and enhance consumer experience through smart retail solutions [5] Group 3: Financial Performance of Xtep Group - Xtep Group reported a 7.1% year-on-year increase in revenue for the first half of 2025, reaching 6.838 billion yuan, with the main brand's revenue growing by 4.5% [6][7] - The group's gross profit margin stood at 45.0%, and net profit attributable to shareholders increased by 21.5% to 914 million yuan [6][7] Group 4: New Product Launches and Collaborations - KELME and the Asian Football Confederation launched the new official match ball for the 25/26 AFC Elite League and AFC Second Division, symbolizing a new chapter in their partnership [8] - Juventus and Giorgio Armani announced a collaboration to design formal wear for the Juventus first team, enhancing the club's connection with the fashion world [9]

Investment Rating - The industry rating is "Recommended" [5] Core Insights - The report highlights that Amer Sports' Q2 performance in the Greater China region saw a revenue increase of 42%, exceeding market expectations, with a total revenue of $12.36 million, a year-on-year growth of 23.46% [2][16] - The gross margin reached a historical high of 58.7%, with a net profit margin of 5.5%, reflecting a significant improvement in profitability [2][16] - The report indicates that the company has raised its full-year guidance, expecting a revenue growth of 20%-21% for the fiscal year 2025, up from a previous estimate of 15%-17% [2][16] Summary by Sections Company Performance - Amer Sports reported Q2 revenue of $12.36 million, net profit of $0.18 million, and adjusted net profit of $0.36 million, with year-on-year growth of 23.46% and a return to profitability [2][16] - The company experienced a gross margin of 58.7% and an operating net profit margin of 5.5%, both showing increases of 2.7 and 2.6 percentage points respectively [2][16] - The performance by business segments showed growth in functional apparel (23%), outdoor (35%), and ball sports (11%) [2][16] Regional Performance - Revenue growth in the Greater China region was 42%, while the Asia-Pacific region grew by 45%, the Americas by 6%, and EMEA by 18% [2][16] - For the first time, Greater China achieved the highest revenue scale in a single quarter [2][16] Channel Performance - Direct-to-Consumer (DTC) sales increased by 40%, while wholesale sales grew by 9% [2][16] - The total number of self-owned stores increased by 40%, with a notable growth of 142 stores in the ball sports category [2][16] Other Company Updates - Xtep International reported a revenue of 6.838 billion yuan and a net profit of 914 million yuan for H1 2025, with a year-on-year growth of 7.1% and 21.5% respectively [3][17] - Crystal International achieved a revenue of $1.229 billion and a net profit of $98 million for H1 2025, with a year-on-year growth of 12.4% and 16.8% respectively [3][17] - Huayi Group reported a revenue of 12.661 billion yuan, with a net profit decline of 11.06% for H1 2025, attributed to pressure from existing clients and production adjustments [4][18] Market Trends - The report notes a slight improvement in the growth rate of sports and leisure apparel on the Taobao and Tmall platforms in July 2025, with children's clothing and bags showing significant growth [8] - The cotton price index in China remained stable, with a slight decrease of 0.16% in the recent week, while the year-to-date increase was 3.4% [9][34]

Core Viewpoint - In H1 2025, the main brand Xtep achieved revenue of 6.053 billion yuan, a growth of 4.5%, with e-commerce maintaining double-digit growth. The inventory turnover days at the end of Q2 2025 were around 4-4.5 months, slightly increasing from Q1 2025. The professional sports segment, including Saucony and Merrell, generated revenue of 785 million yuan, a growth of 32.5%, with Saucony experiencing over 30% growth in sales. The operating profit for the professional sports segment was 79 million yuan, a significant increase of 236.8% [1][2][3]. Brand Performance - Xtep's main brand saw growth driven by children's products and e-commerce, with e-commerce accounting for over 30% of total revenue. The company plans to gradually implement a Direct-to-Consumer (DTC) strategy in H2 2025. The number of adult Xtep stores was 6,360, a decrease of 22 stores from the beginning of the year, while children's stores numbered 1,564, down by 20 stores. The brand's gross margin was 43.6%, a slight decrease of 0.3 percentage points, primarily due to a higher proportion of lower-margin children's products [2][4]. - The professional sports segment, including Saucony and Merrell, maintained rapid growth, with Saucony's sales increasing by over 30%. The gross margin for this segment was 55.2%, down by 1.6 percentage points, attributed to a higher proportion of commuting products. The number of Saucony stores reached 155, an increase of 10 stores from the beginning of the year [3][4]. Financial Performance - The company's total revenue for H1 2025 was 6.838 billion yuan, a growth of 7.1%, with a net profit of 914 million yuan, an increase of 21.5%. The proposed interim dividend is 0.18 HKD per share, with a payout ratio of 50% [1][4]. - Excluding the impact of the divested KP business, the net profit growth was 6.4%. The overall gross margin was 45.0%, with the operating profit margin at 19.1%, an increase of 0.4 percentage points [4]. Future Outlook - For H2 2025, Xtep plans to reclaim distribution rights for approximately 400-500 stores, with an expected short-term revenue impact. Saucony will accelerate its offline expansion, focusing on high-quality commercial areas in first and second-tier cities, planning to open 30-50 new stores [1][4]. - The company maintains a profit growth guidance of over 10% for 2025, with projected revenues of 14.32 billion, 15.26 billion, and 16.37 billion yuan for 2025-2027, reflecting growth rates of 5.5%, 6.6%, and 7.2% respectively [5].

