Core Insights - Great Wall Motors' Ora brand has launched the new A-class pure electric SUV, Ora 5, with a retail price range of 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan [2] - The Ora brand, established in August 2018, targets female consumers and has previously achieved stable monthly sales of over 10,000 units in 2021, but faced challenges due to rising battery costs and market competition [2][3] - The new Ora 5 marks a strategic shift for the brand, moving away from the "cat series" naming convention and focusing on a broader market appeal [2] Market Positioning - The Ora 5 is the first SUV model for the Ora brand, entering the competitive A-class SUV market, which is favored by consumers [3] - In the first 11 months of this year, the market share for Chinese brand sedans, SUVs, and MPVs was 64%, 73.4%, and 68.6% respectively, indicating a strong preference for SUVs [3] - The Ora 5 will compete directly with popular models such as BYD Yuan UP, Galaxy E5, and BYD Song Pro DM, which dominated the sales rankings in the 80,000 to 120,000 yuan segment [3] Product Features - The Ora 5 is equipped with a 10.25-inch instrument panel and a 15.6-inch central control screen, featuring the Coffee OS vehicle system and advanced functionalities like dual-zone voice recognition and remote control via mobile apps [4] - It includes the third-generation Coffee Pilot Ultra driving assistance system, enabling urban navigation without relying on high-precision maps, which is a key selling point [4] - Currently, only the pure electric version of the Ora 5 is available, but plans for additional powertrain options are in place, indicating a shift from the brand's previous focus solely on electric vehicles [4][5] Strategic Developments - The Ora 5 is the first mass-produced vehicle from Great Wall Motors' new platform, which aims for a multi-powertrain and multi-category approach [5] - The brand has initiated independent channel recruitment, suggesting a strategic move to enhance its market presence [5]

Core Viewpoint - Great Wall Motors' Ora brand is transitioning from a single electric vehicle brand to a "multi-power global fashion boutique car brand" with the launch of the Ora 5, a new A-class pure electric SUV [1][5]. Group 1: Product Launch and Pricing - The Ora 5 was officially launched on December 16, with five configurations priced between 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan [1]. - The company is offering nine purchase benefits and a year-end tax subsidy to further reduce the cost of ownership [1]. Group 2: Strategic Shift and Platform Development - Great Wall Motors introduced a new platform aimed at global markets, enabling "one car, multiple powertrains, one car, multiple categories, one car, multiple forms," to provide users with more choices [3]. - The Ora 5 is the first mass-produced model from this new platform, which emphasizes high commonality and integration of components to enhance R&D and production efficiency [5]. Group 3: Design and Target Market - The Ora 5 is positioned as a "selected car for young people," focusing on differentiation in design, intelligence, and quality [7]. - The design features a "natural aesthetics" language inspired by global scenic locations, with a unique "white space" interior design [7][8]. Group 4: Technological Advancements - The vehicle is equipped with Great Wall's third-generation driver assistance system, Coffee Pilot Ultra, which has accumulated over 230 million kilometers of user safety driving data [10]. - The system supports city NOA functionality without relying on high-precision maps and includes advanced parking assistance features [10]. Group 5: Health and Safety Standards - The Ora 5 claims to have nearly "zero benzene and formaldehyde" in its interior materials and has received a "five-star healthy car" certification from the China Automotive Research Institute [12]. - Safety features include a second-generation short-blade battery with double the national standard's anti-crush strength and dual-chamber airbags meeting European standards [12]. Group 6: Global Market Presence - The Ora brand has entered over 50 countries and regions, with a cumulative user base of 600,000 [14]. - The launch of the Ora 5 represents Great Wall Motors' strategic shift from "configuration competition" to "value competition" in the context of electrification and globalization [14].

