Core Viewpoint - Haier Group's CEO Zhou Yunjie announced the release date for the sequel of "Haier Brothers," which is set to launch around the Spring Festival of 2027. The sequel will consist of over 100 episodes, each approximately 10 minutes long [1]. Group 1 - The sequel of "Haier Brothers" will be divided into four seasons [1]. - The original "Haier Brothers" aired from 1995 to 2001, totaling 212 episodes [3]. - The storyline of "Haier Brothers" revolves around two characters created by a wise elder, who embark on adventures to solve human disasters and unravel natural mysteries, ultimately returning to their birthplace in the Pacific [3].

Market Overview - The white goods sector increased by 0.27% on August 26, with TCL Smart Home leading the gains [1] - The Shanghai Composite Index closed at 3868.38, down 0.39%, while the Shenzhen Component Index closed at 12473.17, up 0.26% [1] Stock Performance - TCL Smart Home (002668) closed at 11.05, up 4.54% with a trading volume of 505,800 shares and a turnover of 556 million yuan [1] - Other notable performers include: - Snowman Electric (001387) at 14.82, up 1.30% [1] - Deep Kangjia A (000016) at 6.17, up 0.82% [1] - Midea Group (000333) at 73.80, up 0.38% [1] - Gree Electric (000651) at 48.04, down 0.12% [1] Capital Flow - The white goods sector saw a net inflow of 228 million yuan from institutional investors, while retail investors contributed a net inflow of 290 million yuan [1] - Notable capital flows for specific stocks include: - Gree Electric (000651) with a net inflow of 13.8 million yuan from institutional investors [2] - Midea Group (000333) with a net inflow of 11 million yuan from institutional investors [2] - TCL Smart Home (002668) with a net inflow of 44.56 million yuan from institutional investors [2]

Core Viewpoint - Haier Smart Home is a leading provider of home appliance solutions, with a strong market presence and diversified business operations across various sectors [2][7]. Company Overview - Haier Group was founded in 1984, initially focusing on refrigerator production and later expanding into home appliances, IT products, logistics, finance, real estate, and biopharmaceuticals [2]. - The company has maintained a global retail market share of 10.2% in 2014, ranking as the world's largest home appliance brand for six consecutive years [2]. - Haier Smart Home's main business includes the research, production, and sales of appliances such as refrigerators, washing machines, air conditioners, and kitchen appliances, along with providing smart home solutions [3][7]. Financial Performance - For the period from January to March 2025, Haier Smart Home achieved a revenue of 79.118 billion yuan, representing a year-on-year growth of 14.70%, and a net profit attributable to shareholders of 5.487 billion yuan, up 14.95% year-on-year [7]. - The company has distributed a total of 46.155 billion yuan in dividends since its A-share listing, with 21.766 billion yuan distributed in the last three years [8]. Shareholder Structure - The top ten circulating shareholders include significant institutional investors such as Central Huijin Asset Management and China Securities Finance Corporation [3][9]. - As of March 31, 2025, the number of shareholders reached 188,700, an increase of 13.34% compared to the previous period [7]. Market Activity - On August 26, Haier Smart Home's stock rose by 0.27%, with a trading volume of 1.117 billion yuan and a turnover rate of 0.68%, leading to a total market capitalization of 246.395 billion yuan [1]. - The stock has seen a net inflow of 16.634 million yuan from major investors today, with a total net inflow of 125 million yuan over the past two days [4][5].

Group 1 - Haier Smart Home Co., Ltd. has obtained a patent for "Deployment Method, Device, Storage Medium, and Electronic Equipment of Kafka Cluster," with the authorization announcement number CN115913929B, applied on October 2022 [1] - Haier Smart Home Co., Ltd. was established in 1994, located in Qingdao, with a registered capital of 943,811.4893 million RMB [2] - Haier Smart Home Co., Ltd. has invested in 58 companies and participated in 1,730 bidding projects, holding 285 trademark records and 5,000 patents [2] Group 2 - Haier U+ Smart Technology (Beijing) Co., Ltd. was established in 2015, located in Beijing, focusing on technology promotion and application services, with a registered capital of 143 million RMB [1] - Haier U+ Smart Technology (Beijing) Co., Ltd. has participated in 16 bidding projects, holding 1 trademark record and 1,910 patents [1] - Qingdao Haier Technology Co., Ltd. was established in 2000, located in Qingdao, primarily engaged in instrument manufacturing, with a registered capital of 80 million RMB [1] - Qingdao Haier Technology Co., Ltd. has participated in 75 bidding projects, holding 198 trademark records and 3,740 patents [1]

