证券研究报告 公司研究 [Table_ReportType] 点评报告 [Table_StockAndRank] 老铺黄金(6181.HK) 投资评级 买入 上次评级 买入 蔡昕妤 商贸零售分析师 执业编号：S1500523060001 联系电话：13921189535 邮 箱：caixinyu@cindasc.com [Table_Title] 老铺黄金(6181.HK)2024 业绩点评：业绩高 增如期兑现，上市首年高比例分红 [Table_ReportDate] 2025 年 4 月 3 日 [Table_S 事件：公司披露 ummary] 2024 年业绩，实现收入 85.05 亿元，同增 167.5%，年内 利润 14.73 亿元，同增 253.9%，经调整净利润 15.02 亿元，同增 253.4%。 公司 2024 年亮眼业绩如期兑现，位于此前预告的右区间。 点评： 品牌影响力持续扩大，用户破圈、同店增长为收入高增主要贡献。公司 2024 年在单个商场的平均销售业绩为 3.28 亿元，根据弗若斯特沙利文统计，老 铺黄金在所有国内外知名珠宝品牌当中，在中国大陆的单个商场平均收入、 坪效均为第一。2 ...

Investment Rating - The investment rating for the company is "Accumulate" (maintained) [5] Core Views - The company reported impressive performance in 2024, with revenue reaching 8.51 billion RMB, a year-on-year increase of 167.5%, and net profit of 1.47 billion RMB, up 253.9% [7] - The significant growth in net profit is attributed to three main factors: the expanding brand influence leading to substantial revenue growth from existing stores, continuous product optimization and innovation, and the addition of 7 new stores along with the optimization of 4 existing stores [7] - The company achieved the highest average revenue and sales efficiency among domestic jewelry brands in individual shopping malls, with same-store revenue growth exceeding 120.9% in 2024 [7] - The company has demonstrated superior channel expansion capabilities, opening 36 self-operated stores across 15 cities, including 7 new stores and optimizing 4 existing ones [7] - Profitability has significantly improved, with gross margin and net margin increasing to 41.2% and 17.3%, respectively, while the expense ratios for sales, management, and R&D have all been optimized [7] Financial Forecasts - Revenue projections for the company are as follows: 19.59 billion RMB in 2025, 28.40 billion RMB in 2026, and 36.92 billion RMB in 2027, with growth rates of 130.3%, 45.0%, and 30.0% respectively [6][8] - Net profit forecasts are 3.50 billion RMB for 2025, 5.30 billion RMB for 2026, and 7.19 billion RMB for 2027, with year-on-year growth rates of 137.4%, 51.7%, and 35.6% respectively [6][8] - The company is expected to maintain a strong return on equity (ROE) of 47.1% in 2025, decreasing to 36.1% by 2027 [6][8]

Investment Rating - The report maintains a "Buy" rating for the company, expecting a price increase of over 15% in the next 6-12 months [3][11]. Core Insights - The company announced a strong performance for 2024, with revenue projected at 8.5 billion yuan, a year-on-year increase of 167.5%, and a net profit of 1.473 billion yuan, reflecting a 254% increase [1][9]. - The company's brand influence is expanding, with same-store sales growth of 120.9% and leading average sales performance in shopping malls among all jewelry brands in China [9]. - The company is optimizing its product offerings and expanding its store network, with a total of 36 direct stores by the end of 2024 [9]. - The company has a strong focus on high-end positioning and brand strength, with plans for new store openings in Singapore and Japan [9]. Financial Performance - Revenue for 2023 was 3.18 billion yuan, with a growth rate of 145.67%. The projected revenue for 2024 is 8.506 billion yuan, with a growth rate of 167.51% [8]. - The net profit for 2023 was 416 million yuan, with a growth rate of 340.40%. The projected net profit for 2024 is 1.473 billion yuan, with a growth rate of 253.86% [8]. - The company plans to distribute a dividend of 6.35 yuan per share, with a payout ratio of approximately 73% [1]. Profit Forecast and Valuation - The profit forecast for 2025-2027 is 3.152 billion yuan, 4.638 billion yuan, and 6.181 billion yuan, representing growth rates of 114%, 47%, and 33% respectively [3]. - The corresponding price-to-earnings (P/E) ratios for 2025-2027 are projected at 43, 29, and 22 times [3].