Core Viewpoint - Great Wall Motors has officially launched the Ora 5, a new A-class pure electric SUV, with a price range from 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan [1] Group 1: Product Features - The Ora 5 is built on a new platform that allows for "multiple powertrains, multiple categories, and multiple forms," catering to diverse global market needs [4] - The vehicle features a design inspired by natural aesthetics, offering six color options and a minimalist interior design [4] - The Ora 5 is equipped with the third-generation Coffee Pilot Ultra driver assistance system, which has safely driven over 230 million kilometers and supports advanced features like traffic light recognition and intelligent lane changing [7] Group 2: Safety and Health Features - The vehicle includes a second-generation short-blade battery that can provide a 24-hour early warning for battery anomalies, enhancing safety [11] - It is equipped with dual-chamber airbags for physical safety and boasts excellent performance in air quality, health protection, and green travel, achieving "zero benzene and zero formaldehyde" with over 99% antibacterial and over 95% mite removal rates [11] Group 3: Market Position and Future Plans - The Ora brand has entered over 50 countries and regions globally, with a user base of 600,000 [11] - Great Wall Motors plans to enhance user experience with services including up to 5 million yuan in driver assistance guarantees and corresponding purchase policies [11] - The brand aims to continue its global product layout, providing high-quality automotive products to users worldwide [11]

Group 1 - The core viewpoint of the article is the launch of the new A-class pure electric SUV, Ora 5, by Great Wall Motors, with a price range of 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan [1] - The Ora 5 features a design inspired by natural aesthetics, with six color options influenced by scenic locations such as the Northern Lights and the Senna River, including a luxury-grade "Senna Gray" and a rare "Aurora Green" metallic paint under 500,000 yuan [1][2] - The vehicle is equipped with Great Wall's third-generation driver assistance system, Coffee Pilot Ultra, which has been used for over 280 million kilometers, equivalent to more than 5,600 laps around the Earth's equator, providing advanced features like traffic light recognition and intelligent lane changing [2][3] Group 2 - The Ora brand has expanded its presence to over 50 countries and regions globally, with a user base of 600,000 [4] - The Ora 5 is equipped with a second-generation short-blade battery that has double the compressive strength of national standards and features advanced AI technology for early warning of battery anomalies [5] - In terms of passive safety, the Ora 5 includes dual-chamber far-end airbags that meet European standards [5]

Group 1: New Energy Vehicle Market Performance - From December 1 to December 14, the retail sales of new energy vehicles in the passenger car market reached 476,000 units, a year-on-year decrease of 4%, but a month-on-month increase of 1% [1] - Cumulative retail sales for the year reached 11.948 million units, representing an 18% year-on-year growth, with a penetration rate of 62.3% in the new energy segment [1] - Wholesale figures for new energy vehicles during the same period were 457,000 units, down 15% year-on-year and 14% month-on-month, with a cumulative wholesale of 14.213 million units for the year, up 26% [1] Group 2: Overall Passenger Car Market Trends - Total retail sales of passenger cars from December 1 to December 14 were 764,000 units, down 24% year-on-year but up 2% month-on-month, with cumulative retail sales for the year at 22.247 million units, a 5% increase [4][5] - Wholesale sales for the same period were 734,000 units, a 31% year-on-year decline and a 15% month-on-month decrease, with cumulative wholesale for the year at 27.499 million units, up 9% [9] Group 3: Market Dynamics and Consumer Behavior - The market is experiencing a cautious sentiment among dealers due to tightened trade-in and scrapping subsidy policies, leading to a negative growth in retail sales in November [5] - The end of the year is marked by a strong urgency among consumers to purchase vehicles due to the impending expiration of tax exemptions for new energy vehicles [5] - The expectation of a new trade-in policy for 2026 could stimulate demand, but the current retail growth is considered weak compared to the previous year [4][5] Group 4: Production and Export Trends - In the first two weeks of December, production of pure fuel light vehicles was 457,000 units, down 24% year-on-year, while production of hybrid and plug-in hybrid vehicles was 275,000 units, down 14% year-on-year [1] - The export market for Chinese vehicles has shown positive trends, particularly in the new energy segment, with significant growth in overseas markets [10] - The overall production of vehicles in November was 3.52 million units, with new energy vehicle production at 1.84 million units, reflecting a 17% year-on-year increase [11]

