【深圳商报讯】（记者吴蕾苑伟斌）5月24日至25日，第二十一届文博会文化产业招商会暨合作签约仪 式在深圳国际会展中心红树林厅举办。记者获悉，这场为期两天的盛会不仅实现了签约金额的历史性突 破，更以"2+5+N"创新模式构建起文化产业全要素交易生态，实现了数量的倍增扩容、质量和结构的能 级跃升。 文博会文化产业招商会共有河北省、云南省、新疆维吾尔自治区、西藏自治区、深圳市、南京市、大连 市、宁都县、安远县、东源县，以及东方航天港集团文化旅游有限公司、湖北广播电视台、小鸟看看、 大丰数艺科技、河南洛邑文化旅游、深圳广电集团、深圳出版集团、深圳文化产权交易所、云洲数字、 加推科技、我的宇宙、雅文传播等共计24家政府组团、企业现场推介，推介项目数达35个；现场签约项 目达41个，总成交额再创新高。 文博会做优做强"交易"这一关键"硬实力"，积极打造文化产业投融资超级服务平台。作为文博会的重要 配套活动，文博会文化产业招商会已连续成功举办4届。本次招商会大会采用"2+5+N"模式，即2场主旨 招商会暨合作签约仪式、5大核心板块（人工智能、低空经济、文化旅游、文化出海、乡村振兴）、N 场专场推介会，设置了文化产业招商项目 ...

Group 1 - The core viewpoint of the article highlights Ctrip's strategic initiatives aimed at enhancing innovation and service standards in the tourism industry [1] Group 2 - Ctrip announced the establishment of a 1 billion yuan tourism innovation fund to support breakthrough and innovative developments in the tourism sector [1] - The company has formed strategic partnerships with several international hotel groups from Thailand, Malaysia, and Indonesia to improve regional hotel service standards through joint marketing and service upgrades [1] - Ctrip is collaborating with 10 domestic destinations and 5 overseas travel agencies to create a "two-way service hub" in response to the national strategy to promote inbound tourism [1]

Group 1: Company Overview - The report focuses on Zhongke Shuguang (603019), a leading enterprise in China's core information infrastructure, primarily engaged in high-end computing, storage, security, and data center products [3][4] - The company is a top incubation platform of the Chinese Academy of Sciences, with investments in several high-quality assets covering the entire computing industry chain from chips to cloud services [4][5] - The company's net profit has shown stable long-term growth, with a revenue of 13.148 billion yuan in 2024, a year-on-year decrease of 8.4%, while net profit reached 1.911 billion yuan, a year-on-year increase of 4.1% [4] Group 2: Business Strategy and Growth - Zhongke Shuguang has focused on artificial intelligence infrastructure, achieving significant technological breakthroughs in smart computing services, forming a complete product capability system [5][6] - The company has a comprehensive layout in the autonomous controllable computing industry chain, with subsidiaries like Shuguang Data Creation and Haiguang Information leading in their respective fields [5][6] - The report projects that the company will achieve revenues of 15.663 billion, 19.837 billion, and 25.417 billion yuan from 2025 to 2027, with net profits of 2.846 billion, 3.803 billion, and 5.251 billion yuan respectively [9] Group 3: Industry Insights - The semiconductor industry is facing uncertainties due to tariff disturbances, with visibility for the second half of 2025 being low [10] - The storage market is showing positive trends in Q2 2025, with significant price increases for DDR4 memory [13] - The AI hardware demand is expected to remain strong, with recommendations to focus on leading companies in the AI hardware sector [14] Group 4: Digital Media and Gaming - Bilibili (09626) reported a 24% year-on-year increase in revenue for Q1 2025, driven by strong user engagement and growth in mobile gaming [15][16] - The company’s mobile game revenue increased by 76% year-on-year, highlighting the success of its exclusive game titles [17] - The advertising revenue also grew by 20% year-on-year, reflecting the platform's increasing influence and user engagement [19] Group 5: Travel and Tourism - Trip.com Group (09961) reported a 16% year-on-year increase in net operating revenue for Q1 2025, driven by strong domestic travel demand and recovery in international business [27][28] - The company is seeing significant growth in outbound travel bookings, exceeding pre-pandemic levels by over 20% [29] - The report forecasts net operating revenues of 61.6 billion, 69.4 billion, and 79.4 billion yuan from 2025 to 2027, with net profits of 16.5 billion, 20.2 billion, and 22.5 billion yuan respectively [30]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company achieved a net operating revenue of 13.8 billion yuan in Q1 2025, representing a year-on-year growth of 16%, in line with Bloomberg consensus expectations. The adjusted EBITDA was 4.2 billion yuan, with an EBITDA margin of 30%. The Non-GAAP net profit was 4.2 billion yuan, showing a year-on-year increase of 3%, which