Investment Rating - The report maintains an "Accumulate-A" rating for the company [1][9]. Core Views - The company achieved a significant revenue growth of 167.5% year-on-year in 2024, reaching 8.506 billion RMB, with a net profit increase of 253.9% to 1.473 billion RMB [4][9]. - The company plans to expand its brand internationally, with the first store in Singapore expected to open in 2025 [9]. Revenue Performance - In 2024, the company reported a revenue of 85.06 billion RMB, with a strong same-store sales growth of 120.9% [4][5]. - The second half of 2024 saw revenue of 49.85 billion RMB, marking a year-on-year increase of 182.9% [4]. Profitability - The company’s net profit margin improved to 17.3% in 2024, up by 4.2 percentage points year-on-year [6]. - The gross profit margin slightly decreased to 41.2% in 2024, down by 0.7 percentage points [6]. Store Expansion - The company opened 7 new stores in 2024 and optimized 4 existing stores, enhancing customer service capacity [5]. - Revenue from the mainland China market reached 76.51 billion RMB, a 153.0% increase year-on-year, while the Hong Kong and Macau markets saw a revenue surge of 451.4% to 8.55 billion RMB [5]. Financial Forecast - The company forecasts revenues of 15.623 billion RMB, 22.508 billion RMB, and 30.530 billion RMB for 2025, 2026, and 2027, respectively, with year-on-year growth rates of 83.7%, 44.1%, and 35.6% [9][11]. - Expected net profits for the same years are projected at 2.834 billion RMB, 4.019 billion RMB, and 5.550 billion RMB, with growth rates of 92.4%, 41.8%, and 38.1% [9][11].

Macro Strategy - The March PMI data indicates three characteristics of economic recovery: the pre-positioning of work due to the Spring Festival, better recovery of manufacturing demand compared to supply, and weak consumer service consumption [1][30]. - The manufacturing PMI for March is 50.5%, showing a slight increase of 0.3 percentage points from the previous month, while the service PMI is at 50.3%, also up by 0.3 percentage points [1][30]. - The new order index for manufacturing increased by 0.7 points to 51.8%, indicating stronger demand recovery compared to supply [1][30]. Industry Insights - The report highlights the need for macro policies to be adjusted in response to potential economic pressures in the second quarter, particularly in exports and real estate [1][30]. - The construction industry PMI rose to 53.4%, reflecting seasonal recovery, but remains at a historically low level for this time of year [1][30]. - The report emphasizes the importance of monitoring the impact of tariff increases on exports and the ongoing trends in the real estate market [1][30]. Company Analysis - The report provides insights into various companies, including their performance forecasts and investment ratings, such as the significant growth in sales for Lao Pu Gold and the strategic partnerships for Jianghuai Automobile [9][15]. - Companies like Yubiquitous and Geli Pharmaceutical are noted for their innovative product developments and market potential, with investment ratings maintained at "buy" [11][12]. - Shanghai Pharmaceuticals reported a revenue of 275.25 billion yuan, reflecting a 5.75% year-on-year increase, with a net profit of 4.553 billion yuan, up 20.82% [14]. Financial Performance - The report indicates that the overall financial performance of companies is under scrutiny, with adjustments made to profit forecasts for several firms based on market conditions and operational challenges [15][19]. - Companies such as China Communications Construction Company and Orient Securities are highlighted for their revenue growth and strategic adjustments in response to market dynamics [22][23]. - The report also notes the importance of cash flow management and cost control in maintaining profitability amid fluctuating market conditions [22][24].

