Core Insights - Dongfang Zhenxuan, led by CEO Yu Minhong, plans to open its first offline flagship store in Beijing as part of a broader strategy to establish a nationwide presence with 100 stores [1] Group 1: Store Details - The flagship store will be located in Zhongguancun, Beijing, covering an area of approximately 400 square meters [1] - The store will offer a variety of products including fresh food, snacks, daily necessities, as well as a casual dining and coffee beverage area [1] Group 2: Recruitment Strategy - Dongfang Zhenxuan is looking to hire a store manager with a salary range of 15,000 to 30,000 yuan, prioritizing candidates with experience in both the restaurant and retail sectors [1]

Core Insights - Oriental Selection is planning to open its first flagship store in Beijing, with a recruitment drive for store managers offering salaries between 15,000 to 30,000 yuan, prioritizing candidates with experience in "restaurant + retail" management [1][6] - The flagship store will cover approximately 400 square meters and will offer a variety of products including fresh food, snacks, daily necessities, and a dining area with coffee and light meals [1][6] - The company aims to leverage offline retail as a new growth avenue, especially after facing challenges in its online business due to the departure of key personnel and declining sales [1][13] Recruitment and Management - The store manager position requires over five years of retail experience and management of teams larger than 15 people, with a preference for candidates from convenience store backgrounds [6] - Recent business registration changes indicate that Oriental Selection is expanding its operational scope to include restaurant management and delivery services, although specific details on these services remain undisclosed [6] Business Strategy - The flagship store is part of a broader strategy to integrate online and offline sales channels, potentially enhancing customer experience through services like in-store pickup and immediate delivery [9][10] - The company previously experimented with a "one-hour delivery" service in collaboration with JD.com, but this initiative was ultimately abandoned due to logistical challenges [9] Market Context - The offline retail market is becoming increasingly competitive, with other live-streaming companies also exploring physical store expansions to enhance brand recognition and customer engagement [11][12] - The flagship store's location in Beijing's Zhongguancun area places it in direct competition with established retailers, necessitating a strong product selection and unique selling proposition [12] Financial Performance - The company has experienced a significant decline in sales, with GMV dropping from 14.3 billion yuan to 8.7 billion yuan year-over-year, particularly affected by the loss of key influencers [13][14] - Despite challenges, the company is focusing on diversifying its product offerings, moving towards higher-margin items such as smart home products and apparel [13] App Development - The Oriental Selection app has seen growth, with its GMV contribution increasing from 8.4% to 15.7% in the latest fiscal year, alongside a rise in paid membership numbers [14]

Core Insights - Oriental Selection is planning to open its first flagship store in Beijing, with a focus on hiring a store manager with experience in both food and retail sectors, offering a salary between 15,000 to 30,000 yuan [1][6] - The flagship store will feature a variety of products including fresh food, snacks, daily necessities, and a dining area for quick meals and coffee [1] - The company aims to leverage offline retail as a new growth avenue, especially after facing challenges in its online business due to the departure of key personnel [1][14] Recruitment and Store Management - The store manager position requires over five years of retail experience and management of teams larger than 15 people, with a preference for candidates from convenience store backgrounds [6] - Recent business registration changes indicate that Oriental Selection is expanding its operational scope to include food management and delivery services [6][7] Business Model and Strategy - The flagship store model may draw inspiration from successful convenience store operations, integrating dining and coffee areas [7] - The company is exploring a hybrid online-offline model, utilizing existing New Oriental teaching points to attract foot traffic and convert visitors into members [7][10] Market Context and Competition - The flagship store is positioned to enhance Oriental Selection's offline presence amid increasing competition from other live-streaming and retail brands [11][12] - The company faces significant competition in the offline retail space, particularly in high-traffic areas like Beijing's Zhongguancun, where it will compete with established brands [12][13] Financial Performance and Challenges - The company has experienced a decline in GMV across all sales channels, dropping from 14.3 billion yuan to 8.7 billion yuan year-over-year [14] - The departure of key figures has impacted the company's market presence, with a notable drop in followers and sales volume on major platforms [14][15] Product Diversification and App Development - Oriental Selection is diversifying its product offerings, moving beyond low-margin fresh food to include higher-margin items like smart home products and apparel [14] - The company's app has seen an increase in GMV contribution, rising from 8.4% to 15.7% of total sales, indicating a growing focus on digital sales channels [15]