Core Viewpoint - Great Wall Motors has officially launched the Ora 5, a new A-class pure electric SUV, with a price range of 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan. The company emphasizes the importance of technology that provides real value to users and aims to enhance consumer understanding of automotive technology through a "Car Purchase Anti-Deception Guide" [2][6]. Product Launch - The Ora 5 is the first mass-produced model from Great Wall Motors' new global platform, which aims to offer multiple power options, vehicle types, and styles to adapt to global markets. The brand is transitioning from a single pure electric vehicle brand to a multi-power global fashion boutique automotive brand [2][6]. Target Market - The Ora 5 is positioned as a stylish tech SUV aimed at younger consumers, featuring six color options inspired by scenic locations such as the Northern Lights in Norway and the banks of the Seine River [2][6]. Intelligent Features - The Ora 5 is equipped with Great Wall Motors' third-generation driver assistance system, Coffee Pilot Ultra, which enables advanced features such as city NOA functionality without relying on high-precision maps, traffic light recognition, intelligent lane changing, and obstacle avoidance. It also supports the longest memory parking capability in its class at 3 kilometers and over 200 types of parking assistance [3][7]. Safety Features - The vehicle includes a second-generation short-blade battery with anti-compression strength twice that of national standards, integrated with AI technology for early warning of battery anomalies up to 24 hours in advance. Additionally, it features dual-chamber remote airbags that meet European safety standards [3][7]. Global Reach - The Ora brand has already entered over 50 countries and regions globally, boasting a user base of 600,000 worldwide [3][7].

Core Viewpoint - The launch of the Ora 5 marks a significant transformation for the Ora brand, shifting its positioning from a "car brand for women" to a "global fashion boutique car brand" targeting a broader audience of young users [5]. Group 1: Product Launch and Pricing - The Ora 5 was officially launched on December 16, with five configurations priced between 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan, which includes a maximum trade-in subsidy of 5,000 yuan [2][7]. - The Ora 5 is the first mass-produced model from a new platform aimed at global markets, offering multiple powertrain options including electric, fuel, and hybrid variants [5]. Group 2: Technological Advancements - One of the core advantages of the Ora 5 is its role as a high-end intelligent driving pioneer, featuring the Coffee Pilot Ultra system with laser radar, enabling city NOA (Navigation On Autopilot) without relying on high-definition maps [9]. - The vehicle supports advanced features such as traffic light recognition, intelligent lane changing, and obstacle avoidance, along with the longest memory parking capability in its class at 3 kilometers [9]. Group 3: Market Positioning and Strategy - The Ora 5 aims to establish a unique advantage in the 100,000 to 150,000 yuan market segment through "intelligent equality," avoiding direct competition with peers on range and space [10]. - As the first SUV from the brand, the Ora 5 enters one of the largest market segments, which is expected to quickly enhance its sales base [10]. Group 4: Brand Evolution - The launch of the Ora 5 is seen as a pivotal moment for the brand, representing a "second entrepreneurship" for Ora, moving beyond its previous focus solely on pure electric vehicles [11].