Core Viewpoint - Xtep International reported a total revenue of 6.84 billion RMB for H1 2025, representing a year-on-year increase of 7.1%, with a net profit of 910 million RMB, up 21.5% year-on-year, indicating strong financial performance and growth potential in the sportswear market [1][2]. Financial Performance - Total revenue for H1 2025 was 6.84 billion RMB, with the main brand revenue increasing by 4.5% and professional sports revenue rising by 32.5% [1]. - The net profit attributable to shareholders was 910 million RMB, with a net profit margin of 13.4%, an increase of 1.6 percentage points year-on-year [2]. - The overall gross margin was 45%, slightly down by 0.1 percentage points from the previous year [2]. Brand and Product Performance - The main brand's revenue reached 6.05 billion RMB, accounting for 88.5% of total revenue, while professional sports revenue was 785 million RMB, making up 11.5% [1]. - Footwear revenue was 4.15 billion RMB, up 6.3%, while apparel revenue was 2.55 billion RMB, up 9.5% [1]. - The operating profit margin for the professional sports segment improved significantly by 6.1 percentage points to 10% [1]. Operational Efficiency - The company reported a 94.3% increase in net cash to 1.913 billion RMB, indicating strong liquidity [2]. - The average inventory turnover days were stable at 94 days, while accounts receivable turnover days increased by 12 days to 126 days [2]. Strategic Initiatives - As of H1 2025, the company operated 6,360 adult stores and 1,564 youth stores, with 70% of adult stores being new image stores [3]. - The company is focusing on enhancing its retail channels and expanding its presence in shopping centers and outlet stores [3]. - Xtep is strategically concentrating on the running segment, investing in R&D to strengthen its market position as the leading running brand in China [3]. Future Outlook - The company forecasts revenues of 14.48 billion RMB, 15.61 billion RMB, and 16.85 billion RMB for 2025-2027, with net profits of 1.39 billion RMB, 1.54 billion RMB, and 1.70 billion RMB respectively [3].

Core Viewpoint - Xtep International reported a 7.1% year-on-year revenue growth and a 21.5% increase in net profit attributable to shareholders for H1 2025, slightly exceeding expectations [1][2] Financial Performance - The company achieved a revenue of 6.838 billion RMB in H1 2025, with the main brand (Xtep) contributing 6.053 billion RMB, a 4.5% increase year-on-year, accounting for 88.5% of total revenue [1] - The professional sports segment (including Saucony and Merrell) saw a significant revenue increase of 32.5% to 785 million RMB, representing 11.5% of total revenue, driven by strong offline retail performance [1] - Gross margin decreased by 0.3 percentage points to 43.6%, with the main brand's gross margin also down by 0.3 percentage points [1] - Net profit attributable to shareholders rose to 914 million RMB, with a net profit margin increase of 1.6 percentage points to 13.4% [1] Dividend and Earnings Forecast - The company declared a dividend of 0.18 HKD per share, with a payout ratio of 50% [1] - Earnings per share (EPS) estimates for 2025-2027 have been revised to 0.55, 0.62, and 0.68 RMB, respectively, with a target price adjustment to 7.16 HKD [1][2] Operational Efficiency - As of H1 2025, the main brand had 7,924 stores, a net decrease of 42 stores since the beginning of the year, while Saucony increased its store count by 10 to 155 [2] - The company is focusing on enhancing its high-end brand image and expanding its product matrix with new series [2] Strategic Focus Post-Divestiture - Following the divestiture of KSWISS and Palladium, the company aims to concentrate resources on the main brand and Saucony, which is expected to lead to faster growth [2]