Core Viewpoint - The article highlights Li Ning's commitment to sustainability and environmental responsibility through its "Li Ning Nature" initiative, which showcases the company's efforts in creating an eco-friendly product lifecycle and promoting green living among consumers [1][12]. Group 1: Environmental Initiatives - Li Ning has established a "full chain" of eco-friendly products focusing on four key areas: raw materials, processes, recycling, and ecological circulation [2][12]. - The "Source from Nature" section emphasizes the use of bio-based materials, with over 10 million pairs of running shoes made from these materials, derived from renewable plant sources like castor oil [2][4]. - The "Naturally Dyed" section showcases water-saving dyeing techniques that reduce water consumption by approximately 40 liters per product, equivalent to 20 days of drinking water for an adult, and significantly lower energy and water usage compared to traditional synthetic dyes [2][4]. Group 2: Recycling and Circular Economy - The "Natural Rebirth" area illustrates Li Ning's efforts in resource reuse, having recycled over 190 million plastic bottles into eco-friendly yarns used in professional sportswear [4][12]. - The "Return to Nature" exhibit demonstrates the biodegradability of shoes, showcasing a fully biodegradable sports shoe that decomposes in soil within 180 days, marking Li Ning as the first Chinese sports brand to achieve this [6][12]. Group 3: Technological Innovations - Li Ning has a history of innovation in eco-friendly technologies, having launched products like the "MIX Concept Shoe" in 2011 and the "GREEN IN BLACK" tire shoe in 2013, both recognized for their sustainable design [12][14]. - The company has made significant advancements in biodegradable materials, collaborating with academic institutions to overcome challenges in developing biodegradable rubber soles, thus becoming the first Chinese brand to offer fully biodegradable professional sports shoes [14][15]. Group 4: Broader Sustainability Efforts - Li Ning's sustainability efforts extend beyond product development to include operations, logistics, and sales, aiming to minimize environmental impact across all business areas [15]. - The company is committed to increasing the use of clean energy and optimizing supplier management to promote sustainable practices throughout its supply chain [15][16]. - Future plans include enhancing the eco-friendly product "full chain" and continuing to engage consumers and industry partners in sustainable practices [15][16].

Industry Overview - The "Guochao" movement refers to products that integrate traditional Chinese culture with modern aesthetics and fashion elements, gaining popularity among consumers as their cultural confidence increases [1][5] - The Guochao industry is becoming a significant growth driver in China's economy, particularly in the new consumption sector, with a market size projected to grow from 12,266.6 billion yuan in 2018 to 22,922.3 billion yuan in 2024 [1][9] Industry Chain - The upstream of the Guochao industry includes cultural resources and raw material supply chain integration, focusing on intangible cultural heritage and traditional aesthetics [3] - The midstream consists of innovative operations of Guochao brands, with notable brands including Li Ning, Anta, and Huawei [3] - The downstream involves sales and consumption of Guochao products through various online platforms and retail stores [3] Current Industry Status - Recent government policies emphasize the importance of cultural confidence and the promotion of traditional Chinese culture, supporting the development of the Guochao economy [5][7] - Various measures have been introduced to foster new consumption brands and promote Guochao products, including fashion items that reflect Chinese aesthetics [5][7] Market Trends - Consumer interest in Guochao products is driven by their fashion appeal and unique cultural connotations, particularly among the Z generation and millennials [9] - The Guochao economy is expected to exceed 30,000 billion yuan by 2028, indicating a robust growth trajectory [9] Competitive Landscape - The Guochao market features a diverse range of participants, including traditional brands, new local brands, and tech giants, creating a "three-legged" competitive structure [11] - Leading brands like Li Ning and Anta are revitalizing their image to capture the sports fashion market, while new brands leverage cultural aesthetics to reshape the beauty market [11] Development Trends - The Guochao theme is gaining traction, with over 80% of consumers expressing confidence in the industry's future [18] - Local brands are encouraged to focus on product quality and innovation to transition from manufacturing to brand development [19] - As brands expand into overseas markets, localization strategies will be crucial for success [20]