is better than Bloomberg consensus expectations [7] - The international business continues to grow significantly, with outbound travel maintaining stable growth. The cross-border flight capacity has recovered to 83% of pre-pandemic levels, and hotel and flight bookings for outbound travel have exceeded 120% of the same period in 2019, outperforming the market by 30%-40% [7] - Domestic tourism demand remains strong, with inbound tourism also experiencing robust growth. In Q1, the number of inbound travelers increased by 40% year-on-year, with 75% coming from visa-free regions. The company's platform saw a nearly 100% year-on-year increase in inbound bookings, with hotel bookings in major visa-free countries in the Asia-Pacific region surging over 240% [7] - The company continues to focus on enhancing its international business through better product experiences and customer service, with a sales expense ratio of approximately 21% in Q1, which is better than expected [7] - The profit forecast for 2025-2027 has been adjusted, with the adjusted net profit for 2025, 2026, and 2027 projected at 17.6 billion, 19.7 billion, and 22 billion yuan respectively, corresponding to P/E ratios of 18, 16, and 15 times [7] Financial Summary - Total revenue for 2023 is projected at 44.51 billion yuan, with a year-on-year growth of 122.12%. For 2024, revenue is expected to reach 53.29 billion yuan, reflecting a growth of 19.73% [1] - The company's net profit attributable to shareholders for 2023 is estimated at 9.92 billion yuan, with a staggering year-on-year growth of 606.91%. The forecast for 2024 is 17.07 billion yuan, indicating a growth of 72.08% [1] - The latest diluted EPS for 2023 is projected at 13.90 yuan per share, with a P/E ratio of 32.27 times [1]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company achieved a net operating revenue of 13.8 billion yuan in Q1 2025, representing a year-on-year growth of 16%, in line with Bloomberg consensus expectations. The adjusted EBITDA was 4.2 billion yuan, with an EBITDA margin of 30%. The Non-GAAP net profit was 4.2 billion yuan, showing a year-on-year increase of 3%, which is better than Bloomberg consensus expectations [7] - The international business continues to grow significantly, with outbound travel maintaining stable growth. The cross-border flight capacity has recovered to 83% of pre-pandemic levels, and hotel and flight bookings for outbound travel have exceeded 120% of the same period in 2019, outperforming the market by 30%-40% [7] - Domestic tourism demand remains strong, with inbound tourism also experiencing robust growth. In Q1, the number of inbound travelers increased by 40% year-on-year, with 75% coming from visa-free regions. The company's platform saw a nearly 100% year-on-year increase in inbound bookings, with hotel bookings in major visa-free countries in the Asia-Pacific region surging over 240% [7] - The company continues to focus on enhancing its international business through better product experiences and customer service, with a sales expense ratio of approximately 21% in Q1, which is better than expected [7] - The profit forecast for 2025-2027 has been adjusted, with the adjusted net profit for 2025, 2026, and 2027 projected at 17.6 billion, 19.7 billion, and 22 billion yuan respectively, corresponding to P/E ratios of 18, 16, and 15 times [7] Financial Summary - Total revenue for 2023 is projected at 44.51 billion yuan, with a year-on-year growth of 122.12%. For 2024, revenue is expected to reach 53.29 billion yuan, reflecting a growth of 19.73% [1] - The company's net profit attributable to shareholders for 2023 is estimated at 9.92 billion yuan, with a staggering year-on-year growth of 606.91%. The forecast for 2024 is 17.07 billion yuan, indicating a growth of 72.08% [1] - The latest diluted EPS for 2023 is projected at 13.90 yuan, with a P/E ratio of 32.27 times [1]