Core Viewpoint - The article highlights the significant stock price surge of Laopu Gold, which has increased by 2043% since its IPO, driven by strong financial performance and market conditions, while also noting potential risks related to upcoming share unlocks and concentrated ownership [1][9][6]. Group 1: Stock Performance - Laopu Gold's stock price rose by over 19% on April 1, closing at 868 HKD per share, marking a year-to-date increase of 259.87% and a total market capitalization of 146.14 billion HKD [8]. - The stock has experienced a cumulative increase of 2043% since its IPO price of 40.50 HKD per share on June 28, 2024 [9][7]. Group 2: Financial Performance - For the year 2024, Laopu Gold reported a sales revenue of 9.8 billion RMB, reflecting a year-on-year growth of 166% [1]. - The net profit for the same period saw a substantial increase of 254%, amounting to 1.473 billion RMB [1][9]. - The company's gross profit was reported at 3.501 billion RMB, with a gross margin of 41.2%, which is notably higher than competitors like Chow Tai Fook and Lao Feng Xiang [14][19]. Group 3: Share Structure and Upcoming Risks - Following the approval for H-share full circulation, Laopu Gold will convert 40.39 million non-listed shares into H-shares, increasing the total H-shares to 135.16 million, which will represent approximately 80.28% of the company's total share capital [4][5]. - The company faces a significant unlock of restricted shares on June 28, 2024, with 14.26 million shares (86.44% of total equity) becoming available for trading, which may exert downward pressure on the stock price [6][1]. Group 4: Market Position and Strategy - Laopu Gold operates 36 self-owned stores primarily located in first-tier and new first-tier cities, achieving an average sales performance of 328 million RMB per store [10][12]. - The company has expanded its loyal customer base to 350,000 members, an increase of 150,000 from the previous year [13]. - Laopu Gold's unique business model focuses on traditional Chinese aesthetics and ancient gold-making techniques, which differentiates it in the market [16][17].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company achieved a revenue of 8.506 billion yuan in 2024, representing a year-on-year increase of 167.5%, and a net profit of 1.473 billion yuan, up 253.9% year-on-year. The strong performance is attributed to the brand's rapid expansion and high same-store sales growth [7] - The company plans to distribute a dividend of 6.35 yuan per share, totaling approximately 1.07 billion yuan, with a payout ratio of 72.6% [7] - The company's gross margin for 2024 was 41.2%, with a net profit margin of 17.3%, benefiting from improved cost control and economies of scale [7] - The company is experiencing a dual-channel growth with significant increases in both offline and online sales, with offline revenue reaching 7.45 billion yuan (up 164.3%) and online sales at 1.26 billion yuan (up 192%) [7] - The company is positioned as a leading brand in the ancient gold category in China, with a strong reputation among high-net-worth clients, and is expected to continue its growth trajectory with international expansion [7] Financial Summary - For 2024, the total revenue is projected at 8.506 billion yuan, with a net profit of 1.473 billion yuan, and an EPS of 8.75 yuan [1][8] - The company’s net profit forecasts for 2025-2027 have been revised upwards to 3.556 billion yuan, 5.644 billion yuan, and 7.232 billion yuan respectively, with corresponding P/E ratios of 32, 20, and 16 [7] - The company’s total assets are projected to reach 6.337 billion yuan by 2024, with a debt ratio of 24.57% [6][8]

Summary of Key Points Core Viewpoint - The Hong Kong stock market experienced significant net inflows from northbound trading, indicating strong investor interest and confidence in certain stocks, particularly in the context of a recovering Chinese economy and favorable liquidity conditions [1][4]. Group 1: Northbound Trading Activity - Northbound trading recorded a net buy of HKD 198.64 billion, with HKD 119.05 billion from the Shanghai Stock Connect and HKD 79.58 billion from the Shenzhen Stock Connect [1]. - The most bought stocks included the Tracker Fund of Hong Kong (02800), Hang Seng China Enterprises (02828), and Alibaba Group (09988) [1][4]. - The most sold stocks were Xiaomi Group (01810) and Lao Pu Gold (06181), with Xiaomi facing a net sell of HKD 6.12 billion [1][7]. Group 2: Stock Performance and News - Xiaomi Group (01810) had a net outflow of HKD 6.12 billion, attributed to concerns over a reported incident involving one of its vehicles [7]. - Alibaba Group (09988) saw a net inflow of HKD 8.19 billion, with news of an upcoming product launch in 2025 expected to enhance its market position [5]. - Xpeng Motors (09868) reported a significant increase in vehicle deliveries, with a total of 33,205 units delivered in March, marking a 268% year-on-year growth [5]. - Pop Mart (09992) received a net inflow of HKD 3.9 billion, with a reported revenue growth of 106.9% year-on-year, indicating strong performance in both domestic and overseas markets [6]. Group 3: Analyst Insights - According to a report from Founder Securities, the current rally in the Hong Kong stock market is supported by a favorable economic outlook, with overall valuations near historical averages [4]. - Morgan Stanley highlighted that Innovent Biologics (01801) is expected to achieve profitability by 2025, which could boost market confidence [6].