Investment Rating - The report maintains a "Buy" rating for the company [4][11]. Core Views - The company's overall performance in 2024 met expectations, with a revenue increase of 3.9% to 28.68 billion yuan and a net profit decrease of 5.5% to 3.01 billion yuan [2][3]. - The company experienced stable profitability, with a gross margin increase of 1 percentage point to 49.4% [4]. - The e-commerce channel showed strong growth, with a revenue increase of 10.3% to 8.3 billion yuan [3][4]. Financial Summary - Revenue for 2024 was 28.68 billion yuan, with a year-on-year growth of 3.9% [5]. - The net profit attributable to the parent company for 2024 was 3.01 billion yuan, reflecting a decrease of 5.5% [5]. - The company expects revenue growth of 1.7%, 5.3%, and 4.5% for 2025, 2026, and 2027, respectively, reaching 29.15 billion, 30.69 billion, and 32.07 billion yuan [4][5]. - The projected net profit for 2025, 2026, and 2027 is 2.77 billion, 3.06 billion, and 3.22 billion yuan, respectively [4][5]. Operational Performance - The company maintained a healthy inventory level, with inventory increasing by 4.2% to 2.6 billion yuan and inventory turnover days increasing by 1 day to 62 days [4]. - The number of stores decreased by 123 to 6,117, with a reduction in direct stores and an increase in wholesale stores [3][4].

香港交易所信息显示，贝莱德在李宁的持股比例于4月9日从4.91%升至5.13%。 ...

美国耶鲁大学预算实验室4月10日发布的最新研究估算显示，美国的关税政策将使美国家庭平均每年损 失4700美元。报告显示，关税对服装和纺织品的影响尤为显著，短期内消费者将面临服装价格上涨64% 的局面。长期来看，服装价格将上涨27%。 据统计，目前美国只有2.5%的服装和1%的鞋类为本土制造，越南等亚洲国家则是美国服装鞋帽的主要 进口来源地。越南纺织服装协会的数据显示，2024年越南纺织品服装出口额达440亿美元，美国是其最 大市场，耐克、露露乐蒙等服装品牌超过35%的产能聚集在越南。随着美国所谓"对等关税"措施即将实 施，这些服装品牌将被迫提价。 智通财经APP获悉，4月11日，工业和信息化部办公厅发布关于开展纺织服装特色产业集群建设工作的 通知。 对重点培育的纺织服装特色产业集群，工业和信息化部统筹推动集群建设工作，加强集群间产业对接， 推动集群数字化转型升级，强化产业集群创意设计能力，提升特色产品附加值，提高特色产业集群的竞 争优势。 银河证券发布行业周报称，国内制造业服企布局从产能规模增长逐步向高质量增长转变，发力高质量客 户和中高端产品，而高价值产品价格具有一定的调控空间。纺织服企的国际化产能布局优势 ...

Investment Rating - The report maintains a positive outlook on the textile and apparel industry, highlighting the potential for recovery and growth in domestic demand in 2025 [5][12]. Core Insights - The textile and apparel sector has underperformed the market recently, with the SW textile and apparel index dropping by 5.7% from April 7 to April 11, lagging behind the SW All A index by 1.3 percentage points [6]. - Anta's acquisition of the German brand Jack Wolfskin is seen as a strategic move to enhance its outdoor segment, with the brand expected to complement Anta's existing portfolio [11]. - The report emphasizes the importance of domestic demand recovery as a key investment theme for 2025, particularly in light of changing international trade dynamics [12]. Summary by Sections Market Performance - The textile and apparel sector has shown weakness, with significant declines in both the apparel and textile manufacturing indices [6][9]. - Recent data indicates a 3.3% year-on-year increase in retail sales for clothing and textiles, totaling 262.4 billion yuan in January and February [30]. Company Developments - Anta's Q1 performance exceeded expectations, with a notable increase in sales across its brands, including a 70% increase in other brands [11]. - The report highlights the strong financial performance of Huayi Group, which reported a 19.35% increase in revenue for 2024, reaching 24 billion yuan [11]. Industry Trends - The report discusses the impact of U.S. tariff policies on the textile supply chain, noting a significant imbalance in global tariff structures, particularly affecting Chinese exports [13][14]. - The cross-border e-commerce sector is adapting to tariff challenges, with companies focusing on diversifying supply chains and reducing costs [16]. Investment Recommendations - The report recommends investing in quality domestic brands that are poised for recovery, particularly in the sports and outdoor segments, as well as in home textiles and children's clothing [5][12]. - Specific companies highlighted for potential investment include Anta Sports, Bosideng, and Huayi Group, among others [5].