Core Viewpoint - Trip.com Group reported strong financial performance in Q1 2025, with revenue growth and positive operating profit margins, indicating a robust recovery in the travel sector [1][4]. Financial Performance - Q1 2025 revenue reached Rmb13.9 billion, representing a 16% year-over-year increase [1]. - Non-GAAP operating profit was Rmb4 billion, with a non-GAAP operating profit margin of 29% [1]. - The company maintains its non-GAAP EPS forecasts of Rmb27.7 for 2025, Rmb29.7 for 2026, and Rmb30 for 2027 [1]. Business Segment Performance - Accommodation reservation revenue increased by 23% year-over-year [2]. - Transportation ticketing revenue grew by 8%, packaged tour revenue by 7%, corporate travel revenue by 12%, and other business revenue by 33% [2]. - Revenue breakdown by region: domestic (65% of total revenue, low teens growth), outbound (15%, 20% growth), and pure overseas (20%, 30%+ growth) [2]. Brand Contribution and Outlook - The Trip.com brand contributed 13% of total revenue, with over 50% year-over-year growth [3]. - For Q2 2025, revenue is expected to grow by 14% year-over-year, with domestic business in low teens, outbound travel up by 15%, and Trip.com brand growth exceeding 50% [3]. - The recovery rate of outbound travel compared to 2019 is projected to rise from 50% in Q1 2025 to 60% [3]. Market Position and Rating - The company is positioned as a leader in China's online travel industry, with potential for market share gains internationally [4]. - The target price is maintained at HK$590, indicating a 22% upside, with a Buy rating sustained [4].

Core Viewpoint - The company reported strong Q1 2025 performance with revenue and profit exceeding Bloomberg consensus expectations, driven by favorable policies and recovery in overseas travel demand [1][2] Financial Performance - Overall Q1 revenue reached 13.8 billion yuan, a year-on-year increase of 16%, slightly above Bloomberg consensus by 0.22% [1] - Operating profit was 3.6 billion yuan with a margin of 26%, exceeding Bloomberg consensus by 7.34% [1] - Adjusted net profit was 4.2 billion yuan, a year-on-year increase of 3%, surpassing Bloomberg consensus by 8.99% [1] Business Segment Analysis - Accommodation booking revenue was 5.5 billion yuan, up 23% year-on-year, exceeding Bloomberg consensus by 1.39% [1] - Transportation ticketing revenue was 5.4 billion yuan, an 8% year-on-year increase, slightly above Bloomberg consensus by 0.20% [1] - Travel vacation revenue was 0.9 billion yuan, a 7% year-on-year increase, below Bloomberg consensus by 5.90% [1] - Business travel management revenue was 0.6 billion yuan, up 12% year-on-year, exceeding Bloomberg consensus by 4.36% [1] - Other business revenue was 1.4 billion yuan, a 33% year-on-year increase, slightly below Bloomberg consensus by 0.96% [1] Growth Drivers - Overseas business saw a 60% year-on-year increase in OTA platform bookings, with inbound tourism bookings more than doubling, driven by strategic investments and favorable visa policies [1] - In Q1, inbound tourist numbers surged by 40.2%, with 75% of visitors from visa-free countries, particularly from South Korea, Thailand, Malaysia, and Indonesia, with hotel orders increasing by over 240% [1] - The introduction of a 240-hour visa-free transit policy in December 2024 will expand the list of eligible countries to 54 and open 60 entry and exit points [1] Outbound Business - Outbound hotel and flight bookings have surpassed 120% of the same period in 2019, benefiting from the orderly recovery of capacity [2] - Cross-border flight capacity has recovered to 83%-84% of 2019 levels, with predictions to reach 90% by the end of the year [2] Market Outlook - Hotel ADR (Average Daily Rate) saw a high single-digit decline in Q1, but the decline has narrowed in Q2, with low single-digit decreases during the May Day holiday [2] - With increasing travel demand and normalization of supply, hotel prices are expected to stabilize [2] Investment Projections - Revenue projections for 2025, 2026, and 2027 are 61.4 billion, 68.5 billion, and 76.5 billion yuan, reflecting year-on-year growth of 15%, 12%, and 12% respectively [2] - Adjusted net profit projections for the same years are 18.7 billion, 21.8 billion, and 24.7 billion yuan, with year-on-year growth of 3%, 16%, and 14% respectively [2] - The company maintains a "buy" rating based on these projections [2]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Insights - The company's Q1 2025 performance exceeded expectations, with total revenue of 13.8 billion (up 16% year-on-year), operating profit of 3.6 billion (margin of 26%), and adjusted net profit of 4.2 billion (up 3% year-on-year) [4][7] - The international business continues to show strong growth, driven by favorable visa-free policies, with overseas OTA platform bookings up 