Core Viewpoint - The discussion highlights Xiaomi's commitment to automotive safety through the implementation of the "wheel-off protection" design, which is a mature safety feature already seen in luxury vehicles [1] Group 1: Company Insights - Xiaomi's founder and CEO Lei Jun emphasized the significant effort the company has put into vehicle safety design, stating that safety is a fundamental premise for their automotive development [1] - The "wheel-off protection" concept, which allows the wheels to detach during a collision, is inspired by historical designs from luxury brands like Mercedes-Benz, showcasing Xiaomi's intention to integrate advanced safety features into their vehicles [1] Group 2: Industry Context - The "wheel-off protection" design has its origins in Mercedes-Benz's 1959 W111 model, which introduced the concept of crumple zones and energy absorption during collisions, indicating a long-standing industry trend towards enhancing vehicle safety [1] - Xiaomi's recent live demonstration of the YU7 model performing a 25% offset collision test illustrates the practical application of the "wheel-off protection" design, reinforcing the company's innovative approach to automotive safety [1]

Core Viewpoint - Douyin Mall is launching a campaign for the Year of the Horse, focusing on non-heritage products and promoting a message of self-acceptance and relaxation, contrasting traditional New Year marketing themes [1] Group 1: Campaign Overview - The campaign features a slogan "放自己一马" (Let Yourself Go), which resonates with the emotional needs of young people seeking relaxation in a high-pressure environment [1] - The initiative aims to combine holiday blessings with self-care, breaking away from conventional New Year marketing expressions [1] Group 2: Cultural and Marketing Strategy - The campaign emphasizes the search for non-heritage products, linking the New Year celebration with cultural heritage [1] - Non-heritage products carry a cultural value of "thousand-year inheritance," differentiating them from typical holiday merchandise [1] - Douyin Mall's promotion of these products fulfills a social responsibility in cultural dissemination while enhancing the brand's emotional appeal and user affinity [1]

Core Insights - Xiaomi ranks 4th in brand awareness among Chinese electric vehicle manufacturers according to the 2025 H2 New Energy Vehicle Brand Health Research by Jielanlu [1][10] - The report highlights the sensitivity of Xiaomi and Li Auto's user base to external opinions, indicating that top brands face not only market competition but also the amplified effects of public sentiment on consumer trust [1] Brand Awareness by Price Segment - In the segment below 200,000 yuan, the top five brands are BYD, Xpeng, Volkswagen, Geely, and Wuling [1][9] - In the 200,000 to 300,000 yuan segment, the leading brands are Tesla, BYD, Li Auto, Xiaomi, and NIO [1][9] - For the segment above 300,000 yuan, the top brands are Tesla, Li Auto, Xiaomi, NIO, and AITO [1][9] Implications for Top Brands - The report emphasizes the need for leading brands to manage consumer expectations and mitigate emotional fluctuations in brand preference due to high public scrutiny [1]

Group 1 - Burger King's online ordering system experienced a crash due to a surge in traffic, leading to user complaints about app malfunctions and service disruptions [1] - Burger King China issued apologies and announced plans to reopen the 2026 ambassador New Year's gift box for pre-order on Tmall [1] - A strategic partnership was formed between Burger King and CPE Yuanfeng to establish "Burger King China," granting exclusive rights for brand development in the Chinese market [2] Group 2 - The facial cleansing brand "Washing Bear" faced multiple store closures, with customers unable to access services or refunds, raising concerns about potential fraud [3][4] - The founder of Washing Bear expressed regret over regulatory shortcomings and clarified that the closures were due to individual stores violating agreements with headquarters [3] Group 3 - The French skincare brand Filorga announced the closure of its official flagship store, marking the second closure of its online channels within three years due to strategic business adjustments [4][6] Group 4 - Xiaomi reported over 410,000 vehicle deliveries in 2025 and clarified that statements regarding vehicle performance were misinterpreted and not official marketing claims [7][8] - The company emphasized the importance of clear communication and transparency in its marketing practices [8] Group 5 - Yushutech denied reports of applying for a "green channel" for its IPO, asserting that its listing process is proceeding normally and that it will take legal action against misleading reports [11][12] - The company showcased its humanoid robot H2, highlighting its capabilities in a recent video [12] Group 6 - Romashi initiated a "Rebirth Plan" for restructuring after facing significant challenges, including a product recall due to safety issues, and is seeking investment to restore its sales system [16][17] - The company had previously recalled 167,000 charging devices, which accounted for 34.1% of the total recalled units [17] Group 7 - Elon Musk announced a major update for the AI assistant Grok, which has gained over 30 million monthly active users and is now ranked highly in various app stores [18][19] - The update includes enhanced image processing capabilities, allowing users to create dynamic videos from old photos [19] Group 8 - During the New Year holiday, 142 million domestic trips were made in China, with total spending reaching approximately 847.89 billion yuan, indicating a strong recovery in the tourism sector [20] - The increase in travel was supported by a rise in consumer spending and interest in winter tourism activities [20] Group 9 - A ticketing error by Damai led to early sales of tickets for an event, prompting an apology and a commitment to refund affected customers [21][23] Group 10 - The Yangzhou iQIYI Park is set to open on February 8, 2026, featuring various interactive experiences and entertainment options [25][26]