Core Insights - In July, domestic air conditioner sales increased by 14% year-on-year due to high temperatures, while exports declined [1] - The overall household appliance export value in July decreased by 3% year-on-year, but the decline has narrowed compared to previous months [2] - The U.S. household appliance retail sales fell by 2% in July, with rising inventory levels indicating potential opportunities for Chinese appliance exports [3] Group 1: Domestic Market Performance - In July, total air conditioner sales in China reached 16.437 million units, a year-on-year increase of 1.6%, with domestic sales at 10.583 million units, up 14.3% [1] - The air conditioner export volume was 5.854 million units, showing a year-on-year decline of 15.5% due to high overseas inventory and tariffs [1] - Air conditioner production is expected to face pressure in August and September as the off-season approaches, with a projected production decline of 11.9% in September [1] Group 2: Export Market Trends - The household appliance export value in July was down 3.0% year-on-year, but the decline has improved from nearly 8% in May and June [2] - Specific categories like washing machines and vacuum cleaners saw over 10% growth, while refrigerators experienced a 1.5% increase in exports [2] - The air conditioner export value fell by 16.3% year-on-year, but the overall export performance is expected to improve as Chinese companies expand their overseas sales channels [2] Group 3: U.S. Market Insights - U.S. retail sales for electronics and appliances decreased by 1.7% year-on-year in July, with cumulative sales down 1.6% for the year [3] - Inventory levels in U.S. appliance stores have been rising, with a stock-to-sales ratio of 1.56, indicating a recovery from previous lows [3] - The increase in U.S. inventory levels may present opportunities for Chinese appliance exporters as they can benefit from the replenishment of stock [3] Group 4: Key Data Tracking - The relative performance of the home appliance market showed a decline of 2.01% this week [4] - Raw material prices for copper and aluminum decreased by 0.1% and 0.6% respectively, while cold-rolled steel prices fell by 1.8% [4] - Real estate data indicated a significant decline in residential construction and sales area, with year-on-year decreases of 17.3% and 4.1% respectively [4] Group 5: Investment Recommendations - Recommended companies in the white goods sector include Midea Group, Gree Electric Appliances, Haier Smart Home, TCL, and Hisense [5] - In the kitchen appliance segment, Boss Electric is recommended, while in the small appliance category, Bear Electric, Roborock, and Ecovacs are highlighted [5]

Core Viewpoint - The ongoing competition between Xiaomi and Gree has inadvertently harmed Haier, which is losing market share in the air conditioning sector as Xiaomi's online sales surpass Gree's [2][3] Group 1: Market Share Dynamics - In July, Xiaomi's air conditioning online market share surpassed Gree's, with Xiaomi holding 15.07% of the online market by August 17, while Haier's share was only 7% [2] - Xiaomi's air conditioning shipments exceeded 6.8 million units in the previous year, showing a year-on-year growth of over 50%, while Haier's air conditioning revenue for 2024 was approximately 49.1 billion yuan, with a growth of only 7.4% [2] Group 2: Competitive Landscape - Haier, which has been in the air conditioning market since the 1980s, is now facing significant competition from Xiaomi, a newer entrant that began its air conditioning collaboration with Midea in 2015 [2] - The second quarter of this year saw Xiaomi's major appliances achieving high double-digit growth, while Haier's performance remains uncertain as it has not yet disclosed its latest earnings [2][3] Group 3: Strategic Responses - Haier's CEO, Zhou Yunjie, has attempted to leverage social media to boost the brand's visibility, but the ongoing market dynamics suggest that without significant changes, Haier may continue to lose ground to Xiaomi [3] - Xiaomi's advantage lies in the smart home appliance trend, which presents both an opportunity and a competitive edge for the company [3]