Group 1 - The core viewpoint is that the target price for Li Ning (02331.HK) has been raised to HKD 16.25 while maintaining a "Neutral" rating due to a lack of significant catalysts in the short term [1] - The report indicates that foot traffic has not shown a noticeable recovery, reflecting a cautious outlook for the future [1] - The conservative financial guidance provided by the company suggests a careful approach to future performance [1]

Investment Rating - The investment rating for the company is Neutral [3][12]. Core Insights - The company is expected to maintain stable revenue and gross margin performance in 2025, with a target price set at HKD 16.25, indicating a potential upside of 11.9% from the current closing price of HKD 14.52 [2][8]. - The company achieved a revenue of RMB 28.68 billion in 2024, reflecting a year-on-year growth of 3.9%, primarily driven by a 7% increase in footwear sales [8][14]. - The gross margin improved by 1 percentage point to 49.4%, attributed to better discount management in e-commerce channels and enhanced efficiency in direct sales channels [8][14]. - The management announced a dividend of RMB 0.5848 per share, increasing the payout ratio to 50% [8][14]. Financial Overview - Revenue projections for the company are as follows: RMB 29.08 billion in 2025, RMB 30.81 billion in 2026, and RMB 32.86 billion in 2027, with corresponding year-on-year growth rates of 1.4%, 5.9%, and 6.6% respectively [5][14]. - Net profit is expected to decline slightly to RMB 2.97 billion in 2025, with a net profit margin of 10.2% [5][14]. - The company plans to optimize its product mix and maintain or slightly improve gross margins despite external uncertainties [8][14]. Performance Metrics - The company’s earnings per share (EPS) are projected to be RMB 1.15 in 2025, with a price-to-earnings (P/E) ratio of 11.9 [5][14]. - The dividend yield is expected to be around 4.2% in 2025, increasing to 5.5% by 2027 [5][14]. - The company’s cash and cash equivalents are projected to grow from RMB 5.44 billion in 2023 to RMB 10.65 billion in 2027 [14][15].

Core Viewpoint - The recent escalation of tariffs and countermeasures has put unprecedented pressure on import and export companies, but it also presents new opportunities for domestic brands as the focus shifts towards local consumption [1][2]. Group 1: Impact of Tariffs on International Brands - The introduction of tariffs has significantly affected international brands like Nike, which has seen its production costs in Vietnam, Indonesia, and China rise by over 30% [14][17]. - Nike's production in Vietnam has increased from 12% in 2019 to 51% currently, indicating a heavy reliance on this region for manufacturing [8]. - Adidas has experienced a decline in revenue in China, dropping from 45.46 billion yuan in 2018 to 30.97 billion yuan in 2024, with its market share decreasing from 20.74% to 13.08% [18]. Group 2: Opportunities for Domestic Brands - The shrinking market share of international brands due to tariffs creates opportunities for domestic companies to capture this market [23]. - Since 2018, domestic brands have gained traction, with 78.2% of consumers frequently purchasing local products [29]. - Li Ning has seen significant growth, with a revenue increase of 31.85% to 138.80 billion yuan in 2019, and its stock price surged nearly 20 times from 5 HKD to 102 HKD [31][33]. Group 3: Future Market Dynamics - The Chinese sports market is expected to grow, with the government aiming for the sports industry to reach a total scale of 5 trillion yuan by 2025 [41]. - The focus on domestic demand and innovation will likely become the main development line for companies in the face of international trade tensions [50]. - Investors are encouraged to focus on companies with high localization of revenue and competitive advantages in the domestic market [51].

Investment Rating - The investment rating for the company is Neutral with a target price of HKD 16.25, indicating a potential upside of 11.9% from the current closing price of HKD 14.52 [2][7]. Core Insights - The company is expected to maintain stable revenue and gross margin performance in 2025, with a projected revenue of RMB 29,080 million, reflecting a year-on-year growth of 1.4% [3][6]. - The management anticipates that the gross margin will remain stable or slightly improve, supported by product mix optimization and operational cost management [7][8]. - The running category has shown significant growth, with retail sales increasing by 25% and total sales of the three core IPs exceeding 10.6 million pairs [7][8]. Financial Overview - Revenue for 2024 is projected at RMB 28,676 million, a 3.9% increase from 2023, with footwear sales contributing RMB 14,300 million, up 7% [6][8]. - The net profit for 2024 is expected to be RMB 3,013 million, with a net profit margin of 10.5% [6][8]. - The company plans to maintain a dividend payout ratio of 50%, increasing the dividend per share to RMB 0.5848 [7][8]. Operational Performance - The company has successfully optimized its channels, closing 83 inefficient stores while increasing the number of Li Ning YOUNG stores by 40 [7][8]. - E-commerce revenue has increased, now accounting for 31% of total revenue, highlighting its role as a key growth driver [7][8]. - The company aims to strengthen its leading position in the running category while nurturing emerging categories such as outdoor and tennis [7][8]. Financial Projections - The projected financials for the next few years include: - Revenue: RMB 29,080 million in 2025, RMB 30,809 million in 2026, and RMB 32,855 million in 2027 [6][13]. - Net profit: RMB 2,971 million in 2025, RMB 3,375 million in 2026, and RMB 3,871 million in 2027 [6][13]. - The company’s gross margin is expected to be 49.5% in 2025, with a slight increase to 50% by 2027 [14].