Core Viewpoint - The launch of the new A-class pure electric SUV, Great Wall Ora 5, is aimed at providing practical value to users while adapting to global market demands through a new platform that emphasizes multi-power, multi-category, and multi-style vehicles [1][5]. Pricing and Configuration - The Great Wall Ora 5 is available in five configurations with a suggested retail price ranging from 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan, which includes up to 5,000 yuan in trade-in subsidies [1][2]. Product Features - The Ora 5 features a high degree of commonality and integration, enhancing R&D and production efficiency while providing users with lower ownership costs, reliable product quality, and a convenient driving experience [5]. - It is designed with a focus on young consumers, offering a unique aesthetic and smart features that cater to their lifestyle preferences [5]. - The vehicle is equipped with advanced technologies, including a Coffee Pilot Ultra system that enables urban NOA functionality without relying on high-precision maps, and supports various parking assistance features [7][8]. Safety and Health Standards - The Ora 5 has achieved a "five-star health car" certification from the China Automotive Research Institute, excelling in air quality, health protection, and green travel [12]. - The vehicle's battery system is designed to provide early warnings for abnormalities, and it features dual-chamber airbags for enhanced physical safety [10]. Market Position and User Commitment - The Ora brand has expanded to over 50 countries and regions, with 600,000 users, emphasizing its commitment to delivering actual value to customers [16]. - The "Smart Travel Worry-Free Gift" offers up to 5 million yuan in driving assistance guarantees, reflecting the company's confidence in its technology and commitment to user safety [16].

Core Viewpoint - The launch of the new A-class pure electric SUV, Great Wall Ora 5, marks a significant step for Great Wall Motors in expanding its electric vehicle offerings, with a pricing strategy aimed at enhancing market competitiveness [1][3]. Group 1: Product Launch and Pricing - Great Wall Motors officially launched the Ora 5 on December 16, 2025, with a price range of 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan [1]. - The Ora 5 is available in five configurations and six color options, showcasing a diverse product lineup [1]. Group 2: Technological Advancements - The Ora brand aims to leverage Great Wall Motors' new platform technology to achieve a comprehensive layout of "multiple powertrains, multiple categories, and multiple forms" [3]. - The vehicle features advanced technologies such as laser radar and the third-generation driver assistance system (Coffee Pilot Ultra), enabling capabilities like traffic light recognition and intelligent lane changing [5]. - The Coffee OS 3 smart space system integrates AI technology and includes a 4nm automotive-grade chip, enhancing user interaction and experience [5]. Group 3: Design and User Experience - The design of the Ora 5 is inspired by natural aesthetics, with color options reflecting scenic locations like the Northern Lights and the Senna River [3]. - The interior design emphasizes a unique style and a relaxing spatial experience for users [3]. Group 4: Safety Features - The Ora 5 is equipped with a second-generation short-blade battery that offers high compressive strength and can provide a 24-hour early warning for battery anomalies [5]. - It includes dual-chamber remote airbags for enhanced physical safety [5]. Group 5: Future Outlook - The Ora brand plans to maintain a global perspective and high-quality standards, aiming to provide more vehicle options that adapt to global lifestyles [6].

Core Viewpoint - The launch of the new A-class pure electric SUV, Great Wall Ora 5, marks a significant step for Great Wall Motors in expanding its electric vehicle offerings and enhancing its global market presence [1][2]. Group 1: Product Launch - Great Wall Ora 5 has been officially launched with a price range of 99,800 to 133,800 yuan, and a limited-time exchange price starting at 91,800 yuan [1]. - The Ora 5 is the first mass-produced model from Great Wall's new platform, which aims to provide a versatile vehicle lineup for global markets [1]. Group 2: Strategic Direction - Great Wall Motors emphasizes a commitment to "technological integrity" and aims to provide real value to consumers [1]. - The company plans to introduce a "Car Purchase Anti-Deception Guide" to help consumers navigate common technical pitfalls [1]. - The new platform will transition the Ora brand from a single pure electric brand to a "multi-power global fashion boutique car brand," with plans to offer various vehicle types, including SUVs and sedans [1]. Group 3: Technological Features - The Ora 5 is designed for young users, focusing on style, technology, and safety [2]. - It features the third-generation Coffee Pilot Ultra driver assistance system, which supports city navigation and memory parking for up to 3 kilometers [2]. - The Coffee OS 3 smart cockpit system integrates AI models for voice and external interaction capabilities [2]. Group 4: Global Market Expansion - The Ora brand has entered over 50 global markets and aims to continue meeting diverse consumer needs with high-quality products [2].