Core Insights - The article discusses the shift in focus of brands from core products to previously overlooked non-core products, which are gaining market opportunities and consumer demand [1][4] - Brands are finding that promoting these non-core products can lead to unexpected growth, especially when traditional bestsellers face intense competition [1][4] Group 1: Market Dynamics - In the current competitive landscape, brands are increasingly investing in non-core products as a strategy to unlock new market potential [1][4] - Non-core products can leverage existing customer resources and enhance supply chain efficiency, acting as touchpoints to reach a broader consumer base [1][3] Group 2: Case Studies - JD Fashion has successfully transformed non-core products into significant growth drivers, with brands like Daocaoren and Miniso seeing substantial sales increases in previously marginal categories [2][3] - For instance, Daocaoren's slippers entered the top ten in their category within three months, while Miniso's洞洞鞋 achieved over one million monthly sales, reflecting a 300% month-on-month growth [2] Group 3: Strategic Approaches - JD Fashion employs a "quality x price" grid methodology to help brands focus on the most cost-effective products, avoiding inventory issues and ensuring quality assurance [2][3] - The platform supports brands through logistics subsidies and marketing investments, which have led to significant sales growth for non-core products during promotional events like the 618 shopping festival [3][4] Group 4: Consumer and Brand Impact - Consumers are beginning to recognize the value of non-core products, understanding that higher-priced items can offer better durability and quality [4] - The success of non-core products on JD Fashion demonstrates a shift in market perception, where these items are no longer seen as low-value but rather as essential components of a brand's growth strategy [4]

Group 1 - The core viewpoint of the news is the collaboration between JD Pay and the 12306 App, which introduces diverse and convenient payment options for travelers during the peak summer travel season [1][2] - JD Pay offers a special discount of up to 27 yuan for train ticket purchases made through the 12306 App, enhancing the user experience and encouraging more travelers to use this payment method [1][2] - The 12306 platform has achieved significant scale, with over 800 million registered users and peak daily traffic reaching 50 billion visits, making it the highest-traffic ticketing platform globally [1] Group 2 - The partnership aims to gradually integrate more JD services and benefits into the 12306 App, contributing to the high-quality development of the railway sector and providing enhanced financial services for JD's over 600 million users [2]

经济观察网 据京东政企服务微信公众号消息，8月7日，京东推出企业采购行业首个专属付费会员体系 ——京东PLUS企业会员，为企业客户提供开卡好礼、折上95折、专享立减、免息账期、自营免运费、 上门退换货、180天只换不修、PLUS专属客服等8大专属权益，让采购需求多、频次高、粘性强的企业 直接受益，助力实现降本增效。目前，京东推出的PLUS企业会员经典卡定价为99元/年、尊享卡定价为 299元/年，已在京东主站上线，未来还将根据不同企业客户需求推出进阶版本。 ...

面对2025年下半场激烈的家电市场竞争，京东电器与长虹·美菱宣布深化战略伙伴关系。8月6日，双方 举行高层战略沟通会，核心管理团队齐聚一堂，旨在总结上半年合作成效，并基于家电消费新趋势、用 户体验提升及市场份额拓展等核心议题，共同规划下半年关键发力点。 当前，家电行业正处于深刻变革期，京东电器正全面推进线上线下融合的全渠道战略转型。京东五星电 器董事长于鲲在会谈中指出，长虹·美菱在硬件产品力和技术研发方面优势明显，其多元化的高品质产 品矩阵与京东电器的全渠道布局高度协同、优势互补，京东MALL在全国范围的扩张离不开长虹·美菱 的鼎力支持。未来，双方将进一步深化合作，重点聚焦3C家电家居赛道与高端产品矩阵建设，形成差 异化竞争力。计划以新开门店、门店升级改造以及下沉市场的"万镇通"乡镇店为抓手，全面提升在ESG 创新、场景化体验和服务承接方面的能力。双方将携手发力高端家电及3C消费市场，加速长虹全品类 产品在京东电器渠道的增长，为消费者提供更优选择和体验，共同提升市场份额。 长虹控股集团党委委员、股份公司总经理杨金表示，京东电器一直是长虹重要的长期合作伙伴。长虹在 线上线下融合、国内国际双循环方面潜力巨大，拥有 ...