截至月份: 2025年11月30日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 東方甄選控股有限公司 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 呈交日期: 2025年12月3日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 01797 | 說明 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 5,000,000,000 | USD | 0.00002 | USD | | 100,000 | | 增加 / 減少 (-) | | | 0 | | | USD | | 0 | | 本月底結存 | | | 5,000,000,000 | USD | 0.00002 | USD | | 100,000 | 本月底法定/註冊股本總額： USD 100, ...

Group 1 - The core point of the news is the change in leadership at Dongfang Zhenxuan (Beijing) Technology Co., Ltd., with Yu Minhong, the founder of New Oriental, taking over as the legal representative and manager from Sun Dongxu [2][3] - Sun Dongxu has stepped down from his roles as legal representative, executive director, and manager, but he continues to serve as the legal representative, executive director, and manager of the parent company, Dongfang Youxuan (Beijing) Technology Co., Ltd. [4] - The company has expanded its business scope to include restaurant management, delivery services, and catering services, indicating a strategic adjustment in operations [3] Group 2 - Yu Minhong announced Sun Dongxu's departure, emphasizing that Sun was a co-founder and played a crucial role in the company's development [6] - Yu Minhong expressed support for Sun Dongxu's decision to leave for personal reasons and maintained that their communication remains positive without any conflicts [6]

Core Viewpoint - The recent leadership change at Dongfang Zhenxuan (Beijing) Technology Co., Ltd. marks a strategic shift as founder Yu Minhong takes over as the legal representative and manager, while former CEO Sun Dongxu steps down from all positions. This transition is accompanied by an expansion of the company's business scope to include food delivery services, indicating a move into the competitive local lifestyle service sector, particularly in food delivery [2][3][6]. Group 1: Leadership Change - Yu Minhong has officially taken over as the legal representative and manager of Dongfang Zhenxuan, with Sun Dongxu resigning from all roles including CEO [3]. - Sun Dongxu's departure was confirmed as voluntary due to personal reasons, with no reported conflicts between him and Yu Minhong, suggesting a smooth internal transition [2][3]. Group 2: Business Expansion - The company has expanded its business scope to include "restaurant management," "catering services," and "food delivery services," indicating a strategic pivot towards local lifestyle services [2][6]. - This expansion aligns with the company's previous efforts to diversify its offerings, as seen in its collaboration with JD.com to launch a "one-hour delivery" service in April 2024, establishing 17 front warehouses in Beijing [5]. Group 3: Market Context and Challenges - Dongfang Zhenxuan's growth trajectory has been notable since its establishment in December 2021, achieving significant sales in its product lines, including over 260 million units of its popular products [5]. - However, the company faces challenges as the live-streaming industry matures and competition intensifies, necessitating a search for new growth avenues beyond content-driven sales [5][7]. - The entry into the food delivery market is seen as a necessary step to enhance user engagement and extend the consumption chain, especially as the company reported a revenue of 4.392 billion yuan for the 2025 fiscal year with a net profit margin of only 0.14% [7]. Group 4: Future Outlook - The leadership change and business expansion signal a critical moment for the company, with Yu Minhong's return suggesting a strong commitment to navigating the challenges ahead [8]. - The potential for Dongfang Zhenxuan to establish a self-owned restaurant brand or expand its delivery network could create a new ecosystem that combines live-streaming e-commerce with instant retail [6][8].