Market Overview - The Hong Kong stock market showed positive movement in the morning, with the Hang Seng Index rising by 0.38% to close at 23,206.84 points, with a total turnover of 250.23 billion HKD [1] - Global uncertainties are increasing, leading to a cautious approach in the Hong Kong market, with upcoming data on consumption and real estate being key focus areas [1] Blue-Chip Stocks Performance - Xiaomi Group-W (01810) experienced a significant drop of 5.49%, closing at 46.5 HKD, impacting the Hang Seng Index negatively by 78.78 points [2] - Other blue-chip stocks showed mixed results, with CSPC Pharmaceutical Group (01093) rising by 10.93% and contributing 7.33 points to the index, while China Overseas Development (00688) fell by 4.46% [2] Sector Performance Pharmaceutical Sector - The pharmaceutical sector saw strong performance, with stocks like Yiming Pharmaceutical-B (01541) rising by 19.86% and Kangfang Biotech (09926) increasing by 12.86% [3] - The market anticipates policy optimizations in drug procurement, which is expected to benefit domestic pharmaceutical innovation [3] Oil Sector - Oil stocks generally rose, with CNOOC (00883) increasing by 2.7% and PetroChina (00857) up by 2.07% [4] - Concerns over geopolitical tensions have led to a rise in international oil prices, with projections for Brent crude oil prices to reach 70-75 USD per barrel by 2025 [4] Real Estate Sector - The real estate sector showed mixed results, with companies like Midea Real Estate (03990) rising by 12.04%, while China Overseas Development (00688) fell by 4.46% [6] - Data indicates a decline in sales for major real estate firms, with a 9.8% year-on-year drop in sales for the first quarter [6] Company Earnings Reports - Midea Real Estate reported a revenue of 3.73 billion HKD, a 33% increase, and a core net profit of 500 million HKD, up 25% [7] - China Overseas Development's revenue decreased by 8.58% to 185.15 billion HKD, with a profit drop of 38.95% [7] Notable Stock Movements - Lao Pu Gold (06181) reached a new high, closing up 19.07% at 868 HKD, with a significant increase in sales and net profit [8] - Haijia Medical (06078) rose by 9.97% after its founder increased shareholding, indicating confidence in the company's future [9] - XPeng Motors-W (09868) reported a 268% year-on-year increase in vehicle deliveries, reaching 33,205 units in March 2025 [10] - Pop Mart (09992) saw a 4.98% increase, with a reported revenue growth of 106.9% and a target to exceed 20 billion RMB in revenue this year [11]

Summary of Lao Pu Gold Co., Ltd. Conference Call Company Overview - Lao Pu Gold Co., Ltd. has emerged as one of the most outstanding consumer brands in China, achieving significant growth in 2024 amidst profound industry changes [3][4][5]. Key Financial Performance - Revenue reached 8.51 billion RMB in 2024, a year-on-year increase of 168% [3][5]. - Gross profit was 3.501 billion RMB, up 163% year-on-year, with a gross margin of 41.2% [3][5]. - Net profit stood at 1.47 billion RMB, reflecting a 253% increase, with a net profit margin of 17.7% [3][5]. - Operating cash flow showed a net outflow of 1.2 billion RMB, primarily for inventory replenishment [5]. Business Strategy and Growth Drivers - The growth was driven by continuous product optimization, store expansion, and improved single-store efficiency [3][4]. - The company plans to expand into major domestic shopping centers and international markets, including Singapore and Japan, with a target of exceeding 1 billion RMB in sales per store [3][4][6][9]. - Lao Pu Gold maintains a high-end brand positioning, focusing on internationalization and increasing membership from 150,000 to 350,000 [3][4][6]. Product Development and Innovation - The company has created nearly 2,000 original designs and holds numerous patents, indicating a strong commitment to innovation [4]. - Future product strategies will focus on optimizing classic designs and introducing new collections, including a series of gold-inlaid products [11][12]. Market Positioning and Competitive Landscape - Lao Pu Gold positions itself against international luxury brands, establishing a unique competitive state in the industry [21]. - The company emphasizes the importance of maintaining high-quality standards and original designs to combat imitation and counterfeiting [22][45]. Customer Experience and Service Quality - The company is implementing measures to ensure consistent service quality across different stores, including performance incentives for employees and strict service standards [16]. - A new high customer management department has been established to enhance the experience for high-value clients [8][18]. Future Outlook and Expansion Plans - The company aims to open eight new stores domestically and internationally, balancing capital expenditure with shareholder returns [36][37]. - Marketing strategies for 2025 will include enhancing brand visibility and expanding global influence through partnerships and flagship stores [40]. Challenges and Risk Management - Lao Pu Gold is aware of potential challenges such as product shortages during peak seasons and is working to restore production capacity to meet demand [38]. - The company has no immediate plans for financing but is prepared to utilize bank credit if necessary to manage inventory and production needs [47]. Conclusion - Lao Pu Gold Co., Ltd. is positioned for continued growth through strategic expansion, product innovation, and a strong focus on brand positioning in the luxury market. The company’s commitment to quality and customer experience will be crucial in maintaining its competitive edge in both domestic and international markets [31][42].