2025年京东"618"活动再创新高，京东零售线上业务、线下业态及京东外卖整体订单量超22亿单， 下单用户数同比增长超100%。 今年，各电商平台将大促时间拉长、玩法出新，并聚焦圈层或消费品类，推出定制化主题活动与垂 类专场。 受消费政策、消费偏好、消费习惯、消费观念、消费需求等因素影响，不同圈层、不同地区、不同 年龄的消费者，在今年的"618"大促中也展现出与以往不一样的消费选择。那些在消费者"囤货清单"里 的商品藏着哪些消费新动向？消费金融公司在这个消费季又提供了哪些服务？ 银发族的新选择 无论是Z世代对个性化、潮流化产品的追求，还是中青年群体对品质与实用性的重视，抑或是银发 族对健康和舒适的关注，在今年的"618"期间，不同群体的消费需求正以代际分层的鲜明特征展现着需 求侧的多元化活力。 以往在"618"颇为低调的银发族，今年则呈现出消费破圈态势。相比医疗保健、个人护理等传统观 念里的热门消费品类，今年"618"期间，银发族与年轻人在更多消费场景产生了交集，在人工智能 （AI）潮流产品、智能机器人、徒步户外、服饰等更能紧跟社会发展、提升生活充实感和情感满足度 的消费板块展现出了惊人的消费力。 6月19日 ...

4月19日，2025北京亦庄半程马拉松暨人形机器人半程马拉松（下称"2025亦庄半马"）在北京亦庄南海子公园南门鸣枪开跑，共吸引全球超12000名人 类参赛者与"人形机器人"一起同场竞技。极限运动往往伴随较大的安全风险，京东集团旗下保险经纪平台京东保肩负起此次2025亦庄半马人类参赛者的安全 保障责任，联合众安保险为参赛者提供1.2万余份运动意外险，全程护航参赛者安全。 现场设立绿色指引通道 为赛事安全提供有力支撑 马拉松作为一项极限运动，对参赛者的体能和健康提出了极高的要求，同时也对赛事保障提出了严峻挑战。为此，京东保与众安保险共同优选的保险方 案，以"高覆盖、快响应、强服务"为核心，精准匹配马拉松运动中的各类风险场景，为1.2万名参赛者提供了专属运动意外险。该保险方案覆盖了意外医 疗、意外身故伤残等多方位的保障，确保参赛者在赛事中的安全得到全面保护。 （责任编辑：何潇） 在赛事期间，如参赛者发生意外，京东保与众安保险将迅速启动绿色通道，现场指导整理理赔资料，确保参赛者能够及时掌握理赔流程，申请理赔服 务。这种高效、贴心的服务模式，不仅提升了赛事的安全保障水平，也让参赛者能够更加专注于比赛，无需为意外风险担 ...

产业资本热钱持续涌向具身智能赛道。 京东和美团这两大平台企业，正在成为具身智能赛道最活跃的产业投资方。 京东近期投资的具身智能企业已不止帕西尼一家。公开信息显示，近两个月，京东集中出手参与投资千寻智能、逐际 动力、众擎机器人等6家企业，覆盖从整机到关键零部件的多个环节。 | 企业名称 | 投资时间 | 投资轮次 | 投资角色 | | --- | --- | --- | --- | | 智元机器人 | 2025/5/24 | B+轮 | 参投 | | 千寻智能 | 2025/7/21 | Pre-A+轮 | 领投 | | 逐际动力 | 2025/7/21 | 战略轮 | 领投 | | 众警机器人 | 2025/7/21 | A1轮 | 领投 | | RoboScience | 2025/7/30 | 天使轮 | 领投 | | 帕西尼 | 2025/8/5 | A轮 | 领投 | 根据公开信息整理 图/《科创板日报》记者制 美团的出手则更早，步伐更快，在2024年初至今，美团以平均2个月出手一次的节奏，连续投下8笔机器人标的，且投 中了宇树科技、银河通用等头部项目，在具身智能的布局，美团可谓是买了产业的"半壁江山 ...