Group 1 - The core point of the article is the change in leadership at Dongfang Zhenxuan, with Yu Minhong taking over as the legal representative from Sun Dongxu [1] - Sun Dongxu has resigned from his positions as legal representative, manager, and executive director of Dongfang Zhenxuan [1] - Yu Minhong confirmed Sun Dongxu's departure from Dongfang Zhenxuan and emphasized their good communication and lack of conflict [1] Group 2 - The parent company, Dongfang Youxuan, has not undergone any changes in leadership, with Sun Dongxu remaining as the legal representative, executive director, and manager [1]

Group 1 - The core point of the news is the significant management change at Dongfang Zhenxuan, with Sun Dongxu resigning and Yu Minhong taking over as the legal representative, manager, and executive director [2][3] - Following the management change announcement, the capital market reacted positively, with Dongfang Zhenxuan's stock price rising over 8% [4] - Yu Minhong announced on social media that Sun Dongxu left for personal reasons, and the current main management team includes Yu Minhong, Hu Xiaozhe, and Li Wei [2][4] Group 2 - Dongfang Zhenxuan has expanded its business scope to include restaurant management, delivery services, and catering, indicating a strategic move towards the food consumption sector [6][8] - The company has a strong foundation in self-operated products and supply chain management, having successfully launched popular food items, which supports its entry into the food delivery market [8] - The collaboration with JD.com for the "hourly delivery" service demonstrates Dongfang Zhenxuan's approach to entering the instant retail market without heavy investment in logistics [15][8] Group 3 - The instant retail market is projected to exceed 1 trillion yuan by 2026 and reach 2 trillion yuan by 2030, indicating significant growth potential [15] - However, the competition in the food delivery sector is intense, with established platforms like Meituan and JD.com engaging in price wars, posing challenges for Dongfang Zhenxuan [15][17] - The operational complexity of entering the food delivery and restaurant service sectors presents new challenges for the company's overall operational capabilities [17][16]

Core Insights - The article highlights the journey of Yu Minhong, emphasizing his transformation from an educator to a leader in agricultural products, showcasing resilience and adaptability in response to changing times [1][2]. Group 1: Decision-Making and Leadership - Yu Minhong's approach to decision-making is characterized by rational assessment behind intuitive choices, even when facing opposition [2]. - He maintains a teacher's role in his leadership style, fostering a supportive environment for employees without resorting to anger [4]. Group 2: Personal Philosophy and Values - Yu Minhong values continuous improvement, expressing a desire for daily progress rather than immediate success [1]. - He emphasizes the importance of integrity in business, focusing on providing trustworthy products to consumers [10]. Group 3: Lifelong Learning and Exploration - Despite owning a vast collection of books, Yu Minhong believes in the importance of practical understanding over mere accumulation of knowledge [6]. - He expresses a preference for engaging with the world and gaining vitality through his work rather than being confined to a traditional office setting [8].

Group 1 - ByteDance released the technical preview version of "Doubao Mobile Assistant," an AI assistant software developed in deep collaboration with mobile manufacturers at the operating system level [1] - Doubao emphasizes its role as an "enabler" rather than a "competitor," aiming to deeply integrate AI into mobile devices to reshape human-computer interaction [1] - The success of this model depends on the stability and reliability of the technical solution across multiple brands and models, as well as the significant enhancement of user experience [1] Group 2 - Yu Minhong has taken over as the legal representative of Dongfang Zhenxuan, with the company expanding its business scope to include "catering management," "delivery services," and "catering services" [2] - This leadership change indicates a more direct management approach from Yu Minhong, reflecting a strategic shift towards offline dining and instant retail services [2] - The expansion into new business areas represents a diversification attempt to address growth pressures and poses new challenges for the company's supply chain and brand strength [2] Group 3 - China's express delivery business volume has surpassed 180 billion pieces for the first time, exceeding the projected total for 2024 [3] - The average monthly express delivery volume exceeds 16 billion pieces, with a peak daily volume reaching 770 million pieces [3] - The increase in business volume, particularly in central and western regions, indicates an ongoing optimization of the economic geography of express services in the country [3]