Core Viewpoint - Xiaomi's founder and CEO Lei Jun emphasized the importance of safety design in their automotive development, specifically addressing the "wheel-off protection" safety feature, which is already well-established in luxury vehicles [1][3]. Group 1: Safety Design Features - The "wheel-off protection" design aims to prevent hard collisions between the passenger cabin and obstacles, thereby reducing impact forces [1]. - Xiaomi's safety design includes multiple force transmission paths that disperse impact forces across the vehicle body, enhancing energy absorption and ensuring safety during collisions [5]. - The vehicle's structure is designed to slide over obstacles, minimizing collision impact on the passenger cabin, while the wheel hub is designed to detach from the vehicle body to further enhance safety [5].

Group 1 - The core message of the article is that Xiaomi has set an ambitious sales target of 550,000 vehicles for 2026, which is an increase of 250,000 units compared to the 2025 target, reflecting the company's confidence in its growth trajectory [1] - Xiaomi has exceeded its previous sales targets, delivering 135,000 vehicles in 2024, surpassing its goal by 35,000 units, and achieving 410,000 deliveries in 2025, exceeding its target by 11,000 units [1] - The company is addressing negative publicity related to its vehicles, particularly the "green belt warrior" label, which has been amplified by malicious editing and dissemination of videos [1] Group 2 - Xiaomi's public relations team has taken a strong stance against negative narratives, with the legal department evaluating over 16,000 public opinion cases and filing lawsuits against 92 malicious accounts [1] - To achieve the 550,000 vehicle target, Xiaomi plans to launch four new models this year, including updated versions of the SU7 and two range-extended SUVs aimed at competing in more market segments [1] - The company faces significant challenges due to a highly competitive electric vehicle market and a difficult public opinion environment, which may impact its ability to maintain rapid growth [1]

Group 1 - The core viewpoint of the article is that Xiaomi's approach to vehicle safety, specifically the "wheel loss protection" design, is a mature safety design concept already implemented by many luxury car brands [2] - Xiaomi's founder and CEO Lei Jun emphasized that the company has invested significant effort into vehicle safety design, stating that safety is a fundamental and primary concern from the outset of their automotive venture [2]

Group 1 - The core viewpoint of the article is that Xiaomi's approach to vehicle safety, specifically the "losing wheel to protect the car" design, is a mature safety design concept already implemented by many luxury car brands [1] - Lei Jun, the founder and CEO of Xiaomi, emphasized that safety is a fundamental and primary consideration in their vehicle design [1] - The article highlights that the "losing wheel to protect the car" concept was initially thought to be pioneered by Volvo, but it was actually started by Mercedes-Benz [1]

花旗认为，待第二季新款YU7/SU7车型发布后，订单/积压订单将再次回升。认为小米在年初重新设定 预期是件好事。等待更多关于新款电动车发布及电动车业务战略更新的可见性。 花旗发布研报称，小米集团-W(01810)董事长雷军在1月3日晚间的新年直播中透露，2026年电动车交付 目标为55万辆(同比增长34%以上)。花旗认为此目标设定保守，因为根据2025年12月单月交付超过5万辆 的运行速率，其产能很可能足以支撑超过60万辆的交付。该行相信，小米实际积压订单已低于20万辆， 且年底的月度新订单已稳定在约2万辆，予小米"买入"评级，目标价50港元。 ...

然而，这场技术展示也暴露了传播的现实痛点。当网友呼吁"直播装车"时，雷军坦言"拆车直播很多人 反馈看不懂"。这句话轻描淡写，却道出了科技企业在与公众对话时常面临的隔阂——专业与通俗之 间，总有一层需要跨越的认知壁垒。 据媒体报道，1月4日晚间，小米集团董事长雷军在微博上回应了一个颇有趣味的问题：被全网"围观"拆 解的小米YU7，是否还能完整装回去？雷军没有回避，坦言自己专门问了拆车工程师，得到的回答 是"肯定能装回去"。但他也话锋一转，平静补充道："这辆车不会再进入销售渠道，将来可能做试验 用。"言语之间，既有技术层面的自信，也有商业决策中的克制——原来，从拆解到重组，看似只是技 术的可逆操作，背后却早已是不可逆的命运转身。 一场透明的技术对话：拆开的是车，建立的是信任 这番回应，源自雷军在2026年首场直播中发起的一场"透明实验"。那场长达四小时的直播，工程师在现 场将一辆全新小米YU7标准版逐步拆解，直至露出骨架。从门锁的三重电源冗余设计，到2200MPa超强 钢防滚架，再到800V高压平台，每一个技术细节都被置于镜头之下。雷军想做的不仅是展示产品实 力，更是以一种坦诚的方式，邀请外界真正理解小米汽车的技 ...