Core Insights - The competition among major internet companies has intensified in the robotics sector, with significant investments pouring in, totaling 23.2 billion in the first five months of this year, surpassing the total for the previous year [1][2]. Group 1: Major Players and Strategies - JD.com and Meituan are leading the charge in the robotics space, focusing on replacing their large workforce with robots to enhance efficiency and reduce costs [4][6]. - JD.com has made aggressive investments in three well-known robotics companies in a single day, signaling a strong commitment to the robotics sector [5][6]. - Meituan has also been proactive, investing early in various robotics projects and becoming a major external shareholder in key companies [7][8]. Group 2: Cloud and AI Infrastructure - Alibaba and Baidu are taking a different approach by positioning themselves as suppliers for robotics companies rather than directly manufacturing robots [9][10]. - Both companies are heavily investing in cloud computing and AI infrastructure to support the robotics industry, with Alibaba planning to invest more in the next three years than in the past decade [11][12]. - The strategy for both companies is to become the foundational platform for robotics, akin to "Android" or "Windows" in the software world [13]. Group 3: Diverse Investment Approaches - Tencent is adopting a dual strategy of investing in robotics companies while also developing its own software platform for robotics, aiming to create a comprehensive ecosystem [14][16]. - Ant Group is focusing on direct involvement in robotics development, with plans to establish a subsidiary dedicated to embodied intelligence and robotics [17][18]. - The contrasting strategies of Tencent and Ant Group highlight the diverse approaches within the industry, with Tencent aiming for a broad ecosystem and Ant Group focusing on specific high-value service scenarios [18].

8月7日，京东(09618)推出企业采购行业首个专属付费会员体系——京东 PLUS 企业会员，依托京东数 智供应链能力，整合信息流、商流、物流和资金流，加大企业采购全场景优商优品供给，为企业客户提 供开卡好礼、折上 95 折、专享立减、免息账期、自营免运费、上门退换货、180天只换不修、PLUS专 属客服等8大专属权益，让采购需求多、频次高、粘性强的企业直接受益，助力实现降本增效。 目前，京东推出的 PLUS 企业会员经典卡定价为99元/年、尊享卡定价为299元/年，已在京东主站上线， 未来还将根据不同企业客户需求推出进阶版本。自7月初启动体验官招募以来，已有近1000 家来自制 造、建筑、教育、零售、餐饮、人工智能等多行业的企业率先体验，良好的反馈初步验证了这一创新服 务模式的市场价值。 针对零散采购价格高、重货运费成本高等企业采购长期面临的难题，京东 PLUS 企业会员通过供应链深 度整合与权益创新，提供多维度、全链条降本方案。在商品采购环节，联合海量品牌推出1000 万+ 商 品折上95折优惠，小额采购也能享批量采购价，实现"多买多优惠"。 针对重货运费，京东 PLUS 企业会员推出自营商品 0 运费和 ...

Core Insights - JD.com has launched the first dedicated paid membership system for corporate procurement, named JD PLUS Enterprise Membership, aimed at enhancing supply chain capabilities and providing various exclusive benefits to enterprise customers [1][2][3] Group 1: Membership Features - The JD PLUS Enterprise Membership offers eight exclusive benefits, including discounts of up to 95%, free shipping on self-operated products, and a 180-day exchange policy [1][2] - The membership is priced at 99 yuan per year for the classic card and 299 yuan for the premium card, with plans to introduce advanced versions based on customer needs [1] Group 2: Cost Reduction and Efficiency - The membership addresses long-standing issues in corporate procurement, such as high costs for scattered purchases and heavy freight charges, by providing a comprehensive cost-reduction solution [1][2] - A manufacturing company reported a nearly 10% reduction in overall procurement costs after using the JD PLUS Enterprise Membership, along with significant reductions in manpower investment [2] Group 3: Financial Flexibility - The membership includes a "buy now, pay later" service, offering up to 61 days of payment terms and a dynamic credit limit of up to 2 million yuan, effectively providing interest-free loans to alleviate cash flow pressures for enterprises [2] Group 4: Quality Assurance and Customer Support - JD PLUS Enterprise Membership ensures high-quality products and after-sales support across eight major scenarios, with a focus on office supplies, production assistance, and construction [3] - The service integrates resources from well-known brands like Logitech, Haier, and Procter & Gamble, allowing members to access diverse value-added services [3] Group 5: Market Reach and Future Plans - JD.com has served over 8 million active enterprise customers, including more than 30,000 large enterprises and over 90% of Fortune 500 companies operating in China [3] - The company plans to continue enhancing its smart supply chain advantages and the JD PLUS Enterprise Membership service system to create more value for enterprise procurement [3]