Investment Rating - The report maintains an "Outperform the Market" rating for the home appliance industry [6][64]. Core Views - The home appliance sector is expected to gradually return to stable growth in both domestic and export sales, driven by high temperatures boosting air conditioning sales domestically, despite export pressures from tariffs and high inventory levels [1][2][18]. - The report highlights a positive trend in major appliance exports, with a narrowing decline in July, particularly in washing machines and vacuum cleaners, which saw growth exceeding 10% [2][23]. - The U.S. home appliance retail market is experiencing a slight decline in sales, but inventory levels are rising, indicating potential benefits for Chinese exporters as U.S. retailers increase stock in response to tariffs [3][33]. Summary by Sections 1. Investment Rating - The home appliance industry is rated as "Outperform the Market" [6][64]. 2. Key Research Tracking and Investment Thoughts - July air conditioning sales in China saw a year-on-year increase of 14%, with total sales reaching 16.437 million units, a 1.6% increase year-on-year [1][19]. - Domestic sales of air conditioners were strong at 10.583 million units, up 14.3% year-on-year, while exports fell by 15.5% to 5.854 million units [1][19]. - The report anticipates a return to stable growth in both domestic and export sales as the peak season ends and promotional events approach [1][19]. - The July export value of home appliances decreased by 3.0% year-on-year, a significant improvement from the nearly 8% decline in previous months [2][23]. - The U.S. home appliance retail sales fell by 1.7% year-on-year in July, with inventory levels rising, indicating a potential opportunity for Chinese exporters [3][33]. 3. Key Data Tracking - The home appliance sector's relative performance was -2.01% this week, with raw material prices for copper and aluminum slightly declining [4][38][41]. - The report notes a decrease in housing construction and sales, with residential construction down 17.3% year-on-year in July [4][51]. - The report provides a list of recommended companies, including Midea Group, Gree Electric, and Haier Smart Home, all rated as "Outperform the Market" [5][61].

格隆汇8月25日｜香港交易所信息显示，贝莱德在海尔智家的持股比例于08月20日从6.91%升至7.13%。 ...

Market Performance - The white goods sector increased by 1.99% on August 25, with Shenzhen Konka A leading the gains [1] - The Shanghai Composite Index closed at 3883.56, up 1.51%, while the Shenzhen Component Index closed at 12441.07, up 2.26% [1] Individual Stock Performance - Shenzhen Konka A (000016) closed at 6.12, with a rise of 10.07% and a trading volume of 1.7496 million shares [1] - Hisense Home Appliances (000921) closed at 25.60, up 3.77%, with a trading volume of 334,600 shares [1] - Gree Electric Appliances (000651) closed at 48.10, up 2.10%, with a trading volume of 762,400 shares [1] - Midea Group (000333) closed at 73.52, up 1.98%, with a trading volume of 1.7002 million shares [1] - Haier Smart Home (600690) closed at 26.19, up 1.59%, with a trading volume of 524,900 shares [1] - Other notable performances include Changhong Meiling (000521) at 7.97 (+0.89%), Whirlpool (600983) at 11.16 (+0.18%), and TCL Smart Home (002668) at 10.57 (0.00%) [1] Fund Flow Analysis - The white goods sector saw a net inflow of 339 million yuan from institutional investors, while retail investors experienced a net outflow of 88.85 million yuan [1] - Major stocks like Shenzhen Konka A had a net inflow of 2.32 billion yuan from institutional investors, while retail investors had a net outflow of 1.27 billion yuan [2] - Gree Electric Appliances had a net inflow of 85.69 million yuan from institutional investors, but a net outflow of 90.78 million yuan from retail investors [2] - Hisense Home Appliances experienced a net inflow of 43.96 million yuan from institutional investors, with a net outflow of 46.46 million yuan from retail investors [2]

Core Viewpoint - Haier Smart Home has shown a positive stock performance with a 1.59% increase on August 25, 2023, and a total market capitalization of 245.739 billion yuan [1] Company Overview - Haier Group, founded in 1984, has expanded from producing refrigerators to a wide range of sectors including home appliances, IT, logistics, finance, real estate, and biopharmaceuticals, becoming a global leader in providing solutions for a better life [2] - The company holds a 10.2% share of the global retail volume in 2014, maintaining its position as the world's largest home appliance brand for six consecutive years [2] Shareholder Structure - Among the top ten circulating shareholders, Central Huijin Asset Management and China Securities Finance Corporation are included [3] - The controlling shareholder, Haier Group, has invested in wireless charging technology and has been involved in setting national industry standards for wireless energy transmission [3] Business Operations - Haier Smart Home's main business includes the research, production, and sales of home appliances such as refrigerators, kitchen appliances, air conditioners, washing machines, and smart home solutions [3][7] - The revenue composition is as follows: refrigerators 29.11%, washing machines 22.04%, air conditioners 17.15%, kitchen appliances 14.38%, and other segments [7] Financial Performance - For the period from January to March 2025, Haier Smart Home achieved a revenue of 79.118 billion yuan, representing a year-on-year growth of 14.70%, and a net profit attributable to shareholders of 5.487 billion yuan, up 14.95% year-on-year [7] Dividend Distribution - Since its A-share listing, Haier Smart Home has distributed a total of 46.155 billion yuan in dividends, with 21.766 billion yuan distributed over the past three years [8] Institutional Holdings - As of March 31, 2025, the largest circulating shareholder is Hong Kong Central Clearing Limited, holding 581 million shares, which is a decrease of 91.6324 million shares from the previous period [9]