60% year-on-year and inbound tourism bookings more than doubling [4][5] - The company expects revenue for 2025, 2026, and 2027 to be 61.4 billion, 68.5 billion, and 76.5 billion respectively, with year-on-year growth rates of 15%, 12%, and 12% [7] Financial Performance Summary - Q1 2025 revenue breakdown: accommodation booking revenue of 5.5 billion (up 23% year-on-year), transportation ticketing revenue of 5.4 billion (up 8% year-on-year), and other business revenue of 1.4 billion (up 33% year-on-year) [4] - The company anticipates adjusted net profits of 18.7 billion, 21.8 billion, and 24.7 billion for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 3%, 16%, and 14% [7][10] - The total market capitalization is 34.79 billion HKD [9]

Investment Rating - Investment Rating: Buy (Maintained) [1] Core Insights - The company reported Q1 2025 earnings with total revenue of 13.8 billion (up 16% YoY), operating profit of 3.6 billion (margin of 26%), and adjusted net profit of 4.2 billion (up 3% YoY), all exceeding Bloomberg consensus estimates [4][7] - The international business continues to show strong growth, with overseas OTA platform bookings up 60% YoY and inbound tourism bookings more than doubling, driven by strategic investments and favorable visa policies [4][5] - The company expects revenues of 61.4 billion, 68.5 billion, and 76.5 billion for 2025, 2026, and 2027 respectively, with adjusted net profits of 18.7 billion, 21.8 billion, and 24.7 billion for the same years [7][10] Summary by Sections Q1 2025 Performance - Overall revenue reached 13.8 billion (YoY +16%), slightly above consensus estimates by 0.22% - Operating profit was 3.6 billion (margin of 26%), exceeding consensus by 7.34% - Adjusted net profit was 4.2 billion (YoY +3%), surpassing consensus by 8.99% [4] Business Segment Performance - Accommodation booking revenue was 5.5 billion (YoY +23%), above consensus by 1.39% - Transportation ticketing revenue was 5.4 billion (YoY +8%), slightly above consensus by 0.20% - Vacation business revenue was 0.9 billion (YoY +7%), below consensus by 5.90% - Business travel management revenue was 0.6 billion (YoY +12%), above consensus by 4.36% - Other business revenue was 1.4 billion (YoY +33%), slightly below consensus by 0.96% [4] International Business Growth - The overseas OTA platform's booking volume increased by 60% YoY, with inbound tourism bookings more than doubling, largely due to strategic positioning and visa policy benefits - Inbound tourist numbers surged by 40.2% YoY, with 75% of visitors from visa-free countries, particularly from South Korea, Thailand, Malaysia, and Indonesia, where hotel orders increased by over 240% [4][5] Future Revenue and Profit Projections - Expected revenues for 2025, 2026, and 2027 are 61.4 billion, 68.5 billion, and 76.5 billion respectively, with YoY growth rates of +15%, +12%, and +12% - Adjusted net profit projections for the same years are 18.7 billion, 21.8 billion, and 24.7 billion, with YoY growth rates of +3%, +16%, and +14% [7][10]

Group 1 - The core viewpoint is that Chinese companies have a clear insight into consumer trends and market dynamics, which drives their continuous expansion in the stable lodging and ticket booking sectors [1] - The domestic tourism market is experiencing rapid recovery post-pandemic, with four key factors expected to drive growth: lower-tier market consumers, the affluent elderly demographic, the enthusiastic Z generation, and the recovery of inbound and outbound tourism [1] - The current competitive landscape among OTA platforms is stable, and there is optimism regarding the diversification of domestic OTA platforms to enhance business growth [5] Group 2 - Despite the pressure on travel prices due to the rapid recovery of flights and hotel availability, it is anticipated that the decline in travel prices will stabilize by 2025, aided by structural changes in the travel demographic [2] - The OTA platform industry has become an integral part of daily life for Chinese consumers, with increasing penetration rates leading to rapid market growth [3] - Chinese OTA platforms are expanding their business scope through acquisitions and self-built initiatives, particularly in overseas markets, while also launching vacation services to capitalize on the recovery of inbound tourism and the popularity of customized travel [4]